{"id":20862,"date":"2018-09-17T17:30:13","date_gmt":"2018-09-17T16:30:13","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=20862"},"modified":"2018-09-18T12:12:55","modified_gmt":"2018-09-18T11:12:55","slug":"5-ecommerce-myths","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/5-ecommerce-myths\/","title":{"rendered":"5 eCommerce myths"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-2852d5862dd4a61385eb3d7a68944587\">\n.avia-section.av-m6p6uk1-2852d5862dd4a61385eb3d7a68944587 .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#5f326d;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-2852d5862dd4a61385eb3d7a68944587 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap 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itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/09\/MYTHdecal.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3\">\n#top .hr.hr-invisible.av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959\">\n.av_font_icon.av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#security'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='security'  class='avia-section av-j47qelt-bf15a646f64ae25844246c8bb2283b2a main_color avia-section-default avia-no-shadow  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20862'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-irhlclt-b9b86aa0b059904912f316d176ca6f61\">\n.flex_column.av-irhlclt-b9b86aa0b059904912f316d176ca6f61{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-irhlclt-b9b86aa0b059904912f316d176ca6f61 av_one_half  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Throughout history, there have been many notable examples of being prepared:<\/p>\n<ul>\n<li>Boy scout founder, <a href=\"https:\/\/blog.scoutingmagazine.org\/2017\/05\/08\/be-prepared-scout-motto-origin\/\" target=\"_blank\" rel=\"noopener\">Robert Baden-Powell<\/a>,<\/li>\n<li>the Death Star trap setting <a href=\"https:\/\/en.wikipedia.org\/wiki\/Palpatine\" target=\"_blank\" rel=\"noopener\">Emperor Palpatine<\/a>,<\/li>\n<li>and <a href=\"https:\/\/www.youtube.com\/watch?v=zPUe7O3ODHQ\" target=\"_blank\" rel=\"noopener\">Scar<\/a> from the Lion King, who wrote a song about it.<\/li>\n<\/ul>\n<p>But now here\u2019s <strong>YOUR CHANCE<\/strong>.<\/p>\n<p>Because, say it quietly, but X Factor being back on the telly means just one thing\u2026 The countdown to eChristmas has begun.<\/p>\n<p>Starting as early as October, the <strong>Golden Quarter<\/strong> is regarded in retail as the period of time in the lead up to Christmas. And if you want a slice of the eCommerce Yule log this year, we need to start now.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ht4gqpd-3cef0afb44a3ff70447e76d62d64bf2a\">\n.flex_column.av-ht4gqpd-3cef0afb44a3ff70447e76d62d64bf2a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ht4gqpd-3cef0afb44a3ff70447e76d62d64bf2a av_one_half  avia-builder-el-10  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-1f31d4f8ca840f385b7b80b8ba0ee57d\">\n.avia-image-container.av-h2771v5-1f31d4f8ca840f385b7b80b8ba0ee57d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-1f31d4f8ca840f385b7b80b8ba0ee57d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-1f31d4f8ca840f385b7b80b8ba0ee57d av-styling- av-hover-grow avia-align-  avia-builder-el-11  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/09\/onYourBike600px.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-j47qelt-18abbaa63df4444b36602ec6fe5cbb51 main_color avia-section-default avia-no-shadow  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20862'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-irhlclt-d4320e3b2c2deac80c5460bd6c289184\">\n.flex_column.av-irhlclt-d4320e3b2c2deac80c5460bd6c289184{\nborder-radius:0px 0px 0px 0px;\npadding:0px 20px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-irhlclt-d4320e3b2c2deac80c5460bd6c289184 av_one_half  avia-builder-el-13  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Let&#8217;s begin.<\/h1>\n<div>\n<p>Lots of people tell us they\u2019ve been thinking about selling online for a while now. But something holds them back. Often a doubt about how long it will all take, or how much time or money is involved. And before you know it, weeks go by and we\u2019re all holding hands singing in the New Year once more. &#8220;Next year. We\u2019ll get it sorted next year.&#8221;<\/p>\n<p>Baubles to next year! Get the show on the road. There\u2019s no reason to dawdle.