{"id":26142,"date":"2021-12-16T10:20:21","date_gmt":"2021-12-16T10:20:21","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=26142"},"modified":"2021-12-16T12:56:06","modified_gmt":"2021-12-16T12:56:06","slug":"return-visit","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/return-visit\/","title":{"rendered":"Return Visit"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-9f3c3e4d28a4b14c166e849536f96b44\">\n.avia-section.av-m6p6uk1-9f3c3e4d28a4b14c166e849536f96b44 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/12\/advent-background-800.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-9f3c3e4d28a4b14c166e849536f96b44 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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class='avia-image-container av-l3g0d2p-ec5105960db5757180a82758492638b5 av-styling- av-hover-grow avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/12\/return-visit-450.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2qwy3ht-4a1ce5e64508f487be46e4fdf1752207 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26142'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>What can advent calendars teach us about customer retention?<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>But first, a brief history.<\/h2>\n<p><em>&#8220;Never mind the history. I&#8217;m not intrigued to learn about the psychology behind advent calendars.<br \/>\n<strong><a href=\"#moral\">Just take me to the customer-retention tips!<\/a>&#8220;<\/strong><\/em><\/p>\n<p>Still here? Great choice, we appreciate ya. Let&#8217;s dive in.<\/p>\n<h2>What does Advent mean anyway?<\/h2>\n<p>Despite decades of eating little chocolates from behind cardboard doors, we\u2019ve probably never asked ourselves this question before. So it seems like a good place for us to begin.<\/p>\n<p>The word \u201cadvent\u201d is derived from the Latin word <em>adventus<\/em>, meaning \u201ccoming\u201d. It&#8217;s a season of the liturgical year\u00a0observed in most\u00a0Christian denominations and it has loads of different traditions associated with it from wreaths to Christingles.<\/p>\n<h2>Originally \u2018Advent\u2019 had nothing to do with Christmas at all.<\/h2>\n<p>Advent has probably been observed since the fourth century. Originally, it was a time when converts to\u00a0Christianity readied themselves for baptism. Then during\u00a0the Middle Ages, Advent became associated with preparation for the Second Coming of Christ. It wasn&#8217;t until relatively recently when Advent became associated with the nativity.<\/p>\n<p>The concept of an advent countdown is even newer. Word has it that the tradition came when some Protestant Germans started drawing chalk lines on doors to count down the days til Christmas in the 19th Century. Then, somewhere along the line, clever marketers felt that 24 days of chocolate (or 25 if you\u2019re lucky!) was the winning combination and here we are.<\/p>\n<p>The first actual advent calendar &#8211; the kind we know and love today &#8211; wasn&#8217;t produced until the early 1900s and the first mass-produced calendar was created in 1908 by the German printers, Reichhold &#038; Lang.<\/p>\n<p>So, there you go, that&#8217;s a little nugget you can use to make you sound sophisticated at the dinner table this Christmas. But if you\u2019re thinking \u2018thanks for the history lesson but what\u2019s this got to do with my business?\u2019 then keep reading&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5ee9a33650c31b5e562a90c177e0c9da\">\n.avia-image-container.av-h2771v5-5ee9a33650c31b5e562a90c177e0c9da img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5ee9a33650c31b5e562a90c177e0c9da .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5ee9a33650c31b5e562a90c177e0c9da av-styling- avia-align-  avia-builder-el-12  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-26149 avia-img-lazy-loading-not-26149 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/12\/traditional-advent-calendar-1.jpg\" alt='' title='traditional-advent-calendar-1'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/12\/traditional-advent-calendar-1.jpg 900w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/12\/traditional-advent-calendar-1-300x300.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/12\/traditional-advent-calendar-1-80x80.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/12\/traditional-advent-calendar-1-768x768.jpg 768w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/12\/traditional-advent-calendar-1-36x36.jpg 36w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/12\/traditional-advent-calendar-1-180x180.jpg 180w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/12\/traditional-advent-calendar-1-705x705.jpg 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>There are 5 things at work here making advent calendars enjoyable. <\/strong><\/p>\n<p><strong>Well, maybe 6 if you enjoy searching for the number but can\u2019t say we ever liked that bit.<\/strong><\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1m7hr3l-91c71ef93b5cf452f4cd4d086e8d8ed3\">\n.av_font_icon.av-1m7hr3l-91c71ef93b5cf452f4cd4d086e8d8ed3{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1m7hr3l-91c71ef93b5cf452f4cd4d086e8d8ed3 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-1m7hr3l-91c71ef93b5cf452f4cd4d086e8d8ed3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf1e2' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #1 Expectation<\/h3>\n<p>Not everyone likes surprises and often it depends on the type of surprise. In our hunter gatherer days, surprises often meant danger &#8211; like a lion coming up behind you. SURPRISE! So it&#8217;s no wonder that people can often be a little tentative around the unexpected.<\/p>\n<p>That&#8217;s why, more often than not, people tend to shop or eat somewhere familiar because they\u2019ve been before and they know exactly what they can expect.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4kvfrl-18a462c25ac82eaf5ca6a2ae1fccc94e\">\n.av_font_icon.av-4kvfrl-18a462c25ac82eaf5ca6a2ae1fccc94e{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-4kvfrl-18a462c25ac82eaf5ca6a2ae1fccc94e .