{"id":15388,"date":"2022-12-18T12:26:00","date_gmt":"2022-12-18T12:26:00","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=15388"},"modified":"2022-12-20T14:20:52","modified_gmt":"2022-12-20T14:20:52","slug":"10-web-design-questions","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/10-web-design-questions\/","title":{"rendered":"10 questions to answer before meeting your web designer"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-6cdc7ac1004c78e4bf0b238849bec895\">\n.avia-section.av-m6p6uk1-6cdc7ac1004c78e4bf0b238849bec895{\nbackground-color:#e3e7d0;\nbackground-image:url(https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2022\/12\/YourWeb-1920x1080-bknd.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-6cdc7ac1004c78e4bf0b238849bec895 main_color avia-section-default 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content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15388'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-928a422fcd21476790a7aa802c2810e2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>10 Questions to consider before meeting your web designer<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 8 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-338fd8130a78710f65e35445659ad64d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>New year. New site<\/h2>\n<p>There\u2019s something about the start of a new year that inspires people.<\/p>\n<p>A fresh start.\u00a0Renewed enthusiasm.\u00a0Goals and resolutions.<\/p>\n<p>That\u2019s why so many businesses think &#8216;new year: new website\u2019.<\/p>\n<p>For some, the Christmas break can provide the breathing space needed to take a step back and think about the bigger picture.<\/p>\n<p>So for those business owners, marketeers and pioneers out there, we\u2019ve created 10 questions for you to mull over, over a mulled wine or two. Or cinnamon tea.<\/p>\n<p>Use these pointers to help you plan. It will uncover the motivations and\u00a0intent behind the project, helping you and your design team define and achieve your online success.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-12-698776d3769a9949e120b9ca2378092d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>Get your thinking cap on<\/h2>\n<p><em><strong>Here&#8217;s your TL;DR. Click each question for more detail.<\/strong><\/em><\/p>\n<ol>\n<li><a href=\"#point\">What&#8217;s the point?<\/a><\/li>\n<li><a href=\"#why\">What is your why?<\/a><\/li>\n<li><a href=\"#audience\">Who is your audience?<\/a><\/li>\n<li><a href=\"#want\">What do they want?<\/a><\/li>\n<li><a href=\"#helpful\">How will your website be helpful?<\/a><\/li>\n<li><a href=\"#success\">What defines project success?<\/a><\/li>\n<li><a href=\"#changing\">Why are you changing things?<\/a><\/li>\n<li><a href=\"#admire\">What other websites do you admire?<\/a><\/li>\n<li><a href=\"#budget\">What&#8217;s your budget?<\/a><\/li>\n<li><a href=\"#visitors\">How will visitors find you?<\/a><\/li>\n<\/ol>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b\">\n#top .hr.hr-invisible.av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-06620a0251a0cebd78746736dc5f23bb\">\n.avia-image-container.av-h2771v5-06620a0251a0cebd78746736dc5f23bb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-06620a0251a0cebd78746736dc5f23bb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-06620a0251a0cebd78746736dc5f23bb av-styling- avia-align-  avia-builder-el-14  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/12\/monkeys-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-15  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"point\"  class='av_textblock_section av-1txvxe9-11-0fad3e4452f8b7737e26f99ec32e1b47 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>1. What&#8217;s the point?<\/h2>\n<p><strong>What is the main purpose of your website?<\/strong><\/p>\n<p>It could be to simply provide information about your business. For awareness and credibility.<\/p>\n<p>Or perhaps to provide information and support concerning your products and services.<\/p>\n<p>If not, often the main purpose is to sell goods. An E-commerce webshop able to sell products around the clock. To take payments and ship goods.<\/p>\n<p>Or maybe it&#8217;s a different kind of interaction. Because you need bookings or want people to be able to make appointments.<\/p>\n<p>Is the website an essential part of your business?<\/p>\n<p>Or is the website a place to provide information on the company, an extension of the brand (microsite), or a side project?