{"id":16912,"date":"2018-03-01T10:44:37","date_gmt":"2018-03-01T10:44:37","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=16912"},"modified":"2018-03-05T19:33:36","modified_gmt":"2018-03-05T19:33:36","slug":"be-credible","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/be-credible\/","title":{"rendered":"Be Credible"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-bc6f68ad1f0f4bcfc15456c6853cd2c0\">\n.avia-section.av-av_section-bc6f68ad1f0f4bcfc15456c6853cd2c0 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/9593.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n#top .avia-section.av-av_section-bc6f68ad1f0f4bcfc15456c6853cd2c0 .scroll-down-link{\ncolor:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-bc6f68ad1f0f4bcfc15456c6853cd2c0 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link av-custom-scroll-down-color' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16912'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-f9bad3eec423b0a0810ad3a46225e4e9\">\n.flex_column.av-av_one_full-f9bad3eec423b0a0810ad3a46225e4e9{\nborder-radius:0px 0px 0px 0px;\npadding:50px 10px 50px 10px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-f9bad3eec423b0a0810ad3a46225e4e9 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-4dafc4f4437c21c65fc65d9a25145631\">\n.avia-section.av-av_section-4dafc4f4437c21c65fc65d9a25145631{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='spectacular'  class='avia-section av-av_section-4dafc4f4437c21c65fc65d9a25145631 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-parallax av-minimum-height av-minimum-height-25 av-height-25  container_wrap sidebar_right'   data-av_minimum_height_pc='25' data-av_min_height_opt='25'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16912'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-067bdaba3f1cdef2155c8d6d10e253ad\">\n.flex_column.av-av_three_fifth-067bdaba3f1cdef2155c8d6d10e253ad{\nborder-radius:0px 0px 0px 0px;\npadding:40px 0px 0px 100px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-067bdaba3f1cdef2155c8d6d10e253ad av_three_fifth  avia-builder-el-3  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div  '     ><p><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Unless you\u2019re terribly lucky, your customers have lots of choice where they buy from. The world\u2019s never been more competitive.<\/strong><\/p>\n<p>It takes effort to persuade people to trust you. It takes effort to convince them you\u2019re the right choice. Use all the tools you can muster.<\/p>\n<p>Is it any wonder that books and catalogues are having a come back? In a digital world, even online retailers send printed brochures. Why? They\u2019re digestible. They cut through the noise of an increasingly busy email inbox. And they convert prospects to buyers.<\/p>\n<p>Our\u00a0<strong>new<\/strong>\u00a0<strong>160gsm Uncoated Booklets<\/strong>\u00a0are available in loads of shapes, sizes, page counts and quantities start at just 250 copies. If you\u2019re in a hurry, we\u2019ve reduced the prices of our\u00a0<strong>Fast &amp; Few Booklets<\/strong>\u00a0\u2013\u00a0 and 16 pages are despatched in just 48 hours as standard. And finally, you can save \u00a350 off our entire range of\u00a0<strong>Presentation Folders<\/strong>, including\u00a0<strong>Fat Folders<\/strong>,\u00a0<strong>Corporate Folders<\/strong>\u00a0and\u00a0<strong>Peel &amp; Stick Folders<\/strong>.<\/p>\n<p class=\"p2\">To a stranger, that\u2019s confusing. And confusion is a sales blocker.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-b44bdb3867f90420482f509f7dbc211f-wrap avia-button-left  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last '><a href='http:\/\/print.nettl.com'  class='avia-button av-av_button-b44bdb3867f90420482f509f7dbc211f av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >Register for prices<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2 av_two_fifth  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-b0927e451b3fedf3478d4fb0408d5fff\">\n.avia-image-container.av-av_image-b0927e451b3fedf3478d4fb0408d5fff img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-b0927e451b3fedf3478d4fb0408d5fff .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-b0927e451b3fedf3478d4fb0408d5fff av-styling-circle avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16933 avia-img-lazy-loading-not-16933 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/brochure-guy-square.jpg\" alt='' title='brochure-guy-square'  height=\"532\" width=\"532\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/brochure-guy-square.jpg 532w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/brochure-guy-square-80x80.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/brochure-guy-square-300x300.