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-4kvfrl-18a462c25ac82eaf5ca6a2ae1fccc94e avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8b5' data-av_iconfont='fontawesome' ><\/span><\/span> #2 Intrigue<\/h3>\n<p>That being said, we are also naturally curious creatures that love to explore. From 6 months old we\u2019re keen to see what\u2019s behind or underneath things. Our adult brains are equally entertained by a little intrigue and there\u2019s nothing quite like a little mystery to focus our attention on!<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o783v5-07737dc7e51dd3a9009812b35aaeb8bc\">\n.av_font_icon.av-o783v5-07737dc7e51dd3a9009812b35aaeb8bc{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-o783v5-07737dc7e51dd3a9009812b35aaeb8bc .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-o783v5-07737dc7e51dd3a9009812b35aaeb8bc avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8dd' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 Excitement<\/h3>\n<p>Counting down the days builds excitement. Anticipation is huge. How can we contain all this excitement? How can we possibly focus on anything else?<\/p>\n<p>As strange as it sounds, Advent calendars can also help us feel in control. It&#8217;s organized fun and it keeps our excitement in check because we know where we are and where the journey is going.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qtlovl-1d23487489b403f811c7c93bdebe3974\">\n.av_font_icon.av-1qtlovl-1d23487489b403f811c7c93bdebe3974{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1qtlovl-1d23487489b403f811c7c93bdebe3974 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1qtlovl-1d23487489b403f811c7c93bdebe3974 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue851' data-av_iconfont='fontawesome' ><\/span><\/span> #4 Completion<\/h3>\n<p>Opening each of doors as you go along completes a stage. It\u2019s like a little milestone or a task being checked off. Especially when even get a small treat or earn a new badge. It feels like progress and our brains feed us feel-good chemicals when we make progress.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12t6fo1-0dfd42f77147774b5cb8cdef8b03ced8\">\n.av_font_icon.av-12t6fo1-0dfd42f77147774b5cb8cdef8b03ced8{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-12t6fo1-0dfd42f77147774b5cb8cdef8b03ced8 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-12t6fo1-0dfd42f77147774b5cb8cdef8b03ced8 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf06b' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #5 Reward<\/h3>\n<p>This is probably the most obvious one. Small mammals have been shown to continuously push a button if it dispenses food. And humans aren&#8217;t that different: only a few hundred years ago, food was scarce for the majority of the world\u2019s population and our brains haven\u2019t caught up yet.<\/p>\n<p>Maybe it\u2019s food. Maybe it\u2019s gin. Maybe it\u2019s lipstick. No matter what it is rewards do something special to that animal part of your brain.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-52f2a0fad2229cb76e22de4c96db5c05\">\n.avia-image-container.av-h2771v5-52f2a0fad2229cb76e22de4c96db5c05 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-52f2a0fad2229cb76e22de4c96db5c05 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-52f2a0fad2229cb76e22de4c96db5c05 av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-26147 avia-img-lazy-loading-not-26147 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/12\/squirrel900.jpg\" alt='' title='squirrel900'  height=\"579\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/12\/squirrel900.jpg 900w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/12\/squirrel900-300x193.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/12\/squirrel900-80x51.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/12\/squirrel900-768x494.jpg 768w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2021\/12\/squirrel900-705x454.jpg 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-22  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='moral'  class='avia-section av-2qwy3ht-7be2e262917b331613e3a8e42513c28e main_color avia-section-default avia-no-border-styling  avia-builder-el-23  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26142'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-24  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-25  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The moral of the story<\/h2>\n<p>From a business perspective, the lesson we can all learn from advent calendars is this:<br \/>\n<b>Encourage your customers to return to you.<\/b><\/p>\n<h3>Ways you can achieve this<\/h3>\n<ul>\n<li>By delivering on expectation &#8211; managing expectations is the key to customer satisfaction.<\/li>\n<li>By surprising and delighting &#8211; it goes without saying, good surprises only!<\/li>\n<li>By helping them feel excited about the process &#8211; or at least allow them to feel in control of the process.<\/li>\n<li>By creating and completing regular milestones, and helping your clients to feel involved.<\/li>\n<li>Finally by rewarding them &#8211; either with the value you offer or, better still, with a little extra treat. Just like that 25th window.<\/li>\n<\/ul>\n<h3>How would this look in action?<\/h3>\n<h4>Be honest and transparent<\/h4>\n<p>If you know a service might take two weeks to deliver, don&#8217;t pretend it could be done any quicker, that will lead to frustration. It&#8217;s best to be realistic and open with your customers so they feel satisfied with your service or product. This will mean that you&#8217;ll deliver on customer expectations and avoid any disappointments.<\/p>\n<p>By doing so you&#8217;ll ensure customers have faith in your products and services and that&#8217;ll make sure they keep coming back.<\/p>\n<h4>Offer regular updates<\/h4>\n<p>Regular milestones could look like updating your client as you progress through your service to them. Perhaps you&#8217;re constructing a website, one way you could keep the client feeling involved is through regular email updates on the project&#8217;s progress.