{"id":67446,"date":"2026-07-22T08:39:56","date_gmt":"2026-07-22T07:39:56","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=67446"},"modified":"2026-07-22T15:12:24","modified_gmt":"2026-07-22T14:12:24","slug":"set-and-forget-website","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/set-and-forget-website\/","title":{"rendered":"The hidden cost of a set-and-forget website"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-67446'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>The hidden cost of a set-and-forget website<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 6 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-15-6448e305b30fcbd83af991cf399930f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How&#8217;s the website doing?<\/h2>\n<p>Here&#8217;s a conversation we have more often than you&#8217;d think.<\/p>\n<p><em><strong>&#8220;How&#8217;s the website doing?&#8221;<\/strong><\/em><\/p>\n<p><em><strong>&#8220;Great, yeah. Enquiries are coming in, nothing&#8217;s broken. Haven&#8217;t touched it in ages, to be honest.&#8221;<\/strong><\/em><\/p>\n<p>And that last part is usually said with a bit of pride.<\/p>\n<p>Fair enough. You paid for a website, it went live, it does its job, and it hasn&#8217;t demanded anything from you since.<\/p>\n<p>That feels like a win. A website that just gets on with it while you get on with running your business.<\/p>\n<p>The trouble is, <em>&#8220;haven&#8217;t touched it in ages<\/em>&#8221; and <em>&#8220;it&#8217;s fine&#8221;<\/em> do not belong in the same sentence.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wvabp2-157fc1978a540923296cc02c39fd8477\">\n#top .hr.hr-invisible.av-wvabp2-157fc1978a540923296cc02c39fd8477{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-wvabp2-157fc1978a540923296cc02c39fd8477 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mrw2bn1l-a3a2987a1c41ae1222ca3ddc95ccded6\">\n.avia-image-container.av-mrw2bn1l-a3a2987a1c41ae1222ca3ddc95ccded6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mrw2bn1l-a3a2987a1c41ae1222ca3ddc95ccded6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mrw2bn1l-a3a2987a1c41ae1222ca3ddc95ccded6 av-styling- avia-align-  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-67469 avia-img-lazy-loading-not-67469 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/relaxed-business-man-900.jpg.webp\" alt=\"-\" title=\"relaxed-business-man-900\" height=\"600\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/relaxed-business-man-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/relaxed-business-man-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/relaxed-business-man-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/relaxed-business-man-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/relaxed-business-man-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/relaxed-business-man-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/relaxed-business-man-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/relaxed-business-man-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/relaxed-business-man-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/relaxed-business-man-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/relaxed-business-man-900-705x470.jpg 705w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-506itiu-d3429d8a127c66278b7dd432db404979\">\n#top .hr.hr-invisible.av-506itiu-d3429d8a127c66278b7dd432db404979{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-506itiu-d3429d8a127c66278b7dd432db404979 hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mrvs47i6-70ec2e5446ca68c6464582206bd2db85 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>A neglected website fails in 2 ways<\/h2>\n<p>A neglected website fails in two different ways, and both are invisible until they&#8217;re expensive.<\/p>\n<h3>The first is security<\/h3>\n<p>In the background, your site drifts out of date and becomes a softer target.<\/p>\n<h3>The second is relevance<\/h3>\n<p>Left to gather dust, your site stops reflecting who you are and stops being found by the people looking for you.<\/p>\n<p>One of these can take your site down overnight. The other harms you over time, with enquiries you never knew you missed.<\/p>\n<p>We&#8217;ll deal with them in that order, because they&#8217;re not equal in urgency.<\/p>\n<p>If your site gets compromised, nothing else on this page matters until it&#8217;s fixed.<\/p>\n<p>Security underpins everything. So let&#8217;s start there.