{"id":66610,"date":"2026-04-09T10:00:04","date_gmt":"2026-04-09T09:00:04","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=66610"},"modified":"2026-04-13T08:30:20","modified_gmt":"2026-04-13T07:30:20","slug":"pulse","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/pulse\/","title":{"rendered":"Pulse 2026"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qwy3ht-cbf480e645b8d49d4db3238d51e69b7e\">\n.avia-section.av-2qwy3ht-cbf480e645b8d49d4db3238d51e69b7e{\nbackground-color:#f9faf1;\nbackground-image:unset;\n}\n<\/style>\n<div id='familiarity'  class='avia-section av-2qwy3ht-cbf480e645b8d49d4db3238d51e69b7e main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-66610'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"opacity: 1 !important; color: #97c700; font-size: 50px; line-height: 1.8;\"><span style=\"font-weight: 400;\">THE<\/span> NETTL PULSE <span style=\"font-weight: 400;\">2026<\/span><\/span><\/h1>\n<h1><span style=\"font-size: 160px; color: #97c700; opacity: 1 !important;\">UK SME<\/span><\/h1>\n<h3><span style=\"color: #97c700; font-size: 60px; opacity: 1 !important;\">Marketing Snapshot<\/span><\/h3>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 10 minute read<\/strong><\/em><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='introduction'  class='avia-section av-av_section-ef5d5f6ffed0bf2925d42bef4ee93a34 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-66610'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-695ff5657110b94aa3e7b37f89c61ce0\">\n.flex_column.av-av_one_fifth-695ff5657110b94aa3e7b37f89c61ce0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-695ff5657110b94aa3e7b37f89c61ce0 av_one_fifth  avia-builder-el-7  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-862f0c8b97abc46405e90743a1c7ee0e\">\n.flex_column.av-av_three_fifth-862f0c8b97abc46405e90743a1c7ee0e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-862f0c8b97abc46405e90743a1c7ee0e av_three_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><div  class='avia-video av-mnwvddeg-946c5bda04f4aca3d64582bf67d15371 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/1182539537?share=copy&amp;fl=sv&amp;fe=ci'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Nettl Pulse Survey Results 2026\" src=\"https:\/\/player.vimeo.com\/video\/1182539537?dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1280\" height=\"720\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnwvfnqe-55ac0a46d5b0b9fed2b19e5968e5dba9\">\n#top .hr.hr-invisible.av-mnwvfnqe-55ac0a46d5b0b9fed2b19e5968e5dba9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-mnwvfnqe-55ac0a46d5b0b9fed2b19e5968e5dba9 hr-invisible  avia-builder-el-10  el_after_av_video  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-564067357eb74c20cdd60b282c9b50bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-size: 40px; color: #304442; font-weight: 800;\">INTRODUCTION<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-564067357eb74c20cdd60b282c9b50bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>Marketing advice is everywhere.<\/strong><\/em><\/p>\n<p>Scroll through LinkedIn and you\u2019ll see someone insisting that paid ads are the answer. Open YouTube and someone else will tell you that organic content is the secret. And somewhere in the middle someone is trying to convince you that AI will solve everything.<\/p>\n<p>For small businesses, marketing has never been more complicated.<\/p>\n<p>New platforms appear every year. Algorithms change constantly. And advice about \u201cwhat works\u201d often feels contradictory.<\/p>\n<p>But what\u2019s actually happening inside real small businesses?<\/p>\n<p>To find out, we asked UK SMEs directly.<\/p>\n<p>In the <strong>Nettl Business Marketing Survey 2026<\/strong>, more than 200 businesses across sectors such as retail, hospitality, professional services, and the trades, shared how they approach marketing today.<\/p>\n<p>We asked about the channels they use, what brings the best results, where they struggle, and what they want to improve in the year ahead.<\/p>\n<p>The responses reveal something interesting.<\/p>\n<p>Most businesses already know what they should be doing. The challenge is having the <strong>time and consistency to actually do it well<\/strong>.<\/p>\n<p>This report highlights the key findings and what they mean for businesses looking to attract more customers in 2026.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-3453e7f790fc89f6b2b6e3cbb9008233\">\n.flex_column.av-av_one_fifth-3453e7f790fc89f6b2b6e3cbb9008233{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-3453e7f790fc89f6b2b6e3cbb9008233 av_one_fifth  avia-builder-el-13  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gwn3le-1c789d5e1c61e95c7991687be2b15739\">\n.avia-section.av-1gwn3le-1c789d5e1c61e95c7991687be2b15739{\nbackground-color:#f9faf1;\nbackground-image:unset;\n}\n<\/style>\n<div id='methodology'  class='avia-section av-1gwn3le-1c789d5e1c61e95c7991687be2b15739 main_color avia-section-default avia-no-border-styling  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-66610'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e8ktu7m-3eafecb8d8dbe7fbfaf1cad02f55234c\">\n.flex_column.av-e8ktu7m-3eafecb8d8dbe7fbfaf1cad02f55234c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-e8ktu7m-3eafecb8d8dbe7fbfaf1cad02f55234c av_one_fifth  avia-builder-el-15  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dk9xcr6-1f8685e9ad9b390ada390370f903ced0\">\n.flex_column.av-dk9xcr6-1f8685e9ad9b390ada390370f903ced0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-dk9xcr6-1f8685e9ad9b390ada390370f903ced0 av_three_fifth  avia-builder-el-16  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-mnorekml-3b7819e6ac708e323e5483e2ed25177f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-size: 40px; color: #304442; font-weight: 800;\">METHODOLOGY<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mnorfnso-15647f706f4f6e7318ed8d53948c2dd1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The Nettl Business Marketing Survey 2026 gathered responses from 223 UK businesses across a range of industries.<\/p>\n<p>Respondents included businesses at different stages of growth, from micro businesses to organisations with turnover above \u00a31m.<\/p>\n<p>Participants answered questions covering:<\/p>\n<ul>\n<li>Marketing goals for the year ahead<\/li>\n<li>Channels currently in use<\/li>\n<li>Channels delivering the best results<\/li>\n<li>Content creation habits<\/li>\n<li>Use of AI tools<\/li>\n<li>Marketing budgets and barriers<\/li>\n<li>Measurement and performance tracking<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Responses were collected anonymously.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d06b442-35790ccd807f000621516b725311a5e6\">\n.flex_column.av-d06b442-35790ccd807f000621516b725311a5e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-d06b442-35790ccd807f000621516b725311a5e6 av_one_fifth  avia-builder-el-19  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='visibility'  class='avia-section av-cun7rf6-d97c0daf2761badea64c07d62e4716a8 main_color avia-section-default avia-no-border-styling  avia-builder-el-20  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-66610'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cdnafv6-dc4a4e3c953441fc89344eea76bf791a\">\n.flex_column.av-cdnafv6-dc4a4e3c953441fc89344eea76bf791a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-cdnafv6-dc4a4e3c953441fc89344eea76bf791a av_one_fifth  avia-builder-el-21  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bqiu5ua-763423cf97bfddb96ef4a635ced92f08\">\n.flex_column.av-bqiu5ua-763423cf97bfddb96ef4a635ced92f08{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bqiu5ua-763423cf97bfddb96ef4a635ced92f08 av_three_fifth  avia-builder-el-22  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-mnorcir1-7283aec112d13432cfd513383b4b0476 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-size: 40px; color: #304442; font-weight: 800;\">SMEs WANT VISIBILITY.<br \/>\nTIME GETS IN THE WAY.<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mnoratzx-41e1e55d8f76e11264aa31d141234f37 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>When asked about their priorities for 2026, the most common goal was <strong>increasing brand visibility (42.6%)<\/strong>, followed by <strong>generating repeat business (34.3%)<\/strong>.