<\/p>\n<p>This can help with making the client feel excited about the process. Additionally, it can help them feel in control of the process by allowing them to input their feedback throughout.<\/p>\n<h4>Reward your clients with special offers<\/h4>\n<p>This could look very different depending on what your business offers and your marketing budget.<\/p>\n<p>Maybe you could offer a discount, an extended free trial or free first-time consultation? Or maybe you could give them a free product when they spend over a certain amount? Doing something like this will help to surprise and delight your client by providing them with something extra to get them smiling!<\/p>\n<h4>Boost community engagement<\/h4>\n<p>One nice and easy way of making your customers feel involved in your brand and the process is to interact with them across your social media channels.<\/p>\n<p>If they comment on one of your posts, make sure you respond or give it a like. If they post something tagging your brand, support it with a message or a re-post. Make it so they feel like they&#8217;re forming a rapport with you and your brand. This will help cultivate customer loyalty and make sure your clients are returning again and again.<\/p>\n<h4>Produce some original content<\/h4>\n<p>One of the most effective ways to get the word out on your business and make customers feel involved in your brand is to create original and engaging content that they can share and learn something from.<\/p>\n<p>Teach people something useful. Walk them through a product or service with a step-by-step tutorial. This doesn&#8217;t have to be written content either! Try your hand at producing some video content too and see what happens to your sales.<\/p>\n<h4>Tell them you&#8217;re thinking of them<\/h4>\n<p>After a customer has made a purchase or used a service, make them feel special by dropping them a message of thanks. Or take it a step further, if you can, and give them a personalized call telling them you appreciate their support and loyalty. By doing so, you&#8217;ll help to establish a good customer experience in their mind and encourage them to keep returning.<\/p>\n<h4>Act on feedback<\/h4>\n<p>When customers offer you feedback (whether that&#8217;s positive or negative!), let them know that you&#8217;ve received it, you&#8217;ve heard what they are saying and tell them that you&#8217;re going to do something with it.<\/p>\n<p>Maybe that something is a change to a product or service, based on their feedback. Maybe it&#8217;s a thank you note like we&#8217;ve discussed above. Anything to make them feel in control of their customer journey and like you&#8217;ll always deliver on their expectations.<\/p>\n<h4>Reward long-term clients<\/h4>\n<p>If you have a few clients who are very loyal to you and do a lot of business with you, why not create an exclusive VIP list just for them? You could host a special sale or give them early access to new products.<\/p>\n<p>You still want to make sure you treat all of your customers like royalty, but having something special for long-term clients can help increase your retention rate.<\/p>\n<h4>Be consistent<\/h4>\n<p>Be sure to give your customers a great customer experience from start to finish. Customers will feel valued and appreciated when they know they can count on you. This consistency is key to ensure that these customers don&#8217;t just make one purchase but stick around and prioritize your business above your competitors.<\/p>\n<h5>So there you go!<\/h5>\n<p>Go get started on your next marketing strategy with the spirit of an advent calendar in mind and see what can be achieved with some tried and tested festive psychology.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-27  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j47qelt-cc53588a62e27ef11ce2f551bd232298\">\n.avia-section.av-j47qelt-cc53588a62e27ef11ce2f551bd232298{\nbackground-color:#e6eaec;\nbackground-image:unset;\n}\n<\/style>\n<div id='security'  class='avia-section av-j47qelt-cc53588a62e27ef11ce2f551bd232298 main_color avia-section-default avia-no-border-styling  avia-builder-el-28  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26142'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-29  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6\">\n.flex_column.av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6 av_three_fifth  avia-builder-el-30  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Advent calendars keep people coming back for more. But there are many other ways to get your customers to return. Nettl studios across the country are here to help you entice new customers through the door (or checkout screen) and keep them coming back for more.<\/h3>\n<h3><\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-b78a9b10f6a215b160f11f519ad2ac8d-wrap avia-button-center  avia-builder-el-32  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/us\/studio-locator'  class='avia-button av-jinlazj9-b78a9b10f6a215b160f11f519ad2ac8d av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-ed69608f462261099c6e8db46185385f\">\n.flex_column.av-jp009ut1-ed69608f462261099c6e8db46185385f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-ed69608f462261099c6e8db46185385f av_one_fifth  avia-builder-el-33  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26142'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What insights can we learn from advent calendars that help us to keep customers coming back for more?<\/p>\n","protected":false},"author":180,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26142","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Return Visit : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/return-visit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Return Visit : nettl.com\" \/>\n<meta property=\"og:description\" content=\"What insights can we learn from advent calendars that 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