{"id":26377,"date":"2022-03-14T12:03:34","date_gmt":"2022-03-14T12:03:34","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=26377"},"modified":"2022-03-14T12:06:42","modified_gmt":"2022-03-14T12:06:42","slug":"redefine-creative-business","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/redefine-creative-business\/","title":{"rendered":"Positively Redefine your Business Image as a Creative"},"content":{"rendered":"<div id='elevate'  class='avia-section av-2qwy3ht-25e3e254369c509abf1a91080ba05dea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26377'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>5 Ways to Redefine your Business Image as a Creative<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span> <em><strong>approx 9 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>2020 was the year in which businesses, big and small, were forced to adapt, to review and redefine business. Business owners and their teams had to find different ways to forge new relationships with customers and client spending habits changed overnight.<\/p>\n<p>For many creative businesses though, being forced to adapt enabled them to redefine their offering and therefore positively redefine their business image. Discover 6 ways, within this article, that companies within the graphic-arts sector can simultaneously adapt their business offering in order to stay relevant and redefine their business image to maximise client acquisition and retention.<\/p>\n<h2>1. Implementing Online Ordering &#038; Online Delivery<\/h2>\n<p>Readying your business to be able to offer online ordering and online delivery services is crucial at a time when clients are being told to stay at home. Greggs, the UK bakery chain, <a href=\"https:\/\/www.bbc.co.uk\/news\/business-55546614\">developed its online takeaway business<\/a> during the latter part of 2020 and also launched a click and collect service in order to maintain client spend. Partnering with Just Eat enabled them to reach their existing customers, but via a new medium. And to piggy-back off centralized marketing from Just Eat. Even though Greggs is well-established within itself, sometimes it\u2019s still advantageous to partner with a network.<\/p>\n<p>Offering click and collect works well for creatives who operate from retail premises or a serviced office. Allow your clients to look at, and take-away, new print samples, products and tangible examples of new ideas and initiatives.<\/p>\n<p>Speak to customers, and reap the rewards of cross-selling and up-selling in person. Click and collect will not only provide your clients with a benefit, but it will allow you to keep close to your customers, in person.<\/p>\n<h3>Online delivery will help to reach your clients who are further afield.<\/h3>\n<p>If you offer print or signage, look for partnerships with larger networks, like Greggs did, that can help to facilitate the e-commerce platform. Benefit from inherent SEO, integrated accounts with couriers and ready-made platforms, rather than doing the heavy lifting and sorting out yourself. Take a look at <a href=\"https:\/\/shopkeeper.nettl.com\/\">w3shop<\/a>. Customise an online print shop and be ready to take orders in 48 hours. Collect payments online, before the orders are printed, and automate parts of the workflow process, like invoicing. Both of these elements will help to ready cash flow.<\/p>\n<h3>Click and collect and online delivery<\/h3>\n<p>These, however, are only viable when clients can place orders from your website. Internet sales as a percentage of total retail sales (ratio) was <a href=\"https:\/\/www.ons.gov.uk\/businessindustryandtrade\/retailindustry\/timeseries\/j4mc\/drsi\">up from 21.6% in November 2019 to 36% in November 2020<\/a>. People want to buy online. Some have to buy online. Offer clients the ability to transact with you online and you inevitably become a problem solver.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/uk\/expect-to-collect\/\"><img decoding=\"async\" class=\"aligncenter wp-image-44467 lazyload\" data-src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/01\/click-and-collect.jpg\" alt=\"\" width=\"855\" height=\"428\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 855px; --smush-placeholder-aspect-ratio: 855\/428;\" \/><\/a><\/p>\n<p>This will redefine your business image. But positively. Think about it this way &#8211; would a client ask for a website from their local creative, if that business didn\u2019t have one themselves? Would a customer accept advice about selling online, from a company that didn\u2019t?<\/p>\n<p>Add online ordering, online delivery and click and collect options and you will see your business image change to reflect the changing nature of the world we live in. Clients will acknowledge and appreciate that you are not only servicing their current needs, but that you are also practicing what you preach.<\/p>\n<p>Look at your creative business and work out which products you can sell online, and offer delivery for, and which you can offer via a click and collect service. For many creatives, being more present and accessible online is a way to get new clients.