{"id":18385,"date":"2018-04-25T10:03:36","date_gmt":"2018-04-25T09:03:36","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=18385"},"modified":"2018-04-25T10:13:40","modified_gmt":"2018-04-25T09:13:40","slug":"5-common-landing-page-mistakes","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/5-common-landing-page-mistakes\/","title":{"rendered":"5 common landing page mistakes"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-e009fd959b246b9f710bfbc488d5d428\">\n.avia-section.av-av_section-e009fd959b246b9f710bfbc488d5d428 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/pilot-1600.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-av_section-e009fd959b246b9f710bfbc488d5d428 .av-section-color-overlay{\nopacity:0.3;\nbackground-color:#000000;\n}\n<\/style>\n<div 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-401cfa5ecb17ec061c8d99a1f8c58fb7\">\n.avia-image-container.av-av_image-401cfa5ecb17ec061c8d99a1f8c58fb7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-401cfa5ecb17ec061c8d99a1f8c58fb7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-401cfa5ecb17ec061c8d99a1f8c58fb7 av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18388 avia-img-lazy-loading-not-18388 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/landing-page-mistakes600x400.png\" alt='landing page mistakes killing conversions' title='landing-page-mistakes600x400'  height=\"500\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/landing-page-mistakes600x400.png 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/landing-page-mistakes600x400-80x67.png 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/landing-page-mistakes600x400-300x250.png 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/landing-page-mistakes600x400-450x375.png 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_fifth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-0aa7055fe62c3622faec82866afbaeb2 av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-45139860523e1a6ccfff0c483333d211\">\n.av_font_icon.av-av_font_icon-45139860523e1a6ccfff0c483333d211{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-av_font_icon-45139860523e1a6ccfff0c483333d211 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-45139860523e1a6ccfff0c483333d211 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#security'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='security'  class='avia-section av-av_section-099cde05684feb5c68e9b3cc23c12dea main_color avia-section-default avia-no-shadow  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Landing pages are used by businesses <strong>just like yours<\/strong> to <strong>increase website conversions<\/strong>.<\/h2>\n<p>While there is perhaps no such thing as a perfect landing page, there are many things that can derail performance.<\/p>\n<p>So we\u2019ve put together a list of 5 landing page mistakes that might\u2019ve stifled your success, if you didn\u2019t know what to look out for.<\/p>\n<h2>But first, what&#8217;s a landing page?<\/h2>\n<p>Well, to begin, it&#8217;s not your homepage.\u00a0It\u2019s not even a page about the specific product or service you offer.<\/p>\n<p>A landing page is a page on your site (or perhaps a standalone one-page website) that is\u00a0specifically designed to do one thing. <strong>Convert<\/strong>.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-10  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-b11ace6938b8533285ae97fe6a6e1a80\">\n.avia-image-container.av-av_image-b11ace6938b8533285ae97fe6a6e1a80 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-b11ace6938b8533285ae97fe6a6e1a80 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-b11ace6938b8533285ae97fe6a6e1a80 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-right  avia-builder-el-11  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18469 avia-img-lazy-loading-not-18469 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/landing-page-tablet-600.jpg\" alt='mobile responsive landing page design on a tablet' title='landing-page-tablet-600'  height=\"400\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/landing-page-tablet-600.jpg 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/landing-page-tablet-600-80x53.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/landing-page-tablet-600-300x200.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/landing-page-tablet-600-450x300.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-6c9195c37e85c7a1cf38a15a2db769ee\">\n.avia-section.av-av_section-6c9195c37e85c7a1cf38a15a2db769ee{\nbackground-color:#ebebeb;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-av_section-6c9195c37e85c7a1cf38a15a2db769ee main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-13  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-64c19f3b7101d402d3ec28dabd2f9a5e\">\n.avia-image-container.av-av_image-64c19f3b7101d402d3ec28dabd2f9a5e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-64c19f3b7101d402d3ec28dabd2f9a5e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-64c19f3b7101d402d3ec28dabd2f9a5e av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18392 avia-img-lazy-loading-not-18392 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/hotrod.jpg\" alt='website conversion metaphor' title='hotrod'  height=\"400\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/hotrod.jpg 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/hotrod-80x53.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/hotrod-300x200.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/hotrod-450x300.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-15  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What&#8217;s a conversion?<\/h2>\n<p class=\"p1\">No, silly, it&#8217;s not a modified classic hot-rod campervan.<\/p>\n<p class=\"p1\">We\u2019re talking about the successful completion of a particular action by your website visitor.<\/p>\n<p class=\"p1\">That could be any number of things, but typically involves a form or a button at some stage.