{"id":25891,"date":"2021-07-19T14:46:45","date_gmt":"2021-07-19T13:46:45","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=25891"},"modified":"2021-07-27T09:14:04","modified_gmt":"2021-07-27T08:14:04","slug":"pogo-sticking","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/pogo-sticking\/","title":{"rendered":"Pogo Sticking"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-083276160a6ca463e2e3584efed17c22\">\n.avia-section.av-m6p6uk1-083276160a6ca463e2e3584efed17c22{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/07\/Pogo-bknd-med.jpeg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-083276160a6ca463e2e3584efed17c22 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch 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itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-25904 avia-img-lazy-loading-not-25904 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/07\/US-Pogo-450-web.png\" alt='' title='US-Pogo-450-web'  height=\"320\" width=\"450\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/07\/US-Pogo-450-web.png 450w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/07\/US-Pogo-450-web-300x213.png 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/07\/US-Pogo-450-web-80x57.png 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/07\/US-Pogo-450-web-260x185.png 260w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3\">\n#top .hr.hr-invisible.av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jll44fl-a4a2ca489f67eb89c3d98a0968f68495\">\n.av_font_icon.av-jll44fl-a4a2ca489f67eb89c3d98a0968f68495{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jll44fl-a4a2ca489f67eb89c3d98a0968f68495 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jll44fl-a4a2ca489f67eb89c3d98a0968f68495 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#pogo'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='pogo'  class='avia-section av-2qwy3ht-dff31e0c0b11fd508ed25fb3e1e0cac9 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25891'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Pogo Sticking<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 5 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Let&#8217;s assume that you\u2019re here because you\u2019d like to optimize your website for the best results.<\/p>\n<p>Optimizing your website to avoid Pogo Sticking is important because it helps you serve your customers.<\/p>\n<p>By aligning your website content with user intent, you increase the chances your visitors will <strong>hang around longer<\/strong>, <strong>build trust and loyalty<\/strong>, and ultimately you\u2019ll get <strong>more conversions<\/strong>.<\/p>\n<p>So here\u2019s <a href=\"https:\/\/www.nettl.com\/us\/pogo-sticking\/#pogo\">an introduction to Pogo Sticking<\/a>, along with 7 business blockers you should look out for.<\/p>\n<p>Let\u2019s jump in by painting a picture in your mind&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-081e06f219a0733d5588902e8cef7ce3\">\n.avia-image-container.av-h2771v5-081e06f219a0733d5588902e8cef7ce3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-081e06f219a0733d5588902e8cef7ce3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-081e06f219a0733d5588902e8cef7ce3 av-styling- avia-align-  avia-builder-el-15  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/07\/hotel-room-expectations.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>&#8216;That&#8217;s not quite how it looked in the brochure\u2019<\/h2>\n<p>The limp burger that didn&#8217;t quite look the same as the menu.<\/p>\n<p>The tired sun loungers next to a building site.<\/p>\n<p>The product page promises you pink flamingo shorts but appears more pink flannel on arrival.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5fa9692e91063717a378218ecadc8814\">\n.avia-image-container.av-h2771v5-5fa9692e91063717a378218ecadc8814 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5fa9692e91063717a378218ecadc8814 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5fa9692e91063717a378218ecadc8814 av-styling- avia-align-  avia-builder-el-19  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/07\/pink-shorts-1.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-20  el_after_av_image  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-f6050b98b3bd9d484df201ac6cf4b4a5\">\n.avia-image-container.av-h2771v5-f6050b98b3bd9d484df201ac6cf4b4a5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-f6050b98b3bd9d484df201ac6cf4b4a5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-f6050b98b3bd9d484df201ac6cf4b4a5 av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/07\/pink-shorts-2.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>How does it make you feel?<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-75f296ef12ce2214a5bbe334e30040d9\">\n.avia-image-container.av-h2771v5-75f296ef12ce2214a5bbe334e30040d9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-75f296ef12ce2214a5bbe334e30040d9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-75f296ef12ce2214a5bbe334e30040d9 av-styling- avia-align-  avia-builder-el-25  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/07\/pink-shorts-3.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-26  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>You\u2019ve been there before.<\/strong><\/p>\n<p>One of the fastest routes to a destination of dissatisfaction is when the reality doesn\u2019t quite match what was promised, right?