<\/p>\n<h2>2. Let\u2019s go digital<\/h2>\n<p>And once you\u2019ve got these new clients, how do you make them sticky? We\u2019ve just talked about getting more customers to order online, but how can creative businesses differentiate themselves further in an online marketplace? Think about processes and actions that you, and your clients, do every day. Processing payments, sending proofs, getting sign-off on jobs.<\/p>\n<p>Wouldn\u2019t it be great to get clients actioning these tasks themselves at the same time as they were placing an order for a new banner?<\/p>\n<p><img decoding=\"async\" class=\"wp-image-44468 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/01\/Client-portal.png\" alt=\"\" width=\"942\" height=\"507\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 942px; --smush-placeholder-aspect-ratio: 942\/507;\" \/><\/p>\n<p>With more people spending a greater amount of time online, the surge in online usage is <a href=\"https:\/\/internetretailing.net\/covid-19\/covid-19\/online-shopping-surges-by-129-across-uk-and-europe-and-ushers-in-new-customer-expectations-of-etail-21286\">rapidly shifting customer expectations of what they get from e-commerce<\/a>. Make yourself, and your team, even more reachable online, by giving clients the tools to self-serve. And make it easy for clients to reach you. Add functionality to your website to <a href=\"https:\/\/www.nettl.com\/uk\/contact\/\">enable call-backs, online meeting reservations<\/a> and online chat. Do this and see your business image redefined as one that understands the importance of being accessible in a digital world. Your clients will thank you for it and your business will become future-proofed.<\/p>\n<h2>3. Plan for the future<\/h2>\n<p>Keep up to date with industry trends and you won\u2019t be left behind. This will give your customers peace of mind that you aren\u2019t stuck in the dark ages and that you understand what\u2019s important to them and what\u2019s necessary to implement in order to help them grow their businesses.<\/p>\n<p>For many creatives, adapting this way of thinking has changed the way their clients view their business. Printers, for example, who begin to offer more digital services such as website design and SEO, are no longer viewed as \u2018just the printer\u2019. They became the go-to local expert on all things creative. Web agencies who start to say \u2018yes\u2019 to more projects than they could before become less reserved for customers with bigger budgets. And how they are viewed by their local community changes. Perhaps in becoming more accessible, they become more attractive.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-44469 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/01\/Industry-Insights-Image.png\" alt=\"\" width=\"915\" height=\"619\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 915px; --smush-placeholder-aspect-ratio: 915\/619;\" \/><\/p>\n<h3>Keep up-to-date with industry and technology trends<\/h3>\n<p>Keeping up-to-date with changing industry trends can be time consuming, especially if the trends you want to keep up with are relatively new to your business. Look out for groups or partnerships that can help to centralize the knowledge and resources. It\u2019s their time that\u2019s spent researching the latest trends and updates, but, crucially, being a member allows you to absorb their knowledge at your own pace. And keep your clients, and more importantly, the work that affects their brand, up-to-date. In order to successfully \u2018define\u2019 the business image of your customers, yours must be relevant.<\/p>\n<p>Check out <a href=\"https:\/\/www.nettl.com\/us\/\">Nettl &#8211; the world\u2019s largest network of web, print and design studios<\/a>. Nettl partners have 24 hour access to up-to-date, industry specific trends, marketing and business support. Members can also lean on centralized Nettl teams who provide assistance on web, SEO and PPC projects.<\/p>\n<h2>4. Become a consultant, not a salesman<\/h2>\n<p>Think about how you\u2019ve mostly interacted with your clients over the last few years. Probably over Zoom or some sort of webex software? And what has the tone of those online meetings been?<\/p>\n<p>At a time when many companies faced closure, many business owners were worried. Anxious. Uncertain about their future. Not a time to be sold to, in a \u2018salesy\u2019 way. Especially through a Mac or a PC. So how can you take this opportunity, of communicating to clients online during a sensitive time, and use it to redefine your business image in a positive way?<\/p>\n<p>Become the person that your clients pick up the phone to when they want some marketing advice. Imagine this scenario: a customer rings you up and rather than asks, \u201chow much are 500 flyers\u201d, the client starts the conversation with, \u201chow best should I apportion my monthly marketing budget?\u201d But how do you get there?<\/p>\n<p>By becoming a consultant or an advisor, rather than a salesperson.