<\/p>\n<p>It might not be a business at all!<\/p>\n<p>Perhaps your website is for an event, community or charity you\u2019re looking to raise awareness about.<\/p>\n<p>Whatever the reason, it\u2019s important to have clarity on what is the one single main purpose for the website.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9-a0935fbeb8d4bd9469e697e7e4fcf90f\">\n.avia-image-container.av-h2771v5-9-a0935fbeb8d4bd9469e697e7e4fcf90f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9-a0935fbeb8d4bd9469e697e7e4fcf90f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9-a0935fbeb8d4bd9469e697e7e4fcf90f av-styling- avia-align-  avia-builder-el-18  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2017\/12\/pineapple-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-19  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"why\"  class='av_textblock_section av-1txvxe9-7-eda910d0de6555258c8ab7b710317cab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>2. What is your &#8216;why&#8217;?<\/h2>\n<p>This is an extension to the question above because it goes deeper into understanding the \u2018why\u2019 over the \u2018what\u2019.<\/p>\n<p>So not so much &#8216;What do you want the website to do&#8217; but also &#8216;Why do you want it to do this?&#8217;<\/p>\n<p>And in doing so, your design team will be in a stronger position to make recommendations.<\/p>\n<p>For instance, the main purpose for your website might be to provide information about the business.<\/p>\n<p>But this could be in order to position yourself in the marketplace, establish credibility and trust.<\/p>\n<p>Or simply to help people find the nearest distributor.<\/p>\n<p>Often your <em>&#8216;Why&#8217;<\/em> can determine your goals for the project.<\/p>\n<p>You might like to include an online sales target. Or a number of users, enquiries or bookings.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a\">\n#top .hr.hr-invisible.av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a hr-invisible  avia-builder-el-21  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5-38f44a8fc0fbed8193b06ec13c12ab72\">\n.avia-image-container.av-h2771v5-5-38f44a8fc0fbed8193b06ec13c12ab72 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5-38f44a8fc0fbed8193b06ec13c12ab72 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5-38f44a8fc0fbed8193b06ec13c12ab72 av-styling- avia-align-  avia-builder-el-22  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2017\/12\/donkey-head-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pg6z72-6599c6af86aea549dfc1d98cb2c0f02e\">\n#top .hr.hr-invisible.av-pg6z72-6599c6af86aea549dfc1d98cb2c0f02e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-pg6z72-6599c6af86aea549dfc1d98cb2c0f02e hr-invisible  avia-builder-el-23  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"audience\"  class='av_textblock_section av-lbuqpfs8-235d79c640cebf70acd912672431e45b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>3. Who is your audience?<\/h2>\n<p>How you answer this question will very depending on whether it\u2019s a new website or a redesign, a new business or an established one.<\/p>\n<p>If your website is brand new there\u2019ll be a bit of guessing. Educated guessing of course.<\/p>\n<p>If it\u2019s established, you\u2019ll have data to work with and existing customers to ask.<\/p>\n<p>But either way that\u2019s just the start.<\/p>\n<p>Because there is a difference between knowing your audience and really understanding what type of people they are.<\/p>\n<p>It isn\u2019t enough to only know that they are certain types of businesses in certain areas.<\/p>\n<p>Consider the people visiting your site. What are their ages, interests, hobbies, favourite brands?<\/p>\n<p>By understanding the type of people using your website, you and your design team can make more informed choices on the design and delivery of content.<\/p>\n<p>More importantly, you&#8217;ll have a better understanding of what people come to your website to find or do. This helps to clarify <a href=\"https:\/\/www.nettl.com\/us\/search-intent\/\" target=\"_blank\" rel=\"noopener\">user intent<\/a>.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/us\/nettl-seo-session-8-analysing-intent-for-search-engines\/\" target=\"_blank\" rel=\"noopener\">Aligning user intent<\/a> to your content is key for <a href=\"https:\/\/www.nettl.com\/us\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> and conversion rate optimisation.