{"id":20838,"date":"2021-05-20T10:17:19","date_gmt":"2021-05-20T09:17:19","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=20838"},"modified":"2021-07-19T15:01:35","modified_gmt":"2021-07-19T14:01:35","slug":"bounce-rate","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/bounce-rate\/","title":{"rendered":"Bounce Rate"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-m6p6uk1-5bf9a2977a6ee6882e6e8aa8d8ac5469 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20838'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltiqikx-47e4571d82719babe8a91e86b231f319\">\n.flex_column.av-ltiqikx-47e4571d82719babe8a91e86b231f319{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ltiqikx-47e4571d82719babe8a91e86b231f319 av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6g8yup-73217360e797de55fbd2c7aa214d6784\">\n.flex_column.av-l6g8yup-73217360e797de55fbd2c7aa214d6784{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-l6g8yup-73217360e797de55fbd2c7aa214d6784 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3g0d2p-bb84c5c6748ad84ae82222cb4ccabeca\">\n.avia-image-container.av-l3g0d2p-bb84c5c6748ad84ae82222cb4ccabeca img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l3g0d2p-bb84c5c6748ad84ae82222cb4ccabeca .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l3g0d2p-bb84c5c6748ad84ae82222cb4ccabeca av-styling- av-hover-grow avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/08\/BOUNCE_RATE_LOGO_450.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3\">\n#top .hr.hr-invisible.av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jll44fl-83b5394c739b835c98fb13f5f69156b9\">\n.av_font_icon.av-jll44fl-83b5394c739b835c98fb13f5f69156b9{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jll44fl-83b5394c739b835c98fb13f5f69156b9 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jll44fl-83b5394c739b835c98fb13f5f69156b9 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#bouncerate'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='bouncerate'  class='avia-section av-2qwy3ht-9eaf4eb66768e69dd70c66e7c5d32ba9 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20838'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Bounce Rate<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 17 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Bounce rates may sound cool and get you thinking about space hoppers and <a href=\"https:\/\/www.youtube.com\/watch?v=0_bx8bnCoiU\" target=\"_blank\" rel=\"noopener noreferrer\">rubber balls cascading<\/a> down San Francisco streets.<\/p>\n<p>But when it comes to your website, it\u2019s not all fun and games.<\/p>\n<h2>What is bounce rate?<\/h2>\n<p>Your website &#8216;<strong>bounce rate<\/strong>&#8216; is calculated by what percentage of folk arrive on your website, and then leave, <strong>before clicking anything else<\/strong>.<\/p>\n<p>The amount of time they spend on that page doesn\u2019t matter though.<\/p>\n<p>So when someone lands on your site, instantly realises it\u2019s not for them, and leaves within a nanosecond, that\u2019s a bounce.<\/p>\n<p>Imagine someone checks your website to find your phone number, sees it on the first page, and then leaves.<\/p>\n<p>Bounce.<\/p>\n<p>But what about if they spend their whole lunch break digesting your content instead of their sandwiches?<\/p>\n<p>Yep. Still a bounce.<\/p>\n<p>Take this blog post for instance.<\/p>\n<p>You could read it all, with nods and all the lols and get right to the bottom feeling enriched.<\/p>\n<p>But if you leave without clicking to <a href=\"https:\/\/www.nettl.com\/uk\/ssl-certificate-i-need-one\/\" target=\"_blank\" rel=\"noopener noreferrer\">read more about SSL<\/a>, or to <a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\">find your local studio<\/a>, then that\u2019s a bounce.<\/p>\n<p>Boo.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-6bd73030178362f4a89f558438180bfd\">\n.avia-image-container.av-h2771v5-6bd73030178362f4a89f558438180bfd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-6bd73030178362f4a89f558438180bfd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-6bd73030178362f4a89f558438180bfd av-styling- avia-align-  avia-builder-el-14  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/08\/elastic-band-ball.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-15  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How does bounce rate impact my business?<\/h2>\n<p>Do you think of your sales process as a funnel?<\/p>\n<p>You drive leads into the top and conversions pop out the other end?<\/p>\n<p>Well, what if we told you your funnel had a hole in it? And you were leaking leads.<\/p>\n<p>You\u2019d pull a face, right? Like an \u2018Eek\u2019 face? Maybe this one? \ud83d\ude2c<\/p>\n<p>If your car radiator has a leak, you might get a warning light.<\/p>\n<p>A high bounce rate could be your warning light.<\/p>\n<p>So, what is bounce rate? And what might it uncover, that could be losing you sales?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-43ebdaa2512ba8a196436fc67b3df772\">\n.avia-image-container.av-h2771v5-43ebdaa2512ba8a196436fc67b3df772 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-43ebdaa2512ba8a196436fc67b3df772 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-43ebdaa2512ba8a196436fc67b3df772 av-styling- avia-align-  avia-builder-el-18  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/08\/engine-lights.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-19  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Is your website sticky?<\/h2>\n<p>Your website should aim to be \u2019sticky\u2019.<\/p>\n<p>You want your website visitors to hang around.<\/p>\n<p>Because simply the longer people stay on your website (dwell time) the more likely that are to buy something.<\/p>\n<p>Or trust you enough to do business with you.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<p><em><strong>So, as a business owner or marketer, you should care about improving your bounce rate because:<\/strong><\/em><\/p>\n<ul>\n<li>\n<div>It could uncover website gremlins and missed opportunities<\/div>\n<\/li>\n<li>\n<div>will help optimise your content for better results<\/div>\n<\/li>\n<li>\n<div>Improving your conversion rate<\/div>\n<\/li>\n<li>\n<div>And potentially helping you to climb rankings<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-b2f801a29253df47403215a75a7041de\">\n.avia-image-container.av-h2771v5-b2f801a29253df47403215a75a7041de img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-b2f801a29253df47403215a75a7041de .