{"id":22849,"date":"2019-05-02T17:25:34","date_gmt":"2019-05-02T16:25:34","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=22849"},"modified":"2019-05-02T17:45:26","modified_gmt":"2019-05-02T16:45:26","slug":"spark-joy","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/spark-joy\/","title":{"rendered":"Spark Joy"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-dfae249f57b53f38cfbedcf80f5d2794\">\n.avia-section.av-m6p6uk1-dfae249f57b53f38cfbedcf80f5d2794 .av-section-color-overlay{\nopacity:0.3;\nbackground-color:#3d3d3d;\n}\n#top .avia-section.av-m6p6uk1-dfae249f57b53f38cfbedcf80f5d2794 .scroll-down-link{\ncolor:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-dfae249f57b53f38cfbedcf80f5d2794 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-parallax av-section-color-overlay-active 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class='avia-image-container av-l3g0d2p-91d751a25c3b04956446c4e5843d69ba av-styling- av-hover-grow avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/04\/spark-joy-decal-1.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='joyintro'  class='avia-section av-2qwy3ht-c0d81e5ed0324d30dea07504d6ed1566 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-22849'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-699f58a72966bc0c45243634986efd75\">\n.av_font_icon.av-v4g6ak-699f58a72966bc0c45243634986efd75{\ncolor:#3d3d3d;\nborder-color:#3d3d3d;\n}\n.av_font_icon.av-v4g6ak-699f58a72966bc0c45243634986efd75 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-699f58a72966bc0c45243634986efd75 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 6 minute read (depending on which buttons you click!)<\/strong><\/em><\/p>\n<p><strong>Tidying up with Marie Kondo<\/strong> is a <a href=\"https:\/\/www.netflix.com\/title\/80209379\">Netflix sensation<\/a> that has gripped the nation. Her series of shows based on her best-selling book \u2018The life-changing magic of tidying up\u2019 focuses on decluttering and organising the home to help transform wellbeing.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jujnstcm-376d5a4f4c8c6bf1f316b4c13d26da35\">\n.avia-image-container.av-jujnstcm-376d5a4f4c8c6bf1f316b4c13d26da35 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jujnstcm-376d5a4f4c8c6bf1f316b4c13d26da35 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jujnstcm-376d5a4f4c8c6bf1f316b4c13d26da35 av-styling- avia-align-center  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/04\/mariekondo.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-family: 'alegreya', serif; font-style: italic;\">Image: <a href=\"https:\/\/www.konmari.com\" target=\"_blank\" rel=\"noopener\">konmari.com<\/a><\/span><\/p>\n<p>The most famous takeaway from the show is a question that you can apply to all aspects of life, whether you\u2019re reviewing your wardrobe, the people you follow on Instagram, or your website content&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13efea19ef35ca319c220843bd6efabc\">\n#top .hr.hr-invisible.av-jp00gvdr-13efea19ef35ca319c220843bd6efabc{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13efea19ef35ca319c220843bd6efabc hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Does it spark joy?<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13efea19ef35ca319c220843bd6efabc\">\n#top .hr.hr-invisible.av-jp00gvdr-13efea19ef35ca319c220843bd6efabc{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13efea19ef35ca319c220843bd6efabc hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If yes, it stays. If not, give thanks and cut it loose. We wondered what other questions we could ask to help provide clarity when faced with rethinking website content.<\/p>\n<p>So let\u2019s light a candle, say a little prayer, thank the website for everything it\u2019s done to date, and begin by asking a series of questions, Marie Kondo style.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"font-size: 2em;\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mbupri-6f803fbfecee06aa6bc4389e9ba98734\">\n.av_font_icon.av-2mbupri-6f803fbfecee06aa6bc4389e9ba98734{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2mbupri-6f803fbfecee06aa6bc4389e9ba98734 .av-icon-char{\nfont-size:50px ;\nline-height:50px ;\n}\n<\/style>\n<span  class='av_font_icon av-2mbupri-6f803fbfecee06aa6bc4389e9ba98734 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8f7' data-av_iconfont='fontawesome' ><\/span><\/span> Q1: Does your website spark joy?<\/h3>\n<h3 style=\"color: #3d3d3d; font-style: italic;\">(Click your answer to begin)<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-juif4tol-f431793c0dc12d291a7932542cade96a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes1'  itemprop=\"text\" ><h3 class=\"quizbuttons\">YES<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-e9a487da759d86b77dd99e9f11559bb5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes1answer'  itemprop=\"text\" ><p>Awesome job! Your website should spark joy in the hearts and minds of your visitors. It should provide value by helping people to find what they want easily. The experience should delight, not frustrate. Sounds obvious but how many websites have you visited where it\u2019s more like swimming against the tide than surfing the net?