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-14-3a6f22573913f46cb1b645631414b57b\">\n#top .hr.hr-invisible.av-jp00gvdr-14-3a6f22573913f46cb1b645631414b57b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-14-3a6f22573913f46cb1b645631414b57b hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4fz9u3a-b7c7212dc370630e01d17e577320db87\">\n.avia-image-container.av-4fz9u3a-b7c7212dc370630e01d17e577320db87 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-4fz9u3a-b7c7212dc370630e01d17e577320db87 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4fz9u3a-b7c7212dc370630e01d17e577320db87 av-styling- avia-align-  avia-builder-el-12  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-67468 avia-img-lazy-loading-not-67468 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/security-relevance-900.jpg.webp\" alt='security and relevance updates to keep your site protected and performing' title='security-relevance-900'  height=\"672\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/security-relevance-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/security-relevance-900-300x224.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/security-relevance-900-80x60.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/security-relevance-900-768x573.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/security-relevance-900-705x526.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/security-relevance-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/security-relevance-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/security-relevance-900-300x224.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/security-relevance-900-80x60.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/security-relevance-900-768x573.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/security-relevance-900-705x526.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-41v2846-cdf70125bd185f1e5a48d444afa06472\">\n#top .hr.hr-invisible.av-41v2846-cdf70125bd185f1e5a48d444afa06472{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-41v2846-cdf70125bd185f1e5a48d444afa06472 hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-12-c708923237a0fc2cbd381da011bbc50e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Part 1: The update you didn&#8217;t know you needed<\/h2>\n<p>Of everything on a website that needs the occasional bit of attention, security updates are the one that can cause nightmares, literally overnight.<\/p>\n<p>That&#8217;s not hype. It&#8217;s just the nature of the thing. A stale bit of copy costs you gradually.<\/p>\n<p>An unpatched security flaw can cost you everything, all at once, on a day you didn&#8217;t choose.<\/p>\n<p>Your site goes down, or worse, it stays up but starts serving malware to your customers, or leaking their details.<\/p>\n<p>The reason this catches people out is that there&#8217;s often no warning.<\/p>\n<p>Your site looks and behaves exactly as it always has.<\/p>\n<p>The risk builds gradually, and the first sign that anything was wrong is often the disaster itself.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-9-6ff15c74303776a39fa488381bceb151\">\n#top .hr.hr-invisible.av-jp00gvdr-9-6ff15c74303776a39fa488381bceb151{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-9-6ff15c74303776a39fa488381bceb151 hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mrvsth7z-2890c115c8a180cf9583efec27daf021 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>But WordPress is solid, right?<\/h2>\n<p>Yes.\u00a0If your site runs on WordPress, you&#8217;re in excellent company.<\/p>\n<p>It powers a huge slice of the entire web, it&#8217;s mature, it&#8217;s actively developed, and it has one of the biggest support communities on planet earth. Or the Moon, or Mars. For the moment, anyway.<\/p>\n<p>When something goes wrong, fixes tend to arrive fast, because there are a lot of very clever people and AI systems whose job is watching for exactly that.<\/p>\n<p>But its popularity also makes it a target. It&#8217;s just maths. Probability.<\/p>\n<p>Luckily, fixes are done quickly. But a fix only protects you if it&#8217;s actually applied to your site.<\/p>\n<p>Let&#8217;s look at a very real, very recent example&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3l69pkm-bc07e28a4cdb3a3e7e0332cd26ab0b86\">\n#top .hr.hr-invisible.av-3l69pkm-bc07e28a4cdb3a3e7e0332cd26ab0b86{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3l69pkm-bc07e28a4cdb3a3e7e0332cd26ab0b86 hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-347493q-2d316f84fcd6a65e01566dd6b4638e14\">\n.avia-image-container.av-347493q-2d316f84fcd6a65e01566dd6b4638e14 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-347493q-2d316f84fcd6a65e01566dd6b4638e14 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-347493q-2d316f84fcd6a65e01566dd6b4638e14 av-styling- avia-align-  avia-builder-el-18  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-67451 avia-img-lazy-loading-not-67451 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/wp2shell-graphic-1030x687.png.webp\" alt='wp2shell wordpress fix' title='wp2shell-graphic'  height=\"687\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/wp2shell-graphic-1030x687.png.