{"id":56113,"date":"2024-10-23T09:00:35","date_gmt":"2024-10-23T08:00:35","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=56113"},"modified":"2024-11-05T09:34:38","modified_gmt":"2024-11-05T09:34:38","slug":"search-or-social","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/search-or-social\/","title":{"rendered":"Search or Social"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56113'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Keywords or Characters<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 7 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-1d3a46d8515d99e77f6a29f440bc57e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Where should small businesses focus their marketing budget?<\/h2>\n<p><em>Keywords or Characters<\/em> is another name for <em>Search or Social<\/em>.<\/p>\n<p>It&#8217;s a <em>framework<\/em> to help you decide where to place your advertising resource.<\/p>\n<p>Let&#8217;s assume you\u2019ve got a small marketing budget. You&#8217;re faced with a tough decision:<\/p>\n<p>Should you invest in search engine marketing (SEM) or social media marketing?<\/p>\n<h3>Both, please<\/h3>\n<p>Ideally, both would be great. But unless your budget stretches, you\u2019ll likely need to choose one. At least, in the beginning.<\/p>\n<p>So we&#8217;ve developed a simple framework to help you decide which approach best fits your business.<\/p>\n<p>Explore why a business might lean toward Search over Social (or vice versa), and when it makes sense to invest in both.<\/p>\n<p>Spoiler alert: this decision depends on your audience and your business goals.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b\">\n#top .hr.hr-invisible.av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-7faad61fbd374bda7473526ab7f64130\">\n.avia-image-container.av-h2771v5-7faad61fbd374bda7473526ab7f64130 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-7faad61fbd374bda7473526ab7f64130 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-7faad61fbd374bda7473526ab7f64130 av-styling- avia-align-  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2024\/10\/search-social-1080.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-11-d4fd66ba3e717ece21f293fc022e21ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Search-first vs. social-first: Which side are you on?<\/h2>\n<p>Let\u2019s break down why you might prefer Search Engine Marketing (SEM) over Social Media Marketing, or vice versa.<\/p>\n<p>Understanding this will help clarify where your marketing budget is likely to have the most impact.<\/p>\n<p>No doubt you&#8217;ll instantly relate to a couple of the points here, so let&#8217;s get started.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-12-c708923237a0fc2cbd381da011bbc50e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>Why choose Search Engine Marketing?<\/h2>\n<ul>\n<li><em><strong>High-intent audience<\/strong><\/em><br \/>\nSEM captures people actively looking for your products or services. When someone searches for \u201cemergency plumbing\u201d or \u201cwindow installers near me,\u201d they\u2019re ready to take action, which means SEM can lead to immediate conversions.<\/li>\n<li><em><strong>Better suited for immediate needs<\/strong><\/em><br \/>\nBusinesses that cater to urgent or specific needs often perform better on search. For example, if you offer services like legal advice, home repairs, or restaurant reservations, people will likely search for you when they need you.<\/li>\n<li><em><strong>Consistent and measurable results<\/strong><\/em><br \/>\nSEM tends to offer more predictable and measurable outcomes. With tools like Google Analytics and conversion tracking, it\u2019s easy to see which ads are driving results and adjust your campaigns accordingly.<\/li>\n<li><em><strong>Keyword-based targeting<\/strong><\/em><br \/>\nSEM focuses on search queries\u2014what people are actively looking for. If there are clear, high-intent keywords related to your business, this can be a goldmine for leads. Think \u201cbest insulated window installers\u201d or \u201csame-day delivery gift hampers.\u201d<\/li>\n<li><em><strong>Broader reach for diverse audiences<\/strong><\/em><br \/>\nSearch engines have a massive reach. Google alone processes over 3.5 billion searches per day! This makes SEM a good option if your product or service has wide appeal or if your audience is spread across different locations.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1888uho-c571fa36be8b07b7f2af25ebe0469d53\">\n#top .hr.hr-invisible.av-1888uho-c571fa36be8b07b7f2af25ebe0469d53{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1888uho-c571fa36be8b07b7f2af25ebe0469d53 hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m2lmbcxo-701a553ad66688e4b41736d8a837f591 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>Why choose Social Media Marketing?