{"id":25283,"date":"2020-12-22T13:47:24","date_gmt":"2020-12-22T13:47:24","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=25283"},"modified":"2020-12-22T13:54:48","modified_gmt":"2020-12-22T13:54:48","slug":"seo-vs-ppc-which-is-better","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/seo-vs-ppc-which-is-better\/","title":{"rendered":"SEO vs PPC &#8211; Which is better?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-ce25c4570a45e41e05591dc18914e3e0\">\n.avia-section.av-m6p6uk1-ce25c4570a45e41e05591dc18914e3e0{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2020\/12\/boxing-ring-1600-high.jpg);\nbackground-position:50% 0%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-ce25c4570a45e41e05591dc18914e3e0 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  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id=\"style-css-av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3\">\n#top .hr.hr-invisible.av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jll44fl-758025701a1fc5c5ad6cf2c67616288d\">\n.av_font_icon.av-jll44fl-758025701a1fc5c5ad6cf2c67616288d{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jll44fl-758025701a1fc5c5ad6cf2c67616288d .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jll44fl-758025701a1fc5c5ad6cf2c67616288d avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#searchenginemarketing'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='searchenginemarketing'  class='avia-section av-2qwy3ht-ebd7c443472ae8a789928806c2870be6 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25283'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>SEO vs PPC<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 7 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A battle steeped in search folklore. A fascination with those especially new to the game.<\/p>\n<p>This contest has attracted much attention from fans of the digital marketing game over the years. In particular, businesses looking to grow their web visitors through more exposure.<\/p>\n<p>The casual fan might be asking what distinguishes these two marketing champions? So let\u2019s give a brief overview.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>In the green corner, SEO<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-47eb008ec31468f323e6a26f014de5a9\">\n.avia-image-container.av-h2771v5-47eb008ec31468f323e6a26f014de5a9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-47eb008ec31468f323e6a26f014de5a9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-47eb008ec31468f323e6a26f014de5a9 av-styling- avia-align-  avia-builder-el-15  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2020\/12\/grow-veg-organic-1080.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>SEO stands for <a href=\"https:\/\/www.nettl.com\/us\/seo\" target=\"_blank\" rel=\"noopener\">Search Engine Optimisation<\/a>. It\u2019s the business of ranking organically (naturally, on merit) on search engines, for keywords and phrases, and queries related to your business. Usually, around 10 or so organic listings appear on the search engine results page (SERP). Typically below a few ads. This leads us to tonight\u2019s opponent.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>In the blue corner, PPC<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-d1c2c7aca9ca9a6668f0eaf3d8c5f7b2\">\n.avia-image-container.av-h2771v5-d1c2c7aca9ca9a6668f0eaf3d8c5f7b2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-d1c2c7aca9ca9a6668f0eaf3d8c5f7b2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-d1c2c7aca9ca9a6668f0eaf3d8c5f7b2 av-styling- avia-align-  avia-builder-el-20  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2020\/12\/grow-veg-ads-1080.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-21  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>PPC means Pay Per Click and is a generic term for paid advertising. You can of course pay &#8216;per click&#8217; or &#8216;per 1000 impressions&#8217; (PPM), but PPC is often used as a catchall for referring to any sort of paid placement. Google Ads, for example. Ads usually appear at the top, bottom, and side of a SERP. They might also have their own special section, like Google shopping for example. And appear as ads on other websites you visit.<\/p>\n<p>Both formidable click-getting contenders. So who to root for in this classic contest between two traffic-winning Goliaths? Which warrior should you back with your buck?<\/p>\n<p>Well, touch gloves, keep it clean and protect yourselves at all times. Because &#8216;ding ding&#8217;\u2026 It\u2019s round one.