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e\">\n#top .hr.hr-invisible.av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e hr-invisible  avia-builder-el-25  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6tl3m7i-cdf37853b0400f8d49af7c397cbf1a68\">\n.avia-image-container.av-6tl3m7i-cdf37853b0400f8d49af7c397cbf1a68 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-6tl3m7i-cdf37853b0400f8d49af7c397cbf1a68 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-6tl3m7i-cdf37853b0400f8d49af7c397cbf1a68 av-styling- avia-align-  avia-builder-el-26  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2017\/12\/dog-outfit-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-65o4ob2-d8dc7ab54f46f33e5384b17474491bb7\">\n#top .hr.hr-invisible.av-65o4ob2-d8dc7ab54f46f33e5384b17474491bb7{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-65o4ob2-d8dc7ab54f46f33e5384b17474491bb7 hr-invisible  avia-builder-el-27  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"want\"  class='av_textblock_section av-lbust98o-6a9f92a3e614a565d14b93e67ac3ef22 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>4. What do they want?<\/h2>\n<p>Now you have a clear picture about who your audience is, really focus on their needs.<\/p>\n<p>What are they looking to do or find or do on your website?<\/p>\n<p>This helps to clarify <a href=\"https:\/\/www.nettl.com\/us\/search-intent\/\" target=\"_blank\" rel=\"noopener\">user intent<\/a>.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/us\/nettl-seo-session-8-analysing-intent-for-search-engines\/\" target=\"_blank\" rel=\"noopener\">Aligning user intent<\/a> to your content is key for <a href=\"https:\/\/www.nettl.com\/us\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> and conversion rate optimisation.<\/p>\n<p>Thinking about this will help you deliver what the audience wants more effectively.<\/p>\n<p>You can design your content and navigation around it.<\/p>\n<p>The clarity makes designing landing pages incredibly simple.<\/p>\n<p>Don\u2019t assume. If you have existing analytics data, we can use this, alongside surveys, to help figure this out.<\/p>\n<p>If it\u2019s a new enterprise then do some research online.<\/p>\n<p>Organise a focus group, talk to potential buyers, ask on social media, or create a survey on Survey Monkey.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5l7cr72-e9a3ddeb153dbe48ffc764e992429271\">\n#top .hr.hr-invisible.av-5l7cr72-e9a3ddeb153dbe48ffc764e992429271{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5l7cr72-e9a3ddeb153dbe48ffc764e992429271 hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbuvt075-919c0208bcfe9236c9318f5942a74b45\">\n.avia-image-container.av-lbuvt075-919c0208bcfe9236c9318f5942a74b45 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lbuvt075-919c0208bcfe9236c9318f5942a74b45 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lbuvt075-919c0208bcfe9236c9318f5942a74b45 av-styling- avia-align-  avia-builder-el-30  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2017\/12\/bench-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5b9ldse-e60b714eed5748a3f17e70b04071f8fd\">\n#top .hr.hr-invisible.av-5b9ldse-e60b714eed5748a3f17e70b04071f8fd{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5b9ldse-e60b714eed5748a3f17e70b04071f8fd hr-invisible  avia-builder-el-31  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"helpful\"  class='av_textblock_section av-lbut4wq7-a855f308bcf4f589b9d2591e883e98fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>5. How can your website be &#8216;helpful&#8217;<\/h2>\n<p>Search engines (and actual people!) LOVE helpful content.<\/p>\n<p>Google like it so much they made a whole <a href=\"https:\/\/www.nettl.com\/us\/helpful-content\/\" target=\"_blank\" rel=\"noopener\">new core update<\/a> about it.<\/p>\n<p>What happened? Well, \u201cThe helpful content update aims to better reward content where visitors feel they\u2019ve had a satisfying experience, while content that doesn\u2019t meet a visitor\u2019s expectations won\u2019t perform as well.\u201d<\/p>\n<p>So think about your users. Think about the community you serve. Create the most helpful, valuable content you possibly can.<\/p>\n<p>If your company installs boilers then fab&#8230; Business info, check. Boiler service booking functionality, check.<\/p>\n<p>But how about we add some useful content about safety or energy advice?<\/p>\n<p>Imagine you sell camping products. Super! Publish a blog, add videos, provide value for free.