<\/h2>\n<ul>\n<li><em><strong>Audience engagement and community building<\/strong><\/em><br \/>\nSocial media is all about engagement. Platforms like Facebook, Instagram, and TikTok allow you to connect with your audience in real-time, building a community around your brand. If your product thrives on customer interaction or user-generated content, social media is a powerful tool.<\/li>\n<li><em><strong>Visual branding and content variety<\/strong><\/em><br \/>\nSocial media platforms are fantastic for businesses that rely on visuals. If your product is visual, like handmade jewelry or home interiors, social gives you space to showcase your work with photos, videos, and live demos.<\/li>\n<li><em><strong>Targeting based on demographics and interests<\/strong><\/em><br \/>\nSocial platforms let you get laser-focused with your targeting, allowing you to reach people based on their interests, behaviours, and demographics. For instance, if you sell 100% natural, organic vegan room fragrances, you can target eco-conscious consumers, even if they\u2019re not actively searching for your product.<\/li>\n<li><em><strong>Wide reach on a low budget<\/strong><\/em><br \/>\nSocial media gives you the chance to get in front of a lot of people for a low price. If your content hits the mark, a well-timed post or an engaging video could get shared far and wide, giving you massive exposure without a huge budget.<\/li>\n<li><em><strong>Building brand awareness<\/strong><\/em><br \/>\nSocial is ideal for getting your name out there, especially if you\u2019re launching a new product or want to build your brand\u2019s personality. It\u2019s great for top-of-funnel marketing. For catching people\u2019s attention even if they\u2019re not quite ready to buy.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rdqkjg-9862f6a590f7c61afe0501ddc83b9836\">\n#top .hr.hr-invisible.av-rdqkjg-9862f6a590f7c61afe0501ddc83b9836{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-rdqkjg-9862f6a590f7c61afe0501ddc83b9836 hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9-e4512cb8e36cf330888a738ccb7e7049\">\n.avia-image-container.av-h2771v5-9-e4512cb8e36cf330888a738ccb7e7049 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9-e4512cb8e36cf330888a738ccb7e7049 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9-e4512cb8e36cf330888a738ccb7e7049 av-styling- avia-align-  avia-builder-el-16  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2024\/10\/enough-search.gif\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-17  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-7-99a60842aa914371ea3901e87a2015fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The big question: Are people searching for you?<\/h2>\n<p>There is one key question that will really help identify the best approach for you&#8230;<\/p>\n<p>Ask yourself, <em><strong>&#8220;Do enough people search online for what my business provides?&#8221;<\/strong><\/em><\/p>\n<p>It\u2019s a simple but powerful question. If the answer is \u201cyes,\u201d then Search Engine Marketing might be your best friend.<\/p>\n<p>If the answer is \u201cnot really,\u201d or even &#8216;&#8221;not really sure&#8221;, then Social Media might be where the magic happens.<\/p>\n<h3>Still unsure? Let\u2019s make it easy:<\/h3>\n<p>Is it easier to figure out <em><strong>what people are searching for?<\/strong><\/em> (Google it! What would you type?)<\/p>\n<p>Or is it easier to identify <em><strong>the type of person<\/strong><\/em> who would be interested in your product or service?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jltb5o-adb60e75385ddf31dbfbcbacdc1f7733\">\n#top .hr.hr-invisible.av-2jltb5o-adb60e75385ddf31dbfbcbacdc1f7733{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2jltb5o-adb60e75385ddf31dbfbcbacdc1f7733 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-uaaad8-3aa3a4d678ead1d750ba9bcb180471c5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Do your keyword research<\/h2>\n<p>You\u2019re probably thinking, \u201cBut how do I know if people are searching for my business?\u201d Good question! Sometimes you can go with your gut. Imagine being in your prospect&#8217;s shoes. What would you type into Google to find your business?<\/p>\n<p>But if you\u2019d like something a little more concrete (and who wouldn\u2019t?), you can do some basic keyword research.<\/p>\n<p>Free tools like Google\u2019s Keyword Planner, Ubersuggest, or KeywordTool.io can help you see how many people are searching for your related terms.<\/p>\n<p>They won\u2019t give you a crystal ball, but they\u2019ll help you see if there\u2019s a big enough pool of people out there searching for what you offer.<\/p>\n<p>Finally, you can get expert help. Ask us to perform Keyword Research for you. Best case scenario, we uncover some real game-changers.