<\/p>\n<p>And to prove it, here are five <strong>myth busting pointers<\/strong> to nudge you into action:<\/p>\n<\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35\">\n.flex_column.av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35 av_one_half  avia-builder-el-15  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-f46d401c4f1da17546daf95892a67f71\">\n.avia-image-container.av-h2771v5-f46d401c4f1da17546daf95892a67f71 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-f46d401c4f1da17546daf95892a67f71 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-f46d401c4f1da17546daf95892a67f71 av-styling- av-hover-grow avia-align-  avia-builder-el-16  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/09\/first-steps-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-j47qelt-18abbaa63df4444b36602ec6fe5cbb51 main_color avia-section-default avia-no-shadow  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20862'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-irhlclt-d4320e3b2c2deac80c5460bd6c289184\">\n.flex_column.av-irhlclt-d4320e3b2c2deac80c5460bd6c289184{\nborder-radius:0px 0px 0px 0px;\npadding:0px 20px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-irhlclt-d4320e3b2c2deac80c5460bd6c289184 av_one_half  avia-builder-el-18  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z0wah-960130451aeb09f2e8315d925e211ba7\">\n.av_font_icon.av-28z0wah-960130451aeb09f2e8315d925e211ba7{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-28z0wah-960130451aeb09f2e8315d925e211ba7 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-28z0wah-960130451aeb09f2e8315d925e211ba7 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='fontawesome' ><\/span><\/span> Myth #1<\/h3>\n<h1>You don\u2019t have the time.<\/h1>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hwxlg9-cd4f8581a54fc0b19b124e6bfebb59bb\">\n.av_font_icon.av-1hwxlg9-cd4f8581a54fc0b19b124e6bfebb59bb{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1hwxlg9-cd4f8581a54fc0b19b124e6bfebb59bb .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1hwxlg9-cd4f8581a54fc0b19b124e6bfebb59bb avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='fontawesome' ><\/span><\/span> Balderdash.<\/h3>\n<p>Forget \u2018go big or go home\u2019. Unless you\u2019re backed by Venture Capital, there can be a different narrative here. Why not just &#8216;go and grow\u2019. If you\u2019re short on time, just do what you need to get started. We call this approach Nettl: Agile. Start generating revenue and refine later. Focus on what&#8217;s necessary for launch. Multimillion pound retailer character.com started out selling just one thing. Decide what you want to sell, choose the right ecommerce platform and get it listed.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35\">\n.flex_column.av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35 av_one_half  avia-builder-el-22  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5b7521d597854c7789d3ca74f4a385ff\">\n.avia-image-container.av-h2771v5-5b7521d597854c7789d3ca74f4a385ff img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5b7521d597854c7789d3ca74f4a385ff .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5b7521d597854c7789d3ca74f4a385ff av-styling- av-hover-grow avia-align-  avia-builder-el-23  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/09\/ducks-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-j47qelt-18abbaa63df4444b36602ec6fe5cbb51 main_color avia-section-default avia-no-shadow  avia-builder-el-24  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20862'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-irhlclt-d4320e3b2c2deac80c5460bd6c289184\">\n.flex_column.av-irhlclt-d4320e3b2c2deac80c5460bd6c289184{\nborder-radius:0px 0px 0px 0px;\npadding:0px 20px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-irhlclt-d4320e3b2c2deac80c5460bd6c289184 av_one_half  avia-builder-el-25  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16odjw9-401aa5dc1d568d77b21352a556fac928\">\n.av_font_icon.av-16odjw9-401aa5dc1d568d77b21352a556fac928{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-16odjw9-401aa5dc1d568d77b21352a556fac928 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-16odjw9-401aa5dc1d568d77b21352a556fac928 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='fontawesome' ><\/span><\/span> Myth #2<\/h3>\n<h1>It\u2019s expensive.<\/h1>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ilxf89-505570712520d7cdbe12d89d430b2932\">\n.av_font_icon.av-ilxf89-505570712520d7cdbe12d89d430b2932{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-ilxf89-505570712520d7cdbe12d89d430b2932 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-ilxf89-505570712520d7cdbe12d89d430b2932 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='fontawesome' ><\/span><\/span> Poppycock.<\/h3>\n<p>Average costs to open a \u2018bricks and mortar\u2019 store are reported to be as high as \u20ac105,000. Fortunately, clicks don\u2019t need to cost as much as bricks. Our eCommerce solutions typically range from around \u20ac3k &#8211; \u20ac10k. But other options for smaller stores or product launches and events could be even less. Ask us about how Brambl Basket could see you selling online for just a few hundred Euros.