{"id":9392,"date":"2017-03-06T17:54:46","date_gmt":"2017-03-06T17:54:46","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=9392"},"modified":"2021-03-25T16:24:55","modified_gmt":"2021-03-25T16:24:55","slug":"how-to-get-more-web-enquiries","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/how-to-get-more-web-enquiries\/","title":{"rendered":"How to get More Web Enquiries"},"content":{"rendered":"

Top 6 tips to get more web enquiries and grow your client list<\/h1>\n

People are busy and easily distracted. So how do you encourage visitors to stay a bit longer<\/strong> on your website, find what they need<\/strong>, and get in touch<\/strong> easily? Ultimately, how can you convert your web traffic into web enquiries<\/a><\/strong>?<\/p>\n

There\u2019s no magic formula, but research has shown these simple steps can help:<\/p>\n

    \n
  1. Be clear about what you\u2019re offering<\/a><\/strong><\/li>\n
  2. Write for the web<\/strong><\/a><\/li>\n
  3. Make it easy to get in touch<\/strong><\/a><\/li>\n
  4. Build trust and credibility<\/strong><\/a><\/li>\n
  5. Be mobile friendly<\/strong><\/a><\/li>\n
  6. Keep it up to date<\/a><\/strong><\/li>\n<\/ol>\n

    1. Be Clear About What You\u2019re Offering<\/h2>\n

    \"clear<\/p>\n

    When someone arrives on your site, you don\u2019t have a lot of time. You need to make it clear who you are<\/strong>, what you offer<\/strong>, and what do I need to do to take action<\/strong>?<\/p>\n

    Headlines and straplines are incredibly important<\/strong>. That\u2019s because, in very few words, they give you the opportunity to summarise<\/strong> what the company, website or page is all about.<\/p>\n

    As well as words, you can use images<\/strong>, icons<\/strong> and video<\/strong> to communicate your message effectively.<\/p>\n

    A great example of this is Dropbox\u2019s homepage<\/a>. The snippet of text clearly says “Get to all of your files from anywhere, on any device, and share them with anyone.”<\/em><\/p>\n

    \"dropbox<\/p>\n

    There you go. That\u2019s exactly what they can do for you. In one sentence. And to complete this fabulous landing page, a very simple<\/strong> form. You know exactly what you need to do next. Apply this simple approach to your website and you’re sure to\u00a0increase web enquiries.<\/p>\n

    2. Write for the Web<\/h2>\n

    \"Write<\/strong><\/p>\n

    People read differently on the web<\/strong>. They tend to scan<\/strong> and pick up snippets.<\/p>\n

    Typically, users read less than 30%<\/strong> of the page, and this is mostly the top<\/strong> section and headings<\/strong>. Attention declines dramatically as they move down the page. So it\u2019s a good idea to put the most important information first<\/strong> and get your message across in the headings.<\/p>\n

    By getting a clear, unified message through to your audience, you stand a much better chance of communicating value and purpose, which will in turn encourage more web enquiries<\/a>.<\/p>\n

    In general, it\u2019s best to use simple language<\/strong>. Avoid jargon and complicated terms. Government advice regarding writing for web<\/a> suggests people prefer to read information in plain English<\/strong> \u2018because it allows them to understand the information as quickly as possible\u2019<\/em>. Writing in CAPITAL LETTERS is more difficult to read. It also looks a bit shouty, so should be avoided anyway.<\/p>\n