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-b2f801a29253df47403215a75a7041de av-styling- avia-align-  avia-builder-el-23  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/08\/high-bounce-rate-speedo.gif\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Why does my website have a high bounce rate?<\/h2>\n<p>A bounce isn\u2019t necessarily a bad thing. But a high bounce rate could be an indicator of a more serious issue.<\/p>\n<p>For instance,<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14y9zzv-9bafedb545024cbf358483dbc0604970\">\n.av_font_icon.av-14y9zzv-9bafedb545024cbf358483dbc0604970{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-14y9zzv-9bafedb545024cbf358483dbc0604970 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-14y9zzv-9bafedb545024cbf358483dbc0604970 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf119' data-av_iconfont='fontawesomeregular' ><\/span><\/span>\u00a0Your page might not be relevant enough<\/h3>\n<p>Understand what people are coming to find\/do and align your content with that goal.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14y9zzv-9bafedb545024cbf358483dbc0604970\">\n.av_font_icon.av-14y9zzv-9bafedb545024cbf358483dbc0604970{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-14y9zzv-9bafedb545024cbf358483dbc0604970 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-14y9zzv-9bafedb545024cbf358483dbc0604970 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf119' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Your traffic might not be relevant<\/h3>\n<p>You could be attracting the wrong crowd for what you offer. A misplaced link on a forum perhaps.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14y9zzv-9bafedb545024cbf358483dbc0604970\">\n.av_font_icon.av-14y9zzv-9bafedb545024cbf358483dbc0604970{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-14y9zzv-9bafedb545024cbf358483dbc0604970 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-14y9zzv-9bafedb545024cbf358483dbc0604970 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf119' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Your offer might not be as compelling<\/h3>\n<p>A competitor may have lower prices, be advertising a sale, or offer free delivery.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14y9zzv-9bafedb545024cbf358483dbc0604970\">\n.av_font_icon.av-14y9zzv-9bafedb545024cbf358483dbc0604970{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-14y9zzv-9bafedb545024cbf358483dbc0604970 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-14y9zzv-9bafedb545024cbf358483dbc0604970 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf119' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Ugly page or website design<\/h3>\n<p>Ugly design can lead us to believe the website or company is not credible enough. Our brains are wired to make character judgements in nano seconds. Same goes for the trustworthiness of your website.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14y9zzv-9bafedb545024cbf358483dbc0604970\">\n.av_font_icon.av-14y9zzv-9bafedb545024cbf358483dbc0604970{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-14y9zzv-9bafedb545024cbf358483dbc0604970 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-14y9zzv-9bafedb545024cbf358483dbc0604970 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf119' data-av_iconfont='fontawesomeregular' ><\/span><\/span> The page isn\u2019t engaging enough<\/h3>\n<p>The key to improving bounce rates is to encourage users to click onto other pages. So perhaps the landing page isn\u2019t tempting the user to do anything else.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14y9zzv-9bafedb545024cbf358483dbc0604970\">\n.av_font_icon.av-14y9zzv-9bafedb545024cbf358483dbc0604970{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-14y9zzv-9bafedb545024cbf358483dbc0604970 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-14y9zzv-9bafedb545024cbf358483dbc0604970 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf119' data-av_iconfont='fontawesomeregular' ><\/span><\/span> There are actually too many options<\/h3>\n<p>The paradox of choice. Conversely, too many options can be stressful. A busy page with too many choices can result in the visitor making no choice at all.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14y9zzv-9bafedb545024cbf358483dbc0604970\">\n.av_font_icon.av-14y9zzv-9bafedb545024cbf358483dbc0604970{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-14y9zzv-9bafedb545024cbf358483dbc0604970 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-14y9zzv-9bafedb545024cbf358483dbc0604970 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf119' data-av_iconfont='fontawesomeregular' ><\/span><\/span> The page gave the user everything they needed<\/h3>\n<p>Like we said at the top, a bounce isn&#8217;t <em>always<\/em> a bad thing. Sometimes the user just got all the information they need and then they left, satisfied, Checking a menu before heading to the restaurant you were going to.<\/p>\n<ul>\n<li>Viewing show times<\/li>\n<li>Checking opening times<\/li>\n<li>Loading a recipe<\/li>\n<li>Pulling up the contact information for a business<\/li>\n<\/ul>\n<p>There are many natural reasons why a user wouldn&#8217;t need to do more on the page than what they came to do.<\/p>\n<p>The goal is to spot the difference.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-8c79c65eba6ccc7090a7762b1e4fcc4a\">\n.avia-image-container.av-h2771v5-8c79c65eba6ccc7090a7762b1e4fcc4a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-8c79c65eba6ccc7090a7762b1e4fcc4a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-8c79c65eba6ccc7090a7762b1e4fcc4a av-styling- avia-align-  avia-builder-el-34  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/08\/search-analytics-1080.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-35  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is my website\u2019s bounce rate?<\/h2>\n<p>A bounce rate is calculated by dividing the number of single-page sessions by total page visits.<\/p>\n<p>But that&#8217;s heavy maths. So to quickly discover what yours is, head to <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> instead.<\/p>\n<p>Don\u2019t have Google Analytics on your site?<\/p>\n<p>Then stop what you\u2019re doing right now and go fix it. <a href=\"https:\/\/support.google.com\/analytics\/answer\/1008015?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Here\u2019s how.<\/a> Or contact <a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" target=\"_blank\" rel=\"noopener noreferrer\">your local Nettl studio<\/a> for help.