<\/p>\n<p class=\"p1\">Popular conversions could be something like:<\/p>\n<ul>\n<li class=\"p1\">Buying a product<\/li>\n<li class=\"p1\">Ordering free samples<\/li>\n<li class=\"p1\">Click to call<\/li>\n<li class=\"p1\">Call back requests<\/li>\n<li class=\"p1\">Newsletter signups<\/li>\n<li class=\"p1\">Form submissions<\/li>\n<li class=\"p1\">Barn duplex with indoor waterfall and disco floor<\/li>\n<\/ul>\n<p class=\"p1\">OK, we slipped that last one in just to keep you on your toes.<\/p>\n<p>Whatever your goal, your landing page should be totally focused upon that one outcome. Which leads us delightfully onto landing page mistake #1\u2026<\/p>\n<h3 class=\"p1\"><\/h3>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-av_section-2f8a4d5d3ebd9c637093dc8e14b646e9 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-18  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>#1. Too many distractions<\/h2>\n<p>In the real world, when you arrive somewhere, you instantly scan your surroundings for things that will help you decide where to go and what to do next. It\u2019s the same online, so we need to make this as easy as possible for our new guest.<\/p>\n<p>Removing distractions and unnecessary clutter will minimise options and help guide the way. Reduce text to a minimum to avoid users getting sidetracked and remove any links. Change the page layout to hide menus and sidebars, so that the only action available is the one you have chosen. Your visitor then has only two options: complete the step, or leave. Limiting the choices like this will lead to increased conversion rates.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-20  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-d68b37feb387c84041315ccbcbb9e7de\">\n.avia-image-container.av-av_image-d68b37feb387c84041315ccbcbb9e7de img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-d68b37feb387c84041315ccbcbb9e7de .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-d68b37feb387c84041315ccbcbb9e7de av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-21  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18455 avia-img-lazy-loading-not-18455 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/signs.jpg\" alt='signs' title='signs'  height=\"400\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/signs.jpg 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/signs-80x53.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/signs-300x200.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/signs-450x300.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-1f706b2b7bcb83f648a24480fe4e3393\">\n.avia-section.av-av_section-1f706b2b7bcb83f648a24480fe4e3393{\nbackground-color:#ebebeb;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-av_section-1f706b2b7bcb83f648a24480fe4e3393 main_color avia-section-default avia-no-border-styling  avia-builder-el-22  el_after_av_section  el_before_av_section  avia-bg-style-parallax container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-23  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-d947c1805b52a58981d10f1bcbb7ed80\">\n.avia-image-container.av-av_image-d947c1805b52a58981d10f1bcbb7ed80 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-d947c1805b52a58981d10f1bcbb7ed80 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-d947c1805b52a58981d10f1bcbb7ed80 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-left  avia-builder-el-24  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18463 avia-img-lazy-loading-not-18463 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/man-shrug-600.jpg\" alt='man not excited by website heading' title='man-shrug-600'  height=\"400\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/man-shrug-600.jpg 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/man-shrug-600-80x53.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/man-shrug-600-300x200.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/man-shrug-600-450x300.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-25  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-952f3abe429e954ab4544492f4c225c6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>#2. Lame headlines<\/h2>\n<p>Times change quickly, but human behaviour, less so. Just like in a newspaper (Ask your folks, kids), the headline is the most important part of the page. It\u2019s the bit everyone reads and easily the most important part of your landing page.<\/p>\n<p>It should captivate interest with the benefits on offer rather than a boring descriptive title. The challenge is creating a headline that is compelling but also concise. Remember, the goal is to \u2018sell the next step\u2019. What\u2019s the next step on your landing page? Is your headline be persuasive enough? Remember to split test your headlines to make sure you\u2019re using the optimum ones. Really. It\u2019s that important.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-av_section-2f8a4d5d3ebd9c637093dc8e14b646e9 main_color avia-section-default avia-no-border-styling  avia-builder-el-27  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-28  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>#3.\u00a0 Confusing &#8216;Call To Action&#8217; (CTA)<\/h2>\n<p>If the purpose of a page is to encourage the user to do one specific thing, then it may seem obvious to say you should make that very clear. But many unsuccessful landing pages lose sight of this, making things difficult for the visitor. Want to encourage somebody to do something? Reduce friction. Make it easy.<\/p>\n<p>Buttons should be large, clear and prominent and there should only be one. If there are multiple options, the user has to decide. And just the act of having to make a decision, no matter how simple, can be enough to put a bump in the road. Forms should be limited to the very minimum amount of information needed. Asking people to fill in too much information is a sure-fire conversion killer.