{"id":26557,"date":"2022-05-23T09:59:07","date_gmt":"2022-05-23T08:59:07","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=26557"},"modified":"2022-05-23T11:04:40","modified_gmt":"2022-05-23T10:04:40","slug":"local-search","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/local-search\/","title":{"rendered":"Local Search"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-105967fa574549bd495a468976118885\">\n.avia-section.av-m6p6uk1-105967fa574549bd495a468976118885{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2022\/05\/Local-search-background-med.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-105967fa574549bd495a468976118885 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  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itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/Local-search-logo-web-450.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26557'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Step up your Local Search<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 9 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is local SEO?<\/h2>\n<p>Local SEO is just like <em>regular-fit<\/em> <a href=\"https:\/\/www.nettl.com\/us\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> but with a focus on a local geographical area.<\/p>\n<p>Often <em>your<\/em> local area. Although you could be searching for results in another town or country, of course.<\/p>\n<p>So for example, <em>&#8220;Bouncy Castle Hire Castleford&#8221;<\/em><br \/>\nOr <em>&#8220;Bouncy Castle Hire Near Me&#8221;<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-6ce08031f22d6ea80ae6dab8d56da440\">\n.avia-image-container.av-h2771v5-6ce08031f22d6ea80ae6dab8d56da440 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-6ce08031f22d6ea80ae6dab8d56da440 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-6ce08031f22d6ea80ae6dab8d56da440 av-styling- avia-align-  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/bouncy-castle-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-90657e4856317c6c70586061ebfe7a4b\">\n.avia-image-container.av-h2771v5-90657e4856317c6c70586061ebfe7a4b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-90657e4856317c6c70586061ebfe7a4b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-90657e4856317c6c70586061ebfe7a4b av-styling- avia-align-  avia-builder-el-15  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/bouncy-near-me-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The \u2018O\u2019 in SEO is for &#8216;<em>Ohhh, THAT&#8217;S how you get found on Google<\/em>.&#8217;<\/p>\n<p>Just kidding. It&#8217;s &#8216;<strong>Optimisation<\/strong>&#8216;.<\/p>\n<p>And that\u2019s all about making ongoing tests, upgrades and tweaks to help you appear in the amongst the most prominent positions on the page.<\/p>\n<p>In this case, we\u2019re talking about the Local Pack. Or Map Pack as it\u2019s sometimes called.<\/p>\n<p>It&#8217;s the section that has a map, and a few businesses highlighted just below.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-a290643403ba877d0c61756129df6fec\">\n.avia-image-container.av-h2771v5-a290643403ba877d0c61756129df6fec img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-a290643403ba877d0c61756129df6fec .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-a290643403ba877d0c61756129df6fec av-styling- avia-align-  avia-builder-el-19  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/local-markers900.gif\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-20  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Anatomy of the Local Pack<\/h2>\n<p>The Local Pack is a set of results that nestles right in (usually) below the ads and above the organic listings.<\/p>\n<p>It features a search title, a small Google map, and typically 3 business listings.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-584970c96a4c7139e77bc3d9df0d43a6\">\n.avia-image-container.av-h2771v5-584970c96a4c7139e77bc3d9df0d43a6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-584970c96a4c7139e77bc3d9df0d43a6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-584970c96a4c7139e77bc3d9df0d43a6 av-styling- avia-align-  avia-builder-el-23  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/SERP-layout-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Each business listing shows the<\/p>\n<ul>\n<li>Name<\/li>\n<li>Description<\/li>\n<li>Number<\/li>\n<li>Reviews<\/li>\n<\/ul>\n<p>You might also be lucky enough to see a concoction of other informational tit-bits, such as<\/p>\n<ul>\n<li>Opening hours<\/li>\n<li>Locations<\/li>\n<li>Photos<\/li>\n<li>Products and more<\/li>\n<\/ul>\n<p>There may also be links to<\/p>\n<ul>\n<li>Call them<\/li>\n<li>Visit their website<\/li>\n<li>Or get directions<\/li>\n<\/ul>\n<p>So your Google Business Profile is a hotbed of useful data snippets alongside an interactive map. Ooooooohh.