<\/p>\n<p>Worst case, we&#8217;ll be able to tell you whether other people are searching to make SEO efforts commercially viable.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a\">\n#top .hr.hr-invisible.av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a hr-invisible  avia-builder-el-21  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1zwq1oc-68622a3b264598ea15681a64ab103931 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Distinct characteristics<\/h2>\n<p>Ultimately, there are a handful of additional considerations and characteristics that can help you easily define which side fits best.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1odqx18-ab5e89b46be296db128ecb662c30dae4\">\n#top .hr.hr-invisible.av-1odqx18-ab5e89b46be296db128ecb662c30dae4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1odqx18-ab5e89b46be296db128ecb662c30dae4 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2ly72tg-a28640157951e66a41beab6bb647bfb3\">\n.avia-image-container.av-m2ly72tg-a28640157951e66a41beab6bb647bfb3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m2ly72tg-a28640157951e66a41beab6bb647bfb3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2ly72tg-a28640157951e66a41beab6bb647bfb3 av-styling- avia-align-  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2024\/10\/search-social-considerations.gif\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1covli4-7b46eee38e87ca0ac060cddf41aea375\">\n#top .hr.hr-invisible.av-1covli4-7b46eee38e87ca0ac060cddf41aea375{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1covli4-7b46eee38e87ca0ac060cddf41aea375 hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m2ln4b2s-b61b0d164c19698d79e1650fc88da9ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>Search-first businesses:<\/h2>\n<ul>\n<li>There\u2019s a decent amount of people searching for your product or service.<\/li>\n<li>The keywords are easy to figure out.<\/li>\n<li>You want a broad reach because you have a diverse audience.<\/li>\n<li>You sell a well-known brand that people seek out.<\/li>\n<li>Your business is more conversion-based.<\/li>\n<li>Typically suited to services or hospitality.<\/li>\n<li>Think of immediate needs and \u201cnear me\u201d searches.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15ns88s-c911bcf4414acb14652b4df4642c3a0a\">\n#top .hr.hr-invisible.av-15ns88s-c911bcf4414acb14652b4df4642c3a0a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-15ns88s-c911bcf4414acb14652b4df4642c3a0a hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m2ln6c8y-a5cec4b76705ad1a4ed9bd2d18c87a3f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>Social-first businesses:<\/h2>\n<ul>\n<li>Fewer people are actively searching for your stuff (yet!).<\/li>\n<li>Keywords? Hmm\u2026trickier to identify.<\/li>\n<li>Your demographic is well-defined (you know your people).<\/li>\n<li>You\u2019re all about building awareness and relationships.<\/li>\n<li>You\u2019re more top-of-the-funnel (aka you\u2019re catching people\u2019s interest early).<\/li>\n<li>You sell products or niche, quirky things.<\/li>\n<li>More \u201cI might want that\u201d rather than the \u201cI need that now.\u201d<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rwdfrw-71c7a45c6398a54fe10bfe1fde8fb96a\">\n#top .hr.hr-invisible.av-rwdfrw-71c7a45c6398a54fe10bfe1fde8fb96a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-rwdfrw-71c7a45c6398a54fe10bfe1fde8fb96a hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2lylrzb-7a038fc0220102d2bf6c608c6a43df4e\">\n.avia-image-container.av-m2lylrzb-7a038fc0220102d2bf6c608c6a43df4e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m2lylrzb-7a038fc0220102d2bf6c608c6a43df4e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2lylrzb-7a038fc0220102d2bf6c608c6a43df4e av-styling- avia-align-  avia-builder-el-30  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2024\/10\/both-digital-services-1080.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf7d6k-409effb92fef4bfedeb1a74abbf1da5e\">\n#top .hr.hr-invisible.av-kf7d6k-409effb92fef4bfedeb1a74abbf1da5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kf7d6k-409effb92fef4bfedeb1a74abbf1da5e hr-invisible  avia-builder-el-31  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m2lneqs5-ef726ee36cba91e40612154e243da640 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>I&#8217;ll take both, thanks<\/h2>\n<p>Just want to reiterate because this is an important point&#8230; <em><strong>These things are NOT mutually exclusive.<\/strong><\/em><\/p>\n<p>Should a business with a high search demand also be killing it on social? Sure!<\/p>\n<p>Could a business serve people actively looking for solutions via search whilst also generating awareness and demand on Social? Of course!<\/p>\n<p>Take a restaurant, for example.<\/p>\n<p>People might search for \u201cbest Thai restaurant near me,\u201d making Search super valuable.