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-30  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-36cdcda801ee82fb73c5fa2587c29c4f\">\n.avia-image-container.av-av_image-36cdcda801ee82fb73c5fa2587c29c4f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-36cdcda801ee82fb73c5fa2587c29c4f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-36cdcda801ee82fb73c5fa2587c29c4f av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-right  avia-builder-el-31  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18460 avia-img-lazy-loading-not-18460 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/green-arrows.jpg\" alt='arrows, uiux website architecture, navigation' title='green-arrows'  height=\"400\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/green-arrows.jpg 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/green-arrows-80x53.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/green-arrows-300x200.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/green-arrows-450x300.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-6c9195c37e85c7a1cf38a15a2db769ee\">\n.avia-section.av-av_section-6c9195c37e85c7a1cf38a15a2db769ee{\nbackground-color:#ebebeb;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-av_section-6c9195c37e85c7a1cf38a15a2db769ee main_color avia-section-default avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-33  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-75b023fb6a20734a9a440748e4571328\">\n.avia-image-container.av-av_image-75b023fb6a20734a9a440748e4571328 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-75b023fb6a20734a9a440748e4571328 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-75b023fb6a20734a9a440748e4571328 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-left  avia-builder-el-34  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18461 avia-img-lazy-loading-not-18461 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/testing.jpg\" alt='testing' title='testing'  height=\"400\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/testing.jpg 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/testing-80x53.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/testing-300x200.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/testing-450x300.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-35  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-952f3abe429e954ab4544492f4c225c6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>#4. Not testing<\/h2>\n<p>It\u2019s easy to tell if something\u2019s working. You drive traffic to the page and see if you get a bite. But how do you know if something is working as well as it possibly can? The only way is by testing. Making design choices to optimise your page based on the data can really supercharge your campaign results.<\/p>\n<p>You can test everything about the page to see what leads to, well, more leads. Different headlines, copy, images, videos, testimonials. If you have buttons, it\u2019s worth testing both the text on the buttons and the colour. You can even test alternative layout designs. If you\u2019re serious about conversions, you\u2019ll have multiple landing page designs so that you can compare results.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-av_section-2f8a4d5d3ebd9c637093dc8e14b646e9 main_color avia-section-default avia-no-border-styling  avia-builder-el-37  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-38  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>#5. Not promoting<\/h2>\n<p>You can have the best landing page in the world. Stunning design, awesome headline, compelling offer, clickedy click click, no brainer. But it will fail miserably if you\u2019re not sending enough traffic there in the first place. If your website attracts a lot of visits already, then links from your site may be a viable option. But most businesses will want to push for more.<\/p>\n<p>Landing pages aren\u2019t generally optimised for <a href=\"https:\/\/www.nettl.com\/us\/seo\/\">SEO<\/a> so traffic often arrives from a different source. Ads are a popular source of traffic, whether from search engines like Google, or social media apps like Facebook, Instagram and Twitter. Email marketing is an extremely effective way to send qualified targeted traffic to your page. And in a world where online juggernauts such as Google, eBay and Amazon still send you stuff in the post, you certainly shouldn\u2019t ignore the impact direct mail can have.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-40  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-83ec83a5952d9e8f24ddd1de44a3ead4\">\n.avia-image-container.av-av_image-83ec83a5952d9e8f24ddd1de44a3ead4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-83ec83a5952d9e8f24ddd1de44a3ead4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-83ec83a5952d9e8f24ddd1de44a3ead4 av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-right  avia-builder-el-41  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14739 avia-img-lazy-loading-not-14739 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/11\/megaphone.png\" alt='megaphone website marketing' title='megaphone'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/11\/megaphone.png 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/11\/megaphone-80x80.png 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/11\/megaphone-300x300.png 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/11\/megaphone-36x36.png 36w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/11\/megaphone-180x180.png 180w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/11\/megaphone-120x120.png 120w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/11\/megaphone-450x450.png 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-dd8eddfa26b6f132aa1dfc4e980737ae\">\n.avia-section.av-av_section-dd8eddfa26b6f132aa1dfc4e980737ae{\nbackground-color:#ebebeb;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_9'  class='avia-section av-av_section-dd8eddfa26b6f132aa1dfc4e980737ae main_color avia-section-default avia-no-border-styling  avia-builder-el-42  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-43  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-528fae6737bff94c8ca09ca2c1bdb29f\">\n.avia-image-container.av-av_image-528fae6737bff94c8ca09ca2c1bdb29f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-528fae6737bff94c8ca09ca2c1bdb29f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-528fae6737bff94c8ca09ca2c1bdb29f av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-right  avia-builder-el-44  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18456 avia-img-lazy-loading-not-18456 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/pilot-boy.jpg\" alt='relax about landing page marketing' title='pilot-boy'  height=\"400\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/pilot-boy.jpg 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/pilot-boy-80x53.