<\/p>\n<p>What more do we need?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-3fe378b728fef132f2824cbc68a99f79\">\n.avia-image-container.av-h2771v5-3fe378b728fef132f2824cbc68a99f79 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-3fe378b728fef132f2824cbc68a99f79 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-3fe378b728fef132f2824cbc68a99f79 av-styling- avia-align-  avia-builder-el-27  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/beanie-hat-girl-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Why would you want to appear here?<\/h2>\n<p>Hmmm, ok&#8230; Is this a trick question?<\/p>\n<p>Only, I think you&#8217;re here because you know it\u2019s useful to be here.<\/p>\n<p>You already know people are searching for businesses just like you in your local area.<\/p>\n<p>And if you want stats to prove it, there are copious amounts doing the rounds.<\/p>\n<p>But, while we\u2019re on the subject let\u2019s highlight just one.<\/p>\n<p><em>&#8220;Near me&#8221;<\/em> or <em>&#8220;close by&#8221;<\/em> type searches grew by more than 900% over two years. <a style=\"font-size: 1em;\" href=\"https:\/\/www.chatmeter.com\/blog\/50-local-seo-stats-every-marketer-should-know-2018\/\" target=\"_blank\" rel=\"noopener\">Source<\/a>.<\/p>\n<p>And that, my friends, was in 2018. Can you imagine how popular it is now?<\/p>\n<p>Google\u2019s local listings appear above the organic ones. The unpaid pinnacle of the page. This stuff matters to people.<\/p>\n<p>And so, as business owners and marketers, we want to make sure it matters to us.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-10dd54a90f78b3d98385dc38ea76a95e\">\n.avia-image-container.av-h2771v5-10dd54a90f78b3d98385dc38ea76a95e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-10dd54a90f78b3d98385dc38ea76a95e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-10dd54a90f78b3d98385dc38ea76a95e av-styling- avia-align-  avia-builder-el-31  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/mobile-search-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-32  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How do I boost my local ranking performance?<\/h2>\n<p>Well, <a href=\"https:\/\/www.nettl.com\/us\/seo\/\" target=\"_blank\" rel=\"noopener\">good wholesome on-page SEO<\/a> is a stupendous place to start.<\/p>\n<p>We have tonnes of content to help you with that side of things. Although, what does content actually weigh anyway?<\/p>\n<p>While you ponder that thought, why not check out our \u2018<a href=\"https:\/\/www.nettl.com\/us\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">What is SEO?<\/a>\u2019 or \u2019<a href=\"https:\/\/www.nettl.com\/us\/seo-fundamentals\/\" target=\"_blank\" rel=\"noopener\">SEO 101<\/a>\u2019 videos to get started?<\/p>\n<p>You can\u2019t beat the basics done well.<\/p>\n<p>BUT WAIT, you cry, this is a guide about LOCAL listings.<\/p>\n<p>No, you\u2019re right. Soooo, you\u2019ll be pleased to hear there are also some local-specific strategies you can deploy.<\/p>\n<p>We\u2019ll get into those later. But at the very least, do <strong>make sure your website is mobile-friendly<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/local-search-to-store-visit-statistics\/\" target=\"_blank\" rel=\"noopener\">84% of local searches are made on mobile devices<\/a>, so you need to be expecting them.<\/p>\n<p>For now, let&#8217;s take look at some of the moves you can make to optimize specifically for inclusion in the local pack.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-3a2ae5cce72f4d6eeea617f2c84355a8\">\n.avia-image-container.av-h2771v5-3a2ae5cce72f4d6eeea617f2c84355a8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-3a2ae5cce72f4d6eeea617f2c84355a8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-3a2ae5cce72f4d6eeea617f2c84355a8 av-styling- avia-align-  avia-builder-el-34  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/local-kids-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-35  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29xiiob-fdb683f569e86a9b7be4d9b7301c6006\">\n.av_font_icon.av-29xiiob-fdb683f569e86a9b7be4d9b7301c6006{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-29xiiob-fdb683f569e86a9b7be4d9b7301c6006 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-29xiiob-fdb683f569e86a9b7be4d9b7301c6006 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue843' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 Location<\/h3>\n<p>Google says it bases local results on relevance, distance and prominence.<\/p>\n<p>In fact, distance is such an important signal that results can vary from one street to another in the same town.