<\/p>\n<p>Or maybe not <em>promised<\/em>, but just not what you\u2019d hoped.<\/p>\n<p>So what do you do? You go <em>Pogo Sticking<\/em>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5422a1845f061155d269421c000d785b\">\n.avia-image-container.av-h2771v5-5422a1845f061155d269421c000d785b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5422a1845f061155d269421c000d785b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5422a1845f061155d269421c000d785b av-styling- avia-align-  avia-builder-el-29  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/07\/pogo-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-30  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is Pogo Sticking?<\/h2>\n<p>Pogo Sticking is a type of browsing behavior where you quickly hop from page to page searching for content that matches your needs.<\/p>\n<p>However, there is another important characteristic of Pogo Sticking.<\/p>\n<p>You must revisit the same results page each time, between each new page or website.<\/p>\n<p>For example, you perform a search, click on a link, and where you end up isn\u2019t giving you the right vibes.<\/p>\n<p>So you jump back to the previous results, and you try again.<\/p>\n<p>Less surfing the web and more paddling out through waves. Often to find there are none.<\/p>\n<p>Urgh. This. Gets. Frustrating.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-373febd45a9fe6fe22b1a0ed9f237841\">\n.avia-image-container.av-h2771v5-373febd45a9fe6fe22b1a0ed9f237841 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-373febd45a9fe6fe22b1a0ed9f237841 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-373febd45a9fe6fe22b1a0ed9f237841 av-styling- avia-align-  avia-builder-el-33  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/07\/frustrated-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-34  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>So, it\u2019s like a bounce then?<\/h3>\n<p>Kind of. Your website \u2018<a href=\"https:\/\/www.nettl.com\/uk\/bounce-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">bounce rate<\/a>\u2018 is calculated by what percentage of folk arrive on your website, and then leave, before clicking anything else.<\/p>\n<p>So when someone lands on your site, instantly realizes it\u2019s not for them, and leaves within a nanosecond, that\u2019s a bounce for sure. <em><strong>But are they Pogo Sticking?<\/strong><\/em><\/p>\n<p>It depends. Just like the name suggests, they\u2019d need to be \u2018hopping around\u2019 various pages or websites. Usually via the same results page.<\/p>\n<p>So, <em>Google search > Website 1 > Back to search results > Website 2 > Search results again > Third time lucky?<\/em><\/p>\n<p>Or equally, this could all happen on your own website.<\/p>\n<p>From your home page, category, or services page for instance.<\/p>\n<p><em>Electrical Category > Cable > Electrical Category > Cable Connectors > Electrical Category > Terminal Strips<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-6b7a6ffc23ebc92ad43d3b73ad165bff\">\n.avia-image-container.av-h2771v5-6b7a6ffc23ebc92ad43d3b73ad165bff img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-6b7a6ffc23ebc92ad43d3b73ad165bff .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-6b7a6ffc23ebc92ad43d3b73ad165bff av-styling- avia-align-  avia-builder-el-37  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/07\/Pogo_Sticking_v3-1.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-38  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Attention is not an infinite resource<\/h3>\n<p>A website that\u2019s difficult to use has something called a <em>&#8216;high interaction cost<\/em>\u2019.<\/p>\n<p>So even if your website visitors are determined enough to see this session through, they may not be so keen to return.<\/p>\n<p>Their poor experience will put them off visiting again. No return ticket.<\/p>\n<p>What happens if they\u2019ve landed on your site after clicking a link on a search engine, but your results aren\u2019t up to scratch?<\/p>\n<p>Unfortunately, they\u2019ll be less trusting of that recommendation next time (if the search engine even decides to recommend you again).<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>How to identify a Pogo Sticker on your own website<\/h3>\n<p>Stats like bounce rate can help you identify Pogo Stickers from a search engine. But what about Pogo Sticking on your own website?<\/p>\n<p>Well, one way to identify pages that might need a little TLC is to <strong>head to your analytics<\/strong>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-42  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-827d7f9282fb7805c24e6b1a373cea6b\">\n.avia-image-container.av-h2771v5-827d7f9282fb7805c24e6b1a373cea6b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-827d7f9282fb7805c24e6b1a373cea6b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-827d7f9282fb7805c24e6b1a373cea6b av-styling- avia-align-  avia-builder-el-43  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/07\/analytics-google-analytics-web-pogo-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-44  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>There you can compare the total number of page visits with unique visits.<\/p>\n<p>If you find evidence that the same users are often frequenting the same page, this can be an indication people are struggling to find what they\u2019re looking for.