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/wp2shell-graphic-300x200.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/wp2shell-graphic-80x53.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/wp2shell-graphic-768x512.png.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/wp2shell-graphic-1500x1000.png.webp 1500w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/wp2shell-graphic-705x470.png.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/wp2shell-graphic.png.webp 1536w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/wp2shell-graphic-1030x687.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/wp2shell-graphic-1030x687.png 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/wp2shell-graphic-300x200.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/wp2shell-graphic-80x53.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/wp2shell-graphic-768x512.png 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/wp2shell-graphic-1500x1000.png 1500w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/wp2shell-graphic-705x470.png 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/wp2shell-graphic.png 1536w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-7-147b7810a280ff852f1ddc3e99afdfac\">\n#top .hr.hr-invisible.av-jp00gvdr-7-147b7810a280ff852f1ddc3e99afdfac{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-7-147b7810a280ff852f1ddc3e99afdfac hr-invisible  avia-builder-el-19  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-8-b9e674f23433555b7746fd54c5ce5564 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>wp2shell<\/h2>\n<p>On 17 July 2026, security researchers <a href=\"https:\/\/thehackernews.com\/2026\/07\/new-wp2shell-wordpress-core-flaw-lets.html\" target=\"_blank\" rel=\"noopener\">disclosed a flaw in WordPress<\/a> core nicknamed wp2shell.<\/p>\n<p>In plain English, an attacker could run their own code on a vulnerable site without needing to log in, without a password, without any special access at all.<\/p>\n<p>The instinct for a lot of small business owners is, &#8220;I&#8217;ve only got a simple little site, why would anyone bother with me?&#8221;<\/p>\n<p>This flaw doesn&#8217;t care how simple your site is.<\/p>\n<p>It doesn&#8217;t care whether you sell software or sausages.<\/p>\n<p>It&#8217;s not targeting you personally.<\/p>\n<p>Automated tools sweep the entire web looking for vulnerable versions, and a stock install with zero plugins is squarely on the menu.<\/p>\n<p>To put the scale into perspective, researchers estimate more than 500 million websites run WordPress.<\/p>\n<p><a href=\"https:\/\/wordpress.org\/news\/2026\/07\/wordpress-7-0-2-release\/\" target=\"_blank\" rel=\"noopener\">But WordPress responded.<\/a><\/p>\n<p>Fixes shipped promptly in versions 6.8.6, 6.9.5 and 7.0.2, and the WordPress team took the unusual step of force-pushing that update out to all supported sites automatically, precisely because the risk was serious enough to warrant it.<\/p>\n<p>That is a mature, well-supported platform behaving exactly as it should. The system worked.<\/p>\n<p>Worked, that is, if your site was in a position to receive the fix.<\/p>\n<p>The platform was fine. The fix existed within days.<\/p>\n<p>The only variable that actually mattered was whether someone was looking after the site well enough for that fix to land.<\/p>\n<p>Sites with automatic updates switched off, or quietly stalled months ago, or never set up in the first place, were the ones left hanging out in the open while public exploit code did the rounds.<\/p>\n<p><em>The platform didn&#8217;t fail those sites. Set-and-forget did.<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-5-8b94cf24fcc37d8b52de611c4c57331e\">\n#top .hr.hr-invisible.av-jp00gvdr-5-8b94cf24fcc37d8b52de611c4c57331e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-5-8b94cf24fcc37d8b52de611c4c57331e hr-invisible  avia-builder-el-21  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-10-07389f0c0b351ed5374c6185167e6dfa\">\n.avia-image-container.av-h2771v5-10-07389f0c0b351ed5374c6185167e6dfa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-10-07389f0c0b351ed5374c6185167e6dfa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-10-07389f0c0b351ed5374c6185167e6dfa av-styling- avia-align-  avia-builder-el-22  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-66226 avia-img-lazy-loading-not-66226 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/02\/Warning-Laptop-1030x1030.png.webp\" alt='laptop with security warnings' title='Warning Laptop'  height=\"1030\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/02\/Warning-Laptop-1030x1030.png.