printed invitations

Foiled stamped flyers create a striking impression – stand out and strengthen your brand credibility.

Nettl.com of Liverpool incorporating printing.com take a thick 400gsm board, apply an ultra smooth luxury matt laminate finish and top it off with metallic gold or silver foil highlights. If you want to make an amazing impression and to stand out with something really special, then our Opuleaf Luxe Foiled Showcards are for you. Contact us today for your free samples.

 

Nettl of Liverpool

On a regular basis here at Nettl of Liverpool, we’re still occasionally asked “what happened to Printing.com?” When you think about it, that’s kind of like asking “Where did Nettl of Liverpool come from?” Well, we’ll tell you!

nettl of Liverpool studio image

Our business originally started in Liverpool under the aforementioned name of Printing.com, which was back in 2005 and as a two-person operation. At that time, our business focused solely on printing and design, providing professional material with an emphasis on high quality and eye-catching imagery for businesses of all sizes and sectors.

Based on Dale Street, one of the busiest streets within Liverpool’s business district, Printing.com quickly became a success, and was one of the more recognisable offices that people would see travelling in and out of the city centre over the next few years. However, as the world of technology changed with the growing importance of the internet, we had to change too, and so our evolution entered a key stage in 2015.

That year, we changed our name to Nettl, incorporating the Printing.com title since print and design remained a key part of our business strategy. However, these services were joined by website design and web development, ensuring that we could cater to the many SMEs in and around the region who require a first-class functional website at an affordable price. This would also lend itself into similar web options such as ecommerce and online booking. This was a crucial time for us, as it allowed us to expand beyond our previous reach, as well as encountering new, exciting opportunities.

In February 2016, we added another service in the form of exhibition design, in particular fabric exhibition stands, which allows ambitious companies to make a bigger impact at networking events and business conferences. The increased range of services necessitated the growth of our team of experts, which now includes Peter (managing director), Thomas, Emma and Stephanie. We have now been around for twelve years, remaining at our prominent office on Dale Street, and it’s been a remarkable journey thus far.

So, for those who still ask us “What happened to Printing.com?”, the answer is: we evolved, and we became the larger, busier and more prominent Nettl. We still offer print and design, but we offer many other equally-vital services for businesses too. And whilst it’s been a great ride so far, we’re even more excited about what the future brings, as we look towards the next step in the evolution of Nettl!

We’re already hearing businesses talking about the ‘C’ word, but there’s a bigger event to consider – Black Friday & Cyber Monday. This five-day period (24th-28th November 2016) is one of the busiest shopping periods of the year, generating £3.3bn in sales last year alone.

This year is set to be even bigger, with experts predicting shoppers spending £5bn over the cyber weekend.  So here are our top five tips for getting your business ready:

1. Mobile-friendly website

Mobile devices and tablets are quickly overtaking desktops as the way that consumers browse and shop online. If users have to scale and pinch to browse your site, they’ll quickly browse elsewhere.

Make sure your site isn’t one of them. Nettl: Commerce sites intelligently adapt and scale to the device viewing.

2.Integration with Epos

There’s nothing worse from a client’s perspective than having browsed for the product they want, placed the order to then receive an email from you that the item they wanted has sold out. It doesn’t lead to great customer satisfaction. So it’s important to make sure that your customers can see if a product is in stock, but also when a product has sold out.

Do you share stock between your retail outlet and website? Then making sure you have your stock in order will be especially important. Nettl:click&collect is a powerful web shop which works seamlessly with your real shop.

3.Houston, we have a problem

Make sure your shop is running as expected. You don’t want to experience any downtime because of a site bug or a spike in traffic that’s crashed your server. Nettl:cloud is powered by an elastic cloud server, so your hosting can scale as you gain more traffic.

4.Marketing, Marketing, Marketing

You’ve made all this effort to get your site ready, make sure your customers know what you’ve got planned. Email campaigns, Social Media, Flyers, In-store Posters and Displays are all great ways to get your message out there. We talk about marketing needing to be ‘omnipresent’. Your customers are more connected than ever and across a number of different channels, you need to be connecting with your customers via these channels too.

5.Turn those deal-seekers into brand advocates

Your marketing efforts shouldn’t stop there. You should be thinking about how you can nurture these new customers and generate repeat business. Keep your customers engaged with regular emails and keep active on social media. Didn’t sign up to your mailing list? Consider retargeting so these customers are still exposed to your brand. Talk to us about our Nettl:Concierge to see how we can help you generate traffic.

Want in on the action?

If you’ve considered e-commerce in the past or are thinking of adding e-commerce to your business, then there’s still time.  We design and build beautiful web shops that work seamlessly across desktop, tablet and mobile. Contact your local studio for a free consultation today.

Over the last few years Click and Collect has become a popular service for many major retailers. IMRG say that last year 73% of UK online shoppers used a Click and Collect service.

The service is normally only seen on the big boy websites, but recent development has ensured the reach of this tech has broadened. Now its affordability means it’s achievable for SME retailers. Retailers like you. As specialists in Click and Collect for SME businesses we thought we offer you some tips, we’re nice like that.

7 Tips to help you win at Click and Collect.

1. Tell people. Promote it.
Sounds obvious. If you build it will they come? Nope.
Promote it and raise awareness. In-store posters, leaflets, email campaigns, banners on your home page, a dedicated landing page…your clients need to know the benefits, so tell them.

2. Show Stock Availability
People want to know the item is in stock before they set off to visit a store. They don’t have time to browse in hope. We all know the frustration when the item isn’t in stock. This is the main consumer benefit of Click and Collect. If they know what they want is going to be there, it’s more likely that they will come and visit.

3. Ensure it works on Mobile and tablet
With M-commerce growing faster than any other purchase channel, you don’t want your customers pinching, squeezing and faffing on their phones to try and complete an order. People like easy things; they get frustrated when it’s hard.
If it’s not easy to purchase on smart phone with your business, they will find somewhere else where it is.

4. Make the service Free
Customers want to pay the lowest cost. Price determines whether they buy or not. OC&C Strategy Consultants rank ‘free click and collect’ as the main reason for clients to use it. Your competitor won’t be charging, so it’s a barrier if you do.

5. Set clear collection times
Customers like convenience, we all do. None of us like waiting around for things.
This is what annoys people about home delivery. Having to hang around, peeping through the curtains because you think that van at the end of your road is for you. Wait. Is that it, Oh, no, it’s a milk float. Give your customers a slot; better yet, let them choose it! Ensure you have it ready for them – it will make them happy. Happy people come back and buy more things.

6. Educate them on how it works
Giving your customers certainty helps them decide to buy from you. Nobody likes doing things when they don’t know the next steps. Scary, isn’t it.
Add a landing page to your site explaining the process. It manages expectations and removes any ambiguity from a user perspective.

7. Collection Points
The most successful retailers have dedicated collection points; it’s like a reward for customers for doing some of the hard work for you. Should they queue and wait while the other consumers do all the things that the Click and Collect client has already done? Show the Click and Collect client that they have done a good thing. Reward them for doing most of the work for you online; it will encourage them to do it again.

Clicking is the path to collecting. Your webshop leads to orders, orders lead to collection, and collection leads to more orders.

Your local Nettl studio can help you get started. We’ve teamed up with the UK’s leading Epos provider ‘EposNow’ to bring Click and Collect to SME retailers. Now you can be just like Amazon. Ask your local studio for a demo.

Find our more information here – https://www.nettl.com/us/nettl-click-and-collect/