<\/p>\n<p>This will be clear from a big gap between the two numbers.<\/p>\n<p>In Google Analytics, you can find this report by heading to <em>Behaviour > Site Content > Content Drilldown<\/em>.<\/p>\n<p>Using the dropdown menus under the Explorer tab, you can set these to <em>Page Views vs Unique Page Views<\/em>.<\/p>\n<p>See the graphic above for an example.<\/p>\n<p>You can also study user flow (via Behaviour Flow report in the same area) throughout your website. Although this takes a little longer.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-46  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-ca69d09768f33b1bd44fd8d31c5ad2ef\">\n.avia-image-container.av-h2771v5-ca69d09768f33b1bd44fd8d31c5ad2ef img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-ca69d09768f33b1bd44fd8d31c5ad2ef .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-ca69d09768f33b1bd44fd8d31c5ad2ef av-styling- avia-align-  avia-builder-el-47  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/07\/confused-ux-testing-why-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-48  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Why tho?<\/h3>\n<p>All this data only shows where these instances are happening, and potentially how often.<\/p>\n<p>It\u2019s tougher to find <em>the why<\/em>.<\/p>\n<p>You will probably need to do a little bit of usability testing (fancy term for watching others use your website).<\/p>\n<p>Or just use it yourself with your thinking caps on. Play pretend. You\u2019re your user. Feel free to dress up if it helps.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-50  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Reasons why your user might be Pogo Sticking<\/h2>\n<p>Here are 7 things to look out for\u2026<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-52  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3e89dhq-9872f58def91634ba64f710316b6dd7b\">\n.av_font_icon.av-3e89dhq-9872f58def91634ba64f710316b6dd7b{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-3e89dhq-9872f58def91634ba64f710316b6dd7b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-3e89dhq-9872f58def91634ba64f710316b6dd7b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 Poor design<\/h3>\n<p>Bad design can lead us to instantly believe the website or company is not credible enough.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xbq832-791200398cc6f5ebcc17af87aac8a9e1\">\n.av_font_icon.av-2xbq832-791200398cc6f5ebcc17af87aac8a9e1{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2xbq832-791200398cc6f5ebcc17af87aac8a9e1 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2xbq832-791200398cc6f5ebcc17af87aac8a9e1 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue83f' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 Confusing pages<\/h3>\n<p>A busy page with too many choices can result in the visitor making no choice at all.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8t6mtq-b466b71d207685ff0b6d5d2c07a60159\">\n.av_font_icon.av-8t6mtq-b466b71d207685ff0b6d5d2c07a60159{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-8t6mtq-b466b71d207685ff0b6d5d2c07a60159 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-8t6mtq-b466b71d207685ff0b6d5d2c07a60159 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 Missing content<\/h3>\n<p>Maybe users are searching for something that just isn\u2019t there.<br \/>\nCan you provide what they&#8217;re looking for?<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28ox2j2-99a43bb09a3a06bb655d32324e7abe60\">\n.av_font_icon.av-28ox2j2-99a43bb09a3a06bb655d32324e7abe60{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-28ox2j2-99a43bb09a3a06bb655d32324e7abe60 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-28ox2j2-99a43bb09a3a06bb655d32324e7abe60 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8b9' data-av_iconfont='entypo-fontello' ><\/span><\/span> #4 Thin content<\/h3>\n<p>Cover as much information as possible on your site. So users don\u2019t have to hit \u2018back&#8217; to fill in the gaps. FAQs are a great resource.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6lvp1q-8ed9d003ad616e2774110776f2995bd4\">\n.av_font_icon.av-6lvp1q-8ed9d003ad616e2774110776f2995bd4{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-6lvp1q-8ed9d003ad616e2774110776f2995bd4 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-6lvp1q-8ed9d003ad616e2774110776f2995bd4 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue847' data-av_iconfont='entypo-fontello' ><\/span><\/span> #5 Out of date content<\/h3>\n<p>People quickly pick up on tired, dated content and click away to avoid wasting their time.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4q8uq6-88b87892157929b57c048f2dae951a3b\">\n.av_font_icon.av-4q8uq6-88b87892157929b57c048f2dae951a3b{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-4q8uq6-88b87892157929b57c048f2dae951a3b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-4q8uq6-88b87892157929b57c048f2dae951a3b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue841' data-av_iconfont='entypo-fontello' ><\/span><\/span> #6 Misleading navigation<\/h3>\n<p>Pay attention to accurate descriptions so people know exactly what to expect.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jo3umm-b29eeb58bb57ac6cc9c84da76a5a734e\">\n.av_font_icon.av-jo3umm-b29eeb58bb57ac6cc9c84da76a5a734e{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-jo3umm-b29eeb58bb57ac6cc9c84da76a5a734e .