{"id":26249,"date":"2022-01-26T15:14:01","date_gmt":"2022-01-26T15:14:01","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=26249"},"modified":"2022-01-26T18:50:05","modified_gmt":"2022-01-26T18:50:05","slug":"product-reviews","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/product-reviews\/","title":{"rendered":"Pimp up your Product Reviews"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-c30a925b71547db7811a16953c7210fc\">\n.avia-section.av-m6p6uk1-c30a925b71547db7811a16953c7210fc{\nbackground-color:#e5e9d2;\nbackground-image:url(https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2022\/01\/most-top-best-background-medium.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-c30a925b71547db7811a16953c7210fc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  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avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/01\/most-top-best-500x500-1.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2qwy3ht-95374dec9556fd77f1a53543d494d13b main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26249'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Pimp up your product reviews<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 6 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Do you use product reviews to increase rankings and attract visitors?<\/p>\n<p>Here is our pick of perfect pointers for optimizing your product review pages.<\/p>\n<p>Let&#8217;s get started. Dive straight in for all the background or hop straight to the bit that floats your boat.<\/p>\n<ul>\n<li><a href=\"#userjourney\">Learn about user journeys\u00a0<\/a><\/li>\n<li><a href=\"#commercialintent\">Understand commercial intent\u00a0<\/a><\/li>\n<li><a href=\"#productreviews\">What is a Product Reviews Page<\/a><\/li>\n<li><a href=\"#qualityguidance\">How to write quality product reviews<\/a><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-2465f78699d96ab6196d74fbb3af8bea\">\n.avia-image-container.av-h2771v5-2465f78699d96ab6196d74fbb3af8bea img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-2465f78699d96ab6196d74fbb3af8bea .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-2465f78699d96ab6196d74fbb3af8bea av-styling- avia-align-  avia-builder-el-12  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/01\/sneakers.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-13  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='userjourney'  class='avia-section av-2qwy3ht-23f447ee87a3b89bb8580c9babaaccfd main_color avia-section-default avia-no-border-styling  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26249'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-15  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-16  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Surf the web<\/h2>\n<p>OK, no one has said that since they typed it into msn messenger. Maybe not even then. But the concept still holds water.<\/p>\n<p>When people head to the internet in search of answers, they tend to be in one of a few different places in their journey.<\/p>\n<p>Just like real surfing. Some will be catching waves.<\/p>\n<p>Others, out the back, will be gazing towards the horizon, monitoring the swell.<\/p>\n<p>Some will be paddling out through the crashing white water.<\/p>\n<p>And a few will be on sat on the beach still trying to work out what to do.<br \/>\nProbably hitting YouTube for tutorials.<br \/>\nOr reading up on the best equipment for beginners.<\/p>\n<p>We\u2019ll get to that next. Because it\u2019s exactly those people we are interested in.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Magical mystery tour<\/h2>\n<p>You see, finding all the information doesn\u2019t always take the most direct route.<\/p>\n<p>Search queries tend to be quite broad at first. And people hop around.<\/p>\n<p>Before honing in on that niche or particular product. Often with laser accuracy.<\/p>\n<p>So what does that look like in search terms?<\/p>\n<p>Well, there are 4 main types of <a href=\"https:\/\/www.nettl.com\/us\/search-intent\/\" target=\"_blank\" rel=\"noopener\">search intent<\/a>:<\/p>\n<ul>\n<li><strong>Informational<\/strong><\/li>\n<li><strong>Navigational<\/strong><\/li>\n<li><strong>Commercial<\/strong><\/li>\n<li><strong>Transactional<\/strong><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-334cfc11083365b55b173f4b70cae312\">\n.avia-image-container.av-h2771v5-334cfc11083365b55b173f4b70cae312 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-334cfc11083365b55b173f4b70cae312 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-334cfc11083365b55b173f4b70cae312 av-styling- avia-align-center  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/08\/types-of-user-intent.jpeg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>You can read even more about types of user intent in our article on <a href=\"https:\/\/www.nettl.com\/us\/search-intent\/\" target=\"_blank\" rel=\"noopener\">Search Intent<\/a>, or head to our \u2018Analysing Intent\u2019 <a href=\"https:\/\/www.nettl.com\/us\/nettl-seo-session-8-analysing-intent-for-search-engines\/\" target=\"_blank\" rel=\"noopener\">free SEO webinar<\/a>.<\/p>\n<p>But for now, let\u2019s explore the <em>\u2018Commercial&#8217;<\/em> stage. Because that\u2019s where this little long-tailed well of web visitors now takes us.