<\/p>\n<p>This tells us something important.<\/p>\n<p>Many small businesses aren\u2019t chasing more channels or complicated strategies. Instead, they\u2019re trying to stay visible so customers remember them when the time comes to buy.<\/p>\n<p>But there\u2019s a problem.<\/p>\n<p>The most common barrier to marketing success isn\u2019t budget or knowledge.<\/p>\n<p>It\u2019s <em><strong>time<\/strong><\/em>.<\/p>\n<p>Over a quarter of businesses say a lack of time is their biggest marketing challenge. That creates a familiar situation: businesses know marketing matters, but struggle to keep it consistent.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bhg3h1u-805549afbb9109e3f7acd9ccb7377444\">\n.flex_column.av-bhg3h1u-805549afbb9109e3f7acd9ccb7377444{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bhg3h1u-805549afbb9109e3f7acd9ccb7377444 av_one_fifth  avia-builder-el-25  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aywmer6-16d9e880459d6374779c8102173194fc\">\n.flex_column.av-aywmer6-16d9e880459d6374779c8102173194fc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-aywmer6-16d9e880459d6374779c8102173194fc av_one_fifth  avia-builder-el-26  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ai1ip76-18f73e6c7de46aadfbf38d910748cd2d\">\n@keyframes av_boxShadowEffect_av-ai1ip76-18f73e6c7de46aadfbf38d910748cd2d-column {\n0%   { box-shadow:  0 0 0 0 #e0e0e0; opacity: 1; }\n100% { box-shadow:  0 0 6px 0 #e0e0e0; opacity: 1; }\n}\n.flex_column.av-ai1ip76-18f73e6c7de46aadfbf38d910748cd2d{\nbox-shadow: 0 0 6px 0 #e0e0e0;\nborder-width:20px;\nborder-style:hidden;\nborder-radius:30px 30px 30px 30px;\npadding:40px 40px 40px 40px;\nbackground-color:#f9faf1;\n}\n<\/style>\n<div  class='flex_column av-ai1ip76-18f73e6c7de46aadfbf38d910748cd2d av_three_fifth  avia-builder-el-27  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top shadow-not-animated  column-top-margin'     ><section  class='av_textblock_section av-a0n6osy-ccdac789a6924d0ae489330180b01c50 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt alignnone wp-image-66621\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb.png.webp\" alt=\"Lightbulb Icon\" width=\"100\" height=\"80\" data-warning=\"Missing alt text\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb.png.webp 283w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb-80x64.png.webp 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb.png 283w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb-80x64.png 80w&quot;}\" \/><\/div>\n<p><span style=\"font-size: 22px;\"><em><strong>Actionable Insight<\/strong><\/em><\/span><\/p>\n<p><em>For most SMEs, the answer isn\u2019t \u201cmore marketing.\u201d It is \u201cmore sustainable marketing.\u201d Businesses must move away from labour-intensive, manual processes and toward systems that allow for consistent visibility without requiring a 40-hour work week to manage.<\/em><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yhgcuq-eb05120e9f4de3fa85832ad65f990f18\">\n.flex_column.av-yhgcuq-eb05120e9f4de3fa85832ad65f990f18{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-yhgcuq-eb05120e9f4de3fa85832ad65f990f18 av_one_fifth  avia-builder-el-29  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-95vqagi-a0728d8f41d7a02e5aee94ca3858d60c\">\n.flex_column.av-95vqagi-a0728d8f41d7a02e5aee94ca3858d60c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-95vqagi-a0728d8f41d7a02e5aee94ca3858d60c av_one_fifth  avia-builder-el-30  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8cg2zzm-f710358e082c71185cbb959d28255b4a\">\n@keyframes av_boxShadowEffect_av-8cg2zzm-f710358e082c71185cbb959d28255b4a-column {\n0%   { box-shadow:  0 0 0 0 #e0e0e0; opacity: 1; }\n100% { box-shadow:  0 0 6px 0 #e0e0e0; opacity: 1; }\n}\n.flex_column.av-8cg2zzm-f710358e082c71185cbb959d28255b4a{\nbox-shadow: 0 0 6px 0 #e0e0e0;\nborder-width:5px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:30px 30px 30px 30px;\npadding:10px 10px 10px 10px;\n}\n<\/style>\n<div  class='flex_column av-8cg2zzm-f710358e082c71185cbb959d28255b4a av_three_fifth  avia-builder-el-31  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top shadow-not-animated  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-88ozqtu-af577e7d5e8f49f11e37f340c225089b\">\n.avia-image-container.av-88ozqtu-af577e7d5e8f49f11e37f340c225089b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-88ozqtu-af577e7d5e8f49f11e37f340c225089b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-88ozqtu-af577e7d5e8f49f11e37f340c225089b av-styling- avia-align-  avia-builder-el-32  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-66616 avia-img-lazy-loading-not-66616 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-1.jpg.webp\" alt=\"-\" title=\"Pulse-Chart-1\" height=\"719\" width=\"1000\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-1.jpg.webp 1000w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-1-300x216.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-1-80x58.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-1-768x552.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-1-705x507.jpg.webp 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-1.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-1.jpg 1000w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-1-300x216.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-1-80x58.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-1-768x552.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-1-705x507.jpg 705w&quot;}\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pbvalu-3b1fd5a04e3930ef703e4f2da2e7f233\">\n.flex_column.av-7pbvalu-3b1fd5a04e3930ef703e4f2da2e7f233{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7pbvalu-3b1fd5a04e3930ef703e4f2da2e7f233 av_one_fifth  avia-builder-el-33  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnpt1i3w-afa99c4eaec001595aa493e7bbfbdd65\">\n.avia-section.av-mnpt1i3w-afa99c4eaec001595aa493e7bbfbdd65{\nbackground-color:#f9faf1;\nbackground-image:unset;\n}\n<\/style>\n<div id='website'  class='avia-section av-mnpt1i3w-afa99c4eaec001595aa493e7bbfbdd65 main_color avia-section-default avia-no-border-styling  avia-builder-el-34  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-66610'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4jj3l0y-efe5e55c22d42aa734517faae112f2d3\">\n.flex_column.av-4jj3l0y-efe5e55c22d42aa734517faae112f2d3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4jj3l0y-efe5e55c22d42aa734517faae112f2d3 av_one_fifth  avia-builder-el-35  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3tcx47m-7a900a0129736d6871d61576953d10cf\">\n.flex_column.av-3tcx47m-7a900a0129736d6871d61576953d10cf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3tcx47m-7a900a0129736d6871d61576953d10cf av_three_fifth  avia-builder-el-36  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-mnpt2bef-3c13025c8e71e8d3fe4af186c3fb13d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-size: 40px; color: #304442; font-weight: 800;\">THE WEBSITE STILL WINS<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mnpt3l6b-0d9cd9e81d1d3c299f65c4504640e2bb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Despite the rise of social media platforms, one result stands out clearly.<\/p>\n<p><em><strong>The website<\/strong>.<\/em><\/p>\n<p>More than <strong>83% of businesses use a website<\/strong>, and <strong>44% say it delivers their best results<\/strong>.<\/p>\n<p>At first glance, that might seem surprising.<\/p>\n<p>But when businesses talk about their website delivering results, they\u2019re usually referring to <strong>where enquiries or sales happen<\/strong>, not necessarily how customers found them.<\/p>\n<p>In reality, most marketing activity \u2013 whether it\u2019s search, social, email, or referrals \u2013 ultimately leads back to the website.<\/p>\n<p>That\u2019s where interest turns into enquiries, bookings, or purchases.<\/p>\n<p>That makes the website less of a \u201cchannel\u201d in its own right, and more of a conversion hub for everything else.<\/p>\n<p>Often, small improvements to enquiry forms, landing pages, or calls to action can dramatically improve results.