{"id":22398,"date":"2019-03-20T12:52:13","date_gmt":"2019-03-20T12:52:13","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=22398"},"modified":"2019-03-20T12:53:56","modified_gmt":"2019-03-20T12:53:56","slug":"top-form","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/top-form\/","title":{"rendered":"Top Form"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-a2031ad75c8c9f92a80ce02814b861aa\">\n.avia-section.av-m6p6uk1-a2031ad75c8c9f92a80ce02814b861aa .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#3d3d3d;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-a2031ad75c8c9f92a80ce02814b861aa main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap sidebar_right'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-22398'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltiqikx-47e4571d82719babe8a91e86b231f319\">\n.flex_column.av-ltiqikx-47e4571d82719babe8a91e86b231f319{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ltiqikx-47e4571d82719babe8a91e86b231f319 av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6g8yup-73217360e797de55fbd2c7aa214d6784\">\n.flex_column.av-l6g8yup-73217360e797de55fbd2c7aa214d6784{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-l6g8yup-73217360e797de55fbd2c7aa214d6784 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3g0d2p-f95bf29f99289756aad9aa1b7b4dd055\">\n.avia-image-container.av-l3g0d2p-f95bf29f99289756aad9aa1b7b4dd055 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l3g0d2p-f95bf29f99289756aad9aa1b7b4dd055 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l3g0d2p-f95bf29f99289756aad9aa1b7b4dd055 av-styling- av-hover-grow avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/03\/top-form-decal.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3\">\n#top .hr.hr-invisible.av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959\">\n.av_font_icon.av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#security'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-2qwy3ht-4a1ce5e64508f487be46e4fdf1752207 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-22398'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Web forms might be boring, but catching leads is fun.<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 4 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-5d15ce0106b910f7e71ec0be9d5278b2\">\n#top .hr.hr-invisible.av-jp00gvdr-5d15ce0106b910f7e71ec0be9d5278b2{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-5d15ce0106b910f7e71ec0be9d5278b2 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Hmmm, you&#8217;re right. Web forms are a bit boring. So boring in fact, that we weren\u2019t sure whether we should even write about them.<\/p>\n<p>But making more money is fun, right? Sparking more interest? Generating leads?<\/p>\n<p>OK, good. Because here\u2019s the thing. Despite over 65% of businesses saying that <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener\">generating leads is really tough<\/a>, over <a href=\"https:\/\/smallbiztrends.com\/2013\/08\/b2b-small-business-websites-lack-call-to-action.html\" target=\"_blank\" rel=\"noopener\">70% don\u2019t actually have a call to action<\/a> on their website. Shock.<\/p>\n<h2>Call to Action, Batman<\/h2>\n<p>Sounds like a superhero&#8217;s inner calling. It&#8217;s not. A &#8216;call to action\u2019 is an attempt to get the website user to <strong>do something<\/strong> rather than simply just browse and leave.<\/p>\n<p>These <a href=\"https:\/\/www.nettl.com\/uk\/january-fails\/\">websites are failing<\/a>. Not pulling their weight. Because if your website isn\u2019t into sales then it needs to be into lead generation.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-b842e3eb1b9d53db70fe4d9d17135d09\">\n.avia-image-container.av-h2771v5-b842e3eb1b9d53db70fe4d9d17135d09 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-b842e3eb1b9d53db70fe4d9d17135d09 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-b842e3eb1b9d53db70fe4d9d17135d09 av-styling- avia-align-  avia-builder-el-14  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9667 avia-img-lazy-loading-not-9667 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/03\/batman.jpg\" alt='batman lamp signalling website contact page contact form concept' title='batman'  height=\"720\" width=\"1080\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/03\/batman.jpg 1080w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/03\/batman-80x53.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/03\/batman-300x200.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/03\/batman-768x512.jpg 768w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/03\/batman-1030x687.jpg 1030w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/03\/batman-705x470.jpg 705w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2017\/03\/batman-450x300.jpg 450w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-15  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How do you capture leads?<\/h2>\n<p>Lead generation falls into two main categories. Let\u2019s call them Real-time and Lifetime.<\/p>\n<h3>Real-time lead generation<\/h3>\n<p>Real-time leads are gathered immediately. People land on your website and immediately get in touch. This call to action could be by phone, live chat, pigeon.<\/p>\n<p>That \u2018in the moment\u2019 stuff is HUGE for businesses right now. Especially when you consider mobile browsing which pulls in location and context (i.e. In your city and looking for a good restaurant right now). Pigeons are less useful in this situation so be sure to have actionable \u2018call\u2019 buttons and live chat available.