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13efea19ef35ca319c220843bd6efabc\">\n#top .hr.hr-invisible.av-jp00gvdr-13efea19ef35ca319c220843bd6efabc{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13efea19ef35ca319c220843bd6efabc hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-juif4tol-17976fe7e57909bd1c6ac9c16bc64432 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock no1'  itemprop=\"text\" ><h3 class=\"purplebknd quizbuttons\">ERM, I\u2019M NOT SURE WHAT YOU MEAN<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-8e785e9ada877f622e170e2536aa08df '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock no1answer'  itemprop=\"text\" ><p>That\u2019s ok. We\u2019re basically asking if your website is nice to look at and easy to use. It should load quickly and be well designed, with plenty of space. It should only use 2 or 3 fonts. Check all devices to make sure the text is not too small. Buttons should be easy to click, especially on a phone. Does it give users what they want, with navigation that helps them find or do it easily?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-25  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"font-size: 2em;\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7lalce-98e9929fd7bea555850950d87a9f9eaa\">\n.av_font_icon.av-7lalce-98e9929fd7bea555850950d87a9f9eaa{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-7lalce-98e9929fd7bea555850950d87a9f9eaa .av-icon-char{\nfont-size:50px ;\nline-height:50px ;\n}\n<\/style>\n<span  class='av_font_icon av-7lalce-98e9929fd7bea555850950d87a9f9eaa avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue850' data-av_iconfont='entypo-fontello' ><\/span><\/span> Q2: Is it well organised?<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-juif4tol-ccbb8190f98053efe2b429bf46f71e33 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes2'  itemprop=\"text\" ><h3 class=\"quizbuttons\">YES<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-641b81bdc061e0f631438cbb52618463 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes2answer'  itemprop=\"text\" ><p>Impressive! Although we\u2019re not surprised. Especially if you also answered yes above. Mari Kondo believes everything in the home should have a place. Your website is no different. Sounds like you\u2019ve organised your content based on how you want your users to flow through the website. Clear navigation based on the most popular tasks or information helps to lead the way.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13efea19ef35ca319c220843bd6efabc\">\n#top .hr.hr-invisible.av-jp00gvdr-13efea19ef35ca319c220843bd6efabc{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13efea19ef35ca319c220843bd6efabc hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-juif4tol-f029b43534c6596dfa7804b2abefb2a9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock no2'  itemprop=\"text\" ><h3 class=\"purplebknd quizbuttons\">NOT REALLY<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-30e38834dc101011ad763e58eedf30d4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock no2answer'  itemprop=\"text\" ><p>That\u2019s cool, many websites aren\u2019t well organised. Especially when they\u2019ve evolved over time. But here\u2019s your chance to restructure things.<\/p>\n<p>Your visitor flow should be a series of step by step, sequences led by clear signposts and ultimately a call to action. Let\u2019s take a forklift company as an example. They know that people mostly come to their website to buy a forklift, hire a forklift, or repair a forklift. So this forms the 3 main options from their website. When they click to buy, this might expand to a guide that helps them pick the right option, before ultimately booking a test drive. Do you test drive forklifts?? It doesn\u2019t matter, you get the idea.<\/p>\n<p>Every piece of content and every page should have a place in the visitor flow. If the content doesn\u2019t serve a purpose then it should probably be binned. If you\u2019re not sure what your users really want from your website, you can check Google Analytics to see the most popular content.<\/p>\n<p>Also think about answering the most popular questions up front. If you own a restaurant, it\u2019s probably menu, opening times, how to book. But you can use Google search, emails and live chat, Facebook questions and Trip Advisor to understand what your customers are most interested in.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-34  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"font-size: 2em;\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tc5ub2-8568c193f3b952fcc16e8ef4d79c0c90\">\n.av_font_icon.av-1tc5ub2-8568c193f3b952fcc16e8ef4d79c0c90{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1tc5ub2-8568c193f3b952fcc16e8ef4d79c0c90 .av-icon-char{\nfont-size:50px ;\nline-height:50px ;\n}\n<\/style>\n<span  class='av_font_icon av-1tc5ub2-8568c193f3b952fcc16e8ef4d79c0c90 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue982' data-av_iconfont='fontawesome' ><\/span><\/span> Q3: Does it look dated?<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-37  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-juif4tol-5dc7f9e702fc565af64c5aa9de82ec9a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes3'  itemprop=\"text\" ><h3 class=\"quizbuttons\">NOPE, FRESH AS A DAISY<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6dbd9e4ff5d1b66e802ebb074a480ad0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes3answer'  itemprop=\"text\" ><p>That\u2019s great. Sound\u2019s like you\u2019ve got a real diamond on your hands. The world of web changes at a rate of knots so even if your website is the proverbial Ellen Degeneres, it might be worth seeing if there\u2019s something that could be done to improve things like functionality, speed or conversions.