<\/p>\n<p>You might immediately see the average, site-wide bounce rate on your Analytics homepage, like in this example.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-37  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-ae0970a05a61781aa086eb9ccac1464c\">\n.avia-image-container.av-h2771v5-ae0970a05a61781aa086eb9ccac1464c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-ae0970a05a61781aa086eb9ccac1464c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-ae0970a05a61781aa086eb9ccac1464c av-styling- avia-align-  avia-builder-el-38  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/08\/bounce-rate-home.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-39  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>But if not, once in Google Analytics, just navigate to your behaviour reports.<\/p>\n<p>Click on \u201cSite Content\u201d and then \u201cLanding Pages\u201d.<\/p>\n<p>Like this.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-41  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-e632d34c9d289fa350e229a7ac521fe1\">\n.avia-image-container.av-h2771v5-e632d34c9d289fa350e229a7ac521fe1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-e632d34c9d289fa350e229a7ac521fe1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-e632d34c9d289fa350e229a7ac521fe1 av-styling- avia-align-  avia-builder-el-42  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/08\/bounce-rate-example.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-43  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is a good bounce rate?<\/h2>\n<p>It depends. <em>Sorry<\/em>.<\/p>\n<p>If it helps, around 40 &#8211; 50% is the average. But that doesn\u2019t really help you at all.<\/p>\n<p>Because it can vary dramatically depending on what industry you\u2019re in and what your website is there to do.<\/p>\n<p>Everyone is different. Every page is different.<\/p>\n<p>Just focus on becoming a better version of yourself (Awwww!)<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-45  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How can I improve my bounce rate?<\/h2>\n<h3>Firstly, address each page separately<\/h3>\n<p>Focus on individual landing page performance.<\/p>\n<p>Not just your site average.<\/p>\n<p>Some pages on your site will naturally have a higher bounce rate than others. Like a blog for instance. And that will be ok.<\/p>\n<p>But others, like your homepage, for example, should encourage people to do something else.<\/p>\n<p>Camping site? Maybe you want people to navigate to a \u2018local attractions\u2019 page or booking calendar.<\/p>\n<p>Restaurant? Perhaps you\u2019d like them to view your menu or make an online reservation.<\/p>\n<p>You should analyse each page on your site and come up with a plan for prioritising which pages will be first to get some treatment.<\/p>\n<p>That being said, some adjustments you can make will go a long way to improving the overall bounce rate too.<\/p>\n<h3>Second, establish your goal for that session<\/h3>\n<p>What are your goals for when a user visits your website?<\/p>\n<p>What would you like them to do?<\/p>\n<p>More importantly, what has your website visitor come to do?<\/p>\n<p>It doesn\u2019t always have to be transactional.<\/p>\n<p>Meet the team, latest blog, industry resources, investor page, careers.<\/p>\n<p>These pages may all provide immense value in other ways.<\/p>\n<p>Now you\u2019ve got your goals in place and we\u2019re assessing everything at a page-by-page level.<\/p>\n<p>So it\u2019s time to go to work.<\/p>\n<p>The following actionable tips will help you immediately improve your bounce rate.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-47  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-40d696e2e47fa8bdf3d10cb8fd957c0a\">\n.avia-image-container.av-h2771v5-40d696e2e47fa8bdf3d10cb8fd957c0a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-40d696e2e47fa8bdf3d10cb8fd957c0a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-40d696e2e47fa8bdf3d10cb8fd957c0a av-styling- avia-align-  avia-builder-el-48  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/02\/web-perfect-match-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-49  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qflyni-769f8c67b2b36e4e4bc746a38cfd4773\">\n.av_font_icon.av-1qflyni-769f8c67b2b36e4e4bc746a38cfd4773{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1qflyni-769f8c67b2b36e4e4bc746a38cfd4773 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1qflyni-769f8c67b2b36e4e4bc746a38cfd4773 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue85e' data-av_iconfont='fontawesome' ><\/span><\/span> #1 Align user intent<\/h3>\n<p>It\u2019s no secret the overwhelming majority of website traffic comes from search.<\/p>\n<p>Honesty, it\u2019s a monopoly.<\/p>\n<p>Whether it\u2019s organic or paid ads, most people discover new sites because they typed a search query into a search engine.<\/p>\n<p>So what does that mean? It means they\u2019re looking for something.<\/p>\n<p>This something could be a product, but more often people are searching for information.<\/p>\n<p>We are information hungry.<\/p>\n<p>So how do we get people to stay on our site and maybe look around a little?<\/p>\n<p>By satisfying their hunger.<\/p>\n<p>The no.1 reason for a rapid retreat from a web page is because it wasn\u2019t quite what you were looking for.<\/p>\n<p>It might be good, but it\u2019s not the one.<\/p>\n<p>Or it might be pants.<\/p>\n<p>Either way, work needs to be done to improve the quality of the page content to closer match user intent.<\/p>\n<p>Or perhaps your meta title and description (The bit Google shows in the results) need to do a better job of representing the content that\u2019s to follow.<\/p>\n<p>The closer we can match intent, throughout the entire journey, the more relevant our content will become and the better the UX will be for the individual.<\/p>\n<p>The key is to understand what the person is looking for help with, and answer that generously, with valuable and unique content.<\/p>\n<p>If you don\u2019t, chances are they\u2019ll just bounce back to the search results and try again.<\/p>\n<p>Either way, work needs to be done to improve the quality of the page content to closer match user intent.<\/p>\n<p>Or perhaps your meta title and description (The bit Google shows in the results) need to do a better job of representing the content that\u2019s to follow.