{"id":67812,"date":"2026-10-20T14:28:21","date_gmt":"2026-10-20T13:28:21","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=67812"},"modified":"2026-10-22T13:12:37","modified_gmt":"2026-10-22T12:12:37","slug":"seasonal-marketing-checklist","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/seasonal-marketing-checklist\/","title":{"rendered":"Get ready for the rush"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-67812'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Get ready for the rush<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 5 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-1d3a46d8515d99e77f6a29f440bc57e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Your Black Friday to New Year marketing checklist<\/h2>\n<p>There are 35 days between Black Friday on 27 November and New Year&#8217;s Day on 1 January 2027. For a lot of small businesses, that stretch decides how the year ends and how the next one starts.<\/p>\n<p>The businesses that do well in it made their decisions early. Offers are agreed, emails are written and opening hours are already on Google before the rush arrives.<\/p>\n<p>This checklist takes you through the season in order: the Cyber sales weekend, Christmas, and the start of January.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mvjhycmg-4d8dd4cdf1445ac8c623906fb4d77cfd\">\n.avia-image-container.av-mvjhycmg-4d8dd4cdf1445ac8c623906fb4d77cfd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mvjhycmg-4d8dd4cdf1445ac8c623906fb4d77cfd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mvjhycmg-4d8dd4cdf1445ac8c623906fb4d77cfd av-styling- avia-align-center  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-67864 avia-img-lazy-loading-not-67864 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/Oct-Blog-Cal-Graphic-1030x792.png.webp\" alt='key seasonal marketing dates for your end-of-year calendar' title='key seasonal marketing dates'  height=\"792\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/Oct-Blog-Cal-Graphic-1030x792.png.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/Oct-Blog-Cal-Graphic-300x231.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/Oct-Blog-Cal-Graphic-80x62.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/Oct-Blog-Cal-Graphic-768x591.png.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/Oct-Blog-Cal-Graphic-1536x1181.png.webp 1536w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/Oct-Blog-Cal-Graphic-1500x1154.png.webp 1500w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/Oct-Blog-Cal-Graphic-705x542.png.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/Oct-Blog-Cal-Graphic.png.webp 2000w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Oct-Blog-Cal-Graphic-1030x792.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Oct-Blog-Cal-Graphic-1030x792.png 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Oct-Blog-Cal-Graphic-300x231.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Oct-Blog-Cal-Graphic-80x62.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Oct-Blog-Cal-Graphic-768x591.png 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Oct-Blog-Cal-Graphic-1536x1181.png 1536w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Oct-Blog-Cal-Graphic-1500x1154.png 1500w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Oct-Blog-Cal-Graphic-705x542.png 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Oct-Blog-Cal-Graphic.png 2000w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-531c389f1d8d94b240a7993d33000b5f\">\n#top .hr.hr-invisible.av-av_hr-531c389f1d8d94b240a7993d33000b5f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-531c389f1d8d94b240a7993d33000b5f hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-12-c708923237a0fc2cbd381da011bbc50e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<p><em><strong>Key dates for 2026<\/strong><\/em><\/p>\n<ul>\n<li>Black Friday: Friday 27 November<\/li>\n<li>Cyber Monday: Monday 30 November<\/li>\n<li>Small Business Saturday UK: Saturday 5 December<\/li>\n<li>Christmas Day: Friday 25 December<\/li>\n<li>Boxing Day: Saturday 26 December<\/li>\n<li>New Year&#8217;s Day: Friday 1 January 2027<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-531c389f1d8d94b240a7993d33000b5f\">\n#top .hr.hr-invisible.av-av_hr-531c389f1d8d94b240a7993d33000b5f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-531c389f1d8d94b240a7993d33000b5f hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mvjhz2rq-0c0f14db8fae207ebbb47027bbf2effb\">\n.avia-image-container.av-mvjhz2rq-0c0f14db8fae207ebbb47027bbf2effb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mvjhz2rq-0c0f14db8fae207ebbb47027bbf2effb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mvjhz2rq-0c0f14db8fae207ebbb47027bbf2effb av-styling- avia-align-center  avia-builder-el-12  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-67862 avia-img-lazy-loading-not-67862 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-image-219300466-M.jpg.webp\" alt=\"-\" title=\"stock-image-219300466-M\" height=\"667\" width=\"1000\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-image-219300466-M.jpg.webp 1000w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-image-219300466-M-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-image-219300466-M-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-image-219300466-M-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-image-219300466-M-705x470.jpg.webp 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-image-219300466-M.