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-4b655cf3a1e41bf0a588af2018a9a3fc\">\n.avia-image-container.av-h2771v5-4b655cf3a1e41bf0a588af2018a9a3fc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-4b655cf3a1e41bf0a588af2018a9a3fc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-4b655cf3a1e41bf0a588af2018a9a3fc av-styling- avia-align-  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2020\/12\/robots-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-31l197t-5049e67c7f3de603094e827ea30cac02\">\n.av_font_icon.av-31l197t-5049e67c7f3de603094e827ea30cac02{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-31l197t-5049e67c7f3de603094e827ea30cac02 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-31l197t-5049e67c7f3de603094e827ea30cac02 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue912' data-av_iconfont='fontawesome' ><\/span><\/span> Round 1 &#8211; Speed<\/h3>\n<p>Coming quickly out of the blocks and setting an intense pace, we have PPC putting SEO under pressure early on. Appearing to almost come from no-where, PPC lands a clean straight right and SEO seems a little dazed.<\/p>\n<p>The blue corner isn\u2019t quite at the races yet. Still warming up, putting the groundwork in. Figuring things out and making the necessary adjustments.<\/p>\n<p>SEO can take time to make a significant impact, especially for new businesses. We\u2019re talking months, sometimes years. PPC, however, can drive traffic instantly from day one. You just set up your campaign and, budget depending, you can appear in the results right away.<\/p>\n<p>This is perfect for new ventures, hot products, or time-sensitive sales windows. It is this speed and agility that means PPC takes the first round.<\/p>\n<p><em><strong>Speed victor: PPC<\/strong><\/em><br \/>\n<em><strong>SEO 0-1 PPC<\/strong><\/em><\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2kl3xnt-c21d245a21f4a5fcf3f9af3500b287b1\">\n.av_font_icon.av-2kl3xnt-c21d245a21f4a5fcf3f9af3500b287b1{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2kl3xnt-c21d245a21f4a5fcf3f9af3500b287b1 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2kl3xnt-c21d245a21f4a5fcf3f9af3500b287b1 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8b5' data-av_iconfont='fontawesome' ><\/span><\/span> Round 2 &#8211; Effort<\/h3>\n<p>Visibly bouyed from its first round dominance, PPC seems to be dancing round its opponent with little effort needed to land point-scoring blows.<\/p>\n<p>SEO in comparison takes a considerable amount of effort to get going and relies on regular ongoing maintenance to sustain performance. Research, content, UX design, technical SEO, natural backlink acquisition to name a few.<\/p>\n<p>PPC campaigns also some effort, and you have to think carefully about how campaigns are created. However, once set up, the majority of time is invested in refinement and efficiency. Constantly optimizing the balance between opportunity and ad spend. In comparison to SEO, PPC is much easier to get started and see rewards.<\/p>\n<p>Perhaps SEO\u2019s energy efficiency will pay off in the long run, who knows. But for now, PPC seems destined to take the second round.<br \/>\n<em><strong>Effort victor: PPC<\/strong><\/em><br \/>\n<em><strong>SEO 0-2 PPC<\/strong><\/em><\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28a159l-b377bf0e9beefcf16a19c130b2b6cbc7\">\n.av_font_icon.av-28a159l-b377bf0e9beefcf16a19c130b2b6cbc7{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-28a159l-b377bf0e9beefcf16a19c130b2b6cbc7 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-28a159l-b377bf0e9beefcf16a19c130b2b6cbc7 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf217' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Round 3 &#8211; Cost<\/h3>\n<p>Oooph, that early pace looks to have come at a cost to PPC. A couple of right hooks miss wildly and signs of tiredness appear to be creeping in. Sure, if one of these shots hits the spot, it\u2019s a knockout blow. But both the hits and misses are racking up the charges.<\/p>\n<p>While PPC ROI (Return On Investment) is positive, business is still healthy indeed. However, it\u2019s a stark reminder that each click is coming at a cost to the business. The wedge being paid to Google is hard to ignore, with the cost per click increasing year on year.<\/p>\n<p>In contrast, SEO clicks are free. Sort of. Let\u2019s not forget the fact that it often takes a lot of time (and, therefore money) to rank successfully with SEO. However, unlike PPC, there\u2019s no direct charge every time someone clicks your organic listing.<\/p>\n<p>SEO can throw as many punches as it likes, without breaking the bank. Topping up the funnel with free web traffic. Below the belt? Nope, it\u2019s all legit. But you could say &#8216;cheap shots&#8217; like this are the reason SEO can pull around back with conviction.