<\/p>\n<p>So your local pack ranking can vary dramatically across a relatively small geographical area.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-38  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-231756e40fdf0ffb8edabbcb5c59efb3\">\n.avia-image-container.av-h2771v5-231756e40fdf0ffb8edabbcb5c59efb3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-231756e40fdf0ffb8edabbcb5c59efb3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-231756e40fdf0ffb8edabbcb5c59efb3 av-styling- avia-align-  avia-builder-el-39  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/different-local-results.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-40  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>All this makes sense, of course. When you\u2019re looking for coffee shops, tube stations, or public toilets, meters matter.<\/p>\n<p>But the same considerations are in place when you\u2019re searching for a timber merchant or trampoline park.<\/p>\n<p>So location is clearly mahoosive. And sadly, it might be the only one you can\u2019t do much about.<\/p>\n<p><em>Much<\/em>.<\/p>\n<p>Because, to rank in the map pack, you will need a bonafide physical location there.<\/p>\n<p>Maybe that\u2019s realistic, maybe it\u2019s not.<\/p>\n<p>But you can still build location-specific landing pages to help you rank in the organic listings.<\/p>\n<p>Just be sure to include unique, location-specific content to justify the page.<\/p>\n<p>Don\u2019t just duplicate identical service landing pages, bang a town name on the end and find and replace the town. This is bad.<\/p>\n<p>Do include:<\/p>\n<ul>\n<li>Copy about what you offer in the area and how<\/li>\n<li>Mention some of the things that make the area unique<\/li>\n<li>Photos from the area<\/li>\n<li>Case studies from the area<\/li>\n<li>Testimonials from the area<\/li>\n<li>Smaller locations served within the area<\/li>\n<\/ul>\n<p>OK, Let\u2019s look at some of the things you can do to help your business appear in the <strong>local map pack<\/strong>. Starting with Google My Business. Or, as it has been recently renamed, Google Business Profile<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-42  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wm3wqz-be2eb0386e4637a9c9cb639ee861d84b\">\n.av_font_icon.av-wm3wqz-be2eb0386e4637a9c9cb639ee861d84b{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-wm3wqz-be2eb0386e4637a9c9cb639ee861d84b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-wm3wqz-be2eb0386e4637a9c9cb639ee861d84b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue842' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 Google Business Profile<\/h3>\n<p>If you want to appear in the map pack, you\u2019ll need a Google Business listing just to get in the game.<br \/>\nNo Google Business Profile listing, no existing.<\/p>\n<p><strong>The good news is it\u2019s really simple.<\/strong><\/p>\n<p>If you\u2019re already on the radar, you can claim and verify your Google Business Profile directly in Google Search and Google Maps. Just find your business and click \u2018Own this business?&#8217;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-45  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-877c6b1f598994073f2c59c47dbbaabe\">\n.avia-image-container.av-h2771v5-877c6b1f598994073f2c59c47dbbaabe img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-877c6b1f598994073f2c59c47dbbaabe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-877c6b1f598994073f2c59c47dbbaabe av-styling- avia-align-  avia-builder-el-46  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/own-this-business.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-47  el_after_av_image  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-c2f03609f83fc8d52d51e54df467a4bb\">\n.avia-image-container.av-h2771v5-c2f03609f83fc8d52d51e54df467a4bb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-c2f03609f83fc8d52d51e54df467a4bb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-c2f03609f83fc8d52d51e54df467a4bb av-styling- avia-align-  avia-builder-el-48  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/verify-your-business.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-49  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you\u2019re an undiscovered newbie to the scene then you may need to <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener\">create your free Business Profile<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-51  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-33ce64b7e5d8b61991eb028b8dc1ba9f\">\n.avia-image-container.av-h2771v5-33ce64b7e5d8b61991eb028b8dc1ba9f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-33ce64b7e5d8b61991eb028b8dc1ba9f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-33ce64b7e5d8b61991eb028b8dc1ba9f av-styling- avia-align-  avia-builder-el-52  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/create-your-google-business-profile.