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-24  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='commercialintent'  class='avia-section av-2qwy3ht-1195838c1bbb4551d153fd24caf024ff main_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26249'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-26  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-27  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Commercial Intent<\/h2>\n<p>The commercial intent stage is where<\/p>\n<p><em>&#8220;the user is looking for a specific type of product or service but has yet to decide what solution is right for them. <\/em><em>They\u2019re likely to be looking at reviews and comparisons to weigh up their options.\u201d<\/em><\/p>\n<p>You\u2019ve been there before.<\/p>\n<p>Think back to the last time you were searching for the ideal motivator to match that new pandemic Peloton.<\/p>\n<p>How could you not be tempted to click<\/p>\n<p><em>&#8220;The Top 10 Best Peloton Instructors For Every Workout Vibe&#8221;<\/em><\/p>\n<p>It\u2019s ok. You\u2019re not alone. (Peloton has almost 6 million members).<\/p>\n<p>But that\u2019s not the point. You\u2019re not alone because literally everyone heads to review articles when it comes to fine-tuning that product purchase.<\/p>\n<p>Feel the need to look your best down the allotment? Then where better to go than straight to <em>\u201c20 of the most stylish gardening gloves in 2022&#8243;<\/em><\/p>\n<p>In a world with an overwhelming amount of options, you\u2019d be foolish not to, right?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-541b33117b5ec822266ff657263257dc\">\n.avia-image-container.av-h2771v5-541b33117b5ec822266ff657263257dc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-541b33117b5ec822266ff657263257dc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-541b33117b5ec822266ff657263257dc av-styling- avia-align-  avia-builder-el-30  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/01\/pink-pistols.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-31  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='productreviews'  class='avia-section av-2qwy3ht-fb4826ab2afdfc54f42fa87cf5b8d035 main_color avia-section-default avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26249'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-33  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-34  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is a Product Review Page?<\/h2>\n<p>Product reviews are pages of content that contain useful and helpful information in an effort to help a user make a purchase decision.<\/p>\n<p>They share findings and reviews from in-depth research, testing, and experimentation.<\/p>\n<p>And so, for many years, clever marketers have used such a content strategy to entice readers along to their web pages.<\/p>\n<p>This wonderful wilderness of opportunity has remained relatively unregulated until recently.<\/p>\n<p>That\u2019s not to say the content on high-performing pages would\u2019ve been poor. Especially if it ranked well in the first place.<\/p>\n<p>The content, and website in general, would\u2019ve needed to satisfy the scrutiny of several Googlebots.<\/p>\n<p>However, recognizing the influence of such posts, Google wants more.<\/p>\n<p>So much more in fact, that the search juggernaut has created \u2018best practices&#8217; for creating high-quality product reviews.<\/p>\n<p>A recent algorithm update has been unleashed on just this subject, so it\u2019s worth us paying extra attention.<\/p>\n<p>Let\u2019s dive in and see what\u2019s expected of you.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-0b4cdea9c2a5e49579bc6bd1c1c7bcfa\">\n.avia-image-container.av-h2771v5-0b4cdea9c2a5e49579bc6bd1c1c7bcfa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-0b4cdea9c2a5e49579bc6bd1c1c7bcfa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-0b4cdea9c2a5e49579bc6bd1c1c7bcfa av-styling- avia-align-  avia-builder-el-37  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/01\/cameras.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-38  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='qualityguidance'  class='avia-section av-2qwy3ht-c0ad42ca10a15f8330e553e65ce34ee1 main_color avia-section-default avia-no-border-styling  avia-builder-el-39  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26249'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-40  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-41  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Write high-quality product reviews<\/h2>\n<p>You can read Google&#8217;s <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/ecommerce\/write-high-quality-product-reviews\" target=\"_blank\" rel=\"noopener\">full guidance<\/a> here but let\u2019s briefly summarise a few key points<\/p>\n<ol>\n<li><strong>Test things for real. Provide evidence.<\/strong><\/li>\n<li><strong>Go beyond product descriptions.<\/strong><\/li>\n<li><strong>Recommend multiple sources.<\/strong><\/li>\n<\/ol>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ncmzsg-842ebea2fb581752b3aa4b48a6191c8f\">\n.av_font_icon.av-ncmzsg-842ebea2fb581752b3aa4b48a6191c8f{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-ncmzsg-842ebea2fb581752b3aa4b48a6191c8f .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-ncmzsg-842ebea2fb581752b3aa4b48a6191c8f avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8a9' data-av_iconfont='fontawesome' ><\/span><\/span> #1 Test things for real<\/h3>\n<div><\/div>\n<div>\n<p>Google is keen to make sure that your reviews are legit. That you, as the publisher, can vouch for having properly tested things. In the flesh.<\/p>\n<p>Provide evidence of your testing. Photos, videos, scorecards, previous reviews. Anything that demonstrates your previous experience with the product or service.<\/p>\n<p>This might prove difficult if the things you\u2019re reviewing are particularly expensive. High-end mountain bikes, for instance.