<\/p>\n<p><em><strong>Cost victor: SEO<\/strong><\/em><br \/>\n<em><strong>SEO 1-2 PPC<\/strong><\/em><\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1nxpz6x-eaf35f70a859b29178f6c3ecb840ca06\">\n.av_font_icon.av-1nxpz6x-eaf35f70a859b29178f6c3ecb840ca06{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1nxpz6x-eaf35f70a859b29178f6c3ecb840ca06 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1nxpz6x-eaf35f70a859b29178f6c3ecb840ca06 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf201' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Round 4: Sustainability<\/h3>\n<p>The momentum is with SEO from round 3. \u2018Free clicks\u2019 have given SEO a clear advantage as click charges mount &#8211; suggesting SEO is perhaps the more sustainable option long-term.<\/p>\n<p>An unexpected announcement catches PPC off-guard. Markets move and sales fall sharply. Ad spend feels the pinch. PPC looks flat-footed as SEO\u2019s consistent ability to constantly appear in and around the right places strikes again.<\/p>\n<p>That\u2019s because, with PPC, once you turn ads off, your traffic stops. Immediately. Just like a tap, while you can benefitting from turning the tap on, it can be turned off. Easy come easy go.<\/p>\n<p>SEO offers the opposite. Sure, it\u2019s tougher to get started but once you climb to a prominent position, you typically continue to benefit from residual and increasing traffic from those same SEO efforts month on month, year on year.<\/p>\n<p>Of course, you need to continue to work on your SEO to improve your performance, update your content, and stay relevant. But even with core algorithm updates by the search engines, you will often find your results more stable than PPC. Ad performance can fluctuate turbulently as you constantly bid to compete with competitor budget adjustments in what is a game of attention by auction.<\/p>\n<p><em><strong>Sustainability victor: SEO<\/strong><\/em><br \/>\n<em><strong>SEO 2-2 PPC<\/strong><\/em><\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17l4ujt-01a098e56e93e138f2f1972be5242f00\">\n.av_font_icon.av-17l4ujt-01a098e56e93e138f2f1972be5242f00{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-17l4ujt-01a098e56e93e138f2f1972be5242f00 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-17l4ujt-01a098e56e93e138f2f1972be5242f00 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf140' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Round 5: Targeting<\/h3>\n<p>That dose of smelling salts has worked wonders for PPC as it appears more focused going into round 5. Laser focused in fact, on the task at hand.<\/p>\n<p>That\u2019s because PPC offers much more enhanced customer profiling than SEO. You can choose who you want to target with extreme accuracy. Widgets allow you to select demographic variables such as location, age group, device, interests, and more.<\/p>\n<p>You can also target users with varying ad formats, meaning you can tailor your campaign to really suit your customer profile. Choose from any combination of search ads, shopping ads, video ads and more. Strike with the right message at the right time and be sure to get a higher conversion rate.<\/p>\n<p>&#8220;Precision beats power, timing beats speed.\u201d It\u2019s true, SEO does allow you to easily and cost-effectively target different areas of the funnel. That can be handy for introducing your brand to people at earlier stages of the buying process, without having to invest in an area with a low immediate return.<\/p>\n<p>However, the sheer accuracy that PPC targeting provides means that it takes this round. 3-2 going into the last.<\/p>\n<p><em><strong>Targeting victor: PPC<\/strong><\/em><br \/>\n<em><strong>SEO 2-3 PPC<\/strong><\/em><\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vtci5l-20edaf0c82bde5dd75fb7a96796d374f\">\n.av_font_icon.av-vtci5l-20edaf0c82bde5dd75fb7a96796d374f{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-vtci5l-20edaf0c82bde5dd75fb7a96796d374f .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-vtci5l-20edaf0c82bde5dd75fb7a96796d374f avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf200' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Round 6: Click share<\/h3>\n<p>A high-five between these two competitors shows a mutual respect as we head into the final round. And boy is it an important one. With the bout possibly ending in a tie, things could come down to sheer numbers. Who has landed the most significant strikes? Who has received most traffic?<\/p>\n<p>Throughout the round, PPC seems to be throwing a lot of punches but the blows are being swerved. Just like the majority of people who swerve the ads, choosing to ignore them. PPC is putting up a fight. But SEO is on top of its game. As a result, we see that it lands the most strikes.