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cyvetu-21cc387cbe43be58316b5183f376ee26\">\n.flex_column.av-cyvetu-21cc387cbe43be58316b5183f376ee26{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-cyvetu-21cc387cbe43be58316b5183f376ee26 av_one_fifth  avia-builder-el-39  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33es02a-828fee553eabbe55ef97ef878dae1533\">\n.flex_column.av-33es02a-828fee553eabbe55ef97ef878dae1533{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-33es02a-828fee553eabbe55ef97ef878dae1533 av_one_fifth  avia-builder-el-40  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnpt5xx1-9de5272a87053538f6a433ff391c1259\">\n@keyframes av_boxShadowEffect_av-mnpt5xx1-9de5272a87053538f6a433ff391c1259-column {\n0%   { box-shadow:  0 0 0 0 #e0e0e0; opacity: 1; }\n100% { box-shadow:  0 0 6px 0 #e0e0e0; opacity: 1; }\n}\n.flex_column.av-mnpt5xx1-9de5272a87053538f6a433ff391c1259{\nbox-shadow: 0 0 6px 0 #e0e0e0;\nborder-width:20px;\nborder-style:hidden;\nborder-radius:30px 30px 30px 30px;\npadding:40px 40px 40px 40px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-mnpt5xx1-9de5272a87053538f6a433ff391c1259 av_three_fifth  avia-builder-el-41  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top shadow-not-animated  column-top-margin'     ><section  class='av_textblock_section av-2i7bv1u-bf31fbe7f7fa9e6ce2967655effafe58 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt alignnone wp-image-66621\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb.png.webp\" alt=\"Lightbulb Icon\" width=\"100\" height=\"80\" data-warning=\"Missing alt text\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb.png.webp 283w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb-80x64.png.webp 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb.png 283w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb-80x64.png 80w&quot;}\" \/><\/div>\n<p><span style=\"font-size: 22px;\"><em><strong>Actionable Insight<\/strong><\/em><\/span><\/p>\n<p><em>Before investing in more marketing channels, make sure your website is ready to convert. Improving conversion rates can produce better results than simply driving more traffic. Often we see companies increase ad spend without first optimising the landing page.<\/em><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27pswcy-607f12f9ff6ea02aeb4419b05bb657f3\">\n.flex_column.av-27pswcy-607f12f9ff6ea02aeb4419b05bb657f3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-27pswcy-607f12f9ff6ea02aeb4419b05bb657f3 av_one_fifth  avia-builder-el-43  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hiukgi-612739209f2a013279d3679fd88fa8d9\">\n.flex_column.av-1hiukgi-612739209f2a013279d3679fd88fa8d9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hiukgi-612739209f2a013279d3679fd88fa8d9 av_one_fifth  avia-builder-el-44  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnpt4z5u-ea24acb4faf426a39fdcb05484da45e2\">\n@keyframes av_boxShadowEffect_av-mnpt4z5u-ea24acb4faf426a39fdcb05484da45e2-column {\n0%   { box-shadow:  0 0 0 0 #e0e0e0; opacity: 1; }\n100% { box-shadow:  0 0 6px 0 #e0e0e0; opacity: 1; }\n}\n.flex_column.av-mnpt4z5u-ea24acb4faf426a39fdcb05484da45e2{\nbox-shadow: 0 0 6px 0 #e0e0e0;\nborder-width:16px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:30px 30px 30px 30px;\npadding:0 0 0 0;\nbackground-color:#ffffffF;\n}\n<\/style>\n<div  class='flex_column av-mnpt4z5u-ea24acb4faf426a39fdcb05484da45e2 av_three_fifth  avia-builder-el-45  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top shadow-not-animated av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1049zf6-019ad085f74749c77a6f487394574ce6\">\n.avia-image-container.av-1049zf6-019ad085f74749c77a6f487394574ce6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1049zf6-019ad085f74749c77a6f487394574ce6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1049zf6-019ad085f74749c77a6f487394574ce6 av-styling- avia-align-  avia-builder-el-46  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-66697 avia-img-lazy-loading-not-66697 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-2.jpg.webp\" alt=\"-\" title=\"Pulse-Chart-2\" height=\"719\" width=\"1000\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-2.jpg.webp 1000w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-2-300x216.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-2-80x58.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-2-768x552.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-2-705x507.jpg.webp 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-2.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-2.jpg 1000w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-2-300x216.jpg 300w, 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id=\"style-css-av-mnptmu48-7204719c8fd7053895fb6deeb021b44d\">\n.avia-section.av-mnptmu48-7204719c8fd7053895fb6deeb021b44d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='channels'  class='avia-section av-mnptmu48-7204719c8fd7053895fb6deeb021b44d main_color avia-section-default avia-no-border-styling  avia-builder-el-48  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-66610'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3hcqk6q-172a8b7e65d632e7e77693a65076d199\">\n.flex_column.av-3hcqk6q-172a8b7e65d632e7e77693a65076d199{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3hcqk6q-172a8b7e65d632e7e77693a65076d199 av_one_fifth  avia-builder-el-49  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ynb5ua-91818a5f45c935a1f2f9bc46cb84b20d\">\n.flex_column.av-2ynb5ua-91818a5f45c935a1f2f9bc46cb84b20d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2ynb5ua-91818a5f45c935a1f2f9bc46cb84b20d av_three_fifth  avia-builder-el-50  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-mnptm98u-3973cbbc20d854225faaedf6ea57b0af '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-size: 40px; color: #304442; font-weight: 800;\">SOME CHANNELS LOOK BUSY BUT<br \/>\nDON\u2019T DELIVER ENOUGH RESULTS<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mnptrc6n-b20e90e61b9e5240fd256cf6217f082e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The survey revealed a noticeable gap between channels businesses use and channels they say deliver the best results.<\/p>\n<p>Two channels stand out.<\/p>\n<p><strong><em>Paid social advertising<\/em><\/strong><\/p>\n<ul>\n<li>Used by <strong>24.5% of businesses<\/strong><\/li>\n<li>Only <strong>6.5% say it produces their best results<\/strong><\/li>\n<\/ul>\n<p><em><strong>Print marketing<\/strong><\/em><\/p>\n<ul>\n<li>Used by <strong>31.9% of businesse<\/strong>s<\/li>\n<li>Only 9.7% <strong>say it delivers their best results<\/strong><\/li>\n<\/ul>\n<p>This doesn\u2019t mean these channels don\u2019t work. In fact, they are both one of the most cost effective and impactful forms of marketing to a local audience. Especially used together.<\/p>\n<p>However, they\u2019re often used without the pieces around them that make them effective.<\/p>\n<p><strong><i>For example:<\/i><\/strong><\/p>\n<ul>\n<li>ads that send visitors to weak landing pages<\/li>\n<li>print campaigns without QR codes or trackable links<\/li>\n<li>marketing activities without clear follow-up<\/li>\n<\/ul>\n<p>When channels are connected properly, results usually improve.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2g032fm-a18b477684c3b599047cc003c0dd1124\">\n.flex_column.av-2g032fm-a18b477684c3b599047cc003c0dd1124{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2g032fm-a18b477684c3b599047cc003c0dd1124 av_one_fifth  avia-builder-el-53  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25v02aa-309b72144b7ffca159e69bea89dd3008\">\n.flex_column.av-25v02aa-309b72144b7ffca159e69bea89dd3008{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-25v02aa-309b72144b7ffca159e69bea89dd3008 av_one_fifth  avia-builder-el-54  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnpttrpt-dc8820d82b9f2ef2907fdd5fa4379bd1\">\n@keyframes av_boxShadowEffect_av-mnpttrpt-dc8820d82b9f2ef2907fdd5fa4379bd1-column {\n0%   { box-shadow:  0 0 0 0 #e0e0e0; opacity: 1; }\n100% { box-shadow:  0 0 6px 0 #e0e0e0; opacity: 1; }\n}\n.flex_column.av-mnpttrpt-dc8820d82b9f2ef2907fdd5fa4379bd1{\nbox-shadow: 0 0 6px 0 #e0e0e0;\nborder-width:20px;\nborder-style:hidden;\nborder-radius:30px 30px 30px 30px;\npadding:40px 40px 40px 40px;\nbackground-color:#f9faf1;\n}\n<\/style>\n<div  class='flex_column av-mnpttrpt-dc8820d82b9f2ef2907fdd5fa4379bd1 av_three_fifth  avia-builder-el-55  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top shadow-not-animated  column-top-margin'     ><section  class='av_textblock_section av-mnptrhq5-cf6984bd47f924f001f8a7a7ae13bb32 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt alignnone wp-image-66621\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb.png.webp\" alt=\"Lightbulb Icon\" width=\"100\" height=\"80\" data-warning=\"Missing alt text\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb.png.webp 283w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb-80x64.png.webp 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb.png 283w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb-80x64.png 80w&quot;}\" \/><\/div>\n<p><span style=\"font-size: 22px;\"><em><strong>Actionable Insight<\/strong><\/em><\/span><\/p>\n<p><em>These channels are not \u201cbroken,\u201d but they are often \u201cunplugged.