<\/p>\n<h3>Become a source of valuable assets and content<\/h3>\n<p>This article, written with the end client in mind, references<a href=\"https:\/\/www.nettl.com\/uk\/drive-local-sales\/\"> the importance of businesses using local support websites and directories in order to be found by their consumers<\/a>. Rather than your clients finding this out themselves, you must be the person to inform them. Or, better yet, to offer such a service. Take a look at some <a href=\"https:\/\/www.supportdublin.com\/\">local business support websites<\/a> created by Nettl partners across the US, the Netherlands, the UK and Ireland. This is a perfect way to help a client grow brand awareness by advising them, or providing them with, the platform to do so. And it is a service which can be offered in the most friendly way possible, i.e., <em>\u201cWe\u2019ve set up a business support site for companies within the local area and we\u2019re listing people for free. <strong>Would you like to be a part of this?<\/strong>\u201d<\/em><\/p>\n<p><a href=\"https:\/\/www.nettl.com\/uk\/seo-academy\/\">Webinars are also a great way to share ideas rather than direct sales.<\/a> Think about products or services that could form part of an online topic of discussion. Invite clients to join, for free, and explain why they are relevant and necessary for business growth. Rather than feeling as if they\u2019ve been sold to, clients will enjoy the informal element of the webinar and appreciate the effort in you providing advice, which might be very useful.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-44471 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/01\/SEO-Webinar-image.png\" alt=\"\" width=\"857\" height=\"445\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 857px; --smush-placeholder-aspect-ratio: 857\/445;\" \/><\/p>\n<h2>5. Motivate your workforce<\/h2>\n<p>Get everyone involved as your redefine your business. <a href=\"https:\/\/hbr.org\/2020\/04\/how-to-keep-your-team-motivated-remotely\">\u201cEmployees who are empowered to experiment are more motivated.\u201d<\/a> Allowing your team to do more of what is \u2018new to them\u2019 can encourage increased productivity. Many of us are working with fewer staff. But that should not prevent business growth. Give this article a read, which discusses how companies within <a href=\"https:\/\/www.nettl.com\/uk\/expand-your-graphic-business\/\">the creative sector can still do more, even with limited business resources and capital<\/a>.<\/p>\n<p>The beauty of creative businesses is that the armoury of tools at their disposal is constantly evolving. 10 years ago, SEO and PPC did not hold as much importance as they do now. Encouraging your team to up-skill themselves and broaden the horizons of their industry knowledge could not only motivate them, but it will keep your business relevant. And positivity is contagious. When staff are excited about a project, the feeling filters down to the client.<\/p>\n<p>With more employees now working remotely, people are facing little or no commute. Perhaps this is 30 minutes twice a day where even the smallest teams can learn new skills. <a href=\"https:\/\/www.insurancejournal.com\/magazines\/mag-features\/2020\/08\/10\/578320.htm\">Businesses should make this a creative way to reward and recognise employees from afar by providing them professional development opportunities.<\/a><\/p>\n<p>As humans we are curious. And we want to explore. Give your employees the ability to grow and they will reward you with exciting ideas and the passion to move your clients forward. And by moving your clients forward, you will move your business forward. Look at <a href=\"https:\/\/www.nettlacademy.com\/\">Nettl\u2019s Academy for tips on how to successfully offer online training<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-44470 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/01\/Nettl-Academy-Image.png\" alt=\"\" width=\"980\" height=\"509\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 980px; --smush-placeholder-aspect-ratio: 980\/509;\" \/><\/p>\n<h3>In conclusion, a note on adapting and redefining your business image<\/h3>\n<p>So, we\u2019ve looked at implementing online ordering and online delivery services, going more digital and business planning for the future. Remember to also think about being more of a consultant and motivating your employees. Lockdown taught us that we must change how we present ourselves to clients, to reflect the changes around us and to build trust so customers are safe in the knowledge that their needs will be met. Follow the practices within this article and, as well as successfully adapting your business, you will redefine your business image in a positive way. And maximise client retention and acquisition.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-68e90203f28f107356a29051585e17af-wrap avia-button-center  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/us\/discover\/'  class='avia-button av-jinlazj9-68e90203f28f107356a29051585e17af av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Grow your Creative Business<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26377'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":178,"featured_media":26379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,32],"tags":[],"class_list":["post-26377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Positively Redefine your Business Image as a Creative : nettl.com<\/title>\n<meta name=\"description\" content=\"Learn how graphic-arts businesses can pivot to stay relevant as they redefine their business image to maximise acquisition and retention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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