<\/p>\n<p>But that\u2019s where your outreach strategy comes into play. If you\u2019re good at what you do and have an existing audience, brands and retailers might be interested to hear from you. They might be able to let you test out the product, in return for a review.<\/p>\n<p>Hey, it\u2019s how food bloggers do it. What, you really think they pay for all that grub on Diners Club?<\/p>\n<p>Careful though, Google also encourages impartiality\u2026<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-44  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-935a0edf6032b22afba9d27585fe6bbb\">\n.avia-image-container.av-h2771v5-935a0edf6032b22afba9d27585fe6bbb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-935a0edf6032b22afba9d27585fe6bbb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-935a0edf6032b22afba9d27585fe6bbb av-styling- avia-align-  avia-builder-el-45  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/01\/sandwich.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-46  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14b4vhs-645c1d8a89fcafd00cfd490e25cf6867\">\n.av_font_icon.av-14b4vhs-645c1d8a89fcafd00cfd490e25cf6867{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-14b4vhs-645c1d8a89fcafd00cfd490e25cf6867 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-14b4vhs-645c1d8a89fcafd00cfd490e25cf6867 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8c9' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 Go beyond descriptions<\/h3>\n<div><\/div>\n<div>\n<p>Demonstrate your authentic unique evaluation by explaining how the product compares using different contexts.<\/p>\n<p>Go beyond product descriptions and specifications that can be found on each product page.<\/p>\n<p>A good way to do this would be to explain how the product might suit different people, or different situations, compared to the others on the market.<\/p>\n<p>Start by identifying some real-world criteria that wouldn\u2019t typically get listed in the \u2018specs\u2019 but would have a significant impact on a user&#8217;s purchase decision.<\/p>\n<ul>\n<li>For example,<\/li>\n<li>What will you be using it for?<\/li>\n<li>How often will it be used?<\/li>\n<li>How easy is it to get spare parts?<\/li>\n<li>What is the environmental impact?<\/li>\n<li>How much energy does it use?<\/li>\n<li>What\u2019s the sound quality like?<\/li>\n<li>How difficult is it to clean?<\/li>\n<li>How important is the brand image?<\/li>\n<\/ul>\n<p>Or perhaps you could explore the evolution of the model. What has changed compared to the previous release, and why? How have other competitors tackled the same issues?<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-49  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-42bb8d06a4e979d08309b550132e511e\">\n.avia-image-container.av-h2771v5-42bb8d06a4e979d08309b550132e511e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-42bb8d06a4e979d08309b550132e511e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-42bb8d06a4e979d08309b550132e511e av-styling- avia-align-  avia-builder-el-50  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/01\/go-further.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-51  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-py66xc-3ab67edccde8f564e135cb1a8e863ee5\">\n.av_font_icon.av-py66xc-3ab67edccde8f564e135cb1a8e863ee5{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-py66xc-3ab67edccde8f564e135cb1a8e863ee5 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-py66xc-3ab67edccde8f564e135cb1a8e863ee5 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf0e8' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #3 Recommend multiple sources<\/h3>\n<div><\/div>\n<div>\n<p>This last one is all about putting the user first.<\/p>\n<p>It\u2019s no secret that search rankings reward websites that provide unique, helpful, user-centric content.<\/p>\n<p>Someone is looking for unbiased, informative content to help them make a purchase decision.<\/p>\n<p>And so it seems reasonable to expect a couple of things in addition to your expert opinion.<\/p>\n<p>You\u2019d also likely want to see a link to buy the product (Ideally multiple vendors).<\/p>\n<p>And to help the user even more, why not link to other useful reviews.<\/p>\n<p>This could be about the product, category, or something laterally interesting.<\/p>\n<p>For example, someone that is interested in the top ten tents for backpacking might also be interested in the best backpacking quilts.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-54  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-f86ad549f28d5bd30d366e03196f90ae\">\n.avia-image-container.av-h2771v5-f86ad549f28d5bd30d366e03196f90ae img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-f86ad549f28d5bd30d366e03196f90ae .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-f86ad549f28d5bd30d366e03196f90ae av-styling- avia-align-  avia-builder-el-55  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/01\/authentic.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-56  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-2qwy3ht-95374dec9556fd77f1a53543d494d13b main_color avia-section-default avia-no-border-styling  avia-builder-el-57  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26249'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-58  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-59  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Even more authentic advice<\/h2>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-61vl0w-08c9180a3b73a0de04ac69191a56f41d\">\n.av_font_icon.av-61vl0w-08c9180a3b73a0de04ac69191a56f41d{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-61vl0w-08c9180a3b73a0de04ac69191a56f41d .