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/brochure-guy-square-36x36.jpg 36w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/brochure-guy-square-180x180.jpg 180w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/brochure-guy-square-120x120.jpg 120w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/brochure-guy-square-450x450.jpg 450w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-av_section-2dcda1862a94bb522b437cf4f29dd74d main_color avia-section-default avia-no-shadow  avia-builder-el-8  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16912'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_two_fifth-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-15d750bd1b332b34c6e70b077ebbccdf av_two_fifth  avia-builder-el-9  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-d9767d40e7f325505351da4531b20a1a\">\n.avia-image-container.av-av_image-d9767d40e7f325505351da4531b20a1a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-d9767d40e7f325505351da4531b20a1a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-d9767d40e7f325505351da4531b20a1a av-styling-circle avia_animated_image av-animated-when-visible-95 pop-up avia-align-center  avia-builder-el-10  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17200 avia-img-lazy-loading-not-17200 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/On-Air-Sign-600.jpg\" alt='on air sign to represent business promotion' title='On-Air-Sign-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/On-Air-Sign-600.jpg 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/On-Air-Sign-600-80x80.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/On-Air-Sign-600-300x300.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/On-Air-Sign-600-36x36.jpg 36w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/On-Air-Sign-600-180x180.jpg 180w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/On-Air-Sign-600-120x120.jpg 120w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/On-Air-Sign-600-450x450.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-11  el_after_av_two_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"p1\"><span class=\"s1\">You\u2019re live in five, four, three\u2026<\/span><\/h2>\n<p class=\"p1\"><strong>Ok, so most of us don\u2019t have to broadcast a rousing speech to the nation. But we do have to communicate with customers and prospects. Sometimes that\u2019s face-to-face and sometimes that\u2019s in writing.<\/strong><\/p>\n<p class=\"p1\">With written marketing, bulk delivered to your audience, it\u2019s helpful to imagine you\u2019re giving a speech. By reading out your pitch and persuading listeners you\u2019re credible. It helps refine your message.<\/p>\n<p class=\"p1\">That means \u2018talking\u2019 in clear, short sentences. With simple words. It\u2019s not dumbing down. It\u2019s just that long words and long sentences cause readers to pause, slow down and stop.<\/p>\n<p class=\"p1\">Use \u201cyou\u201d and \u201cwe\u201d. A lot. They help clarify things. A lot. They help you connect with the reader. And that builds trust.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-4dafc4f4437c21c65fc65d9a25145631\">\n.avia-section.av-av_section-4dafc4f4437c21c65fc65d9a25145631{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='spectacular'  class='avia-section av-av_section-4dafc4f4437c21c65fc65d9a25145631 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-parallax av-minimum-height av-minimum-height-25 av-height-25  container_wrap sidebar_right'   data-av_minimum_height_pc='25' data-av_min_height_opt='25'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16912'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-067bdaba3f1cdef2155c8d6d10e253ad\">\n.flex_column.av-av_three_fifth-067bdaba3f1cdef2155c8d6d10e253ad{\nborder-radius:0px 0px 0px 0px;\npadding:40px 0px 0px 100px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-067bdaba3f1cdef2155c8d6d10e253ad av_three_fifth  avia-builder-el-14  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"p1\"><span class=\"s1\">On the internet, nobody knows you\u2019re a dog<\/span><\/h2>\n<p class=\"p1\"><strong>Social media and online advertising is getting a tough ride. What with fake news, fraudulent clicks and foreign troll bots, trust is being eroded.<\/strong><\/p>\n<p class=\"p1\">That\u2019s worrying.<\/p>\n<p class=\"p1\">But more worrying is the fact that 48% of consumers choose not to buy from a company because they don\u2019t trust them*.<span class=\"Apple-converted-space\">\u00a0 <\/span>That\u2019s a lot of missed business.<\/p>\n<p class=\"p1\">TNS MarketReach asked people about the post and email they get from businesses. Whilst folk see email as quick, printed mail is seen as more important, more secure and more believable.<\/p>\n<p class=\"p1\">It\u2019s no surprise that people trust print more than digital. In fact, 70% of people said printed mail gives them a better impression of a business.