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-image-219300466-M.jpg 1000w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-image-219300466-M-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-image-219300466-M-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-image-219300466-M-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-image-219300466-M-705x470.jpg 705w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-531c389f1d8d94b240a7993d33000b5f\">\n#top .hr.hr-invisible.av-av_hr-531c389f1d8d94b240a7993d33000b5f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-531c389f1d8d94b240a7993d33000b5f hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-11-d4fd66ba3e717ece21f293fc022e21ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Black Friday and Cyber Monday: decide now if you&#8217;re in<\/h2>\n<p>You don&#8217;t have to discount. Plenty of small businesses sit Black Friday out and do fine.<\/p>\n<p>The mistake is deciding on Thursday 26 November and throwing together a 20% off code at midnight.<\/p>\n<p>Make the call now. If you&#8217;re in, pick an offer that protects your margin:<\/p>\n<ul>\n<li><em><strong>A bundle rather than a straight discount (two services for the price of one and a half)<\/strong><\/em><\/li>\n<li><em><strong>A bonus with every order over a set value<\/strong><\/em><\/li>\n<li><em><strong>Early access for your email list 24 hours before everyone else<\/strong><\/em><\/li>\n<li><em><strong>A gift card offer that brings people back in January<\/strong><\/em><\/li>\n<\/ul>\n<p>Then get the groundwork in place:<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mvgq7u32-0636a57ad5f7a9e051315e4a5b2e4e5f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock checklist-box'  itemprop=\"text\" ><ul>\n<li>Build a landing page for the offer and test it on your phone<\/li>\n<li>Write two emails: one announcing the offer, one last call on Cyber Monday evening<\/li>\n<li>Schedule social posts for Friday, Saturday and Monday<\/li>\n<li>Add the offer to your Google Business Profile as an Offer post<\/li>\n<li>Set a clear end date and stick to it<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mvgqhwh7-e7735bb388bae325ea489ffc83ecb207 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-lfile-container=\"dd348806-a1ec-4ff6-8426-9734b93269cc\" data-pm-slice=\"1 1 &#091;&#093;\">If you&#8217;re out, say so. A short post explaining that you keep fair prices all year can win you customers who are tired of the noise.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mvgqgzwa-d839ef3a81af18ba3a27a27c10531d2f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock trades-callout'  itemprop=\"text\" ><p><strong>Trades and professional services:<\/strong> you don&#8217;t need a discount to use this weekend. Everyone is in buying mode, so put a booking offer in front of them instead.<\/p>\n<ul>\n<li>Book before 30 November and keep this year&#8217;s prices for work done in the new year<\/li>\n<li>A free survey, quote or review for anyone who books a January slot<\/li>\n<li>Gift vouchers for services people buy for others: a valet, a deep clean, a garden tidy-up<\/li>\n<li>An email to past clients reminding them it&#8217;s time to book their annual service, check or review<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mvji3hgm-e6e7ae435bf97620c29be75b54e2e9dd\">\n.avia-image-container.av-mvji3hgm-e6e7ae435bf97620c29be75b54e2e9dd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mvji3hgm-e6e7ae435bf97620c29be75b54e2e9dd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mvji3hgm-e6e7ae435bf97620c29be75b54e2e9dd av-styling- avia-align-center  avia-builder-el-19  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-67865 avia-img-lazy-loading-not-67865 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-image-213419194-M.jpg.webp\" alt=\"-\" title=\"stock-image-213419194-M\" height=\"667\" width=\"1000\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-image-213419194-M.jpg.webp 1000w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-image-213419194-M-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-image-213419194-M-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-image-213419194-M-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-image-213419194-M-705x470.jpg.webp 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-image-213419194-M.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-image-213419194-M.jpg 1000w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-image-213419194-M-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-image-213419194-M-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-image-213419194-M-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-image-213419194-M-705x470.jpg 705w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-531c389f1d8d94b240a7993d33000b5f\">\n#top .hr.hr-invisible.av-av_hr-531c389f1d8d94b240a7993d33000b5f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-531c389f1d8d94b240a7993d33000b5f hr-invisible  avia-builder-el-20  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mvgraw6e-fc2e46a91c7f77a7edc7966106e84d11 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Christmas: answer the questions before customers ask them<\/h2>\n<p>In December, customers want three answers fast: are you open, can I still order, and will it arrive in time.<\/p>\n<p>If your website and Google listing don&#8217;t answer them, the phone rings or the customer goes elsewhere.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mvgret3e-d8801a30c8601e8be23ca93887aa9210 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock checklist-box'  itemprop=\"text\" ><p data-lfile-container=\"dd348806-a1ec-4ff6-8426-9734b93269cc\" data-pm-slice=\"1 1 &#091;&#093;\"><strong>Google Business Profile<\/strong><\/p>\n<ul data-kind=\"check\">\n<li data-checked=\"false\">Add special opening hours for every day you close or change hours, from Christmas Eve to 2 January<\/li>\n<li data-checked=\"false\">Post a festive update with your cut-off dates<\/li>\n<li data-checked=\"false\">Swap in a few fresh photos of the shop, the team or seasonal stock<\/li>\n<\/ul>\n<p>Our <a href=\"https:\/\/www.nettl.com\/uk\/google-business-profile\" target=\"_blank\" rel=\"nofollow noopener\">Google Business Profile guide<\/a> walks you through each of these.