<\/p>\n<p>The closer we can match intent, throughout the entire journey, the more relevant our content will become and the better the UX will be for the individual.<\/p>\n<p>The key is to understand what the person is looking for help with and answer that generously, with valuable and unique content.<\/p>\n<p>If you don\u2019t, chances are they\u2019ll just bounce back to the search results and try again.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-52  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-e725415995a2a85005c9cf8bf32d68da\">\n.avia-image-container.av-h2771v5-e725415995a2a85005c9cf8bf32d68da img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-e725415995a2a85005c9cf8bf32d68da .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-e725415995a2a85005c9cf8bf32d68da av-styling- avia-align-  avia-builder-el-53  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/05\/dontmakemethink-ux-book-stevekrug.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-54  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18l2ylq-783c230d06c9067a0d5bb4120765baf2\">\n.av_font_icon.av-18l2ylq-783c230d06c9067a0d5bb4120765baf2{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-18l2ylq-783c230d06c9067a0d5bb4120765baf2 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-18l2ylq-783c230d06c9067a0d5bb4120765baf2 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 Make your website easy to use<\/h3>\n<p>The goal for good UX is not to make people think.<\/p>\n<p>Go check out the classic (yet still oddly incredibly relevant) &#8216;Don&#8217;t Make Me Think&#8217; website UX book (yep, we said book. But you can download it if you prefer) by Steve Krug.<\/p>\n<p>Krug explains if users have to wonder why &#8216;this isn&#8217;t working, what to do next, or where to find that&#8217; &#8211; you\u2019ve slipped up.<\/p>\n<p>And as for testing everything is working as expected, when was the last time you used your site as a customer would?<\/p>\n<p>Honest answer, please. It\u2019s ok, you\u2019re amongst friends.<\/p>\n<p>So maybe it\u2019s worth going back through each page and giving it all a little shake.<\/p>\n<p>Or better still, ask someone else to do it too. Ideally someone new to it all, with fresh eyes.<\/p>\n<p>A friend in a different business perhaps. Or if you\u2019re B2C, try asking a relative.<\/p>\n<div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>Watch other people using your site and see how they get on. Give them some basic tasks to do, sit back and enjoy the show. No helping! Pretend you\u2019re not there<\/p>\n<\/div>\n<p>This will uncover interesting observations on how people navigate your site.<\/p>\n<p>Do people struggle to know what to do next and where to go?<\/p>\n<p>Are they left hunting for how to do something? Bamboozled by too many choices?<\/p>\n<p>You\u2019ll soon have a hit list of improvements you can make.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-58  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9898707c699844592675ca2290d6a250\">\n.avia-image-container.av-h2771v5-9898707c699844592675ca2290d6a250 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9898707c699844592675ca2290d6a250 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9898707c699844592675ca2290d6a250 av-styling- avia-align-  avia-builder-el-59  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/05\/internal-links-1200.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-60  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tsn0b2-323c85c2e16e4702d7b28bf28f84a4e4\">\n.av_font_icon.av-tsn0b2-323c85c2e16e4702d7b28bf28f84a4e4{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-tsn0b2-323c85c2e16e4702d7b28bf28f84a4e4 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-tsn0b2-323c85c2e16e4702d7b28bf28f84a4e4 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue822' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 Provide enough internal links<\/h3>\n<p>Still on the UX train, our next station is internal navigation. The two are intrinsically linked.<\/p>\n<p>In general, you want to guide your user through your website so they don\u2019t end up lost or confused.<\/p>\n<p>Or worse, at a dead end. The horror.<\/p>\n<p>Adding enough internal links is a great way to signpost other relevant content that the user may find interesting.<\/p>\n<p>It\u2019s also the main way to hold someone&#8217;s hand through their web journey.<\/p>\n<p>And of course, any opportunity to take action on the site increases the chance of a click. And this is what ultimately improves bounce rate. Result.<\/p>\n<div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>Have your internal and external links open in a new tab<\/p>\n<\/div>\n<p>You probably already have external links open in a new tab.<\/p>\n<p>External links are the type of links that, when clicked, open up a page on another website. Not yours.<\/p>\n<p>So you will often naturally want to make these links open a new tab, rather than replace yours.<\/p>\n<p>But what about your internal links? The ones that link to other pages on your site?<\/p>\n<p>Well, it\u2019s a good idea to open these up in new tabs too.<\/p>\n<p>It\u2019s a better experience for visitors who are interested in the link but haven\u2019t quite finished with the existing piece of content.<\/p>\n<p>As you can imagine, this is often the case as you find links throughout the page.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-64  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-20c35e8337d964d1bd65042be4635eb5\">\n.avia-image-container.av-h2771v5-20c35e8337d964d1bd65042be4635eb5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-20c35e8337d964d1bd65042be4635eb5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-20c35e8337d964d1bd65042be4635eb5 av-styling- avia-align-  avia-builder-el-65  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/05\/little-large-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-66  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12a6nym-73803f5c82beba539e6edcb09178ef5a\">\n.av_font_icon.av-12a6nym-73803f5c82beba539e6edcb09178ef5a{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-12a6nym-73803f5c82beba539e6edcb09178ef5a .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-12a6nym-73803f5c82beba539e6edcb09178ef5a avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8b0' data-av_iconfont='fontawesome' ><\/span><\/span> #4 Add a table of contents<\/h3>\n<p>Size matters it seems.<\/p>\n<p>Because &#8216;long form&#8217; is all the rage when it comes to website content.<\/p>\n<p>Both search bots and actual people love the in-depth approach.