{"id":24259,"date":"2020-01-16T22:37:17","date_gmt":"2020-01-16T22:37:17","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=24259"},"modified":"2020-01-17T06:47:43","modified_gmt":"2020-01-17T06:47:43","slug":"understand-and-deliver","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/understand-and-deliver\/","title":{"rendered":"Understand and deliver"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-65490e32287c275b5bd3f886d1ea601b\">\n.avia-section.av-m6p6uk1-65490e32287c275b5bd3f886d1ea601b{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/Road-1600-800.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-65490e32287c275b5bd3f886d1ea601b main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24258 avia-img-lazy-loading-not-24258 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/Understand-Type-550.png\" alt='' title='Understand-Type-550'  height=\"279\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/Understand-Type-550.png 500w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/Understand-Type-550-80x45.png 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/Understand-Type-550-300x167.png 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/Understand-Type-550-450x251.png 450w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3\">\n#top .hr.hr-invisible.av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jll44fl-95d20342f06ddeed53c111ec532523c3\">\n.av_font_icon.av-jll44fl-95d20342f06ddeed53c111ec532523c3{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jll44fl-95d20342f06ddeed53c111ec532523c3 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jll44fl-95d20342f06ddeed53c111ec532523c3 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#understand'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='understand'  class='avia-section av-2qwy3ht-bdc345c8d3b2387c552c5f5e24991c4c main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24259'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Understand<br \/>\nand deliver<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 3 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Is that your final answer?<\/h2>\n<h2>Well, no, actually. I\u2019m going to take a few guesses.<\/h2>\n<p>Imagine you&#8217;re on the tv quiz show &#8216;Who Wants To Be A Millionaire?&#8217;.<br \/>\nThere\u2019s a question. You have 4 choices. You&#8217;d read each one, right? Probably even twice. You might even phone a friend.<\/p>\n<p>We don&#8217;t browse websites this way. Faced with multiple choices, we&#8217;ll click on the first thing that seems remotely plausible. And we&#8217;ll just try again if we get it wrong.<\/p>\n<p>You\u2019ve been there before, only to think <em>&#8220;Oh snafflegoof! That\u2019s not what I was expecticating at all&#8221;<\/em> and you\u2019ll hit back, and try another.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-7a17d53e3ab1ebd8d99a64d21aeebf9a\">\n.avia-image-container.av-h2771v5-7a17d53e3ab1ebd8d99a64d21aeebf9a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-7a17d53e3ab1ebd8d99a64d21aeebf9a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-7a17d53e3ab1ebd8d99a64d21aeebf9a av-styling- avia-align-center  avia-builder-el-15  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/doors-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Scan and go<\/h2>\n<p>We all want to believe that potential clients read every word of our carefully crafted content but it\u2019s not the case. Instead, humans browse the web recklessly. We scan pages for words and promises that stand out.<\/p>\n<p>It\u2019s the same with the results page that Google gives us.<br \/>\nLots of options and nothing to lose other than time spent on a frustrating browsing experience.<br \/>\nBut now there\u2019s more at stake. Because someone has begun paying attention.<\/p>\n<p>Google has begun experimenting with tests that react to how a user interacts with a SERP (Search Engine Results Page).<br \/>\nThose things include how quickly you might click a link on the results page (where quick is good) and how quickly you might jump back to the results (where quick is bad).<\/p>\n<p>This is different from and in addition to <a href=\"https:\/\/www.nettl.com\/us\/bounce\/\">bounce rate<\/a>, which is where visitors only view one page on your site before leaving quietly.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-7c219beec5056bed7f7c89b81af6f980\">\n.avia-image-container.av-h2771v5-7c219beec5056bed7f7c89b81af6f980 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-7c219beec5056bed7f7c89b81af6f980 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-7c219beec5056bed7f7c89b81af6f980 av-styling- avia-align-center  avia-builder-el-19  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/leap-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-20  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How did we do?<\/h2>\n<p>To a large extent, <a href=\"https:\/\/www.nettl.com\/us\/seo\">SEO<\/a> has always been about relevance. Relevance and authority.<br \/>\nIt\u2019s the search engine\u2019s job to show you the most relevant information to your query of course.<\/p>\n<ul>\n<li>How relevant is your website to the search phrase?<\/li>\n<li>What chance does your website have of answering the query?<\/li>\n<\/ul>\n<p>Real people are having a say. Casting a vote. Not just with their visitor numbers, but now with how they feel about a website.<\/p>\n<p>Humans, not just Googlebots, are judging how useful, helpful and relevant your page, website and business is. And then Google is using those metrics as feedback which, combined with hundreds of other factors, determine your position on the page.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9228303a6ab59401d3ce1bf42556b7e6\">\n.avia-image-container.av-h2771v5-9228303a6ab59401d3ce1bf42556b7e6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9228303a6ab59401d3ce1bf42556b7e6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9228303a6ab59401d3ce1bf42556b7e6 av-styling- avia-align-center  avia-builder-el-23  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/fingers-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>You get me?<\/h2>\n<p>So how does this affect you? Well, now more than ever, it\u2019s crucial to understand your user. By having a conscious awareness of the intent of your user, you can dramatically improve user engagement, user experience and ultimately conversions.<\/p>\n<ul>\n<li>Why do people visit your website?<\/li>\n<li>What do they want to do?<\/li>\n<li>What information are they looking for?<\/li>\n<li>What questions do they have?<\/li>\n<\/ul>\n<p>By putting those questions at the heart of your website content, you\u2019ll be able to design the topics, layout, and flow of your site. Tackle subjects that your potential customers are really interested in, rather than just a load of &#8216;about us&#8217; company-centric projectile vomit. Blurgh.