<\/p>\n<p><strong>Your website<\/strong><\/p>\n<ul data-kind=\"check\">\n<li data-checked=\"false\">Put your last order date and holiday hours on the homepage, above the fold<\/li>\n<li data-checked=\"false\">Check your delivery service posting dates and set yours a day or two earlier<\/li>\n<li data-checked=\"false\">Run a test order on your phone from start to finish<\/li>\n<li data-checked=\"false\">Update your contact page and any auto-reply emails<\/li>\n<\/ul>\n<p><strong>Email<\/strong><\/p>\n<p>Plan three sends now: a gift guide or Christmas offer in early December, a last-order reminder a few days before your cut-off, and a thank you between Christmas and New Year. Write them now and schedule ahead of time.<\/p>\n<p><strong>Social and ads<\/strong><\/p>\n<p>Schedule your posts in batches so December isn&#8217;t spent writing captions at 10pm. If you run ads, put a little more budget behind the week before your cut-off date, when people are buying with a deadline.<\/p>\n<p><strong>Print and signage<\/strong><\/p>\n<p>Your window and counter do the same job as your homepage. A window graphic, poster or counter card showing your holiday hours and last order date saves you answering the same question all day. Keep the dates and offer identical to the website so nothing contradicts.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mvgstt3z-30f3490778c6428b5e8950f537907937 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock trades-callout'  itemprop=\"text\" ><p><strong>Trades and professional services:<\/strong> your customers aren&#8217;t asking about delivery dates. They&#8217;re asking whether you can fit them in before the family arrives, and who to call if something breaks on Boxing Day.<\/p>\n<ul>\n<li>Publish a last booking date for pre-Christmas work on your website and Google profile<\/li>\n<li>Say clearly whether you offer emergency call-outs over the holidays, with the number to ring<\/li>\n<li>Set an out-of-office reply that gives your reopening date and who to contact in the meantime<\/li>\n<\/ul>\n<ul>\n<li>Send clients a printed Christmas card with your holiday hours on it. It stays on the mantelpiece until January, with your number in view<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-meldj8-28624edba656abfcb962e556f44a8fdd\">\n#top .hr.hr-invisible.av-meldj8-28624edba656abfcb962e556f44a8fdd{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-meldj8-28624edba656abfcb962e556f44a8fdd hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mvji3zro-608aba63ea7e437da82cd629aab221cf\">\n.avia-image-container.av-mvji3zro-608aba63ea7e437da82cd629aab221cf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mvji3zro-608aba63ea7e437da82cd629aab221cf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mvji3zro-608aba63ea7e437da82cd629aab221cf av-styling- avia-align-center  avia-builder-el-25  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-67863 avia-img-lazy-loading-not-67863 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-vector-310035962-M.jpg.webp\" alt=\"-\" title=\"Christmas, new year, winter sale banner. Poster, background, flyer, invitation card, template design with winter elements. Vector illustration EPS 10\" height=\"605\" width=\"1000\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-vector-310035962-M.jpg.webp 1000w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-vector-310035962-M-300x182.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-vector-310035962-M-80x48.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-vector-310035962-M-768x465.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2026\/10\/stock-vector-310035962-M-705x427.jpg.webp 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-vector-310035962-M.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-vector-310035962-M.jpg 1000w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-vector-310035962-M-300x182.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-vector-310035962-M-80x48.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-vector-310035962-M-768x465.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/stock-vector-310035962-M-705x427.jpg 705w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-531c389f1d8d94b240a7993d33000b5f\">\n#top .hr.hr-invisible.av-av_hr-531c389f1d8d94b240a7993d33000b5f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-531c389f1d8d94b240a7993d33000b5f hr-invisible  avia-builder-el-26  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mvgsv1bz-edd91d8c8ffcc3d4ae4456c6d736d076 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>New Year&#8217;s Day: plan January before December starts<\/h2>\n<p>New Year&#8217;s Day falls on a Friday, which gives most people a long weekend to think about the year ahead.<\/p>\n<p>That&#8217;s when they book, sign up, start searching and make the changes they promised themselves.<\/p>\n<p>If your January marketing is ready before you close for Christmas, you&#8217;re in front of them on day one.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mvgsvprj-9d1f2d6603fc89e341ed9c3716bcc637 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock checklist-box'  itemprop=\"text\" ><ul>\n<li data-checked=\"false\"><strong>Decide your January offer now.<\/strong> New year bookings, a fresh-start package, a loyalty reward for December customers or a reason to redeem gift cards.