\u201d To see a return in 2026, paid social must be tightly integrated with specific landing pages, and print must include digital bridges like QR codes or unique URLs to begin to measure attribution.<\/em><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnptu0vr-267f98ade725b429dc43e10b5c048b0f\">\n@keyframes av_boxShadowEffect_av-mnptu0vr-267f98ade725b429dc43e10b5c048b0f-column {\n0%   { box-shadow:  0 0 0 0 #e0e0e0; opacity: 1; }\n100% { box-shadow:  0 0 6px 0 #e0e0e0; opacity: 1; }\n}\n.flex_column.av-mnptu0vr-267f98ade725b429dc43e10b5c048b0f{\nbox-shadow: 0 0 6px 0 #e0e0e0;\nborder-width:16px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:30px 30px 30px 30px;\npadding:0 0 0 0;\nbackground-color:#ffffffF;\n}\n<\/style>\n<div  class='flex_column av-mnptu0vr-267f98ade725b429dc43e10b5c048b0f av_three_fifth  avia-builder-el-59  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top shadow-not-animated av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnptw5xn-dc4c824cf36b83c47a574b2d25a344d5\">\n.avia-image-container.av-mnptw5xn-dc4c824cf36b83c47a574b2d25a344d5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mnptw5xn-dc4c824cf36b83c47a574b2d25a344d5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mnptw5xn-dc4c824cf36b83c47a574b2d25a344d5 av-styling- avia-align-  avia-builder-el-60  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-66705 avia-img-lazy-loading-not-66705 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-3.jpg.webp\" alt=\"-\" title=\"Pulse-Chart-3\" height=\"719\" width=\"1000\" itemprop=\"thumbnailUrl\" 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id=\"style-css-av-mnpwyq7a-e736a258e0eff08e42338f5bd71dcf66\">\n.avia-section.av-mnpwyq7a-e736a258e0eff08e42338f5bd71dcf66{\nbackground-color:#f9faf1;\nbackground-image:unset;\n}\n<\/style>\n<div id='networking'  class='avia-section av-mnpwyq7a-e736a258e0eff08e42338f5bd71dcf66 main_color avia-section-default avia-no-border-styling  avia-builder-el-62  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-66610'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ww3b0y-e3d04741bf641d6e6542320186ad0cb2\">\n.flex_column.av-3ww3b0y-e3d04741bf641d6e6542320186ad0cb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3ww3b0y-e3d04741bf641d6e6542320186ad0cb2 av_one_fifth  avia-builder-el-63  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3fle1f6-08230f3cb6e1b51358e5d75746be9559\">\n.flex_column.av-3fle1f6-08230f3cb6e1b51358e5d75746be9559{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3fle1f6-08230f3cb6e1b51358e5d75746be9559 av_three_fifth  avia-builder-el-64  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-mnpwz8oc-4a96a769c264f809a473dcc218c7f843 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-size: 40px; color: #304442; font-weight: 800;\">NETWORKING IS STILL<br \/>\nA SECRET WEAPON<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mnpx1c6x-050a5925e738344b9dd842ea53ed829c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In an era of AI-generated content and digital noise, trust has become the ultimate currency.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>This is reflected in the high performance of networking and events. While <strong>used by 49.1% of businesses<\/strong>, it delivers the <strong>\u201cbest results\u201d for 30.6%<\/strong>.<\/p>\n<p>For UK SMEs, networking is the \u201cSecret Weapon.\u201d It bypasses the skepticism of digital advertising and builds immediate rapport.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>However, the challenge for 2026 is scalability. You can only be in one room at a time.<\/p>\n<p>The most successful businesses are those that use their digital channels to amplify their physical networking, connecting on LinkedIn after an event, or using email marketing to nurture the relationships started in person.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37ll3le-116ae2d0d2f5a834d9f2544da2027238\">\n.flex_column.av-37ll3le-116ae2d0d2f5a834d9f2544da2027238{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-37ll3le-116ae2d0d2f5a834d9f2544da2027238 av_one_fifth  avia-builder-el-67  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2kzl9bm-207f56aa8f4b35398465213b74789384\">\n.flex_column.av-2kzl9bm-207f56aa8f4b35398465213b74789384{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2kzl9bm-207f56aa8f4b35398465213b74789384 av_one_fifth  avia-builder-el-68  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnpx0f41-61c042d2a578ceb0a4746ff9f4fb0549\">\n@keyframes av_boxShadowEffect_av-mnpx0f41-61c042d2a578ceb0a4746ff9f4fb0549-column {\n0%   { box-shadow:  0 0 0 0 #e0e0e0; opacity: 1; }\n100% { box-shadow:  0 0 6px 0 #e0e0e0; opacity: 1; }\n}\n.flex_column.av-mnpx0f41-61c042d2a578ceb0a4746ff9f4fb0549{\nbox-shadow: 0 0 6px 0 #e0e0e0;\nborder-width:20px;\nborder-style:hidden;\nborder-radius:30px 30px 30px 30px;\npadding:40px 40px 40px 40px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-mnpx0f41-61c042d2a578ceb0a4746ff9f4fb0549 av_three_fifth  avia-builder-el-69  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top shadow-not-animated  column-top-margin'     ><section  class='av_textblock_section av-mnpx1jy3-5971f844694f2d795864564f97344dc4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt alignnone wp-image-66621\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb.png.webp\" alt=\"Lightbulb Icon\" width=\"100\" height=\"80\" data-warning=\"Missing alt text\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb.png.webp 283w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb-80x64.png.webp 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb.png 283w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb-80x64.png 80w&quot;}\" \/><\/div>\n<p><span style=\"font-size: 22px;\"><em><strong>Actionable Insight<\/strong><\/em><\/span><\/p>\n<p><em>Treat networking as a <b>high-conversion lead source<\/b>, not just a social activity. A simple follow-up system can dramatically increase the value of every conversation.<\/em><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wmwh1u-26faf7510bbe8162bfbeeb4481758dc8\">\n.flex_column.av-1wmwh1u-26faf7510bbe8162bfbeeb4481758dc8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1wmwh1u-26faf7510bbe8162bfbeeb4481758dc8 av_one_fifth  avia-builder-el-71  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ikaqeq-d8437f18a926b84c2e9185ae555a3a03\">\n.flex_column.av-1ikaqeq-d8437f18a926b84c2e9185ae555a3a03{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1ikaqeq-d8437f18a926b84c2e9185ae555a3a03 av_one_fifth  avia-builder-el-72  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15xqa1e-1a46668b512323fa643bba3e0feecbdb\">\n@keyframes av_boxShadowEffect_av-15xqa1e-1a46668b512323fa643bba3e0feecbdb-column {\n0%   { box-shadow:  0 0 0 0 #e0e0e0; opacity: 1; }\n100% { box-shadow:  0 0 6px 0 #e0e0e0; opacity: 1; }\n}\n.flex_column.av-15xqa1e-1a46668b512323fa643bba3e0feecbdb{\nbox-shadow: 0 0 6px 0 #e0e0e0;\nborder-width:16px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:30px 30px 30px 30px;\npadding:0 0 0 0;\nbackground-color:#ffffffF;\n}\n<\/style>\n<div  class='flex_column av-15xqa1e-1a46668b512323fa643bba3e0feecbdb av_three_fifth  avia-builder-el-73  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top shadow-not-animated av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnpx54p1-d088b00802bfaf744da834eb88d242eb\">\n.avia-image-container.av-mnpx54p1-d088b00802bfaf744da834eb88d242eb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mnpx54p1-d088b00802bfaf744da834eb88d242eb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mnpx54p1-d088b00802bfaf744da834eb88d242eb av-styling- avia-align-  avia-builder-el-74  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-66720 avia-img-lazy-loading-not-66720 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-4.jpg.webp\" alt=\"-\" title=\"Pulse-Chart-4\" height=\"719\" width=\"1000\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-4.jpg.webp 1000w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-4-300x216.