<\/p>\n<p>Your website could thrive from adopting a helpful-content-first approach.<\/p>\n<p>Provide the campfire for people to gather around.<\/p>\n<p>Build a community and recommend products to an engaged audience.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4r2tjn2-ca58578ce807b280a4abf96799a4d739\">\n#top .hr.hr-invisible.av-4r2tjn2-ca58578ce807b280a4abf96799a4d739{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4r2tjn2-ca58578ce807b280a4abf96799a4d739 hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbv1vjny-8f9c9ff4c1415006ad581e31173c9da0\">\n.avia-image-container.av-lbv1vjny-8f9c9ff4c1415006ad581e31173c9da0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lbv1vjny-8f9c9ff4c1415006ad581e31173c9da0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lbv1vjny-8f9c9ff4c1415006ad581e31173c9da0 av-styling- avia-align-  avia-builder-el-34  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2017\/12\/happy-camper-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4jhlq4u-efa9e4d122cb9256946ad68b9937fb3e\">\n#top .hr.hr-invisible.av-4jhlq4u-efa9e4d122cb9256946ad68b9937fb3e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4jhlq4u-efa9e4d122cb9256946ad68b9937fb3e hr-invisible  avia-builder-el-35  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"success\"  class='av_textblock_section av-lbut9dp3-3c4297f1336d55e30fd4babd50f0534f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>6. What defines project success?<\/h2>\n<p>Would the project be a success if delivered on budget by a certain date?<\/p>\n<p>Or do factors such as number of hits, repeat visitors and time spent on site come into play?<\/p>\n<p>Are you looking for rankings to improve? User feedback to be more positive? More active users? Your database to grow? Enquiries to double? Sales to increase?<\/p>\n<p>It\u2019s impossible to know whether the project was a success unless you set clear, measurable goals from the beginning.<\/p>\n<p>These need to be numbers and dates. (So, 10% increase by month three. 25,000 subscribers in year one. That sort of thing).<\/p>\n<p>We\u2019ve thrown a few ideas at you there, and it\u2019d be nice to have them all, right?<\/p>\n<p>But it\u2019s better to focus on one.<\/p>\n<p>It makes design choices and split testing more effective to have one clearly defined objective.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-43094ni-1ae15049997ccaa8765515612fb18d39\">\n#top .hr.hr-invisible.av-43094ni-1ae15049997ccaa8765515612fb18d39{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-43094ni-1ae15049997ccaa8765515612fb18d39 hr-invisible  avia-builder-el-37  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbv20zsr-7305959a0383f0cf003f92ebcd278635\">\n.avia-image-container.av-lbv20zsr-7305959a0383f0cf003f92ebcd278635 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lbv20zsr-7305959a0383f0cf003f92ebcd278635 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lbv20zsr-7305959a0383f0cf003f92ebcd278635 av-styling- avia-align-  avia-builder-el-38  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2017\/12\/dog-cupcake-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3diq0a6-5ff3c9ef7acd920486fe1b507a8ffe4b\">\n#top .hr.hr-invisible.av-3diq0a6-5ff3c9ef7acd920486fe1b507a8ffe4b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3diq0a6-5ff3c9ef7acd920486fe1b507a8ffe4b hr-invisible  avia-builder-el-39  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"changing\"  class='av_textblock_section av-lbute40k-7ed09a19f96a0b74a20f7be45b3397c1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>7. Why are you changing things?<\/h2>\n<p>If you are <em>redesigning<\/em> your website, why?<\/p>\n<p>Was it something your last website did to upset you?<\/p>\n<p>Perhaps your current website doesn\u2019t seem as attractive as it used to.<\/p>\n<p>Or could it be that your business is into new things now? <em>Maybe you\u2019ve just grown apart.<\/em><\/p>\n<p><strong><em>Change is good<\/em>.<\/strong> Websites change all the time.<\/p>\n<p>They should constantly grow and evolve to adapt to things like user behaviour, technology, search engine algorithms and the law.<\/p>\n<p>Popular reasons for change include:<\/p>\n<ul>\n<li><em><strong>The need to make the website work better on a mobile<\/strong><\/em><\/li>\n<li><em><strong>The desire to sell products online<\/strong><\/em><\/li>\n<li><em><strong>Wanting to appear for more searches related to your business<\/strong><\/em><\/li>\n<li><em><strong>Making it easier to edit and add new content yourself<\/strong><\/em><\/li>\n<\/ul>\n<p>Discussing these points not only ensures the new website ticks the boxes but also helps us anticipate things to consider in the future.