<\/p>\n<ul>\n<li>Create unique content focused on being of service.<\/li>\n<li>Answer the most popular questions<\/li>\n<li>Help your users do what they came to do<\/li>\n<li>Offer guides, reviews and FAQs<\/li>\n<li>Use personalization wherever possible<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-1491f801f354e6d021d9b93e8d8e7156\">\n.avia-image-container.av-h2771v5-1491f801f354e6d021d9b93e8d8e7156 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-1491f801f354e6d021d9b93e8d8e7156 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-1491f801f354e6d021d9b93e8d8e7156 av-styling- avia-align-center  avia-builder-el-27  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/bearded-guy-mind-reading.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What users actually want vs what we think they want<\/h2>\n<p>Here is a perfect tongue-in-cheek Venn diagram from Steve Krug\u2019s book &#8216;Don\u2019t make me think\u2019.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-a69ca69b3f7ca2400113617937642cb9\">\n.avia-image-container.av-h2771v5-a69ca69b3f7ca2400113617937642cb9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-a69ca69b3f7ca2400113617937642cb9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-a69ca69b3f7ca2400113617937642cb9 av-styling- avia-align-center  avia-builder-el-30  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/venn.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>On the left we have<br \/>\n<strong><em>What the university thinks users visit their website for <\/em><\/strong><br \/>\n<strong><em>vs<\/em><\/strong><br \/>\n<strong><em>What the users are really looking for<\/em><\/strong><\/p>\n<p>Businesses often make exactly the same mistake.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-31da043b15eed5844f2c6abb84aafa99\">\n.avia-image-container.av-h2771v5-31da043b15eed5844f2c6abb84aafa99 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-31da043b15eed5844f2c6abb84aafa99 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-31da043b15eed5844f2c6abb84aafa99 av-styling- avia-align-center  avia-builder-el-33  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/smiling-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-34  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How may I be of service?<\/h2>\n<ul>\n<li>Be like Bogdan at the hotel, who\u2019s brimming with local knowledge.<\/li>\n<li>Be like Naimh at the airport who breezily rebooks you onto the next available flight.<\/li>\n<li>Be like Emily in the DIY store who walks you 20 aisles to the right section, then helps you choose the best tool for the job.<\/li>\n<\/ul>\n<p>Adopt a customer-centric approach to your website content and over time you\u2019ll be rewarded with more visitors, more leads and more conversions. The search engines will pay attention too.<\/p>\n<p>Uppitybang your search visibility by talking to your <a href=\"https:\/\/www.nettl.com\/us\/seo\">local Netll SEO experts<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-b78a9b10f6a215b160f11f519ad2ac8d-wrap avia-button-center  avia-builder-el-37  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/us\/studio-locator'  class='avia-button av-jinlazj9-b78a9b10f6a215b160f11f519ad2ac8d av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-38  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24259'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understand and deliver, your answers or advice. How to capitalise on a recent shift in the search landscape by focusing full-throttle on intent.<\/p>\n","protected":false},"author":180,"featured_media":24250,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-24259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understand and deliver : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/understand-and-deliver\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understand and deliver : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Understand and deliver, your answers or advice. How to capitalise on a recent shift in the search landscape by focusing full-throttle on intent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/us\/understand-and-deliver\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-16T22:37:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-17T06:47:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/Understand-square.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daryl Edgecombe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daryl Edgecombe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nettl.com\/us\/understand-and-deliver\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/us\/understand-and-deliver\/\"},\"author\":{\"name\":\"Daryl Edgecombe\",\"@id\":\"https:\/\/www.nettl.com\/us\/#\/schema\/person\/3e23edb0ec75a9ce284e5a6c0c24bf13\"},\"headline\":\"Understand and deliver\",\"datePublished\":\"2020-01-16T22:37:17+00:00\",\"dateModified\":\"2020-01-17T06:47:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/us\/understand-and-deliver\/\"},\"wordCount\":2958,\"publisher\":{\"@id\":\"https:\/\/www.nettl.com\/us\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/us\/understand-and-deliver\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/Understand-square.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/us\/understand-and-deliver\/\",\"url\":\"https:\/\/www.nettl.com\/us\/understand-and-deliver\/\",\"name\":\"Understand and deliver : nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/us\/understand-and-deliver\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/us\/understand-and-deliver\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/Understand-square.jpg\",\"datePublished\":\"2020-01-16T22:37:17+00:00\",\"dateModified\":\"2020-01-17T06:47:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nettl.com\/us\/understand-and-deliver\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nettl.com\/us\/understand-and-deliver\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nettl.com\/us\/understand-and-deliver\/#primaryimage\",\"url\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/Understand-square.jpg\",\"contentUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/01\/Understand-square.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nettl.com\/us\/understand-and-deliver\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nettl.com\/us\/2024-home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understand and deliver\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nettl.com\/us\/#website\",\"url\":\"https:\/\/www.nettl.com\/us\/\",\"name\":\"Nettl\",\"description\":\"Websites, SEO, Print &amp; 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