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35\">\n.flex_column.av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35 av_one_half  avia-builder-el-29  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-05d6fe61e25bea24cd425141546a0f81\">\n.avia-image-container.av-h2771v5-05d6fe61e25bea24cd425141546a0f81 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-05d6fe61e25bea24cd425141546a0f81 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-05d6fe61e25bea24cd425141546a0f81 av-styling- av-hover-grow avia-align-  avia-builder-el-30  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/09\/humm-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-j47qelt-18abbaa63df4444b36602ec6fe5cbb51 main_color avia-section-default avia-no-shadow  avia-builder-el-31  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20862'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-irhlclt-d4320e3b2c2deac80c5460bd6c289184\">\n.flex_column.av-irhlclt-d4320e3b2c2deac80c5460bd6c289184{\nborder-radius:0px 0px 0px 0px;\npadding:0px 20px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-irhlclt-d4320e3b2c2deac80c5460bd6c289184 av_one_half  avia-builder-el-32  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16odjw9-401aa5dc1d568d77b21352a556fac928\">\n.av_font_icon.av-16odjw9-401aa5dc1d568d77b21352a556fac928{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-16odjw9-401aa5dc1d568d77b21352a556fac928 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-16odjw9-401aa5dc1d568d77b21352a556fac928 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='fontawesome' ><\/span><\/span> Myth #3<\/h3>\n<h1>Taking payment is complicated.<\/h1>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ilxf89-505570712520d7cdbe12d89d430b2932\">\n.av_font_icon.av-ilxf89-505570712520d7cdbe12d89d430b2932{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-ilxf89-505570712520d7cdbe12d89d430b2932 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-ilxf89-505570712520d7cdbe12d89d430b2932 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='fontawesome' ><\/span><\/span> Codswallop.<\/h3>\n<p>The whole payment gateway thing can appear to be quiet daunting at the beginning. Enough to put people off before they\u2019ve begun. But the truth is there are plenty of plug and play payment solutions about to make taking payments a doddle. If you have a payment provider in mind, there\u2019s probably an existing integration available for them, either free or for a small fee. If you haven\u2019t decided on one just yet, we recommend stripe.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35\">\n.flex_column.av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35 av_one_half  avia-builder-el-36  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-c09bb5ed2bdd68210ba4cdc729f8897a\">\n.avia-image-container.av-h2771v5-c09bb5ed2bdd68210ba4cdc729f8897a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-c09bb5ed2bdd68210ba4cdc729f8897a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-c09bb5ed2bdd68210ba4cdc729f8897a av-styling- av-hover-grow avia-align-  avia-builder-el-37  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/09\/bus600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-j47qelt-18abbaa63df4444b36602ec6fe5cbb51 main_color avia-section-default avia-no-shadow  avia-builder-el-38  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20862'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-irhlclt-d4320e3b2c2deac80c5460bd6c289184\">\n.flex_column.av-irhlclt-d4320e3b2c2deac80c5460bd6c289184{\nborder-radius:0px 0px 0px 0px;\npadding:0px 20px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-irhlclt-d4320e3b2c2deac80c5460bd6c289184 av_one_half  avia-builder-el-39  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16odjw9-401aa5dc1d568d77b21352a556fac928\">\n.av_font_icon.av-16odjw9-401aa5dc1d568d77b21352a556fac928{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-16odjw9-401aa5dc1d568d77b21352a556fac928 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-16odjw9-401aa5dc1d568d77b21352a556fac928 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='fontawesome' ><\/span><\/span> Myth #4<\/h3>\n<h1>You have to sell something unique.<\/h1>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ilxf89-505570712520d7cdbe12d89d430b2932\">\n.av_font_icon.av-ilxf89-505570712520d7cdbe12d89d430b2932{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-ilxf89-505570712520d7cdbe12d89d430b2932 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-ilxf89-505570712520d7cdbe12d89d430b2932 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='fontawesome' ><\/span><\/span> Hornswoggle.<\/h3>\n<p>The media would often have us believe that in order to succeed online, you need to unleash the next big thing. Something the world hasn\u2019t seen before. But there are plenty of examples of people who simply did a great job of serving an existing market with just a sprinkling of innovation. Amazon only sold books. Zappos sold shoes. OK, they\u2019re bad examples because those eCommerce starlings were created at the dawn of an era. Interflora was founded in 1908, but that didn\u2019t stop Bloom &amp; Wild smashing it today after modest beginnings in 2013.