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-31o72i6-12c655b7eecde5828f39ff42ec5e1455\">\n#top .hr.hr-invisible.av-31o72i6-12c655b7eecde5828f39ff42ec5e1455{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-31o72i6-12c655b7eecde5828f39ff42ec5e1455 hr-invisible  avia-builder-el-41  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbv26dnq-c07ce1fa1cf6261e12916d012b1e0bbc\">\n.avia-image-container.av-lbv26dnq-c07ce1fa1cf6261e12916d012b1e0bbc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lbv26dnq-c07ce1fa1cf6261e12916d012b1e0bbc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lbv26dnq-c07ce1fa1cf6261e12916d012b1e0bbc av-styling- avia-align-  avia-builder-el-42  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15496 avia-img-lazy-loading-not-15496 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/fat-cate-1600-1030x684.jpg\" alt='website success metaphor' title='fat-cate-1600'  height=\"684\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/fat-cate-1600-1030x684.jpg 1030w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/fat-cate-1600-80x53.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/fat-cate-1600-300x199.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/fat-cate-1600-768x510.jpg 768w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/fat-cate-1600-1500x996.jpg 1500w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/fat-cate-1600-705x468.jpg 705w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/fat-cate-1600-450x299.jpg 450w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/fat-cate-1600.jpg 1600w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2fqo572-fdb73a4d3feb5575372a5d525f775303\">\n#top .hr.hr-invisible.av-2fqo572-fdb73a4d3feb5575372a5d525f775303{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2fqo572-fdb73a4d3feb5575372a5d525f775303 hr-invisible  avia-builder-el-43  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"admire\"  class='av_textblock_section av-lbutrkmr-57422d54117f168ed88b6c579811e360 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>8. What other websites do you admire?<\/h2>\n<p>This is an efficient way to understand your website aspirations from a visual and user experience point of view.<\/p>\n<p>You can take hours to write a design brief but sometimes a few example visuals with notes really gets us on the same page.<\/p>\n<p>It doesn&#8217;t have to be people in the same space. Although cool if you can.<\/p>\n<p>Look at your competitors. Look at the websites currently ranking well for the searches that you wish to rank for.<\/p>\n<p>Jot down what&#8217;s hot and what&#8217;s not.<\/p>\n<p>We never want to lift website copy directly off another site. But we can emulate the good things they do.<\/p>\n<p>Maybe it&#8217;s certain user needs they address well.<\/p>\n<p>Maybe it&#8217;s a style of navigation or call-to-action that helps guide users in a certain way.<\/p>\n<p>If you\u2019re not sure, that\u2019s ok. Often, after a short conversation, your design team can recommend some sites that might be up your street.<\/p>\n<p>Designing a new website should be a creative and satisfying project that you can really enjoy.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-274u5zi-561773d6d4b9031bace7804c01efd67f\">\n#top .hr.hr-invisible.av-274u5zi-561773d6d4b9031bace7804c01efd67f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-274u5zi-561773d6d4b9031bace7804c01efd67f hr-invisible  avia-builder-el-45  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbv288io-bcb65fd8fb555d721bd1d45ec143a982\">\n.avia-image-container.av-lbv288io-bcb65fd8fb555d721bd1d45ec143a982 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lbv288io-bcb65fd8fb555d721bd1d45ec143a982 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lbv288io-bcb65fd8fb555d721bd1d45ec143a982 av-styling- avia-align-  avia-builder-el-46  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15497 avia-img-lazy-loading-not-15497 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/budget-1600-1030x687.jpg\" alt='website budget metaphor' title='budget-1600'  height=\"687\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/budget-1600-1030x687.jpg 1030w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/budget-1600-80x53.