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-4-80x58.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-4-768x552.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-4-705x507.jpg.webp 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-4.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-4.jpg 1000w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-4-300x216.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-4-80x58.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-4-768x552.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-4-705x507.jpg 705w&quot;}\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sniwya-8e2f66febd1e72479cf42a2fb6bf681c\">\n.flex_column.av-sniwya-8e2f66febd1e72479cf42a2fb6bf681c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-sniwya-8e2f66febd1e72479cf42a2fb6bf681c av_one_fifth  avia-builder-el-75  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnpx9e1f-9793d57bf3974525c223c7ae53f113b5\">\n.avia-section.av-mnpx9e1f-9793d57bf3974525c223c7ae53f113b5{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content'  class='avia-section av-mnpx9e1f-9793d57bf3974525c223c7ae53f113b5 main_color avia-section-default avia-no-border-styling  avia-builder-el-76  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-66610'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3yuab8y-70ee93d66a7c7cd95094e0342604727f\">\n.flex_column.av-3yuab8y-70ee93d66a7c7cd95094e0342604727f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3yuab8y-70ee93d66a7c7cd95094e0342604727f av_one_fifth  avia-builder-el-77  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3lzi2qa-779f0ab506a8931f0db15f36abaa04bb\">\n.flex_column.av-3lzi2qa-779f0ab506a8931f0db15f36abaa04bb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3lzi2qa-779f0ab506a8931f0db15f36abaa04bb av_three_fifth  avia-builder-el-78  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-mnpx9pu3-b593b67460b4b7133a91a8084218d35c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-size: 40px; color: #304442; font-weight: 800;\">THE CONTENT<br \/>\nCONSISTENCY GAP<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mnpxas1y-f1c208a3f2569b0eb7c36389c4152645 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Content marketing is widely talked about, but consistency remains a challenge.<\/p>\n<p>While <strong>61% of businesses say they post on social media<\/strong>, <strong>32% admit they don\u2019t create content regularly<\/strong>.<\/p>\n<p>That\u2019s a big gap.<\/p>\n<p>Many businesses start enthusiastically, but posting fades when work gets busy.<\/p>\n<p>In reality, consistency is usually more important than creativity.<\/p>\n<p>Simple repeatable formats can keep a business visible:<\/p>\n<ul>\n<li>customer testimonials<\/li>\n<li>recent projects or work completed<\/li>\n<li>behind-the-scenes insights<\/li>\n<li>useful tips for customers<\/li>\n<\/ul>\n<p>Marketing momentum comes from showing up regularly.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-32ja65u-726cb65b60f6ea4af204ed7c881576ba\">\n.flex_column.av-32ja65u-726cb65b60f6ea4af204ed7c881576ba{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-32ja65u-726cb65b60f6ea4af204ed7c881576ba av_one_fifth  avia-builder-el-81  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2j0uynm-17262851259aeda8ffc8c5586cfae4c7\">\n.flex_column.av-2j0uynm-17262851259aeda8ffc8c5586cfae4c7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2j0uynm-17262851259aeda8ffc8c5586cfae4c7 av_one_fifth  avia-builder-el-82  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnpxbs3f-551e31786572d30ea622fe4893895a34\">\n@keyframes av_boxShadowEffect_av-mnpxbs3f-551e31786572d30ea622fe4893895a34-column {\n0%   { box-shadow:  0 0 0 0 #e0e0e0; opacity: 1; }\n100% { box-shadow:  0 0 6px 0 #e0e0e0; opacity: 1; }\n}\n.flex_column.av-mnpxbs3f-551e31786572d30ea622fe4893895a34{\nbox-shadow: 0 0 6px 0 #e0e0e0;\nborder-width:20px;\nborder-style:hidden;\nborder-radius:30px 30px 30px 30px;\npadding:40px 40px 40px 40px;\nbackground-color:#f9faf1;\n}\n<\/style>\n<div  class='flex_column av-mnpxbs3f-551e31786572d30ea622fe4893895a34 av_three_fifth  avia-builder-el-83  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top shadow-not-animated  column-top-margin'     ><section  class='av_textblock_section av-mnpxc6j2-2507e4dd4588ac42480017afd76856a8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt alignnone wp-image-66621\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb.png.webp\" alt=\"Lightbulb Icon\" width=\"100\" height=\"80\" data-warning=\"Missing alt text\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb.png.webp 283w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb-80x64.png.webp 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb.png 283w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb-80x64.png 80w&quot;}\" \/><\/div>\n<p><span style=\"font-size: 22px;\"><em><strong>Actionable Insight<\/strong><\/em><\/span><\/p>\n<p><em>Create <b>three simple content formats<\/b> you can reuse each month. For example: a testimonial, a recent project, and a useful tip. This makes posting easier and removes the pressure to constantly create new ideas.<\/em><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1z24h6a-f41e977601ee391a4d54890b9929392b\">\n.flex_column.av-1z24h6a-f41e977601ee391a4d54890b9929392b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1z24h6a-f41e977601ee391a4d54890b9929392b av_one_fifth  avia-builder-el-85  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1k456ya-2bdcb11c5f8d0eb21871c04f4f6c4974\">\n.flex_column.av-1k456ya-2bdcb11c5f8d0eb21871c04f4f6c4974{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1k456ya-2bdcb11c5f8d0eb21871c04f4f6c4974 av_one_fifth  avia-builder-el-86  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type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnpxob9t-80ad64633dfb817d836473f06a4ee9fc\">\n.avia-image-container.av-mnpxob9t-80ad64633dfb817d836473f06a4ee9fc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mnpxob9t-80ad64633dfb817d836473f06a4ee9fc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mnpxob9t-80ad64633dfb817d836473f06a4ee9fc av-styling- avia-align-  avia-builder-el-88  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-66722 avia-img-lazy-loading-not-66722 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-5.jpg.webp\" alt=\"-\" title=\"Pulse-Chart-5\" height=\"719\" width=\"1000\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-5.jpg.webp 1000w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-5-300x216.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-5-80x58.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-5-768x552.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-5-705x507.jpg.webp 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-5.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-5.jpg 1000w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-5-300x216.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-5-80x58.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-5-768x552.