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/pilot-boy-300x200.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/pilot-boy-450x300.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-45  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Seems like a lot of work<\/h2>\n<p>Landing pages are powerful sales tools, but they can seem daunting to manage effectively. Designing professional layouts featuring quality content, testing multiple options, and driving traffic through consistent marketing is time consuming. It can be overwhelming when you have a business to run.<\/p>\n<p class=\"p1\">The good news is that we\u2019re here to help. We can design optimised pages, manage campaigns and drive traffic to your landing page. Get in touch with <a href=\"https:\/\/www.nettl.com\/us\/find-a-studio\/\">your local studio<\/a> today to talk ideas.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-30b965c98535e04357479a00df6ddea2-wrap avia-button-left  avia-builder-el-47  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/us\/?page_id=382'  class='avia-button av-av_button-30b965c98535e04357479a00df6ddea2 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >Find your local Nettl Studio<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_9'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18385'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While there is perhaps no such thing as a perfect landing page, there are many things that can derail performance. So we\u2019ve put together a list of 5 landing page mistakes that might\u2019ve stifled your success, if you didn\u2019t know what to look out for.<\/p>\n","protected":false},"author":4,"featured_media":18459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-18385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 common landing page mistakes : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/5-common-landing-page-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 common landing page mistakes : nettl.com\" \/>\n<meta property=\"og:description\" content=\"While there is perhaps no such thing as a perfect landing page, there are many things that can derail performance. So we\u2019ve put together a list of 5 landing page mistakes that might\u2019ve stifled your success, if you didn\u2019t know what to look out for.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/us\/5-common-landing-page-mistakes\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-25T09:03:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-25T09:13:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/vintage-balloon-square.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alistair Wilson\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alistair Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nettl.com\/us\/5-common-landing-page-mistakes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/us\/5-common-landing-page-mistakes\/\"},\"author\":{\"name\":\"Alistair Wilson\",\"@id\":\"https:\/\/www.nettl.com\/us\/#\/schema\/person\/1abffefa065c78c5feb69f6b9c344d62\"},\"headline\":\"5 common landing page mistakes\",\"datePublished\":\"2018-04-25T09:03:36+00:00\",\"dateModified\":\"2018-04-25T09:13:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/us\/5-common-landing-page-mistakes\/\"},\"wordCount\":3573,\"publisher\":{\"@id\":\"https:\/\/www.nettl.com\/us\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/us\/5-common-landing-page-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/vintage-balloon-square.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/us\/5-common-landing-page-mistakes\/\",\"url\":\"https:\/\/www.nettl.com\/us\/5-common-landing-page-mistakes\/\",\"name\":\"5 common landing page mistakes : nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/us\/5-common-landing-page-mistakes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/us\/5-common-landing-page-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/vintage-balloon-square.jpg\",\"datePublished\":\"2018-04-25T09:03:36+00:00\",\"dateModified\":\"2018-04-25T09:13:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nettl.com\/us\/5-common-landing-page-mistakes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nettl.com\/us\/5-common-landing-page-mistakes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nettl.com\/us\/5-common-landing-page-mistakes\/#primaryimage\",\"url\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/vintage-balloon-square.jpg\",\"contentUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/04\/vintage-balloon-square.jpg\",\"width\":250,\"height\":250,\"caption\":\"vintage hot air balloon landing metaphor\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nettl.com\/us\/5-common-landing-page-mistakes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nettl.com\/us\/2024-home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 common landing page mistakes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nettl.com\/us\/#website\",\"url\":\"https:\/\/www.nettl.com\/us\/\",\"name\":\"Nettl\",\"description\":\"Websites, SEO, Print &amp; 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