<\/p>\n<p>On mobile, users often prefer an option to call rather than fill out complicated forms on their mobile devices. So offering prominent click-to-call buttons can keep users from ditching the task altogether.<\/p>\n<h3>Lifetime lead generation<\/h3>\n<p>Lifetime lead generation is about gathering data via a form of some sort. <a href=\"https:\/\/www.marketo.com\/ebooks\/website-and-seo-for-lead-generation\/\" target=\"_blank\" rel=\"noopener\">96% of your website visitors<\/a> aren\u2019t ready to buy yet.<\/p>\n<p>You can\u2019t nurture what you don\u2019t have, so whether it\u2019s a contact form or a sign-up form, it&#8217;s crucial to get this part right.\u00a0<strong>Let\u2019s look at some effective tips to make sure your web form is on top form.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-0177db0508d2de91ba7678fc72f59c3c\">\n.avia-image-container.av-h2771v5-0177db0508d2de91ba7678fc72f59c3c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-0177db0508d2de91ba7678fc72f59c3c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-0177db0508d2de91ba7678fc72f59c3c av-styling- avia-align-  avia-builder-el-18  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/03\/crowd-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-19  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9hp98u-badda8eaa5e967b11b5fd26b8d75e790\">\n.av_font_icon.av-9hp98u-badda8eaa5e967b11b5fd26b8d75e790{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-9hp98u-badda8eaa5e967b11b5fd26b8d75e790 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-9hp98u-badda8eaa5e967b11b5fd26b8d75e790 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue85e' data-av_iconfont='fontawesome' ><\/span><\/span> #1 Keep it short<\/h3>\n<p>Short forms perform better. Common sense really. Long forms look boring and time consuming. The conversion rate drops with every extra field requested. So be efficient. If you do need to gather lots of information, consider splitting it up over a few pages (add a progress bar so people know where they are).<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-0ba0b46a048652886b8689a72e85741c\">\n.avia-image-container.av-h2771v5-0ba0b46a048652886b8689a72e85741c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-0ba0b46a048652886b8689a72e85741c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-0ba0b46a048652886b8689a72e85741c av-styling- avia-align-  avia-builder-el-22  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/03\/short-forms.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-family: 'alegreya', serif; font-style: italic;\">Short form with progress bar from leadformly.com<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22cgm0e-09e5163bfd49d211c268e51d4fe093fa\">\n.av_font_icon.av-22cgm0e-09e5163bfd49d211c268e51d4fe093fa{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-22cgm0e-09e5163bfd49d211c268e51d4fe093fa .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-22cgm0e-09e5163bfd49d211c268e51d4fe093fa avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf10b' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #2 Think of mobile users<\/h3>\n<p>Build features into the form that make them easier to complete on a phone. Stuff like automatically loading a numerical keypad helps when asking for info that includes numbers. If possible, automatically advance them to the next field as they enter the info. Saves them having to click into each of the little boxes.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-d459dddabe94e980509e227bc72d4b1b\">\n.avia-image-container.av-h2771v5-d459dddabe94e980509e227bc72d4b1b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-d459dddabe94e980509e227bc72d4b1b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-d459dddabe94e980509e227bc72d4b1b av-styling- avia-align-  avia-builder-el-27  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/03\/mobile-form-street.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mh9c8e-90113eb9290e8abd27df428fbe07bef3\">\n.av_font_icon.av-1mh9c8e-90113eb9290e8abd27df428fbe07bef3{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1mh9c8e-90113eb9290e8abd27df428fbe07bef3 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-1mh9c8e-90113eb9290e8abd27df428fbe07bef3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue827' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 Use clear labels<\/h3>\n<p>Form labels tell you what you need to write there. But some forms have labels inside the fields which isn\u2019t ideal. They\u2019ll disappear when you come to enter the information. It\u2019s better to have your labels on the outside, and use placeholders on the inside. If there\u2019s not enough space, minimise the labels in the top left corner of the field once it become active.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-e8f5fa9fff0373f469095bf9252a5a64\">\n.avia-image-container.av-h2771v5-e8f5fa9fff0373f469095bf9252a5a64 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-e8f5fa9fff0373f469095bf9252a5a64 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-e8f5fa9fff0373f469095bf9252a5a64 av-styling- avia-align-  avia-builder-el-31  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/03\/form-labels-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-family: 'alegreya', serif; font-style: italic;\">Form labels example from <a href=\"https:\/\/uxplanet.org\/the-18-must-do-principles-in-the-form-design-fe89d0127c92\" target=\"_blank\" rel=\"noopener\">uxplanet.org<\/a><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d7dg6m-e5d879478c6f612264a780bdccd47eb0\">\n.av_font_icon.av-1d7dg6m-e5d879478c6f612264a780bdccd47eb0{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1d7dg6m-e5d879478c6f612264a780bdccd47eb0 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-1d7dg6m-e5d879478c6f612264a780bdccd47eb0 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue83e' data-av_iconfont='entypo-fontello' ><\/span><\/span> #4 Check for errors as you go<\/h3>\n<p>Even with clear labels people will often make mistakes. Validate the entries in realtime so they can fix it right away rather than saving it until they\u2019ve hit submit. Don\u2019t panic too early though! Only highlight the error once they\u2019ve moved onto the next section, not while they\u2019re entering information as this will trigger bogus errors that are rather premature.