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-5-705x507.jpg 705w&quot;}\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p85weq-daea6f133f3f33d90dcb79be6a4b3980\">\n.flex_column.av-p85weq-daea6f133f3f33d90dcb79be6a4b3980{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-p85weq-daea6f133f3f33d90dcb79be6a4b3980 av_one_fifth  avia-builder-el-89  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnq2u1ur-3cb21704f95f7bd5c866bb962338bb4a\">\n.avia-section.av-mnq2u1ur-3cb21704f95f7bd5c866bb962338bb4a{\nbackground-color:#f9faf1;\nbackground-image:unset;\n}\n<\/style>\n<div id='measurement'  class='avia-section av-mnq2u1ur-3cb21704f95f7bd5c866bb962338bb4a main_color avia-section-default avia-no-border-styling  avia-builder-el-90  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-66610'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-59ccy0i-5f15157f866a3dbec448731a184af5c7\">\n.flex_column.av-59ccy0i-5f15157f866a3dbec448731a184af5c7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-59ccy0i-5f15157f866a3dbec448731a184af5c7 av_one_fifth  avia-builder-el-91  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4nb2zle-0fc7701f3516732482d81b5ddd029949\">\n.flex_column.av-4nb2zle-0fc7701f3516732482d81b5ddd029949{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4nb2zle-0fc7701f3516732482d81b5ddd029949 av_three_fifth  avia-builder-el-92  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-mnq2vnyj-4c839244903340fbe743ec9cb2ab3dfc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-size: 40px; color: #304442; font-weight: 800;\">MARKETING MEASUREMENT<br \/>\nSTILL NEEDS WORK<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mnq2vcvp-0eb1d1c4df99f2c88b9e703940b35282 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>You cannot manage what you do not measure.<br \/>\nYet, <strong>22.7% of UK SMEs admit they do not measure marketing performance consistently.<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Many businesses track outcomes such as:<\/p>\n<ul>\n<li>sales<\/li>\n<li>leads<\/li>\n<li>website traffic<\/li>\n<\/ul>\n<p>But others are still unsure which activities actually produce results.<\/p>\n<p>Even basic tracking can improve marketing decisions.<\/p>\n<p>Simply asking every new customer <em>\u201cHow did you hear about us?\u201d<\/em> can reveal valuable patterns over time.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4cewrf6-776903b4a068b574a0259d843053912c\">\n.flex_column.av-4cewrf6-776903b4a068b574a0259d843053912c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4cewrf6-776903b4a068b574a0259d843053912c av_one_fifth  avia-builder-el-95  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xyqc6q-6cc0251620fbb0283893459d7516ed3e\">\n.flex_column.av-3xyqc6q-6cc0251620fbb0283893459d7516ed3e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3xyqc6q-6cc0251620fbb0283893459d7516ed3e av_one_fifth  avia-builder-el-96  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d7h6tu-8bf253137d470e0411bb1c98dc03c2ee\">\n@keyframes av_boxShadowEffect_av-3d7h6tu-8bf253137d470e0411bb1c98dc03c2ee-column {\n0%   { box-shadow:  0 0 0 0 #e0e0e0; opacity: 1; }\n100% { box-shadow:  0 0 6px 0 #e0e0e0; opacity: 1; }\n}\n.flex_column.av-3d7h6tu-8bf253137d470e0411bb1c98dc03c2ee{\nbox-shadow: 0 0 6px 0 #e0e0e0;\nborder-width:20px;\nborder-style:hidden;\nborder-radius:30px 30px 30px 30px;\npadding:40px 40px 40px 40px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-3d7h6tu-8bf253137d470e0411bb1c98dc03c2ee av_three_fifth  avia-builder-el-97  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top shadow-not-animated  column-top-margin'     ><section  class='av_textblock_section av-2ztzxwy-43af2861bec48e323b7ce37bf5f66b50 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt alignnone wp-image-66621\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb.png.webp\" alt=\"Lightbulb Icon\" width=\"100\" height=\"80\" data-warning=\"Missing alt text\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb.png.webp 283w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb-80x64.png.webp 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb.png 283w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb-80x64.png 80w&quot;}\" \/><\/div>\n<p><span style=\"font-size: 22px;\"><em><strong>Actionable Insight<\/strong><\/em><\/span><\/p>\n<p><em>Start small. If you don\u2019t have a complex tracking system, simply ask every new customer:<br \/>\n\u201cHow did you hear about us?\u201d and record it in a simple spreadsheet. Over time, yet quite quickly, this creates a clear picture of which marketing activities are performing best.<\/em><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2kf639u-27b0c8ec65c976ac4be90ee1086f3d1e\">\n.flex_column.av-2kf639u-27b0c8ec65c976ac4be90ee1086f3d1e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2kf639u-27b0c8ec65c976ac4be90ee1086f3d1e av_one_fifth  avia-builder-el-99  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26xp8lu-522be819903faf528e8a42e234cf020e\">\n.flex_column.av-26xp8lu-522be819903faf528e8a42e234cf020e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-26xp8lu-522be819903faf528e8a42e234cf020e av_one_fifth  avia-builder-el-100  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rrzbiq-08aeaff0bd995af35c41cd89e23bc650\">\n@keyframes av_boxShadowEffect_av-1rrzbiq-08aeaff0bd995af35c41cd89e23bc650-column {\n0%   { box-shadow:  0 0 0 0 #e0e0e0; opacity: 1; }\n100% { box-shadow:  0 0 6px 0 #e0e0e0; opacity: 1; }\n}\n.flex_column.av-1rrzbiq-08aeaff0bd995af35c41cd89e23bc650{\nbox-shadow: 0 0 6px 0 #e0e0e0;\nborder-width:16px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:30px 30px 30px 30px;\npadding:0 0 0 0;\nbackground-color:#ffffffF;\n}\n<\/style>\n<div  class='flex_column av-1rrzbiq-08aeaff0bd995af35c41cd89e23bc650 av_three_fifth  avia-builder-el-101  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top shadow-not-animated av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cgb2du-3e68ede320e50395a8691cf8ebe07a51\">\n.avia-image-container.av-1cgb2du-3e68ede320e50395a8691cf8ebe07a51 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1cgb2du-3e68ede320e50395a8691cf8ebe07a51 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1cgb2du-3e68ede320e50395a8691cf8ebe07a51 av-styling- avia-align-  avia-builder-el-102  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-66730 avia-img-lazy-loading-not-66730 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-6.jpg.webp\" alt=\"-\" title=\"Pulse-Chart-6\" height=\"719\" width=\"1000\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-6.jpg.webp 1000w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-6-300x216.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-6-80x58.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-6-768x552.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-6-705x507.jpg.webp 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-6.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-6.jpg 1000w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-6-300x216.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-6-80x58.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-6-768x552.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-6-705x507.jpg 705w&quot;}\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tu7p0y-e79ed965ced49280bc058c228e82ff29\">\n.flex_column.av-tu7p0y-e79ed965ced49280bc058c228e82ff29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-tu7p0y-e79ed965ced49280bc058c228e82ff29 av_one_fifth  avia-builder-el-103  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnq3gdeu-ef416308ce53d7d8ec7e21cefa58d3c1\">\n.avia-section.av-mnq3gdeu-ef416308ce53d7d8ec7e21cefa58d3c1{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='time'  class='avia-section av-mnq3gdeu-ef416308ce53d7d8ec7e21cefa58d3c1 main_color avia-section-default avia-no-border-styling  avia-builder-el-104  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-66610'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4e4gzde-7849b89133fab61bdbfa0ffc7f2b31e7\">\n.flex_column.av-4e4gzde-7849b89133fab61bdbfa0ffc7f2b31e7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4e4gzde-7849b89133fab61bdbfa0ffc7f2b31e7 av_one_fifth  avia-builder-el-105  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3x6t3wy-8bf910d4af682e7f25ce839cac5f4fa7\">\n.flex_column.av-3x6t3wy-8bf910d4af682e7f25ce839cac5f4fa7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3x6t3wy-8bf910d4af682e7f25ce839cac5f4fa7 av_three_fifth  avia-builder-el-106  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-mnq3go9g-0a7176c5bcdcdb8681a8270ae09bc4ad '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-size: 40px; color: #304442; font-weight: 800;\">TIME IS THE<br \/>\nULTIMATE BARRIER<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mnq3gxeh-fc8b513443cdceafb73f436ce25e3546 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>When asked about their biggest marketing challenge, the most common answer was simple.