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-53  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Some things to note&#8230;<\/h3>\n<p>Complete as much information as possible.<\/p>\n<p>Google gives you brownie points based on how complete your profile is.<\/p>\n<p>Include your contact details. Obviously. But pay attention to how this appears.<\/p>\n<p>You\u2019ll want it to appear the same way across the entire interwebs. More on this in a second.<\/p>\n<p>But also include website, opening hours, photos, category information, secondary category information, products, services, menus\u2026 E V E R Y T H I N G.<\/p>\n<p>It&#8217;s your shop window.<\/p>\n<p>And as a result, do make a habit of keeping this info up to date.<\/p>\n<p>A shop window with Halloween decor just looks sad in spring. But this is even more important than window dressing.<\/p>\n<p>People will check here to see if you\u2019re open or not. Not your website. Not your Facebook. Here.<\/p>\n<p>So dated info is a lost sale or irritated customer. Be on your game.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-55  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-edf6a9fa216fd108d89505d3834e6dfd\">\n.avia-image-container.av-h2771v5-edf6a9fa216fd108d89505d3834e6dfd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-edf6a9fa216fd108d89505d3834e6dfd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-edf6a9fa216fd108d89505d3834e6dfd av-styling- avia-align-  avia-builder-el-56  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/u-move-store.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-57  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1odk9yj-7f1448dfc04a0fac2297f9e6d1131f96\">\n.av_font_icon.av-1odk9yj-7f1448dfc04a0fac2297f9e6d1131f96{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1odk9yj-7f1448dfc04a0fac2297f9e6d1131f96 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1odk9yj-7f1448dfc04a0fac2297f9e6d1131f96 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue840' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 NAP<\/h3>\n<p>No, no siestas sorry. NAP stands for<\/p>\n<ul>\n<li>Name<\/li>\n<li>Address<\/li>\n<li>Phone Number<\/li>\n<\/ul>\n<p>Remember when we mentioned you want consistency across your contact details?<\/p>\n<p>Well, despite how sophisticated Google is, turns out they have a bit of OCD for NAP.<\/p>\n<p>It\u2019s all about consistency. It has to match, or they get triggered.<\/p>\n<p>Even the smallest detail, such as whether you write St. or Street, can be enough to rattle the algorithm.<\/p>\n<p>So can you imagine how unsettled the search overlord would become if you sported a different BUSINESS NAME?<\/p>\n<p>Let alone an old ADDRESS somewhere. That\u2019s some serious drama.<\/p>\n<p>We can run reports to find all mentions of your business listing across the entire cyberverse.<\/p>\n<p>There are often hundreds. Even thousands. And so typically, it\u2019s common to find anomalies.<\/p>\n<p>Of course, sometimes the listings are obscure.<\/p>\n<p>But we\u2019ve seen plenty of instances where the NAP on a company\u2019s website doesn\u2019t even match their Google Business listing.<\/p>\n<p>Oh, you need to amend the obscure ones too. Sorry.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-60  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-8aa7380f3db7ebcc7cee6bb5d9cc9e92\">\n.avia-image-container.av-h2771v5-8aa7380f3db7ebcc7cee6bb5d9cc9e92 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-8aa7380f3db7ebcc7cee6bb5d9cc9e92 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-8aa7380f3db7ebcc7cee6bb5d9cc9e92 av-styling- avia-align-  avia-builder-el-61  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/star-reviews-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-62  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16iqk3v-9ed1a682eac33796ecd0e823d30a9294\">\n.av_font_icon.av-16iqk3v-9ed1a682eac33796ecd0e823d30a9294{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-16iqk3v-9ed1a682eac33796ecd0e823d30a9294 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-16iqk3v-9ed1a682eac33796ecd0e823d30a9294 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello' ><\/span><\/span> #4 Reviews<\/h3>\n<p>OK, let\u2019s get to some of the real juicy bits.<\/p>\n<p>Now, this may not be groundbreaking. But it is quite possibly your <strong>single biggest opportunity<\/strong> to improve your local pack performance.<\/p>\n<p>We\u2019ve all known for some time that reviews are a good thing.<\/p>\n<p>And that local businesses with a number of good reviews tend to perform better than those with none.