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-95c1150b6e5fdeb1526a3ad09e3a797d\">\n.avia-image-container.av-h2771v5-95c1150b6e5fdeb1526a3ad09e3a797d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-95c1150b6e5fdeb1526a3ad09e3a797d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-95c1150b6e5fdeb1526a3ad09e3a797d av-styling- avia-align-  avia-builder-el-36  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/03\/hubspot-correct-fields.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-family: alegreya, serif;\"><i><a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">Hubspot.com<\/a> giving you an inline heads-up about possible mistakes<\/i><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-38  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rboyum-cb76ba9fedd000a75fea8f29b5f36d49\">\n.av_font_icon.av-rboyum-cb76ba9fedd000a75fea8f29b5f36d49{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-rboyum-cb76ba9fedd000a75fea8f29b5f36d49 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-rboyum-cb76ba9fedd000a75fea8f29b5f36d49 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='fontawesome' ><\/span><\/span> #5 Acknowledge receipt<\/h3>\n<p>Be sure to give users a reassuring confirmation so they know their hard work hasn\u2019t gone unnoticed. You\u2019ll want to send an email of course, but some immediate on-screen notification is what\u2019s needed. Say thank you and let them know what\u2019s going to happen next. Suggest some other links (articles, products, social) that they might find interesting.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-b88f927d5354817e5f3c6002ce92ba30\">\n.avia-image-container.av-h2771v5-b88f927d5354817e5f3c6002ce92ba30 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-b88f927d5354817e5f3c6002ce92ba30 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-b88f927d5354817e5f3c6002ce92ba30 av-styling- avia-align-  avia-builder-el-41  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/03\/aweber-CTA1.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-family: alegreya, serif;\"><i><a href=\"https:\/\/www.aweber.com\/\" target=\"_blank\" rel=\"noopener\">Aweber<\/a> does a great job here to say congrats and let you know what to do next<\/i><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-43  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>And as if that wasn&#8217;t enough, a new pop up with an urgent call-to-action catches your attention with the offer of a free webinar. For full marks, notice the little live chat icon on both of these pages, for the realtime leads: Those visitors ready to act or ask questions <strong>right now<\/strong>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-a27b98de288cf5aad7b862392367630e\">\n.avia-image-container.av-h2771v5-a27b98de288cf5aad7b862392367630e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-a27b98de288cf5aad7b862392367630e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-a27b98de288cf5aad7b862392367630e av-styling- avia-align-  avia-builder-el-45  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/03\/aweberCTA2.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-46  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j47qelt-cc53588a62e27ef11ce2f551bd232298\">\n.avia-section.av-j47qelt-cc53588a62e27ef11ce2f551bd232298{\nbackground-color:#e6eaec;\nbackground-image:unset;\n}\n<\/style>\n<div id='security'  class='avia-section av-j47qelt-cc53588a62e27ef11ce2f551bd232298 main_color avia-section-default avia-no-border-styling  avia-builder-el-47  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-22398'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-48  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6\">\n.flex_column.av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6 av_three_fifth  avia-builder-el-49  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Nettl studios around the UK help local business with hard working websites that can generate leads or get sales. If nurturing leads is part of your funnel, speak to us about page optimisation and email marketing.<\/h3>\n<h3><\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-51  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/uk\/studio-locator'  class='avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-ed69608f462261099c6e8db46185385f\">\n.flex_column.av-jp009ut1-ed69608f462261099c6e8db46185385f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-ed69608f462261099c6e8db46185385f av_one_fifth  avia-builder-el-52  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-22398'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Five effective tips to make sure your web form is on top form (and why you should care).<\/p>\n","protected":false},"author":4,"featured_media":22400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-22398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Form : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/top-form\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Form : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Five effective tips to make sure your web form is 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