<\/p>\n<p><strong>Not enough time.<\/strong><\/p>\n<p>In fact, 25.5% of businesses said a lack of time is their biggest barrier to marketing success, making it the most frequently cited challenge in the survey.<\/p>\n<p>For many SMEs, marketing competes with everything else that needs attention. When work gets busy, marketing activity often slows or stops entirely.<\/p>\n<p>This helps explain why consistency is such a common challenge across other parts of the survey.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3hmohzm-d9f67aa148406db62fbbf94471cfc376\">\n.flex_column.av-3hmohzm-d9f67aa148406db62fbbf94471cfc376{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3hmohzm-d9f67aa148406db62fbbf94471cfc376 av_one_fifth  avia-builder-el-109  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aoj5v6-7d95ce571565bf393337c0e7e0242f0f\">\n.flex_column.av-aoj5v6-7d95ce571565bf393337c0e7e0242f0f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-aoj5v6-7d95ce571565bf393337c0e7e0242f0f av_one_fifth  avia-builder-el-110  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnq3hg6d-d3910c36a37dba3a60f803f7cccfbae3\">\n@keyframes av_boxShadowEffect_av-mnq3hg6d-d3910c36a37dba3a60f803f7cccfbae3-column {\n0%   { box-shadow:  0 0 0 0 #e0e0e0; opacity: 1; }\n100% { box-shadow:  0 0 6px 0 #e0e0e0; opacity: 1; }\n}\n.flex_column.av-mnq3hg6d-d3910c36a37dba3a60f803f7cccfbae3{\nbox-shadow: 0 0 6px 0 #e0e0e0;\nborder-width:20px;\nborder-style:hidden;\nborder-radius:30px 30px 30px 30px;\npadding:40px 40px 40px 40px;\nbackground-color:#f9faf1;\n}\n<\/style>\n<div  class='flex_column av-mnq3hg6d-d3910c36a37dba3a60f803f7cccfbae3 av_three_fifth  avia-builder-el-111  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top shadow-not-animated  column-top-margin'     ><section  class='av_textblock_section av-mnq3hqt6-d7e90d6ec72267664417b1c9dbba5ee0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt alignnone wp-image-66621\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb.png.webp\" alt=\"Lightbulb Icon\" width=\"100\" height=\"80\" data-warning=\"Missing alt text\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb.png.webp 283w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Insight-Bulb-80x64.png.webp 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb.png 283w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Insight-Bulb-80x64.png 80w&quot;}\" \/><\/div>\n<p><span style=\"font-size: 22px;\"><em><strong>Actionable Insight<\/strong><\/em><\/span><\/p>\n<p><em>The issue for most businesses isn\u2019t knowing what marketing to do. It\u2019s finding the time to do it regularly. Systems that simplify or automate marketing activity can make a significant difference to long-term consistency.<\/em><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qzh19u-da6e977f8f0dfe1cebeb3df08332baa8\">\n.flex_column.av-2qzh19u-da6e977f8f0dfe1cebeb3df08332baa8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2qzh19u-da6e977f8f0dfe1cebeb3df08332baa8 av_one_fifth  avia-builder-el-113  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2299pki-18b5c9d545cae69404c35a83621c0a3b\">\n.flex_column.av-2299pki-18b5c9d545cae69404c35a83621c0a3b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2299pki-18b5c9d545cae69404c35a83621c0a3b av_one_fifth  avia-builder-el-114  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kfkprm-a4d33f4977b3b356595b5ebf62fe6536\">\n@keyframes av_boxShadowEffect_av-1kfkprm-a4d33f4977b3b356595b5ebf62fe6536-column {\n0%   { box-shadow:  0 0 0 0 #e0e0e0; opacity: 1; }\n100% { box-shadow:  0 0 6px 0 #e0e0e0; opacity: 1; }\n}\n.flex_column.av-1kfkprm-a4d33f4977b3b356595b5ebf62fe6536{\nbox-shadow: 0 0 6px 0 #e0e0e0;\nborder-width:16px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:30px 30px 30px 30px;\npadding:0 0 0 0;\nbackground-color:#ffffffF;\n}\n<\/style>\n<div  class='flex_column av-1kfkprm-a4d33f4977b3b356595b5ebf62fe6536 av_three_fifth  avia-builder-el-115  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top shadow-not-animated av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bedr5e-e2c5f676fe458cc39042b59877acf32e\">\n.avia-image-container.av-1bedr5e-e2c5f676fe458cc39042b59877acf32e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1bedr5e-e2c5f676fe458cc39042b59877acf32e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1bedr5e-e2c5f676fe458cc39042b59877acf32e av-styling- avia-align-  avia-builder-el-116  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-66735 avia-img-lazy-loading-not-66735 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-7.jpg.webp\" alt=\"-\" title=\"Pulse-Chart-7\" height=\"719\" width=\"1000\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-7.jpg.webp 1000w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-7-300x216.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-7-80x58.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-7-768x552.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Chart-7-705x507.jpg.webp 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-7.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-7.jpg 1000w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-7-300x216.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-7-80x58.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-7-768x552.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Chart-7-705x507.jpg 705w&quot;}\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-r9gcz6-6190785bc0fcac77a0c42fa5df7a0f50\">\n.flex_column.av-r9gcz6-6190785bc0fcac77a0c42fa5df7a0f50{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-r9gcz6-6190785bc0fcac77a0c42fa5df7a0f50 av_one_fifth  avia-builder-el-117  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnq7r83o-ffe6201a8d1ede80836b665e546e1bf1\">\n.avia-section.av-mnq7r83o-ffe6201a8d1ede80836b665e546e1bf1{\nbackground-color:#f9faf1;\nbackground-image:unset;\n}\n<\/style>\n<div id='conclusion'  class='avia-section av-mnq7r83o-ffe6201a8d1ede80836b665e546e1bf1 main_color avia-section-default avia-no-border-styling  avia-builder-el-118  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-66610'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5b4pwia-3c55c49720ee600f14e36b128905c8d8\">\n.flex_column.av-5b4pwia-3c55c49720ee600f14e36b128905c8d8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5b4pwia-3c55c49720ee600f14e36b128905c8d8 av_one_fifth  avia-builder-el-119  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4vs5hyq-8a97bc2171dad988142c8695b29a3c9c\">\n.flex_column.av-4vs5hyq-8a97bc2171dad988142c8695b29a3c9c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4vs5hyq-8a97bc2171dad988142c8695b29a3c9c av_three_fifth  avia-builder-el-120  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-mnq7nsvx-72a83b1b533015b3535249b6f8f65d1b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-size: 40px; color: #304442; font-weight: 800;\">CONCLUSION<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mnq7py2z-a95307530b386d07975008a198f87e55 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The findings from the Nettl Business Marketing Survey highlight a simple truth.<\/p>\n<p>Most SMEs don\u2019t need more marketing tools.<\/p>\n<p>They need <strong>clarity, consistency, and better use of the tools they already have<\/strong>.<\/p>\n<p>The businesses most likely to grow in 2026 are those that focus on a few key activities and do them consistently:<\/p>\n<ul>\n<li>maintaining visibility<\/li>\n<li>nurturing existing customers<\/li>\n<li>improving their website\u2019s ability to convert visitors<\/li>\n<li>creating content regularly<\/li>\n<li>tracking results<\/li>\n<\/ul>\n<p>Marketing success rarely comes from a single campaign.<\/p>\n<p>More often, it comes from steady effort over time.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnr8iqjq-1358765cf5b71b6ed953e7112a6b510c\">\n#top .hr.hr-invisible.av-mnr8iqjq-1358765cf5b71b6ed953e7112a6b510c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-mnr8iqjq-1358765cf5b71b6ed953e7112a6b510c hr-invisible  avia-builder-el-123  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mnr8npp4-0b197383b2f783e3acd777fe52732e93 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt alignnone wp-image-66763\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Report-Thumb-1.png.webp\" alt=\"-\" width=\"240\" height=\"313\" data-warning=\"Missing alt text\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Report-Thumb-1.png.webp 460w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Report-Thumb-1-230x300.png.webp 230w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/Pulse-Report-Thumb-1-61x80.png.webp 61w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Report-Thumb-1.