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/02\/Warning-Laptop-300x300.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/02\/Warning-Laptop-80x80.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/02\/Warning-Laptop-768x768.png.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/02\/Warning-Laptop-36x36.png.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/02\/Warning-Laptop-180x180.png.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/02\/Warning-Laptop-705x705.png.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/02\/Warning-Laptop.png.webp 1400w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Warning-Laptop-1030x1030.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Warning-Laptop-1030x1030.png 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Warning-Laptop-300x300.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Warning-Laptop-80x80.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Warning-Laptop-768x768.png 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Warning-Laptop-36x36.png 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Warning-Laptop-180x180.png 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Warning-Laptop-705x705.png 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Warning-Laptop.png 1400w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2guzhdi-be7f593f8a3e72c7266d5e5e41c42769\">\n#top .hr.hr-invisible.av-2guzhdi-be7f593f8a3e72c7266d5e5e41c42769{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2guzhdi-be7f593f8a3e72c7266d5e5e41c42769 hr-invisible  avia-builder-el-23  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mrvtj58v-a29037d954c1e3b9233cc31fcb0dc82b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Part 2: the enquiries you never knew you missed<\/h2>\n<p>Now for the thing that&#8217;s happening every single day, no drama required.<\/p>\n<p>If security is the risk that ends your site, relevance is the one that slowly makes it pointless.<\/p>\n<p>A website that&#8217;s technically secure but hasn&#8217;t been touched in two years isn&#8217;t in danger.<\/p>\n<p>It&#8217;s just failing at the actual job you built it for, which is to win you work.<\/p>\n<p>And because there&#8217;s no crisis, no downtime, no scary email, most owners never notice it happening at all.<\/p>\n<p>A website is not a leaflet you print once and file away.<\/p>\n<p>It&#8217;s often the single most visible thing your business owns, and it&#8217;s being read by two very different audiences who&#8217;ve both moved on since you last looked at it.<\/p>\n<h3>Your customers have moved on<\/h3>\n<p>The services you offer now, the projects you&#8217;re proudest of, the prices, the team, the testimonials, the fact you&#8217;ve been going five years and know exactly what you&#8217;re doing.<\/p>\n<p>If your site still shows the business you were when it launched, you&#8217;re introducing yourself to every visitor as an older, smaller, less impressive version of what you actually are.<\/p>\n<p>You might&#8217;ve even pivoted twice as a business since then.<\/p>\n<p>People make a judgement about whether you&#8217;re any good in seconds, and a site that clearly stopped being cared for tells them you might have stopped caring generally.<\/p>\n<p>Fresh, accurate, genuinely useful content does the opposite. It shows a business that&#8217;s active, confident and worth calling.<\/p>\n<h3>And search has moved on more than anything.<\/h3>\n<p>This is the part that&#8217;s changed fastest.<\/p>\n<p>It&#8217;s not just about <a href=\"https:\/\/www.nettl.com\/uk\/seo-agency-near-me\/\" target=\"_blank\" rel=\"noopener\">ranking on Google<\/a> anymore. People are increasingly <a href=\"https:\/\/www.nettl.com\/uk\/ai-seo\/\" target=\"_blank\" rel=\"noopener\">finding businesses through AI<\/a> assistants and answer engines that pull from your site to decide whether to recommend you at all.<\/p>\n<p>And here&#8217;s the thing they all have in common, old-school search and new AI alike: they favour sites that are current, clear and regularly updated.<\/p>\n<p>A site that hasn&#8217;t changed in years reads as stale to a search engine and invisible to an AI.<\/p>\n<p>If your content doesn&#8217;t clearly say what you do, where you do it and why you&#8217;re the right choice, you don&#8217;t just rank lower. You increasingly don&#8217;t get mentioned at all.<\/p>\n<p>And you&#8217;ll never see those missed enquiries, because they simply go to whoever did keep their site current.<\/p>\n<p>That&#8217;s the damage done in the background. Not a disaster you&#8217;d notice, just a steady leak of work going to competitors whose only real advantage is that their website still reflects reality.