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/budget-1600-300x200.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/budget-1600-768x512.jpg 768w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/budget-1600-1500x1000.jpg 1500w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/budget-1600-705x470.jpg 705w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/budget-1600-450x300.jpg 450w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/12\/budget-1600.jpg 1600w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mlk84u-4d334776270a358ac05e581a5b6fcc0d\">\n#top .hr.hr-invisible.av-1mlk84u-4d334776270a358ac05e581a5b6fcc0d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1mlk84u-4d334776270a358ac05e581a5b6fcc0d hr-invisible  avia-builder-el-47  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"budget\"  class='av_textblock_section av-lbuu45tl-2a343d8ca4c389f3076bc0361d34ad84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>9. What&#8217;s your budget?<\/h2>\n<p>Asking how much a website costs is a little like asking how much a house costs to build.<\/p>\n<p>The budget required for your unique project will depend on the options you choose along the way.<\/p>\n<p>So it is important to have a figure in mind that you feel comfortable investing.<\/p>\n<p>And it is an investment. Because you should consider the value of your website to your business.<\/p>\n<p>Some will see a website as an overhead. An expense. Don\u2019t.<\/p>\n<p>Your website is an amazing opportunity to connect with your customer and establish long term relationships.<\/p>\n<p>Sometimes people are reluctant to reveal their budget. You shouldn&#8217;t be.<\/p>\n<p>It will actually ensure you get the best possible bang for your buck.<\/p>\n<p>Often, it will be a range of prices, again dependent on the feature and design choices made along the way.<\/p>\n<p>Or the &#8216;Who is doing what?&#8217; discussion that can help identify who is providing the content, and in what format.<\/p>\n<p>Or how many products and categories need to be added initially.<\/p>\n<p>So as you can imagine, there are many variables. However, to help people get a rough idea of pricing, we&#8217;ve developed an online tool.<\/p>\n<p>Our instant web quote tool provides an instant ballpark figure for your next website project in 3 quick and easy steps.<\/p>\n<p><strong>Important:<\/strong> When evaluating budget, don&#8217;t forget to allocate a figure for hosting, ongoing maintenance, and promotion of your website.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-169byge-536d786dcc166ee040093dd35f167af1\">\n#top .hr.hr-invisible.av-169byge-536d786dcc166ee040093dd35f167af1{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-169byge-536d786dcc166ee040093dd35f167af1 hr-invisible  avia-builder-el-49  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbv2bdgl-256fb6b4e00f266a2add92a2ea810a48\">\n.avia-image-container.av-lbv2bdgl-256fb6b4e00f266a2add92a2ea810a48 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lbv2bdgl-256fb6b4e00f266a2add92a2ea810a48 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lbv2bdgl-256fb6b4e00f266a2add92a2ea810a48 av-styling- avia-align-  avia-builder-el-50  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2017\/12\/signpost-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vngj1q-ea4c3795d127d6733810a13b5655450c\">\n#top .hr.hr-invisible.av-vngj1q-ea4c3795d127d6733810a13b5655450c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-vngj1q-ea4c3795d127d6733810a13b5655450c hr-invisible  avia-builder-el-51  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"visitors\"  class='av_textblock_section av-lbuuko4b-6300b199dbb14f1d74bdb0a43c762e2e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>10. How will they find you?<\/h2>\n<p>Although website design and user experience are pivotal to overall success, your offsite activity is just as influential.<\/p>\n<p>For your signups to grow, your enquiries to double and your sales to increase, we need to get people there in the first place.<\/p>\n<p>The only way to do that is to signpost people to your website from other sources.<\/p>\n<p>People won\u2019t drive past your website (well, unless it\u2019s on a building, van or billboard!).<\/p>\n<p>A mix of online and offline marketing activity is essential to drive people TO your website.<\/p>\n<p>Even if it\u2019s the BEST WEBSITE EVER, a co-ordinated launch is needed to get the right people talking about it.