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Report-Thumb-1.png 460w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Report-Thumb-1-230x300.png 230w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Pulse-Report-Thumb-1-61x80.png 61w&quot;}\" \/><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnr8p9db-ef2b2d6af97d4e585135b327a3f7cf59\">\n#top .hr.hr-invisible.av-mnr8p9db-ef2b2d6af97d4e585135b327a3f7cf59{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-mnr8p9db-ef2b2d6af97d4e585135b327a3f7cf59 hr-invisible  avia-builder-el-125  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-mnr7ups7-d97c85ff618a84fce8056fb2daf30790-wrap avia-button-left  avia-builder-el-126  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2026\/04\/Nettl-Pulse-2026.pdf'  class='avia-button av-mnr7ups7-d97c85ff618a84fce8056fb2daf30790 av-download-btn noLightbox avia-icon_select-yes-left-icon avia-size-large avia-position-left avia-color-theme-color' download ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue8b0' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Download the Report<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4j5gr9u-158e2da8dfde860d068676a7e53483d2\">\n.flex_column.av-4j5gr9u-158e2da8dfde860d068676a7e53483d2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4j5gr9u-158e2da8dfde860d068676a7e53483d2 av_one_fifth  avia-builder-el-127  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-70chw6q-b6fee43b9655bca4ae2101a309307fe5\">\n.avia-section.av-70chw6q-b6fee43b9655bca4ae2101a309307fe5{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='last'  class='avia-section av-70chw6q-b6fee43b9655bca4ae2101a309307fe5 main_color avia-section-default avia-no-border-styling  avia-builder-el-128  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-66610'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6r3zatu-0088bbac3b79dcb6127e95c2536aeaf0\">\n.flex_column.av-6r3zatu-0088bbac3b79dcb6127e95c2536aeaf0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6r3zatu-0088bbac3b79dcb6127e95c2536aeaf0 av_one_fifth  avia-builder-el-129  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-662yn5e-4999a8085db1b19ae4c332dbf78c6fab\">\n.flex_column.av-662yn5e-4999a8085db1b19ae4c332dbf78c6fab{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-662yn5e-4999a8085db1b19ae4c332dbf78c6fab av_three_fifth  avia-builder-el-130  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-mnorc1la-d70d01dfadad860ceed8ac3b21e0b058 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-size: 40px; color: #304442; font-weight: 800;\">THE NEXT STEPS<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnq8f58e-ffb4d04ec67b8570c03e43f507e7e0d8\">\n#top .hr.hr-invisible.av-mnq8f58e-ffb4d04ec67b8570c03e43f507e7e0d8{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-mnq8f58e-ffb4d04ec67b8570c03e43f507e7e0d8 hr-invisible  avia-builder-el-132  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mnq8iie6-743d51feeb76fcc28e46a8604672cbf5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt alignnone wp-image-66743\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/laptop-next-steps.png.webp\" alt=\"-\" width=\"448\" height=\"255\" data-warning=\"Missing alt text\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/laptop-next-steps.png.webp 986w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/laptop-next-steps-300x171.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/laptop-next-steps-80x46.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/laptop-next-steps-768x438.png.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/04\/laptop-next-steps-705x402.png.webp 705w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/laptop-next-steps.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/laptop-next-steps.png 986w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/laptop-next-steps-300x171.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/laptop-next-steps-80x46.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/laptop-next-steps-768x438.png 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/laptop-next-steps-705x402.png 705w&quot;}\" \/><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sjrvua-8279cd234836f3b5f1f381ac3ee65b27\">\n#top .hr.hr-invisible.av-sjrvua-8279cd234836f3b5f1f381ac3ee65b27{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-sjrvua-8279cd234836f3b5f1f381ac3ee65b27 hr-invisible  avia-builder-el-134  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-5a39qk2-b32b65db19721fad8c2e2f32352e7005 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>How does your business compare to the UK average?<br \/>\nIn the next 30 days, we recommend taking three steps:<\/p>\n<ul>\n<li><strong>Audit your website<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Is it optimised to deliver your \u201cbest results\u201d?<\/p>\n<p style=\"padding-left: 40px;\">If not, why?<\/p>\n<ul>\n<li><strong>Fix one \u201cExecution Gap\u201d<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Pick one channel (like social media) and commit to a schedule you can actually keep.<\/p>\n<ul>\n<li><strong>Track one new metric<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">If you don\u2019t track leads, start today.<\/p>\n<p><em>Nettl is here to help UK SMEs bridge the gap between big ideas and real-world results.<br \/>\nVisit your local Nettl studio to start your marketing audit.<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5nx8oxe-f67b2dd2859c706fd1d070690ad6ca57\">\n#top .hr.hr-invisible.av-5nx8oxe-f67b2dd2859c706fd1d070690ad6ca57{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5nx8oxe-f67b2dd2859c706fd1d070690ad6ca57 hr-invisible  avia-builder-el-136  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-1a94exe-d325b1c0b4de47779bedd0d8e2c51b01-wrap avia-button-left  avia-builder-el-137  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.nettl.com\/uk\/studio-search\/'  class='avia-button av-1a94exe-d325b1c0b4de47779bedd0d8e2c51b01 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-left avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your local studio<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k8wa5u-7ea3cb4729e51eb286da6dc32d3bf9d3\">\n#top .hr.hr-invisible.av-k8wa5u-7ea3cb4729e51eb286da6dc32d3bf9d3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k8wa5u-7ea3cb4729e51eb286da6dc32d3bf9d3 hr-invisible  avia-builder-el-138  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uozt02-c0d83037dd094bd42ee883cbbe225b38\">\n.flex_column.av-uozt02-c0d83037dd094bd42ee883cbbe225b38{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-uozt02-c0d83037dd094bd42ee883cbbe225b38 av_one_fifth  avia-builder-el-139  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_12'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-66610'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Marketing advice is everywhere. But what\u2019s actually happening inside real small businesses? To find out, we asked UK SMEs directly. Here are our key findings and what they mean for businesses looking to attract more customers in 2026.<\/p>\n","protected":false},"author":237,"featured_media":66737,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":29,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-66610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/66610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/237"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=66610"}],"version-history":[{"count":25,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/66610\/revisions"}],"predecessor-version":[{"id":66774,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/66610\/revisions\/66774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/66737"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=66610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=66610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=66610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}