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13efea19ef35ca319c220843bd6efabc\">\n#top .hr.hr-invisible.av-jp00gvdr-13efea19ef35ca319c220843bd6efabc{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13efea19ef35ca319c220843bd6efabc hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-juif4tol-ec5f7e322e4e81feaaf41344d3325d8b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock no3'  itemprop=\"text\" ><h3 class=\"purplebknd quizbuttons\">HMM, MAYBE<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-4d4499ce487f9576bbd6b0726360004a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock no3answer'  itemprop=\"text\" ><p>We get it, you\u2019re busy. But if your website has dusty old \u2018latest&#8217; blog posts and social updates from yesteryear then it\u2019s not doing your business any favours. Another obvious telltale is the copyright notice in the footer (which we can have change automatically every year with a bit of code).<\/p>\n<p>Less obvious but still crucial parts of the business website that tends to get neglected are the services and meet the team pages. It\u2019s surprising how often these aren\u2019t accurate. For commerce sites, be sure to make sure your inventory and product descriptions are up to date. What new brands are you stocking? Do they each have a landing page? You could be missing out on sales.<\/p>\n<p>The single biggest way to ensure you\u2019re site looks more relic than revolutionary is to not have it optimised for mobile. Jump on a website not designed for mobile and it\u2019ll possibly look like one of the internet\u2019s first born.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-43  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"font-size: 2em;\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4kc9n2-941d8b7b64476a93654ccdea15f263b4\">\n.av_font_icon.av-4kc9n2-941d8b7b64476a93654ccdea15f263b4{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-4kc9n2-941d8b7b64476a93654ccdea15f263b4 .av-icon-char{\nfont-size:50px ;\nline-height:50px ;\n}\n<\/style>\n<span  class='av_font_icon av-4kc9n2-941d8b7b64476a93654ccdea15f263b4 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue87b' data-av_iconfont='fontawesome' ><\/span><\/span> Q4: Does it still work?<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-46  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-juif4tol-a2d2982f9f7078f632efee21b891b90d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes4'  itemprop=\"text\" ><h3 class=\"quizbuttons\">TOTALLY<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-2681be664caed05c2f1d85b78e062502 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes4answer'  itemprop=\"text\" ><p>Result! Because you remember when we said the web moves at a rate of knots? That means stuff updates all the time and things can soon be left behind. When Zuck said facebook\u2019s motto was Move fast and break things he was unwittingly talking about the internet full stop. Or \u2018period&#8217;, we should say. So unless you checked everything this morning, you can never really be totally sure.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13efea19ef35ca319c220843bd6efabc\">\n#top .hr.hr-invisible.av-jp00gvdr-13efea19ef35ca319c220843bd6efabc{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13efea19ef35ca319c220843bd6efabc hr-invisible  avia-builder-el-49  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-juif4tol-1c8720a597aa53d0c025e7d38d3afba0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock no4'  itemprop=\"text\" ><h3 class=\"purplebknd quizbuttons\">I\u2019M NOT SURE, LET ME CHECK<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-7c3ab71888c57a7453dbac76aacdac5c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock no4answer'  itemprop=\"text\" ><p>That\u2019s the right answer! Internet technology advances quicker than animatronics during five nights at Freddy\u2019s. Lots of the most popular features and functions are solutions that need to continue to be developed along with the platforms. You might be using third-party integrations to hook up your booking system, inventory, coupons, enquiries, social media or maps.<\/p>\n<p>That\u2019s right, <a href=\"https:\/\/cloud.google.com\/blog\/products\/maps-platform\/introducing-google-maps-platform\" target=\"_blank\" rel=\"noopener\">Google recently changed<\/a> the way they offer maps. Whereas before, a postcode would have done the job, you now need a developer account with a valid payment card (even if you never reach the limit needed to pay) and specific API keys.<\/p>\n<p>Most importantly, all these things, along with any framework or platform updates, need to be updated frequently to keep on top of any emerging security issues. It\u2019s a lot of work to check the site regularly and make sure everything behind the scenes is kept up to date. If you\u2019d rather free up your time to focus on what you do best, then ask us about our concierge services.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-52  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"font-size: 2em;\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-otm4j2-bdd6cd68f71d089dd2ec0390ae1b5323\">\n.av_font_icon.av-otm4j2-bdd6cd68f71d089dd2ec0390ae1b5323{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-otm4j2-bdd6cd68f71d089dd2ec0390ae1b5323 .av-icon-char{\nfont-size:50px ;\nline-height:50px ;\n}\n<\/style>\n<span  class='av_font_icon av-otm4j2-bdd6cd68f71d089dd2ec0390ae1b5323 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf21b' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Q5: Could it get you arrested?