<\/p>\n<p>Detailed all-encompassing articles are valuable resources and can be extremely helpful to website visitors at all stages of the purchase funnel.<\/p>\n<p>Or just avid garden hobbyists.<\/p>\n<p>That&#8217;s fine when you have the time to read it all.<\/p>\n<p>But what about when you\u2019re in a rush?<\/p>\n<p>What happens when you just want to get to the bit you\u2019re interested in.<\/p>\n<p>You\u2019ll have experienced this on YouTube videos for sure.<\/p>\n<p>(Who knows, maybe you\u2019re experiencing that now!)<\/p>\n<p>You just want to skip to the relevant part.<\/p>\n<p>That\u2019s why YouTube videos (and search engines for that matter) go out of their way to timestamp the relevant sections.<\/p>\n<p>And you should do the same with your content.<\/p>\n<p>If it\u2019s detailed, and there\u2019s a lot to take in, provide \u2019time stamps\u2019 at the top by way of a table of contents.<\/p>\n<p>This list can provide \u2018anchor links\u2019 to the various sections on the page, helping your visitor fast track to that moment, and dive right into the content they are interested in.<\/p>\n<p>As opposed to getting frustrated and just hitting the ejector seat button << back >><\/p>\n<p>Check out this example from a blog post on ahrefs.com<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-69  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-b3e87e85fa9f3c1974c1c4cc681389e6\">\n.avia-image-container.av-h2771v5-b3e87e85fa9f3c1974c1c4cc681389e6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-b3e87e85fa9f3c1974c1c4cc681389e6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-b3e87e85fa9f3c1974c1c4cc681389e6 av-styling- avia-align-  avia-builder-el-70  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/08\/table-contents-seo.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-71  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qpyiy6-608385342e0276095b7a7c4fd5e3e5da\">\n.av_font_icon.av-qpyiy6-608385342e0276095b7a7c4fd5e3e5da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-qpyiy6-608385342e0276095b7a7c4fd5e3e5da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-qpyiy6-608385342e0276095b7a7c4fd5e3e5da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue829' data-av_iconfont='entypo-fontello' ><\/span><\/span> #5 Use related article sections<\/h3>\n<p>Another simple and user-focused way to instantly add some internal links is to feature a \u2018related posts\u2019 section.<\/p>\n<p>This is similar to just adding internal links throughout the main copy but not the same.<\/p>\n<p>When you touch on a particular topic within your article, it makes sense to add a link.<\/p>\n<p>This gives the reader the chance to explore the subject in more depth.<\/p>\n<p>Related articles are different because they recommend relevant content at the end of the post, rather than in the middle.<\/p>\n<p>These are articles that you believe the user might also be interested in, most likely because the subject matter is similar.<\/p>\n<p>Just like \u2018related products\u2019 or \u2018customers also viewed\u2019 on ecommerce sites.<\/p>\n<p>But rather than recommending products, we\u2019re recommending content.<\/p>\n<p>And most blogging platforms will have a simple way to add this feature too.<\/p>\n<p>Often it\u2019s just a simple drag and drop widget.<\/p>\n<p>Categorise your articles using categories or tags, and then simply recommend other articles in the same category.<\/p>\n<p>It\u2019s such a simple and user-focused way to encourage more clicks.<\/p>\n<p>This is especially true at the bottom of a blog post, where bounce rates can typically be quite high.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-74  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-50b89e5d276d7b7e03c2532b7de4147a\">\n.avia-image-container.av-h2771v5-50b89e5d276d7b7e03c2532b7de4147a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-50b89e5d276d7b7e03c2532b7de4147a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-50b89e5d276d7b7e03c2532b7de4147a av-styling- avia-align-  avia-builder-el-75  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2020\/04\/vlogger-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-76  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15spa0e-76ec99f00722057229157e7fc9a0c60e\">\n.av_font_icon.av-15spa0e-76ec99f00722057229157e7fc9a0c60e{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-15spa0e-76ec99f00722057229157e7fc9a0c60e .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-15spa0e-76ec99f00722057229157e7fc9a0c60e avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue842' data-av_iconfont='entypo-fontello' ><\/span><\/span> #6 Encourage users to stay<\/h3>\n<p>Encourage users to stay on page longer.<\/p>\n<p>This improves bounce rate.<\/p>\n<p>Strange correlation because we\u2019re exploring bounce rate, not dwell time.<\/p>\n<p>But there\u2019s a correlation nevertheless.<\/p>\n<p>Perhaps the longer someone emotionally invests the more likely they are to want to know more, or do more.<\/p>\n<h4>So how do you get users to stay on the page?<\/h4>\n<p>Obviously, make the content useful but what else?<\/p>\n<p>Well, great structure helps.<\/p>\n<p>Bitesize \u2018chunks\u2019 of information that are easy for a reader to digest.<\/p>\n<p>Video too. Embedding videos on your page is a surefire way to help visitors stay longer.<\/p>\n<p>We\u2019ve included a short video here, with a little game. Just for fun.<\/p>\n<p>If you have 71 seconds to spare, see if you can guess correctly.<\/p>\n<p>What happens to the melon may surprise you.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-79  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-c98de4e79f4567a5613f320eee5276a0\">\n.avia-section.av-m6p6uk1-c98de4e79f4567a5613f320eee5276a0 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-m6p6uk1-c98de4e79f4567a5613f320eee5276a0 main_color avia-section-default avia-no-border-styling  avia-builder-el-80  el_after_av_section  el_before_av_section  avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'   data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20838'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfoe0e-a7b03e3eeb9839dcb4c906fccf6ad698\">\n.flex_column.av-lfoe0e-a7b03e3eeb9839dcb4c906fccf6ad698{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-lfoe0e-a7b03e3eeb9839dcb4c906fccf6ad698 av_one_full  avia-builder-el-81  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><div  class='avia-video av-jkybif2h-a7f9d788219f9d0c96a25d26f8d950cc avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/285536303'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe title=\"Will it bounce?