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-314k22e-db92c5cfbea037b81e216dc7d2f886a0\">\n#top .hr.hr-invisible.av-314k22e-db92c5cfbea037b81e216dc7d2f886a0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-314k22e-db92c5cfbea037b81e216dc7d2f886a0 hr-invisible  avia-builder-el-25  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mrvtl0ro-cc527161c05b453d5bd7a31f9184fd7a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>So what can you check yourself?<\/h2>\n<p>Plenty, actually.<\/p>\n<p>We&#8217;re big believers in showing people how to look under their own bonnet, so here are a handful of checks you can run today.<\/p>\n<p>No tools, no cost, no catch.<\/p>\n<p>They split neatly along the same two lines: is my site safe, and is my site still doing its job.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24760mu-1254de4fe93773e80bce0d5eca51da2d\">\n#top .hr.hr-invisible.av-24760mu-1254de4fe93773e80bce0d5eca51da2d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-24760mu-1254de4fe93773e80bce0d5eca51da2d hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mhcc9i-6df7d99a5c476d6ea01ba5b1be3de7e3\">\n.avia-image-container.av-1mhcc9i-6df7d99a5c476d6ea01ba5b1be3de7e3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1mhcc9i-6df7d99a5c476d6ea01ba5b1be3de7e3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1mhcc9i-6df7d99a5c476d6ea01ba5b1be3de7e3 av-styling- avia-align-  avia-builder-el-28  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-67473 avia-img-lazy-loading-not-67473 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/Website-Checklist-1030x793.png.webp\" alt='website update checklist' title='Website-Checklist'  height=\"793\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/Website-Checklist-1030x793.png.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/Website-Checklist-300x231.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/Website-Checklist-80x62.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/Website-Checklist-768x591.png.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/Website-Checklist-705x542.png.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/Website-Checklist.png.webp 1080w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Website-Checklist-1030x793.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Website-Checklist-1030x793.png 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Website-Checklist-300x231.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Website-Checklist-80x62.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Website-Checklist-768x591.png 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Website-Checklist-705x542.png 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Website-Checklist.png 1080w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-3-8020f9be6fdcef52e32a5b5acd548019\">\n#top .hr.hr-invisible.av-jp00gvdr-3-8020f9be6fdcef52e32a5b5acd548019{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-3-8020f9be6fdcef52e32a5b5acd548019 hr-invisible  avia-builder-el-29  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-4-f7df570bbc59abb6a0e8ff6fc07551bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>On the security side<\/h2>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1odih12-f05258e89c2cd6c1dce7c79b49c5b976\">\n.av_font_icon.av-1odih12-f05258e89c2cd6c1dce7c79b49c5b976{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1odih12-f05258e89c2cd6c1dce7c79b49c5b976 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1odih12-f05258e89c2cd6c1dce7c79b49c5b976 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8d9' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 What version of WordPress are you actually on?<\/h3>\n<p>Log into your dashboard and go to Dashboard \u2192 Updates.<\/p>\n<p>If it&#8217;s nagging you to update, that nag has probably been there a while.<\/p>\n<p>This is the single most useful thing you can check after reading this.<\/p>\n<p>While you&#8217;re there, also check your php version.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zr26fq-1c07d526790270cab6da13cc5486b05c\">\n.av_font_icon.av-zr26fq-1c07d526790270cab6da13cc5486b05c{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-zr26fq-1c07d526790270cab6da13cc5486b05c .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-zr26fq-1c07d526790270cab6da13cc5486b05c avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue839' data-av_iconfont='entypo-fontello' ><\/span><\/span> Are automatic updates activated?<\/h3>\n<p>Auto-updates can be switched off without anyone remembering doing it.<\/p>\n<p>Or they can stall on a technical hiccup and just stop.<\/p>\n<p>&#8220;I think we have auto-updates&#8221; is not the same as knowing they worked. Remove any unused plugins.