<\/p>\n<p><span style=\"font-size: 75%;\">*Edelman Trust Barometer, 2016<\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2 av_two_fifth  avia-builder-el-16  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-f43cf49e5dec2a7575f1d98d580d7987\">\n.avia-image-container.av-av_image-f43cf49e5dec2a7575f1d98d580d7987 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-f43cf49e5dec2a7575f1d98d580d7987 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-f43cf49e5dec2a7575f1d98d580d7987 av-styling-circle avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17202 avia-img-lazy-loading-not-17202 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Dog-on-Laptop-600.jpg\" alt='dog on website' title='Dog-on-Laptop-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Dog-on-Laptop-600.jpg 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Dog-on-Laptop-600-80x80.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Dog-on-Laptop-600-300x300.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Dog-on-Laptop-600-36x36.jpg 36w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Dog-on-Laptop-600-180x180.jpg 180w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Dog-on-Laptop-600-120x120.jpg 120w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Dog-on-Laptop-600-450x450.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-av_section-2dcda1862a94bb522b437cf4f29dd74d main_color avia-section-default avia-no-shadow  avia-builder-el-18  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16912'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_two_fifth-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-15d750bd1b332b34c6e70b077ebbccdf av_two_fifth  avia-builder-el-19  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-c94f71683e135f97095b935e29a2ccc6\">\n.avia-image-container.av-av_image-c94f71683e135f97095b935e29a2ccc6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-c94f71683e135f97095b935e29a2ccc6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-c94f71683e135f97095b935e29a2ccc6 av-styling-circle avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-20  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17205 avia-img-lazy-loading-not-17205 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Barrel-Lock-600.jpg\" alt='lock for ssl https website security' title='Barrel-Lock-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Barrel-Lock-600.jpg 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Barrel-Lock-600-80x80.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Barrel-Lock-600-300x300.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Barrel-Lock-600-36x36.jpg 36w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Barrel-Lock-600-180x180.jpg 180w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Barrel-Lock-600-120x120.jpg 120w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Barrel-Lock-600-450x450.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-21  el_after_av_two_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"p1\"><span class=\"s1\">Does your website look dodgy af?<\/span><\/h2>\n<p class=\"p1\"><strong>Credibility extends online. You know your website needs to look beautiful. But it goes deeper, beyond the skin. From July, <a href=\"https:\/\/www.nettl.com\/us\/what-is-https\/\" target=\"_blank\" rel=\"noopener\">Google will mark sites<\/a> as \u201cnot secure\u201d, unless they have an SSL certificate. <a href=\"https:\/\/www.nettl.com\/us\/ssl-certificate-i-need-one\/\" target=\"_blank\" rel=\"noopener\">What\u2019s that<\/a>? You know the little padlock symbol you see in your browser bar? That shows whether a website is secure.<\/strong><\/p>\n<p class=\"p1\">It technically means the website has an SSL certificate. (If you\u2019re wondering, SSL stands for Secure Sockets Layer. Bet you\u2019re glad you asked.)<\/p>\n<p class=\"p1\">Whether you\u2019re storing any personal data on your website, or not, you absolutely must have an SSL certificate. This encrypts transmission of the data.<\/p>\n<p class=\"p1\">The good news is, we can add an SSL certificate from as little as \u00a329 per year if we host your site, or \u00a399 per year if we don\u2019t.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-av_section-2dcda1862a94bb522b437cf4f29dd74d main_color avia-section-default avia-no-shadow  avia-builder-el-23  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16912'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_three_fifth-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-15d750bd1b332b34c6e70b077ebbccdf av_three_fifth  avia-builder-el-24  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"p1\"><span class=\"s1\">Does it matter what paper you print on?<\/span><\/h2>\n<p class=\"p1\"><strong>Believe it or not, people are influenced by the type of paper or board you use. It\u2019s part of your brand. It subconciously signals whether you\u2019re frugal or luxurious. Blingtastic or understated.