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-61vl0w-08c9180a3b73a0de04ac69191a56f41d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='fontawesome' ><\/span><\/span> #1 Full disclosure<\/h3>\n<div>\n<p>You might\u2019ve noticed a lot of the best-performing review pages have a little disclaimer somewhere on the page. This is no coincidence.<\/p>\n<p>Here\u2019s a couple of examples from <a href=\"https:\/\/www.cleverhiker.com\" target=\"_blank\" rel=\"noopener\">cleverhiker.com<\/a>&#8220;<\/p>\n<p><em>\u201cWe own and use all of the backpacking tents we recommend\u201d<\/em><\/p>\n<p><em>&#8220;Some of the links on this page are affiliate links, which means we may receive a modest commission if purchases are made through those links. This adds no cost to our readers and helps us keep our site up and running. Our reputation is our most important asset, which is why we only provide completely honest and unbiased recommendations.&#8221;<\/em><\/p>\n<\/div>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b0magg-717a8f6a0cbb37741405e444875296ef\">\n.av_font_icon.av-1b0magg-717a8f6a0cbb37741405e444875296ef{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1b0magg-717a8f6a0cbb37741405e444875296ef .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1b0magg-717a8f6a0cbb37741405e444875296ef avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue840' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 Add a biography<\/h3>\n<div>\n<p>It helps position you as an expert and justifies why you have the authority to review such products. You don\u2019t have to have a PhD. You could just be a keen runner, extreme hobbyist, or attentive nerd.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kajy1c-e1548be65d9aaa9f985caed60cd2e542\">\n.av_font_icon.av-kajy1c-e1548be65d9aaa9f985caed60cd2e542{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-kajy1c-e1548be65d9aaa9f985caed60cd2e542 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-kajy1c-e1548be65d9aaa9f985caed60cd2e542 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue83c' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 Use the comments section<\/h3>\n<div>\n<p><em>&#8220;Let us know what you think in the comments.&#8221;<\/em><\/p>\n<p>Just like on YouTube, and LinkedIn, <strong>comments mean the most<\/strong>.<\/p>\n<p>So actively encourage, and engage, with comments on your site.<\/p>\n<p>It helps to drive traffic, nurture a community, and position you as an industry leader.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-64  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-508dceb7180994341c86cf5d99a68bcd\">\n.avia-image-container.av-h2771v5-508dceb7180994341c86cf5d99a68bcd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-508dceb7180994341c86cf5d99a68bcd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-508dceb7180994341c86cf5d99a68bcd av-styling- avia-align-  avia-builder-el-65  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/01\/towerofbuses.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-66  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-2qwy3ht-95374dec9556fd77f1a53543d494d13b main_color avia-section-default avia-no-border-styling  avia-builder-el-67  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26249'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-68  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-69  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>This is just the beginning<\/h2>\n<p>Do you need help developing your brand, website, or blog?<\/p>\n<p>Want to have a coffee over your content strategy? Or chat about ways to optimize your site and generate leads?<\/p>\n<p>Check-in with the creatives at your <a href=\"https:\/\/www.nettl.com\/us\/studio-locator\">local Nettl studio<\/a>.<\/p>\n<p>We can help you leverage a suite of marketing tools to help you achieve your business goals.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-acd7a975ff28607d954d6aeb5778f75d-wrap avia-button-center  avia-builder-el-71  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/us\/studio-locator'  class='avia-button av-jinlazj9-acd7a975ff28607d954d6aeb5778f75d av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-72  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_8'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26249'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our pick of perfect pointers for compiling the most user-focused, top-quality, best product review pages for ultimate search reward.<\/p>\n","protected":false},"author":180,"featured_media":26264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pimp up your Product Reviews : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/product-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pimp up your Product Reviews : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Our pick of perfect pointers for compiling the most user-focused, top-quality, best product review pages for ultimate search reward.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/us\/product-reviews\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-26T15:14:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-26T18:50:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2022\/01\/most-top-best-1080x1080-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daryl Edgecombe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daryl Edgecombe\" \/>\n\t<meta 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