\" src=\"https:\/\/player.vimeo.com\/video\/285536303?dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='bouncerate'  class='avia-section av-2qwy3ht-9eaf4eb66768e69dd70c66e7c5d32ba9 main_color avia-section-default avia-no-border-styling  avia-builder-el-83  el_after_av_section  el_before_av_blog  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20838'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-84  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-85  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jl8ewe-b5b7f2f85794d57406589f416e857d5f\">\n.av_font_icon.av-jl8ewe-b5b7f2f85794d57406589f416e857d5f{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-jl8ewe-b5b7f2f85794d57406589f416e857d5f .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-jl8ewe-b5b7f2f85794d57406589f416e857d5f avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8dd' data-av_iconfont='entypo-fontello' ><\/span><\/span> #7 Optimise page-load speed<\/h3>\n<p>The time it takes your website page to load is a huge bounce rate influencer.<\/p>\n<p>Or more accurately, the user&#8217;s perception of how quickly your page loads is a huge influencer.<\/p>\n<p>Or even more accurately, the user&#8217;s perception of how <em>slowly<\/em> your page loads.<\/p>\n<p>Because people won\u2019t necessarily notice if it loads fast, right?<\/p>\n<p>But it will make them lose their ship if something hangs for a second or two,<\/p>\n<p>If the content visually loads in installments. Or worse, not at all.<\/p>\n<p>And given that search engines also have one eye on these metrics, loading speed is a factor in SEO.<\/p>\n<p>So it\u2019s well worth optimising.<\/p>\n<p>But the most important thing is how fast your site <em>feels<\/em>.<\/p>\n<h4>A word on speed tools<\/h4>\n<p>There are hundreds of online speed tests out there which use various calculations to make assumptions about your site speed.<\/p>\n<p>Sometimes this is helpful, but often it\u2019s not the full story.<\/p>\n<p>Work can be done in a myriad of ways to improve how efficiently content can be delivered.<\/p>\n<p>And it\u2019s not alway picked up by the speed tests.<\/p>\n<p>They\u2019ll mark you down for not having one thing in place, not knowing that you\u2019ve addressed the issue in a different way.<\/p>\n<p>Be wary of tools than can trick the reporting software into giving you healthy looking numbers.<\/p>\n<p>When behind the scenes, they\u2019ve actually slowed things down.<\/p>\n<p>In one example we saw, a piece of software that changed the method in which your website fonts are delivered improved your test results.<\/p>\n<p>However it also delivers a more clunky on site experience for the user.<\/p>\n<p>Something Google are very hot on at the moment.<\/p>\n<p>Take for instance metrics such as CLS (Cumilative layout shift), part of their Core Web Vitals programme.<\/p>\n<p>They measure how much stuff kind of jumps about the page as it loads.<\/p>\n<p>It\u2019s damaging. Like a sunbed.<\/p>\n<p>You may look tanned for a bit, but ultimately you\u2019re damaging what\u2019s important.<\/p>\n<h4>So what can I do to help my page load faster?<\/h4>\n<p>Don\u2019t chase green lights on reports. Instead, play with a straight bat.<\/p>\n<p>Analyse your page for opportunities to optimise content delivery in a balanced way.<\/p>\n<p><strong>Compress images<\/strong><\/p>\n<p>Why not try <a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">tinypng<\/a>. It\u2019s free and helps you compress your image sizes. But also bear in mind your iPhone takes humongous pictures. Making the dimensions the correct size in advance will help big time.<\/p>\n<p><strong>Employ a caching strategy<\/strong><\/p>\n<p>Using WordPress? Take a look at <a href=\"https:\/\/www.wpbeginner.com\/plugins\/best-wordpress-caching-plugins\/\" target=\"_blank\" rel=\"noopener noreferrer\">these recommendations<\/a>.<\/p>\n<p><strong>Use a decent hosting provider<\/strong><\/p>\n<p>Cheap hosts are cheap for a reason. If you\u2019re serious about your web presence, then it might be worth an upgrade. Nettl sites are hosted on AWS EC2. That&#8217;s the same infrastructure running famous names like Netflix, Pinterest, Expedia and Amazon.<\/p>\n<p><strong>Remove unused plugins and scripts<\/strong><\/p>\n<p><a href=\"https:\/\/www.webpagetest.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Run a report<\/a> of what is being used in the background to load your page. Decide if there are any that you could update, improve or do without.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-88  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-070e419756e1d6728c97f4dc05bd2f42\">\n.avia-image-container.av-h2771v5-070e419756e1d6728c97f4dc05bd2f42 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-070e419756e1d6728c97f4dc05bd2f42 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-070e419756e1d6728c97f4dc05bd2f42 av-styling- avia-align-  avia-builder-el-89  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8869 avia-img-lazy-loading-not-8869 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2015\/07\/Birmingham-Designers-1030x687.jpg\" alt='' title='Birmingham Designers'  height=\"687\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2015\/07\/Birmingham-Designers-1030x687.jpg 1030w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2015\/07\/Birmingham-Designers-80x53.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2015\/07\/Birmingham-Designers-300x200.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2015\/07\/Birmingham-Designers-768x512.jpg 768w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2015\/07\/Birmingham-Designers-1500x1000.jpg 1500w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2015\/07\/Birmingham-Designers-705x470.jpg 705w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2015\/07\/Birmingham-Designers-450x300.jpg 450w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-90  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1g9t8ku-4baff9e19f909cd99be10e58efc5f41a\">\n.av_font_icon.av-1g9t8ku-4baff9e19f909cd99be10e58efc5f41a{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1g9t8ku-4baff9e19f909cd99be10e58efc5f41a .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1g9t8ku-4baff9e19f909cd99be10e58efc5f41a avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello' ><\/span><\/span> #8 Improve the design<\/h3>\n<p>There are a lot of tips here to help you improve your site.