<\/p>\n<p>Despite ads being at the top, and typically more prominent, that doesn\u2019t mean they\u2019re top dog. On average, the organic listings still get the lion\u2019s share of search clicks.<\/p>\n<p>Significantly so in fact, although, this is a generalization. But <a href=\"https:\/\/sparktoro.com\/blog\/less-than-half-of-google-searches-now-result-in-a-click\/\" target=\"_blank\" rel=\"noopener noreferrer\">according to SparkToro<\/a>, for every 100 searches on Google desktop in September 2018, there were:<\/p>\n<ul>\n<li>67 clicks on an organic result<\/li>\n<li>4 clicks on a paid result<\/li>\n<li>34 no-click searches<\/li>\n<\/ul>\n<p>Proving how effective organic search remains.<\/p>\n<p>It\u2019s this dominance that means the final round must go to SEO.<br \/>\nAnd so with the score balanced at 3 apiece, we go to the judges for a decision.<\/p>\n<p><em><strong>Click share victor: SEO<\/strong><\/em><br \/>\n<em><strong>SEO 3 &#8211; 3 PPC<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-85dc17636e2136ea30a60dbaf2b3c5ef\">\n.avia-image-container.av-h2771v5-85dc17636e2136ea30a60dbaf2b3c5ef img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-85dc17636e2136ea30a60dbaf2b3c5ef .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-85dc17636e2136ea30a60dbaf2b3c5ef av-styling- avia-align-  avia-builder-el-34  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2020\/12\/red-robots-seo-ppc-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-35  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>In the battle between SEO and PPC, who wins?<\/h2>\n<p>What is best for your business, in particular, will depend on your answers to a few things.<\/p>\n<ul>\n<li>What industry are you in?<\/li>\n<li>What products and services do you provide?<\/li>\n<li>How do you currently attract customers?<\/li>\n<li>What is your existing sales process?<\/li>\n<li>What are your goals and objectives?<\/li>\n<li>What kind of budget and resources do you have?<\/li>\n<\/ul>\n<h2>Summary<\/h2>\n<p>To summarise, SEO wins on:<\/p>\n<ul>\n<li><em><strong>Cost<\/strong><\/em> &#8211; Organic clicks are \u2018free\u2019<\/li>\n<li><em><strong>Sustainability<\/strong><\/em> &#8211; SEO efforts yield residual results<\/li>\n<li><em><strong>Click Share<\/strong><\/em> &#8211; Organic results attract more clicks<\/li>\n<\/ul>\n<p>PPC clinches the rounds on:<\/p>\n<ul>\n<li><em><strong>Speed<\/strong><\/em> &#8211; Get listed instantly<\/li>\n<li><em><strong>Effort<\/strong><\/em> &#8211; It\u2019s easier to get going than SEO<\/li>\n<li><em><strong>Targeting<\/strong><\/em> &#8211; A large amount of customer targeting options<\/li>\n<\/ul>\n<p>If you are brand new, need to drive results quickly, or have a time-sensitive sales window &#8211; choose PPC.<\/p>\n<p>If you want to maximize cost-effective results long-term, build credibility, and increase awareness, choose SEO.<\/p>\n<p><strong>The reality is that most businesses will benefit from SEO and PPC<\/strong>. And lucky for us, they are like best friends. So if it\u2019s right for your business, and you have the resources and ambition to do both at the same time, then you should.<\/p>\n<p>Maybe next time these two meet in the ring, it\u2019ll be as a tag-team wrestling duo instead.<br \/>\nThat\u2019s sure to make your web traffic pop.<\/p>\n<p>Contact your <a href=\"https:\/\/www.nettl.com\/us\/studio-locator\">local Nettl studio<\/a> for front row seats.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-0f1089651e77740db92fa70059643eae-wrap avia-button-center  avia-builder-el-37  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/us\/getaudit'  class='avia-button av-jinlazj9-0f1089651e77740db92fa70059643eae av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Get a free website audit<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-38  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25283'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimisation vs Pay Per Click. A battle steeped in digital marketing folklore. As these two marketing champions face-off, who comes out on top? Let\u2019s go to the judges&#8217; scorecard. <\/p>\n","protected":false},"author":188,"featured_media":25288,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-25283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO vs PPC - Which is better? : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/seo-vs-ppc-which-is-better\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO vs PPC - Which is better? : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Search Engine Optimisation vs Pay Per Click. A battle steeped in digital marketing folklore. As these two marketing champions face-off, who comes out on top? 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