<\/p>\n<p>200+ 5-star reviews, or none and done. <em>Which you picking?<\/em><\/p>\n<p>So it should come as no surprise that Google rewards businesses with plenty of positive reviews.<\/p>\n<p>But did you know it goes way deeper than that? Google also reads the reviews. <strong>And your replies<\/strong>.<\/p>\n<p>Imagine how influential your reviews become when they are being scored for the following:<\/p>\n<ul>\n<li>Number of reviews<\/li>\n<li>Star rating awarded<\/li>\n<li>Sentiment of comment<\/li>\n<li>Keywords in comment<\/li>\n<li>Whether or not you reply<\/li>\n<li>Sentiment of replies<\/li>\n<li>Keywords in reply<\/li>\n<\/ul>\n<p>If you\u2019re not getting good reviews then there is an argument to suggest that\u2019s where the focus should be for now.<\/p>\n<p>However, we know you\u2019re here because you care. So it\u2019s probably the case you just want more.<\/p>\n<p><em>(It\u2019s ok, Oliver. You can always have more!)<\/em><\/p>\n<p>One way to encourage customers to leave a review is to send them an email with a direct link.<\/p>\n<p>Creating a link is easy. Log into your Google Business Profile Manager and find the \u2018get more reviews\u2019 card on the homepage.<br \/>\nClick \u2019Share review form\u2019 and in return, you get a nice little short URL to share.<\/p>\n<p>Copy the link or share directly on Facebook, WhatsApp, Twitter, or email.<\/p>\n<p>One word of caution though.<\/p>\n<p>Maybe don\u2019t send too many requests at once.<\/p>\n<p>If you\u2019ve had none for ages, and then all of a sudden there\u2019s an avalanche of love. Then ghosted again. It can put Google off a bit. So be organic about it. Channel your natural.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-65  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-c253342579e9b24caf560ec868bb4317\">\n.avia-image-container.av-h2771v5-c253342579e9b24caf560ec868bb4317 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-c253342579e9b24caf560ec868bb4317 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-c253342579e9b24caf560ec868bb4317 av-styling- avia-align-  avia-builder-el-66  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/review-card.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-67  el_after_av_image  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-4cb998db88e37be901dacee0bbbcea8c\">\n.avia-image-container.av-h2771v5-4cb998db88e37be901dacee0bbbcea8c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-4cb998db88e37be901dacee0bbbcea8c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-4cb998db88e37be901dacee0bbbcea8c av-styling- avia-align-  avia-builder-el-68  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/request-reviews.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-69  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nceg6j-61c19df1521030c80329bdca9f3dba65\">\n.av_font_icon.av-nceg6j-61c19df1521030c80329bdca9f3dba65{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-nceg6j-61c19df1521030c80329bdca9f3dba65 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-nceg6j-61c19df1521030c80329bdca9f3dba65 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p><strong>Are you in the hospitality industry?<\/strong> One effective little idea is to put a card on the table, or with the bill, saying the following:<\/p>\n<p>Happy with your visit?<\/p>\n<p><em><strong>No<\/strong><\/em> &#8211; Oh no, sorry to have not wow\u2019d you on this occasion.<\/p>\n<p>Please speak to a member of the team or send an email to care@business.com so we can try to make things right.<\/p>\n<p><em><strong>Yes<\/strong> <\/em>&#8211; Hurrah! That makes us fuzzy. Please do spread the word by leaving a Google review. It means a lot to a local business like ours.<\/p>\n<p>This helps send the negative feedback back to the right team and the positive feedback to the masses.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-72  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-8e9e2d98e3641c95a650a0ea7508bc34\">\n.avia-image-container.av-h2771v5-8e9e2d98e3641c95a650a0ea7508bc34 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-8e9e2d98e3641c95a650a0ea7508bc34 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-8e9e2d98e3641c95a650a0ea7508bc34 av-styling- avia-align-  avia-builder-el-73  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/connected-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-74  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qy0ikr-6bd56600694e4646bd6ad24f10db1f48\">\n.av_font_icon.av-qy0ikr-6bd56600694e4646bd6ad24f10db1f48{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-qy0ikr-6bd56600694e4646bd6ad24f10db1f48 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-qy0ikr-6bd56600694e4646bd6ad24f10db1f48 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue822' data-av_iconfont='entypo-fontello' ><\/span><\/span> #5 Local Links and Citations<\/h3>\n<p>What\u2019s the difference?