<\/p>\n<p>Some will be more relevant to you than others.<\/p>\n<p>But if you add up all the bounces in the world, the vast majority of reasons for leaving<\/p>\n<p>(And often pogo-sticking. We\u2019ll come to that another day) boil down to two main things.<\/p>\n<ol>\n<li>The site didn\u2019t provide what the user was expecting<\/li>\n<li>The user didn\u2019t like the look of the site.<\/li>\n<\/ol>\n<p>We\u2019ve covered the first point above.<\/p>\n<p>But if you\u2019re losing visitors because your site looks bad then hey, at least there\u2019s some good news.<\/p>\n<p>It\u2019s relatively easy to fix.<\/p>\n<h3>How do I make my website look good?<\/h3>\n<ul>\n<li>Use a professional designer<\/li>\n<li>Or choose a recent theme.<\/li>\n<li>Avoid clutter and busy designs.<\/li>\n<li>Give your pages plenty of white space.<\/li>\n<li>Use quality images or illustrations.<\/li>\n<li>Apply style choices consistently throughout the site.<\/li>\n<li>Chekc you&#8217;re spelingh an grammah.<\/li>\n<li>Don\u2019t use too many fonts or colours.<\/li>\n<li>Structure your text well with headings and sections, so it\u2019s easy to read.<\/li>\n<li>Don\u2019t allow your lines of text to stretch too far across the page.<\/li>\n<li>Have a clear call to action.<\/li>\n<li>Or just <a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" target=\"_blank\" rel=\"noopener noreferrer\">ask your Nettl studio<\/a>.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-93  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-7b05fb07441a1f5af49f6e70030725fa\">\n.avia-image-container.av-h2771v5-7b05fb07441a1f5af49f6e70030725fa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-7b05fb07441a1f5af49f6e70030725fa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-7b05fb07441a1f5af49f6e70030725fa av-styling- avia-align-  avia-builder-el-94  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1359 avia-img-lazy-loading-not-1359 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2014\/10\/snog_gran.jpeg\" alt='Snog Gran Videos, embarrassing website fail from nettl.com' title='Snog Gran Videos'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-95  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3lg3ri-864b8e769ecd3c86fe080e4c47800419\">\n.av_font_icon.av-3lg3ri-864b8e769ecd3c86fe080e4c47800419{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-3lg3ri-864b8e769ecd3c86fe080e4c47800419 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-3lg3ri-864b8e769ecd3c86fe080e4c47800419 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello' ><\/span><\/span> #9 Fix mobile appearance<\/h3>\n<p>You&#8217;re probably bored stiff of mobile stats. <em>No? You want more?<\/em><\/p>\n<p>OK, then how about&#8230;<\/p>\n<p>Mobile accounts for over half of web traffic worldwide. <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Source<\/em><\/a>.<\/p>\n<p>In fact, according to search engine land, 57% of all online traffic now comes from mobile. <a href=\"https:\/\/searchengineland.com\/mobile-desktop-seo-different-results-different-content-strategies-281643\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Source.<\/em><\/a><\/p>\n<p>Nearly three-quarters of the world will use just their smartphones to access the internet by 2025. <a href=\"https:\/\/www.cnbc.com\/2019\/01\/24\/smartphones-72percent-of-people-will-use-only-mobile-for-internet-by-2025.html\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Source<\/em><\/a>.<\/p>\n<p>So it makes sense that Google has adopted a mobile-first approach since 2019.<\/p>\n<p>And it, therefore, makes sense that you should too.<\/p>\n<div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>Be sure to check your own device stats. See this <a href=\"https:\/\/www.nettl.com\/uk\/organic-attraction\/\" target=\"_blank\" rel=\"noopener noreferrer\">Organic SEO post<\/a> for an example of how ours still showed almost 73% of our visits occur on a desktop.<\/p>\n<\/div>\n<p>Even if your analytics do indicate desktop dominance, ignore the relentless march of mobile at your peril.<\/p>\n<p>Make a point to ensure your mobile experience is as good, if not better, than the desktop one.<\/p>\n<p>Responsive design is about your layout adapting and flowing to suit varying screen sizes.<\/p>\n<p>It\u2019s not enough to only be \u2018responsive&#8217;.<\/p>\n<p>You need to consider the mobile experience.<\/p>\n<p>Get your out-and-about hats on. What\u2019s that look like by the way? Beanie? Dearstalker?<\/p>\n<p>Use a free site like <a href=\"https:\/\/ready.mobi\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobiready<\/a> for a quick snapshot or if you\u2019re in the industry you might want to invest in a cross-browser testing tool like <a href=\"https:\/\/www.browserstack.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Browserstack<\/a> or <a href=\"https:\/\/www.lambdatest.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lambdatest<\/a>.<\/p>\n<p>However you go about it, the important takeaway here is just to use your website on as many phones as possible.<\/p>\n<p>Using mobile data, if possible.<\/p>\n<ul>\n<li>Make sure that everything looks tidy.<\/li>\n<li>That the text is easy to read.<\/li>\n<li>That you can easily click the links with your thumb.<\/li>\n<li>That nothing gets in the way of other elements.<\/li>\n<\/ul>\n<p>Then go old-school and get your pencil out.<\/p>\n<p>Because just like the hit list we expect you to have after your first UX testing session above\u2026<\/p>\n<p>You\u2019ll probably have a number of new things you want to iron out.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-99  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-c23237b4d87078e5e8b2c276f1ef00fa\">\n.avia-image-container.av-h2771v5-c23237b4d87078e5e8b2c276f1ef00fa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-c23237b4d87078e5e8b2c276f1ef00fa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-c23237b4d87078e5e8b2c276f1ef00fa av-styling- avia-align-  avia-builder-el-100  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/05\/wordstream-popup.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-101  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rqkoe-21d34268b13ee1adc601ad2c143d465b\">\n.av_font_icon.av-2rqkoe-21d34268b13ee1adc601ad2c143d465b{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2rqkoe-21d34268b13ee1adc601ad2c143d465b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2rqkoe-21d34268b13ee1adc601ad2c143d465b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue85d' data-av_iconfont='entypo-fontello' ><\/span><\/span> #10 Use exit pop-ups<\/h3>\n<p>Pop-ups are bad.