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wpva3a-32116021b45aeeeff7362eeaa917d393\">\n.av_font_icon.av-wpva3a-32116021b45aeeeff7362eeaa917d393{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-wpva3a-32116021b45aeeeff7362eeaa917d393 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-wpva3a-32116021b45aeeeff7362eeaa917d393 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue82f' data-av_iconfont='entypo-fontello' ><\/span><\/span> Check your backups<\/h3>\n<p>When did you last take a backup you know actually works?<\/p>\n<p>A backup you&#8217;ve never tested restoring is a backup you&#8217;re hoping exists.<\/p>\n<p>There&#8217;s a difference, and you really don&#8217;t want to discover it on the worst possible day.<\/p>\n<p>Our Nettl hosting automatically takes backups. Check you also have a system in place.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25dbi9i-983bba9582b8e39c45580272910d89d5\">\n#top .hr.hr-invisible.av-25dbi9i-983bba9582b8e39c45580272910d89d5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-25dbi9i-983bba9582b8e39c45580272910d89d5 hr-invisible  avia-builder-el-34  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mrw2dft1-09e6aa5fd0031f9a9f82a4cb57c0762e\">\n.avia-image-container.av-mrw2dft1-09e6aa5fd0031f9a9f82a4cb57c0762e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mrw2dft1-09e6aa5fd0031f9a9f82a4cb57c0762e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mrw2dft1-09e6aa5fd0031f9a9f82a4cb57c0762e av-styling- avia-align-  avia-builder-el-35  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-67114 avia-img-lazy-loading-not-67114 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/05\/oodles-1786-seo-and-aeo-venn-diagram-search-900.jpg.webp\" alt='there is overlap between best practices for both AEO and SEO' title='oodles-1786-seo-and-aeo-venn-diagram-search-900'  height=\"672\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/05\/oodles-1786-seo-and-aeo-venn-diagram-search-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/05\/oodles-1786-seo-and-aeo-venn-diagram-search-900-300x224.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/05\/oodles-1786-seo-and-aeo-venn-diagram-search-900-80x60.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/05\/oodles-1786-seo-and-aeo-venn-diagram-search-900-768x573.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/05\/oodles-1786-seo-and-aeo-venn-diagram-search-900-705x526.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/oodles-1786-seo-and-aeo-venn-diagram-search-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/oodles-1786-seo-and-aeo-venn-diagram-search-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/oodles-1786-seo-and-aeo-venn-diagram-search-900-300x224.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/oodles-1786-seo-and-aeo-venn-diagram-search-900-80x60.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/oodles-1786-seo-and-aeo-venn-diagram-search-900-768x573.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/oodles-1786-seo-and-aeo-venn-diagram-search-900-705x526.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zy0y7q-9b18bc40581b050fcdac71486992c05a\">\n#top .hr.hr-invisible.av-zy0y7q-9b18bc40581b050fcdac71486992c05a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-zy0y7q-9b18bc40581b050fcdac71486992c05a hr-invisible  avia-builder-el-36  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mrvtt11z-44193597ac4b71b30f8b144d4d463a3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>On the relevance side<\/h2>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b5xf06-c66254ee8a23edec839b19b94d85d423\">\n.av_font_icon.av-1b5xf06-c66254ee8a23edec839b19b94d85d423{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1b5xf06-c66254ee8a23edec839b19b94d85d423 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1b5xf06-c66254ee8a23edec839b19b94d85d423 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue84e' data-av_iconfont='entypo-fontello' ><\/span><\/span> When was your content last updated?<\/h3>\n<p>Read your homepage and services pages as if you were a customer who&#8217;d never heard of you.<\/p>\n<p>Is it still accurate? Are there recent reviews?<\/p>\n<p>Does it mention everything you now do? (Or want to do?)<\/p>\n<p>If your &#8220;latest news&#8221; is from 2023, that&#8217;s the impression you&#8217;re making.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wh8hti-7fe63305f71b31a49692fe70f1a1a493\">\n.av_font_icon.av-wh8hti-7fe63305f71b31a49692fe70f1a1a493{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-wh8hti-7fe63305f71b31a49692fe70f1a1a493 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-wh8hti-7fe63305f71b31a49692fe70f1a1a493 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><\/span> How visible is your business?<\/h3>\n<p>Could a customer easily find your solutions?