<\/strong><\/p>\n<p class=\"p1\">Uncoated paper is modern and trustworthy. It looks natural and feels honest. The uncoated surface is easy to write on and the thick finish is weighty.<\/p>\n<p class=\"p1\">Our new 160gsm uncoated booklets are available in loads of shapes, sizes, page counts and quantities start at just 250 copies. They\u2019re available with 160gsm throughout (like this one you\u2019re holding), or many people choose to add a thicker cover. We\u2019ve put a 300gsm uncoated cover on this booklet, but there are loads of other options available.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-b44bdb3867f90420482f509f7dbc211f-wrap avia-button-left  avia-builder-el-26  el_after_av_textblock  avia-builder-el-last '><a href='http:\/\/print.nettl.com'  class='avia-button av-av_button-b44bdb3867f90420482f509f7dbc211f av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >Register for prices<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_two_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_two_fifth  avia-builder-el-27  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-cd9c6ce9bd3934e7cc63ff4b9a72831d\">\n.avia-image-container.av-av_image-cd9c6ce9bd3934e7cc63ff4b9a72831d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-cd9c6ce9bd3934e7cc63ff4b9a72831d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-cd9c6ce9bd3934e7cc63ff4b9a72831d av-styling-circle avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-28  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17211 avia-img-lazy-loading-not-17211 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/160gsm-Square-Booklet-01-600.jpg\" alt='160gsm uncoated booklet' title='160gsm-Square-Booklet-01-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/160gsm-Square-Booklet-01-600.jpg 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/160gsm-Square-Booklet-01-600-80x80.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/160gsm-Square-Booklet-01-600-300x300.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/160gsm-Square-Booklet-01-600-36x36.jpg 36w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/160gsm-Square-Booklet-01-600-180x180.jpg 180w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/160gsm-Square-Booklet-01-600-120x120.jpg 120w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/160gsm-Square-Booklet-01-600-450x450.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-4dafc4f4437c21c65fc65d9a25145631\">\n.avia-section.av-av_section-4dafc4f4437c21c65fc65d9a25145631{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='spectacular'  class='avia-section av-av_section-4dafc4f4437c21c65fc65d9a25145631 main_color avia-section-default avia-no-border-styling  avia-builder-el-29  el_after_av_section  el_before_av_section  avia-bg-style-parallax av-minimum-height av-minimum-height-25 av-height-25  container_wrap sidebar_right'   data-av_minimum_height_pc='25' data-av_min_height_opt='25'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16912'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_two_fifth-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-6126cab7d8fab8d08143dd2dacdf673c av_two_fifth  avia-builder-el-30  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-b6372d8b2e3bd46d8df5a28e80937769\">\n.avia-image-container.av-av_image-b6372d8b2e3bd46d8df5a28e80937769 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-b6372d8b2e3bd46d8df5a28e80937769 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-b6372d8b2e3bd46d8df5a28e80937769 av-styling-circle avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-31  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17207 avia-img-lazy-loading-not-17207 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Sand-Timer-600.jpg\" alt='fast marketing literature and printing represented by sand timer' title='Sand-Timer-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Sand-Timer-600.jpg 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Sand-Timer-600-80x80.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Sand-Timer-600-300x300.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Sand-Timer-600-36x36.jpg 36w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Sand-Timer-600-180x180.jpg 180w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Sand-Timer-600-120x120.jpg 120w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/03\/Sand-Timer-600-450x450.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-06cd8e647566338d5ab2c664b17b6089\">\n.flex_column.av-av_three_fifth-06cd8e647566338d5ab2c664b17b6089{\nborder-radius:0px 0px 0px 0px;\npadding:40px 0px 0px 100px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-06cd8e647566338d5ab2c664b17b6089 av_three_fifth  avia-builder-el-32  el_after_av_two_fifth  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"p1\"><span class=\"s1\">Our fast just got faster<\/span><\/h2>\n<p class=\"p1\"><strong>Our most popular leaflets, flyers and business cards are now delivered in just 48 hours. For the same low price as before.