<\/p>\n<p>A <em>link<\/em> is a hyperlink to your website from another website. You click it, it takes you there.<\/p>\n<p>A <em>citation<\/em> is a mention of your website or company. So sometimes they can be both.<\/p>\n<p>Again, this isn\u2019t uncharted territory in the world of search engine optimization.<\/p>\n<p>It\u2019s just that you can get more ROI for your efforts when we\u2019re talking local.<\/p>\n<p>With traditional high-level SEO, while links have always been important, it\u2019s more about quality over quantity.<\/p>\n<p>One really high-quality non-paid backlink from a well-trusted educational or media website can smash 1000 meaningless ones from questionable domains.<\/p>\n<p>But with local, the \u2018localness\u2019 of their operation adds value. Quality Street.<\/p>\n<p>So if that website or directory mentioning you has an affiliation with the area, super.<\/p>\n<p>Plus, you\u2019ll probably find the opportunities easier to grab.<\/p>\n<p>You\u2019ll naturally have more in common with local businesses in your region.<\/p>\n<p>No doubt you\u2019ll already have close relationships with a lot of businesses and groups.<\/p>\n<p>People tend to be happy to recommend a list of preferred suppliers.<\/p>\n<p>There\u2019ll be local events you can attend.<\/p>\n<p>Workshops you can present at.<\/p>\n<p>Universities you can be a guest speaker for.<\/p>\n<p>And overall, you\u2019ll find sponsorship opportunities more affordable.<\/p>\n<p>All of these things make your contribution to the local ecosystem all the greater.<\/p>\n<p>And Google will notice.<\/p>\n<p>(It has spies everywhere)<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-77  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-a6c667fbe941e2ca8dd0ffc7324e502f\">\n.avia-image-container.av-h2771v5-a6c667fbe941e2ca8dd0ffc7324e502f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-a6c667fbe941e2ca8dd0ffc7324e502f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-a6c667fbe941e2ca8dd0ffc7324e502f av-styling- avia-align-  avia-builder-el-78  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/lots-to-think-about.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-79  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>This still seems like a lot<\/h2>\n<p>Yes, it can be. It\u2019s a simple process but it still takes work.<\/p>\n<p>If you need a hand with any of it, just let us know.<\/p>\n<p>We have clever software to help do the heavy lifting on the listings.<\/p>\n<p>Affordable packages to keep everything up to date.<\/p>\n<p>And if you just need help to get your Google Business Profile off the ground, we have friendly real-life human people ready to guide you through it over a coffee.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/us\/studio-locator\" target=\"_blank\" rel=\"noopener\">Find your local Nettl studio<\/a> by clicking the button below.<\/p>\n<p>Or hey, just Google it!<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-81  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-b78a9b10f6a215b160f11f519ad2ac8d-wrap avia-button-center  avia-builder-el-82  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.nettl.com\/us\/studio-locator'  class='avia-button av-jinlazj9-b78a9b10f6a215b160f11f519ad2ac8d av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-83  el_after_av_button  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-7a0f03589f1dd1b89d852c8c23e2ebe1\">\n.avia-image-container.av-h2771v5-7a0f03589f1dd1b89d852c8c23e2ebe1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-7a0f03589f1dd1b89d852c8c23e2ebe1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-7a0f03589f1dd1b89d852c8c23e2ebe1 av-styling- avia-align-  avia-builder-el-84  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2020\/06\/happy-coffee-6347-1-1030x687.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-85  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26557'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Here are five action points to pimp up your local search performance. Plus, one sneaky-smart tip for hospitality businesses (that we can probably all use).<\/p>\n","protected":false},"author":199,"featured_media":26564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-26557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local Search : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/local-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local Search : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Here are five action points to pimp up your local search performance. 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