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35\">\n.flex_column.av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35 av_one_half  avia-builder-el-43  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-798610f5d62ceec5eb94ec08e8d94415\">\n.avia-image-container.av-h2771v5-798610f5d62ceec5eb94ec08e8d94415 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-798610f5d62ceec5eb94ec08e8d94415 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-798610f5d62ceec5eb94ec08e8d94415 av-styling- av-hover-grow avia-align-  avia-builder-el-44  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/09\/unique.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-j47qelt-18abbaa63df4444b36602ec6fe5cbb51 main_color avia-section-default avia-no-shadow  avia-builder-el-45  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20862'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-irhlclt-d4320e3b2c2deac80c5460bd6c289184\">\n.flex_column.av-irhlclt-d4320e3b2c2deac80c5460bd6c289184{\nborder-radius:0px 0px 0px 0px;\npadding:0px 20px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-irhlclt-d4320e3b2c2deac80c5460bd6c289184 av_one_half  avia-builder-el-46  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16odjw9-401aa5dc1d568d77b21352a556fac928\">\n.av_font_icon.av-16odjw9-401aa5dc1d568d77b21352a556fac928{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-16odjw9-401aa5dc1d568d77b21352a556fac928 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-16odjw9-401aa5dc1d568d77b21352a556fac928 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='fontawesome' ><\/span><\/span> Myth #5<\/h3>\n<h1>If you build it, they will come.<\/h1>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ilxf89-505570712520d7cdbe12d89d430b2932\">\n.av_font_icon.av-ilxf89-505570712520d7cdbe12d89d430b2932{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-ilxf89-505570712520d7cdbe12d89d430b2932 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-ilxf89-505570712520d7cdbe12d89d430b2932 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='fontawesome' ><\/span><\/span> Tommyrot.<\/h3>\n<p>Just creating an online shop with great products and customer service isn\u2019t enough. Invest time in producing unique and helpful content: Videos, articles and guides that will attract your audience. <a href=\"https:\/\/www.nettl.com\/us\/seo\">SEO<\/a>, PPC and Social should be a big part of your amplification strategy, along with a mix of offline marketing. If you make your own merchandise, you might want to reach out to influencers on social media. It\u2019s not all about the spend if you make it about the story.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35\">\n.flex_column.av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35 av_one_half  avia-builder-el-50  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-07b942f3e5e4bae72fb67c11c032fc28\">\n.avia-image-container.av-h2771v5-07b942f3e5e4bae72fb67c11c032fc28 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-07b942f3e5e4bae72fb67c11c032fc28 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-07b942f3e5e4bae72fb67c11c032fc28 av-styling- av-hover-grow avia-align-  avia-builder-el-51  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/09\/flowers-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j47qelt-cc53588a62e27ef11ce2f551bd232298\">\n.avia-section.av-j47qelt-cc53588a62e27ef11ce2f551bd232298{\nbackground-color:#e6eaec;\nbackground-image:unset;\n}\n<\/style>\n<div id='security'  class='avia-section av-j47qelt-cc53588a62e27ef11ce2f551bd232298 main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20862'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Nettl studios across the country are poised to help you sell online, wherever you are on your eCommerce journey. We\u2019ve helped Patricia sell pet food from her pantry and Wanda to export widgets from her warehouse.<\/h3>\n<h3><\/h3>\n<\/div><\/section>\n<div  class='avia-button-wrap av-jinlazj9-b78a9b10f6a215b160f11f519ad2ac8d-wrap avia-button-center  avia-builder-el-54  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/us\/studio-locator'  class='avia-button av-jinlazj9-b78a9b10f6a215b160f11f519ad2ac8d av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_9'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20862'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Say it quietly, but X-Factor being back on the telly means just one thing\u2026 The countdown to eChristmas has begun. And if you want a slice of the &#8216;Golden Quarter&#8217; this season, we need to start now. Here are 5 Myth busting pointers to help you get started selling online. (Plus 5 quirky old-fashioned ways to say nonsense!)<\/p>\n","protected":false},"author":4,"featured_media":20863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-20862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 eCommerce myths : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/5-ecommerce-myths\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 eCommerce myths : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Say it quietly, but X-Factor being back on the telly means just one thing\u2026 The countdown to eChristmas has begun. 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