<\/li>\n<li data-checked=\"false\"><strong>Schedule a New Year email<\/strong> to send on 1 or 2 January, while inboxes are quiet and people have time to read.<\/li>\n<li data-checked=\"false\"><strong>Update your Google Business Profile<\/strong> with your reopening date, so nobody assumes you&#8217;re still closed.<\/li>\n<li data-checked=\"false\"><strong>Open your booking calendar<\/strong> for January and February before the break, if you take appointments.<\/li>\n<li data-checked=\"false\"><strong>Line up social posts<\/strong> for the first week back, so you&#8217;re not starting from a blank page.<\/li>\n<li data-checked=\"false\"><strong>Book in your website updates.<\/strong> January is the time to refresh prices, photos and services pages, so put it in the diary now.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mvgswt82-ac2e838913e563f2f29a9592f3d0e29e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-lfile-container=\"dd348806-a1ec-4ff6-8426-9734b93269cc\" data-pm-slice=\"1 1 &#091;&#093;\">The businesses that start January busy are the ones that wrote their January emails in November.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mvgsxnbq-813e5215c131549003d439a4c1912717 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock trades-callout'  itemprop=\"text\" ><p><strong>Trades and professional services:<\/strong> the Christmas break is when people sit down and plan the year. Kitchens, extensions, gardens, new accountants and business advice all get discussed over the turkey leftovers.<\/p>\n<ul>\n<li>Build a &#8220;book your spring project&#8221; page with a simple enquiry form, live before you close<\/li>\n<li>Accountants and bookkeepers: the Self Assessment deadline is 31 January, so your New Year email writes itself<\/li>\n<li>Send past clients a reminder that annual services, reviews and renewals are due<\/li>\n<\/ul>\n<ul>\n<li>Ask December&#8217;s happy customers for a Google review while the job is fresh, so January searchers see it<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1c6fao4-a4b0f1cfdf96c8b617125004acd5e4df\">\n#top .hr.hr-invisible.av-1c6fao4-a4b0f1cfdf96c8b617125004acd5e4df{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1c6fao4-a4b0f1cfdf96c8b617125004acd5e4df hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mvgt1t5k-01adfc98a7f4c8b52ef49baa637b4b93 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Your 10 jobs for right now<\/h2>\n<ol>\n<li><em><strong>Decide whether you&#8217;re doing Black Friday, and whether it&#8217;s a sale or a booking offer<\/strong><\/em><\/li>\n<li><em><strong>Build and test your offer landing page<\/strong><\/em><\/li>\n<li><em><strong>Write your Cyber weekend emails<\/strong><\/em><\/li>\n<li><em><strong>Set special hours on Google from Christmas Eve to 2 January<\/strong><\/em><\/li>\n<li><em><strong>Put your last order or last booking date on your homepage<\/strong><\/em><\/li>\n<li><em><strong>Write and schedule your three December emails<\/strong><\/em><\/li>\n<li><em><strong>Order window graphics, posters or client Christmas cards showing your hours and cut-off<\/strong><\/em><\/li>\n<li><em><strong>Decide your January offer<\/strong><\/em><\/li>\n<li><em><strong>Schedule your New Year email<\/strong><\/em><\/li>\n<li><em><strong>Book January website updates into the diary<\/strong><\/em><\/li>\n<\/ol>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rm0mro-743029001afbef09cdad6a6167a83034\">\n#top .hr.hr-invisible.av-rm0mro-743029001afbef09cdad6a6167a83034{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-rm0mro-743029001afbef09cdad6a6167a83034 hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mvgthxrk-9df70304fced10a4705e453527f20880 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-lfile-container=\"dd348806-a1ec-4ff6-8426-9734b93269cc\" data-pm-slice=\"1 1 &#091;&#093;\">Tick these off right away and December becomes a month of serving customers instead of scrambling.<\/p>\n<p><strong>Want a hand?<\/strong> Your local Nettl studio can update your website, improve how you show up in local search, run your social media and ads, and print the signage for your window. <a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" target=\"_blank\" rel=\"noopener\">Find your nearest studio<\/a> and get it booked in before the rush.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e\">\n#top .hr.hr-invisible.av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e hr-invisible  avia-builder-el-35  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-36  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/uk\/studio-locator'  class='avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-37  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-67812'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday to New Year\u2019s Day, in order: offers, Christmas cut-offs and January planning for shops, trades and professional services. Ten jobs to tick off this week.<\/p>\n","protected":false},"author":234,"featured_media":67829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":3,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-67812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/67812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=67812"}],"version-history":[{"count":11,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/67812\/revisions"}],"predecessor-version":[{"id":67837,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/67812\/revisions\/67837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/67829"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=67812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=67812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=67812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}