{"id":26172,"date":"2023-12-20T12:14:00","date_gmt":"2023-12-20T12:14:00","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=26172"},"modified":"2023-12-21T09:07:41","modified_gmt":"2023-12-21T09:07:41","slug":"create-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/create-marketing-plan\/","title":{"rendered":"How to create a marketing plan"},"content":{"rendered":"<div id='elevate'  class='avia-section av-2qwy3ht-25e3e254369c509abf1a91080ba05dea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26172'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqc66uju-1e10f34b599a8369dabd2963fa7fd448\">\n.avia-image-container.av-lqc66uju-1e10f34b599a8369dabd2963fa7fd448 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lqc66uju-1e10f34b599a8369dabd2963fa7fd448 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lqc66uju-1e10f34b599a8369dabd2963fa7fd448 av-styling- avia-align-center  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/marketing-plan-1920x1080-high-1030x579.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>How to Create a Marketing Plan<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 8 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-1-064d715ebf3a9ae2c1680b0d07bb34aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Introduction to creating your marketing plan<\/h2>\n<p><span style=\"font-weight: 400;\">Implementing marketing tactics without a plan in place can often result in a waste of resources and time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being clever and planning out your marketing practices will help your business to market your products and services effectively. Without draining your bank account. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 5 steps, this article will show you the importance of outlining a marketing plan to achieve your business goals.<\/span><\/p>\n<h3>What is a marketing plan?<\/h3>\n<p><span style=\"font-weight: 400;\">A marketing plan is a roadmap that outlines marketing tactics which a business can implement over the course of a year, a quarter and month. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It outlines the strategy that will be put into place in order to generate new leads and reach your target audience in order to increase your sales and brand awareness.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-46386 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/image-1-marketing-plan.jpg\" alt=\"\" width=\"795\" height=\"596\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/596;\" \/><\/p>\n<h3>Importance of a marketing plan<\/h3>\n<p><span style=\"font-weight: 400;\">One of the major benefits of having a marketing plan integrated into your business plan is that it helps to <a href=\"https:\/\/articles.bplans.com\/how-to-define-your-target-market\/\" target=\"_blank\" rel=\"noopener\">identify a business&#8217;s target market and the audience\u2019s demographics<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrate a marketing plan into your business to help you focus your resources, while still carrying out your marketing activities during a period of economic downturn. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By doing this you can remain in front of your target audience, while also staying connected with customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> It will help you to tailor your marketing efforts in order to, not only reach your target audience, but to also generate business.<\/span><\/p>\n<p><b><i>So how do you create a bullet-proof marketing plan?\u00a0<\/i><\/b><\/p>\n<h2>Step 1. Determine goals and objectives\u2026<\/h2>\n<p><span style=\"font-weight: 400;\">First and foremost, outline your business goals and the objectives you wish to achieve from your marketing strategies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the <a href=\"https:\/\/www.trewmarketing.com\/smartmarketingblog\/best-practices\/five-critical-steps-to-developing-a-marketing-plan\">SMART Technique<\/a> to establish what you hope to get out of your marketing activities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Determining your goals and objectives will help you to focus your efforts on marketing activities that will benefit your business and help you to meet these goals.\u00a0<\/span><\/p>\n<h3>Value proposition &amp; mission statement<\/h3>\n<p><span style=\"font-weight: 400;\">Before outlining your business objectives and goals, it is essential that you are aware and understand your company&#8217;s mission statement and value proposition. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your mission statement should be concise and succinct. It is a summary of the aims and values that the company or organization upholds. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important to outline your mission statement when creating your marketing plan. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help you to be aware of what you hope to achieve through your marketing practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, a value proposition is the promise that a business makes to their customers when they purchase a product or service from them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It summarises why a consumer should buy your products and services. <\/span><span style=\"font-weight: 400;\">This is of paramount importance when creating your marketing plan. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your value proposition is a powerful tool which aids in driving sales and increasing your customer base. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your value proposition provides your business with the opportunity to influence your customers&#8217; decision making processes and this is <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/knowledge\/strategy\/value-proposition\/#:~:text=Importance%20of%20a%20Value%20Proposition&amp;text=Since%20the%20proposition%20provides%20a,and%20build%20a%20customer%20base\" target=\"_blank\" rel=\"noopener\">why it should be integrated<\/a> into your marketing plan.\u00a0<\/span><\/p>\n<h3>Run SWOT Analysis<\/h3>\n<p><span style=\"font-weight: 400;\">Strategically analyse and identify the strengths, weaknesses, opportunities and threats related to your business with a SWOT analysis. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This technique is worthwhile when creating your marketing plan as it works to your business\u2019s advantage. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It shows you exactly where you excel and where there is room for improvement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By running a SWOT analysis you can reduce the chances of your business failing by understanding the areas that require enhancing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Develop a SWOT analysis to help you to <a href=\"https:\/\/www.mindtools.com\/pages\/article\/newTMC_05.htm\" target=\"_blank\" rel=\"noopener\">eliminate and correct any shortcomings which you may have otherwise been unaware of<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identify your strengths and opportunities to allow you to capitalise on and fortify your business as a key player within the market. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While analysing your weaknesses and threats, it can help you to understand what needs to be done in order to give your business that competitive advantage and strengthen your business going forward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you put your SWOT Analysis into action? Check out <a href=\"https:\/\/www.youtube.com\/watch?v=exm9uAKYkl0\" target=\"_blank\" rel=\"noopener\">this video by the Virtual Strategist which shows you the ins and outs of this technique.<\/a><\/span><\/p>\n<p><b><i>And to make it even easier for you, we have attached below a free downloadable resource which will help you to plot out your own SWOT analysis.<\/i><\/b><\/p>\n<p><a href=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/SWOT-Template.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-46394 size-full lazyload\" data-src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/Free-SWOT-Marketing-Download.png\" alt=\"Editable PDF with sections for Strengths Weaknesses Opportunities and Threats Marketing SWOT\" width=\"1926\" height=\"1284\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1926px; --smush-placeholder-aspect-ratio: 1926\/1284;\" \/><\/a><\/p>\n<h2>Step 2. Determine your target market<\/h2>\n<p><span style=\"font-weight: 400;\">Use your marketing plan to help you to identify your target market. <\/span><em><strong>Who they are? Where are they? And why they would want to use your product or service. <\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/smallbusiness.chron.com\/identifying-target-market-important-company-76792.html\" target=\"_blank\" rel=\"noopener\">Identifying your target audience helps your business to develop effective marketing communications<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This cohort of people often share similar needs or characteristics that your business aligns with. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your target market is often the end users that are most likely to purchase your products or services.\u00a0<\/span><\/p>\n<h3>Understand your customer and define buyer personas<\/h3>\n<p><span style=\"font-weight: 400;\">A buyer persona is a research-based profile that helps to <a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2020\/04\/17\/seven-ways-to-identify-your-ideal-client\/?sh=341dd6e74c21\" target=\"_blank\" rel=\"noopener\">define your ideal customer<\/a>.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buyer personas describe who your ideal customer is, what challenges they face and how they make decisions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Develop personas for your business to <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/2989\/inbound-marketing-vs-outbound-marketing.aspx\" target=\"_blank\" rel=\"noopener\">ensure that all of your marketing activities both inbound and outbound are serving your customers\u2019 needs<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a buyer persona follow these three points&#8230;<\/span><\/p>\n<h4><img decoding=\"async\" class=\"size-full wp-image-46387 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/image-2-buyer-persona.jpg\" alt=\"\" width=\"795\" height=\"609\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/609;\" \/><b style=\"font-size: 18px;\"><i><\/i><\/b><\/h4>\n<h4><b style=\"font-size: 18px;\"><i>1. Identify your customers&#8217; demographics.\u00a0<\/i><\/b><\/h4>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Age<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Location<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Language<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Spending power and consumer behaviors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Interests<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Challenges<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Stage of life<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h4><b style=\"font-size: 18px;\"><i>2. Identify your customers&#8217; pain points.<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Figure out the issues and problems that face your target customer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What barriers are in their way and what issues are they facing when it comes to the types of products and services that you offer? <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nettl.com\/us\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">Use social media to listen to their complaints and engage in sentiment analysis.\u00a0<\/a>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social listening can help you learn a lot about your target market. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn about their issues to help improve your customer experience, while also tapping into the elements that they like about your competitor&#8217;s business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a great way to improve your overall customer experience to engage your ideal customer. <\/span><\/p>\n<h4><b style=\"font-size: 18px;\"><i>3. Identify how you can resolve these pain points.<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Listen to your customers&#8217; issues and adjust to meet their needs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pivoting to resolve your target market&#8217;s needs will help your business win the attention and business of those that you are trying to reach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alter your thinking and consider how your products and service can make your customers&#8217; lives easier or better. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding this will help you to tailor your marketing strategies accordingly in order to appeal to this audience&#8217;s senses and grow your business.\u00a0<\/span><\/p>\n<h3><b>Positioning as a factor in your Marketing Plan<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Determine how customers perceive your brand within the marketplace. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take control of the narrative and align your brand with the customers that you are trying to reach. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nettl.com\/us\/create-a-strong-brand\/\" target=\"_blank\" rel=\"noopener\">Through developing compelling branding and a strong marketing message<\/a>, you can clearly communicate how you want to be perceived by your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implement the <\/span><em><strong>4P\u2019s: promotion, price, place and product<\/strong><\/em><span style=\"font-weight: 400;\">, to identify how you want to be perceived. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strategically marketing your brand in a certain way to create and establish a recognizable brand image in the minds of your audience is the ultimate goal.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-46388 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/Image-3-4-ps.jpg\" alt=\"\" width=\"795\" height=\"789\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/789;\" \/><\/p>\n<h2><b>Step 3. Determine your marketing budget<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Have a marketing budget in place before you begin to plan your marketing activities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take into account all costs associated with marketing your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Include everything from marketing tools to website maintenance expense, graphic design to paid advertising, just to name a few. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create a marketing budget in order to keep you financially on track. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/how-to-plan-a-marketing-budget\/\" target=\"_blank\" rel=\"noopener\">This will benefit you in the long run as you can reallocate funds if some campaigns prove to be more viable than others.\u00a0<\/a><\/span><\/p>\n<h2><b>Step 4. Analyse your market and competitors &#8211; competitive analysis<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Create a<a href=\"https:\/\/blog.digimind.com\/en\/competitive-intelligence\/5-benefits-of-conducting-a-competitive-analysis\" target=\"_blank\" rel=\"noopener\"> competitive analysis to determine the strengths and weaknesses of your competitors<\/a> in relation to your own business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Applying these insights from a competitive analysis to your own marketing plan will help you to identify strengths and weaknesses that relate to your brand&#8217;s health, community management and content strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is vital to your brand&#8217;s success within the market as it allows you to improve your marketing activities in order to increase your lead generation and customer acquisition. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Run a competitive analysis to help you fine tune your unique selling point. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Differentiating your business from your competitors will help you to get in front of your target market and make your brand more memorable among this cohort.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter size-full wp-image-46389 lazyload\" data-src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/image-4-competitive-analysis.png\" alt=\"\" width=\"795\" height=\"417\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/417;\" \/><\/span><\/p>\n<h2><b>Step 5. Determine your Marketing Strategies<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing who your customers are and where they are is half the battle. Actually, more like 80% of the battle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the insights gathered from your marketing plan to tactically choose your marketing activities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should choose your marketing strategies with your buyer persona in mind.\u00a0<\/span><\/p>\n<h3><b>Marketing strategies that work best for your business<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Determine which marketing practices will be most effective for you and your business when reaching your target market. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a blended marketing strategy which incorporates both traditional and digital marketing methods will help you to reach a wider audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everything from your website, to social media marketing to traditional print advertising, will help your brand to improve its recognition among your audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As your recognisability increases across these marketing channels your audience will instinctively and subconsciously choose your brand when in need of your services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, remember there is no point wasting your marketing budget on activities that will not result in a return on your investment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be tactical. <a href=\"https:\/\/www.nettl.com\/us\/tips-social-media-strategy\/\" target=\"_blank\" rel=\"noopener\">Choose strategies and platforms<\/a> that will help you to get in front of the right people, and do not waste your resources engaging in strategies that will not benefit your business.\u00a0<\/span><\/p>\n<p><em><strong>If you need help determining the best strategies for your business, get in touch with your <a href=\"https:\/\/www.nettl.com\/us\/studio-locator\" target=\"_blank\" rel=\"noopener\">local Nettl studio<\/a> and we would be happy to help you.<\/strong><\/em><\/p>\n<p>If you are looking for a few ideas you can check out these other blog posts and see if any of the suggestions align with your target market.<\/p>\n<ul>\n<li><em><strong><a href=\"https:\/\/www.nettl.com\/us\/driving-sales\/\">Driving Sales<\/a><\/strong><\/em><\/li>\n<li><em><strong><a href=\"https:\/\/www.nettl.com\/us\/summer-marketing\/\">Summer Marketing Ideas<\/a><\/strong><\/em><\/li>\n<li><em><strong><a href=\"https:\/\/www.nettl.com\/us\/repeat\/\">You Are What You Repeat<\/a><\/strong><\/em><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-46390 lazyload\" data-src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/image-5-blended-appraoch.png\" alt=\"\" width=\"795\" height=\"457\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/457;\" \/><\/p>\n<h2><b>Conclusion to Creating a Marketing Plan<\/b><\/h2>\n<p><em><strong>Re-evaluate, Re-evaluate, Re-evaluate!\u00a0<\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">This should really be a 6th step &#8211; because it is THAT important. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to evaluate &#8211; see what is working, what isn&#8217;t. Business is constantly changing, so adapt with it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important to review your marketing plan not only monthly, but quarterly and yearly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that the campaigns that you are putting out are effective and they are proving to be beneficial for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are in need of any assistance in creating a marketing plan or planning your marketing your business, get in touch with your <a href=\"https:\/\/www.nettl.com\/us\/studio-locator\" target=\"_blank\" rel=\"noopener\">local Nettl studio<\/a> .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We would love to have a coffee with you and learn more about your business.\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-kli75t-f3dd86b27dfcc1f6ef08941889ea4cd4-wrap avia-button-center  avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/us\/studio-locator'  class='avia-button av-kli75t-f3dd86b27dfcc1f6ef08941889ea4cd4 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue854' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Contact Your Local Team<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26172'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Inconsistent marketing got you down? Join us as we review the key ingredients in creating a marketing plan to smash your business goals.<\/p>\n","protected":false},"author":178,"featured_media":26176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,13],"tags":[],"class_list":["post-26172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create a marketing plan : Nettl.com<\/title>\n<meta name=\"description\" content=\"Inconsistent marketing got you down? 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