<\/strong><\/p>\n<p class=\"p1\">Sign off your artwork by 3pm any working day, we\u2019ll print and despatch next working day and deliver the following working day. For example, order Wednesday, get Friday. Delivery is now included in our prices.<\/p>\n<p class=\"p1\">If you absolutely must have them tomorrow, our SOS same day despatch service is available on a wide range too. We\u2019ve extended the cut-off to 12 noon \u2013 that\u2019s two whole hours longer to sign-off your artwork or get files uploaded.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-b44bdb3867f90420482f509f7dbc211f-wrap avia-button-left  avia-builder-el-34  el_after_av_textblock  avia-builder-el-last '><a href='http:\/\/print.nettl.com'  class='avia-button av-av_button-b44bdb3867f90420482f509f7dbc211f av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >Register for prices<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-572fe551be3f9a4d52d2719981645d1f\">\n.avia-section.av-av_section-572fe551be3f9a4d52d2719981645d1f{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='spectacular'  class='avia-section av-av_section-572fe551be3f9a4d52d2719981645d1f main_color avia-section-default avia-no-shadow  avia-builder-el-35  el_after_av_section  avia-builder-el-last  avia-bg-style-parallax av-minimum-height av-minimum-height-25 av-height-25  container_wrap sidebar_right'   data-av_minimum_height_pc='25' data-av_min_height_opt='25'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16912'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-067bdaba3f1cdef2155c8d6d10e253ad\">\n.flex_column.av-av_three_fifth-067bdaba3f1cdef2155c8d6d10e253ad{\nborder-radius:0px 0px 0px 0px;\npadding:40px 0px 0px 100px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-067bdaba3f1cdef2155c8d6d10e253ad av_three_fifth  avia-builder-el-36  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Take the next step<\/h2>\n<p class=\"p1\"><strong>Let\u2019s meet. Let\u2019s look at the marketing you\u2019re using today. And work on a plan to make things clearer. To find a common voice and a consistent feel.<\/strong><\/p>\n<p class=\"p2\">To convert browsers into buyers. To persuade passers by to buy. Mastering consistent marketing just needs a desire to be clear.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-7b20cb88374749d7b76c31bab3549a7a-wrap avia-button-left  avia-builder-el-38  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/us\/?page_id=382'  class='avia-button av-av_button-7b20cb88374749d7b76c31bab3549a7a av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >Find your local studio<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2 av_two_fifth  avia-builder-el-39  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-b8474ababb214e520d2f2beacce1422d\">\n.avia-image-container.av-av_image-b8474ababb214e520d2f2beacce1422d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-b8474ababb214e520d2f2beacce1422d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-b8474ababb214e520d2f2beacce1422d av-styling- avia-align-center  avia-builder-el-40  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16143 avia-img-lazy-loading-not-16143 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/Nettl-Websites-Brochure-Icon-600.jpg\" alt='website and print buying guide' title='Nettl-Websites-Brochure-Icon-600'  height=\"554\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/Nettl-Websites-Brochure-Icon-600.jpg 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/Nettl-Websites-Brochure-Icon-600-80x74.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/Nettl-Websites-Brochure-Icon-600-300x277.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/Nettl-Websites-Brochure-Icon-600-450x416.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_8'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16912'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is it any wonder that books and catalogues are having a come back? In a digital world, even online retailers send printed brochures. Why?<\/p>\n","protected":false},"author":4,"featured_media":16939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-16912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Be Credible : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/be-credible\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be Credible : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Is it any wonder that books and catalogues are having a come back? In a digital world, even online retailers send printed brochures. 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