<\/p>\n<p>Search engines drive more traffic to websites than any other source. So SEO and Ads are a smart place to start.<\/p>\n<p>You&#8217;ll need to have an up-to-date <a href=\"https:\/\/www.nettl.com\/us\/local-search\/\" target=\"_blank\" rel=\"noopener\">Google Business Profile<\/a>.<\/p>\n<p>And <a href=\"https:\/\/www.nettl.com\/us\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media<\/a> gets a lot of attention of course.<\/p>\n<p>But that doesn&#8217;t mean offline media should be ignored as part of the mix.<\/p>\n<p>There\u2019s a reason e-bay advertise on billboards and Google send you stuff in the post.<\/p>\n<p>For a fantastic list of traffic-getting marketing methods, check out our article <a href=\"https:\/\/www.nettl.com\/us\/terrific-traffic\/\" target=\"_blank\" rel=\"noopener\">7 Proven ways to drive traffic to your website<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k02sj2-d3544fff6e00cbdc2a689b3bfa5051aa\">\n#top .hr.hr-invisible.av-k02sj2-d3544fff6e00cbdc2a689b3bfa5051aa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k02sj2-d3544fff6e00cbdc2a689b3bfa5051aa hr-invisible  avia-builder-el-53  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-b78a9b10f6a215b160f11f519ad2ac8d-wrap avia-button-center  avia-builder-el-54  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/us\/studio-locator'  class='avia-button av-jinlazj9-b78a9b10f6a215b160f11f519ad2ac8d av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-55  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-3099on0-a6027a34aa2cde99b7a87db24414a6c4 main_color avia-section-default avia-no-border-styling  avia-builder-el-56  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15388'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p12i1o-1bcb6e16a8588b21e9f1df1dca494b86\">\n.flex_column.av-2p12i1o-1bcb6e16a8588b21e9f1df1dca494b86{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2p12i1o-1bcb6e16a8588b21e9f1df1dca494b86 av_one_fifth  avia-builder-el-57  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25xrpb0-b501e33c03adde0ef8cacbba8058f71a\">\n.flex_column.av-25xrpb0-b501e33c03adde0ef8cacbba8058f71a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-25xrpb0-b501e33c03adde0ef8cacbba8058f71a av_three_fifth  avia-builder-el-58  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1ja84v0-06300bb9dcd490e31db3fe0bdd3ed6ea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>We\u2019ve created a pdf that you can download for free.<\/strong><\/p>\n<p style=\"text-align: center;\">You can complete it in acrobat, print it off and fill it in, or just use it as a guide.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-14gh118-4a3b7c1080aae2b8e4530d44a4d2fdcc-wrap avia-button-center  avia-builder-el-60  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14gh118-4a3b7c1080aae2b8e4530d44a4d2fdcc\">\n#top #wrap_all .avia-button.av-14gh118-4a3b7c1080aae2b8e4530d44a4d2fdcc{\nbackground-color:#8dc123;\nborder-color:#8dc123;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2022\/12\/Nettl-web-questions-form-1.1.pdf'  class='avia-button av-14gh118-4a3b7c1080aae2b8e4530d44a4d2fdcc av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Download PDF<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kgyogs-7998f9105065b67cb6f89a8134c76663\">\n.flex_column.av-kgyogs-7998f9105065b67cb6f89a8134c76663{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kgyogs-7998f9105065b67cb6f89a8134c76663 av_one_fifth  avia-builder-el-61  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15388'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Planning a new web project next year? Bit of a revamp maybe? Creating your new website can be an exciting, but daunting task. So we\u2019ve put together a list of pointers, and a free guide to help you map out success.<\/p>\n","protected":false},"author":180,"featured_media":27115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-15388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 questions to answer before meeting your web designer : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/10-web-design-questions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 questions to answer before meeting your web designer : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Planning a new web project next year? Bit of a revamp maybe? Creating your new website can be an exciting, but daunting task. 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