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-jo3umm-b29eeb58bb57ac6cc9c84da76a5a734e avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue814' data-av_iconfont='entypo-fontello' ><\/span><\/span> #7 Technical errors<\/h3>\n<p>Perhaps the link is just broken. Sending you to the wrong place or a page that no longer exists.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-61  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-07af6415c97979a945f33cf84f8c13c7\">\n.avia-image-container.av-h2771v5-07af6415c97979a945f33cf84f8c13c7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-07af6415c97979a945f33cf84f8c13c7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-07af6415c97979a945f33cf84f8c13c7 av-styling- avia-align-  avia-builder-el-62  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/08\/high-bounce-rate-speedo-1030x579.gif\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-63  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>What else can I do?<\/h3>\n<p>Take a look at <a href=\"https:\/\/www.nettl.com\/us\/bounce-rate\/\" target=\"_blank\" rel=\"noopener\">our guide on \u2018Bounce Rate\u2019\u00a0<\/a><\/p>\n<p>It has 10 actionable ways to encourage your website visitors to stay awhile and explore.<\/p>\n<p>Good explore though. Not \u2018lost in the woods\u2019 explore.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-65  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-d68a040e1b7c875ab0c4399474eee344\">\n.avia-image-container.av-h2771v5-d68a040e1b7c875ab0c4399474eee344 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-d68a040e1b7c875ab0c4399474eee344 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-d68a040e1b7c875ab0c4399474eee344 av-styling- avia-align-  avia-builder-el-66  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/07\/explorer-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-67  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>It\u2019s not me, it\u2019s you<\/h3>\n<p>It\u2019s not always the website&#8217;s fault. Sometimes it\u2019s the user.<\/p>\n<p>Let\u2019s face it, we don\u2019t always know the best search phrase to enter to find exactly what we\u2019re looking for.<\/p>\n<p>\u2018Pogo sticking\u2019 for example. You\u2019ll get a page of similar results to this if you pop that into google.<\/p>\n<p>Not so good for someone looking to try extreme pogo in their downtime.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-69  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-03de3c6284245a66f64ab6981738e915\">\n.avia-image-container.av-h2771v5-03de3c6284245a66f64ab6981738e915 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-03de3c6284245a66f64ab6981738e915 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-03de3c6284245a66f64ab6981738e915 av-styling- avia-align-  avia-builder-el-70  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/07\/pogo-sticking-people-searched-for.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-71  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>It\u2019s for that reason Google often ramps up the \u2018People also search for\u2019 results when you first signal your dissatisfaction.<\/p>\n<p>To try and help you find what it is you\u2019re looking for.<\/p>\n<p>So there are always things we can learn.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-73  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-40d696e2e47fa8bdf3d10cb8fd957c0a\">\n.avia-image-container.av-h2771v5-40d696e2e47fa8bdf3d10cb8fd957c0a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-40d696e2e47fa8bdf3d10cb8fd957c0a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-40d696e2e47fa8bdf3d10cb8fd957c0a av-styling- avia-align-  avia-builder-el-74  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/02\/web-perfect-match-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-75  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Good UX = Matching intent<\/h3>\n<p>You see, it all comes back to aligning results with intent.<\/p>\n<p>Satisfaction is always all about matching expectations.<\/p>\n<p>Delight comes from exceeding them.<\/p>\n<h3>Get more check-outs from your check-ins.<\/h3>\n<p>How does your site shape up?<\/p>\n<p>Have a chat with <a href=\"https:\/\/www.nettl.com\/us\/studio-locator\" target=\"_blank\" rel=\"noopener\">your local studio<\/a> about ways to increase web traffic and turn those clicks into conversions.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-77  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-acd7a975ff28607d954d6aeb5778f75d-wrap avia-button-center  avia-builder-el-78  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/us\/studio-locator'  class='avia-button av-jinlazj9-acd7a975ff28607d954d6aeb5778f75d av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-ed69608f462261099c6e8db46185385f\">\n.flex_column.av-jp009ut1-ed69608f462261099c6e8db46185385f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-ed69608f462261099c6e8db46185385f av_one_fifth  avia-builder-el-79  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25891'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":188,"featured_media":25893,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-25891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pogo Sticking : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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