<\/p>\n<p>Search for the thing people would type to find a business like yours. Are you on page one? Top three lists? Who appears in the sponsored listings? How about maps?<\/p>\n<p>Go a step further and ask an AI assistant to recommend a business like yours in your area.<\/p>\n<p>Do you get a mention? That&#8217;s fast becoming just as important as the Google result.<\/p>\n<p>Whatever your results, use AI to compare your website offering to your competitors and point out strengths and weaknesses.<\/p>\n<p>AI isn&#8217;t perfect, but it&#8217;s good for perspective. A second set of eyes.<\/p>\n<p>Do those tasks and you&#8217;ll already know more about your website&#8217;s real health than most business owners ever bother to find out.<\/p>\n<p>With the context you can provide, any action points will become clear.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-os5cvq-927becad73b229e399b3e4c900eb0006\">\n#top .hr.hr-invisible.av-os5cvq-927becad73b229e399b3e4c900eb0006{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-os5cvq-927becad73b229e399b3e4c900eb0006 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mrw2cwxf-dd983dc169f8bd09c27a4b3ea245863b\">\n.avia-image-container.av-mrw2cwxf-dd983dc169f8bd09c27a4b3ea245863b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mrw2cwxf-dd983dc169f8bd09c27a4b3ea245863b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mrw2cwxf-dd983dc169f8bd09c27a4b3ea245863b av-styling- avia-align-  avia-builder-el-41  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-67470 avia-img-lazy-loading-not-67470 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/jenny-900.jpg.webp\" alt=\"-\" title=\"jenny-900\" height=\"600\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/jenny-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/jenny-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/jenny-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/jenny-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/07\/jenny-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/jenny-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/jenny-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/jenny-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/jenny-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/jenny-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/jenny-900-705x470.jpg 705w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ii0xbq-b36a0040014f008d774e78f6035f218f\">\n#top .hr.hr-invisible.av-ii0xbq-b36a0040014f008d774e78f6035f218f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ii0xbq-b36a0040014f008d774e78f6035f218f hr-invisible  avia-builder-el-42  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mrvtt84r-f8db485345e18afa8772917650d29603 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>One last thing<\/h2>\n<p>If you&#8217;d rather not go it alone, we&#8217;re always happy to run a free website health check for you. Just ask.<\/p>\n<p>And if you&#8217;d like to read more about keeping your site secure with a Nettl Care Plan, <a href=\"https:\/\/www.nettl.com\/uk\/care-plans\/\" target=\"_blank\" rel=\"noopener\">here&#8217;s where to start<\/a>.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-44  el_after_av_textblock  el_before_av_button '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap av-mrvucznw-2652a6eaf7f343f1af0f97564ee1e082-wrap avia-button-center  avia-builder-el-45  el_after_av_button  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/care-plans\/\" class=\"avia-button av-mrvucznw-2652a6eaf7f343f1af0f97564ee1e082 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Protect your site with Care Plans<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-46  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-67446'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Why a set-and-forget site costs you more than you might think, what the recent wp2shell WordPress flaw teaches us about it, and the checks you can run yourself today.<\/p>\n","protected":false},"author":234,"featured_media":67457,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":69,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-67446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/67446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=67446"}],"version-history":[{"count":17,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/67446\/revisions"}],"predecessor-version":[{"id":67477,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/67446\/revisions\/67477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/67457"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=67446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=67446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=67446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}