<\/p>\n<p>They\u2019re irritating. Spammy. A fast-track way to get someone to ditch your website in a heartbeat.<\/p>\n<p>But what if they were on their way out anyway?<\/p>\n<p>Then maybe what have you got to lose?<\/p>\n<p>In fact, this can only go one way, correct?<\/p>\n<p>They were leaving anyway. The exit is inevitable at this point.<\/p>\n<p>So anything that encourages even a small percentage to take some sort of action on the page will inevitably improve your bounce rate from this page.<\/p>\n<p>Not sure you want to bombard the same person with this tactic all the time.<\/p>\n<p>Might be enough to put them off ever coming back.<\/p>\n<p>So just be mindful to set it up properly.<\/p>\n<p>Maybe only have it trigger if they&#8217;ve reached the end of the article &#8211; so you know they&#8217;re interested.<\/p>\n<p>Put a limit on how often it can be shown to a particular person.<\/p>\n<p>Or how much time needs to have passed before they are shown it again.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-104  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-1d4eb2c0b99c03e6ff26c1f0db51dd05\">\n.avia-image-container.av-h2771v5-1d4eb2c0b99c03e6ff26c1f0db51dd05 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-1d4eb2c0b99c03e6ff26c1f0db51dd05 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-1d4eb2c0b99c03e6ff26c1f0db51dd05 av-styling- avia-align-  avia-builder-el-105  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/08\/exit-rate.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-106  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Hasta la vista<\/h2>\n<p>While talking about exits, it seems apt to leave it there for now.<\/p>\n<p>But we hope we\u2019ve given you lots of actionable takeaways you can implement immediately.<\/p>\n<p>Remember, it\u2019s important to interrogate your analytics because, in general, it\u2019s nice to improve bounce rates.<\/p>\n<p>But it\u2019s more important to find out exactly WHY people are leaving.<\/p>\n<p>And with Google paying more and more attention to UX signals, it\u2019s a double-edged carrot.<\/p>\n<p>Could your site be ranking better?<\/p>\n<p>Could your website be dropping catches?<\/p>\n<p>We can help uncover the answer and address any underlying issues.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-108  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-109  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/uk\/studio-locator'  class='avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-110  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20838'><div class='entry-content-wrapper clearfix'><div  class='av-alb-blogposts template-blog  av-blog-meta-author-disabled av-blog-meta-category-disabled av-blog-meta-tag-disabled '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" >\t<article class=\"entry\">\n\t\t<header class=\"entry-content-header\">\n<h1 class='post-title entry-title '>Nothing Found<\/h1>\t\t<\/header>\n\n\t\t<p class=\"entry-content\"  itemprop=\"text\" >Sorry, no posts matched your criteria<\/p>\n\n\t\t<footer class=\"entry-footer\"><\/footer>\n\t<\/article>\n\n<div class='bloglist-compact'><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rubber balls, tennis balls, space hoppers, your website page. Today we&#8217;re asking &#8216;Does it bounce?&#8217;. And why should you care?<\/p>\n","protected":false},"author":4,"featured_media":25618,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,13,525],"tags":[],"class_list":["post-20838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bounce Rate : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/bounce-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bounce Rate : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Rubber balls, tennis balls, space hoppers, your website page. 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And why should you care?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/us\/bounce-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-20T09:17:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-19T14:01:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/08\/bounce-speedo-square.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Alistair Wilson\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alistair Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"49 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nettl.com\/us\/bounce-rate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/us\/bounce-rate\/\"},\"author\":{\"name\":\"Alistair Wilson\",\"@id\":\"https:\/\/www.nettl.com\/us\/#\/schema\/person\/1abffefa065c78c5feb69f6b9c344d62\"},\"headline\":\"Bounce Rate\",\"datePublished\":\"2021-05-20T09:17:19+00:00\",\"dateModified\":\"2021-07-19T14:01:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/us\/bounce-rate\/\"},\"wordCount\":9813,\"publisher\":{\"@id\":\"https:\/\/www.nettl.com\/us\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/us\/bounce-rate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/08\/bounce-speedo-square.gif\",\"articleSection\":[\"Blog\",\"Marketing\",\"Web Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/us\/bounce-rate\/\",\"url\":\"https:\/\/www.nettl.com\/us\/bounce-rate\/\",\"name\":\"Bounce Rate : nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/us\/bounce-rate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/us\/bounce-rate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/08\/bounce-speedo-square.gif\",\"datePublished\":\"2021-05-20T09:17:19+00:00\",\"dateModified\":\"2021-07-19T14:01:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nettl.com\/us\/bounce-rate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nettl.com\/us\/bounce-rate\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nettl.com\/us\/bounce-rate\/#primaryimage\",\"url\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/08\/bounce-speedo-square.gif\",\"contentUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/08\/bounce-speedo-square.gif\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nettl.com\/us\/bounce-rate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nettl.com\/us\/2024-home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bounce Rate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nettl.com\/us\/#website\",\"url\":\"https:\/\/www.nettl.com\/us\/\",\"name\":\"Nettl\",\"description\":\"Websites, SEO, Print &amp; 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