<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-55  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-juif4tol-60fc33960c45c5191ebf1d720da8479b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes5'  itemprop=\"text\" ><h3 class=\"quizbuttons\">NO, YOUR HONOUR<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-972e06f1ba40c3350ed778c2e0fb5ba9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes5answer'  itemprop=\"text\" ><p>It\u2019s ok, we believe you. It\u2019s been almost a year now since GDPR came into force and although probably no arrests, there have been <a href=\"https:\/\/ico.org.uk\/action-weve-taken\/enforcement\/\" target=\"_blank\" rel=\"noopener\">several fines<\/a>. Notably, a whopping \u00a3400k for UK based Bounty for sharing data unlawfully. But you\u2019ve no doubt read <a href=\"https:\/\/www.nettl.com\/uk\/soon-is-now\/\">our GDPR guide<\/a> and got your ship together (yep, like shipshape), so have nothing to worry about.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13efea19ef35ca319c220843bd6efabc\">\n#top .hr.hr-invisible.av-jp00gvdr-13efea19ef35ca319c220843bd6efabc{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13efea19ef35ca319c220843bd6efabc hr-invisible  avia-builder-el-58  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-juif4tol-da184accbb06d14074078e75b308ab45 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock no5'  itemprop=\"text\" ><h3 class=\"purplebknd quizbuttons\">I PLEAD THE FIFTH<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-935d544432ed503d7f591a48185832d3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock no5answer'  itemprop=\"text\" ><p>That\u2019s ok, no need to say anything, actions speak louder than words. If you haven&#8217;t updated your website to reflect the changes, then it\u2019d be wise to act quickly. The last 11 months since GDPR came into force may not have led to any arrests but there have been some <a href=\"https:\/\/ico.org.uk\/action-weve-taken\/enforcement\/\" target=\"_blank\" rel=\"noopener\">whopping fines<\/a>.<\/p>\n<p>We think we can all agree that the barrage of pop-ups for cookie consent has been an unwelcome addition to our daily lives. However, the concoction of legislation and awareness has meant that <a href=\"https:\/\/www.bitsight.com\/blog\/cybersecurity-in-europe-is-improving-thank-you-gdpr\" target=\"_blank\" rel=\"noopener\">cybersecurity is improving<\/a> across Europe.<\/p>\n<p>Our legal eagles recommend that you to get proper legal advice to ensure your whole business is GDPR compliant, but when you\u2019re talking websites, you\u2019ll want to consider things like your<\/p>\n<ul>\n<li>Privacy Policy<\/li>\n<li>Cookie Policy<\/li>\n<li>Marketing preferences<\/li>\n<li><a href=\"https:\/\/www.nettl.com\/uk\/ssl-certificate-i-need-one\/\">Website security<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.nettl.com\/uk\/soon-is-now\/\">Read our mini guide to GDPR<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-61  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j47qelt-cc53588a62e27ef11ce2f551bd232298\">\n.avia-section.av-j47qelt-cc53588a62e27ef11ce2f551bd232298{\nbackground-color:#e6eaec;\nbackground-image:unset;\n}\n<\/style>\n<div id='security'  class='avia-section av-j47qelt-cc53588a62e27ef11ce2f551bd232298 main_color avia-section-default avia-no-border-styling  avia-builder-el-62  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-22849'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-63  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6\">\n.flex_column.av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6 av_three_fifth  avia-builder-el-64  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Want to find out what your website is capable of? Your local Nettl studio is a friendly face with local presence backed by the knowledge and technology of a global network. Let\u2019s get to work, Mari Kondo style, and help spark joy in the hearts and minds of your customers.<\/h3>\n<h3><\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-66  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/uk\/studio-locator'  class='avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-ed69608f462261099c6e8db46185385f\">\n.flex_column.av-jp009ut1-ed69608f462261099c6e8db46185385f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-ed69608f462261099c6e8db46185385f av_one_fifth  avia-builder-el-67  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-22849'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does your website spark joy?Or does it need a spot of Japanese style spring cleaning? Use these 5 questions to guide the business-changing magic of freshening up your website.<\/p>\n","protected":false},"author":4,"featured_media":22875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-22849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spark Joy : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/spark-joy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spark Joy : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Does your website spark joy?Or does it need a spot of Japanese style spring cleaning? 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