<\/p>\n<p>But you can also build local awareness on social, sharing mouth-watering pictures of your food and promoting special events.<\/p>\n<p>Win-win.<\/p>\n<p>However, this article is aimed at those who have to choose between one or the other, at least initially, to decide where best to focus their bucks and attention.<\/p>\n<p>Or, as things develop, to help decide what share of the overall budget makes sense.<\/p>\n<h2><em><strong>That said, let&#8217;s imagine a few examples&#8230;<\/strong><\/em><\/h2>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-33  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1f2mn43g-6b437ee82a783cd2ad3a6b08e14f0f53\">\n.avia-section.av-1f2mn43g-6b437ee82a783cd2ad3a6b08e14f0f53 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2024\/10\/jewelllery-bknd.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-1f2mn43g-6b437ee82a783cd2ad3a6b08e14f0f53 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='webyes'  class='avia-section av-1f2mn43g-6b437ee82a783cd2ad3a6b08e14f0f53 main_color avia-section-default avia-no-shadow  avia-builder-el-34  el_after_av_section  el_before_av_section  avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56113'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1expvil8-306f7cab62d9dde389e544590e19f4bc\">\n.flex_column.av-1expvil8-306f7cab62d9dde389e544590e19f4bc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1expvil8-306f7cab62d9dde389e544590e19f4bc av_one_fifth  avia-builder-el-35  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1eaythoc-624686a1844b5ba4f52f775c23095394\">\n.flex_column.av-1eaythoc-624686a1844b5ba4f52f775c23095394{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1eaythoc-624686a1844b5ba4f52f775c23095394 av_three_fifth  avia-builder-el-36  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2loudmq-195f1dccf1e0865f6a91847bc0db29c8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"color: #ffffff;\">EXAMPLE 1<\/span><\/p>\n<h2 style=\"font-size: 350%; font-weight: 900; text-shadow: #222222 0px 0px 4px; text-align: center;\"><span style=\"color: #ffffff;\">You make bespoke handmade clay jewelry<\/span><\/h2>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-m2louume-34a38030bda2fb0a37b94ad3366110a0-wrap avia-button-center  avia-builder-el-38  el_after_av_textblock  el_before_av_button '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2louume-34a38030bda2fb0a37b94ad3366110a0\">\n#top #wrap_all .avia-button.av-m2louume-34a38030bda2fb0a37b94ad3366110a0{\nbackground-color:#2fa9a4;\nborder-color:#2fa9a4;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#searchclay'  class='avia-button av-m2louume-34a38030bda2fb0a37b94ad3366110a0 av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >SEARCH<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap av-m2lovtfa-f3bc32a47b70161656bd1c96fea02db5-wrap avia-button-center  avia-builder-el-39  el_after_av_button  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2lovtfa-f3bc32a47b70161656bd1c96fea02db5\">\n#top #wrap_all .avia-button.av-m2lovtfa-f3bc32a47b70161656bd1c96fea02db5{\nbackground-color:#a3215d;\nborder-color:#a3215d;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#socialclay'  class='avia-button av-m2lovtfa-f3bc32a47b70161656bd1c96fea02db5 av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >SOCIAL<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dt9ne2k-c26a0f6bbd99467f5577a456b8055cff\">\n.flex_column.av-1dt9ne2k-c26a0f6bbd99467f5577a456b8055cff{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1dt9ne2k-c26a0f6bbd99467f5577a456b8055cff av_one_fifth  avia-builder-el-40  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2lowsow-0f4caed8ccd553c1e8e6267be65672ef\">\n.avia-section.av-m2lowsow-0f4caed8ccd553c1e8e6267be65672ef{\nbackground-color:#8dc123;\nbackground-image:unset;\n}\n<\/style>\n<div id='searchclay'  class='avia-section av-m2lowsow-0f4caed8ccd553c1e8e6267be65672ef main_color avia-section-default avia-no-border-styling  avia-builder-el-41  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56113'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dlqc5p8-2b41097f0965ca906acbf96232e27284\">\n.flex_column.av-1dlqc5p8-2b41097f0965ca906acbf96232e27284{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1dlqc5p8-2b41097f0965ca906acbf96232e27284 av_one_fifth  avia-builder-el-42  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d3d8fks-14bd43daa015fe1c7db8f7c52410d27d\">\n.flex_column.av-1d3d8fks-14bd43daa015fe1c7db8f7c52410d27d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1d3d8fks-14bd43daa015fe1c7db8f7c52410d27d av_three_fifth  avia-builder-el-43  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1ckfcofw-a31a667c60eac6ef2667e98c9a043ab6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #ffffff;\">Not Quite!<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">In this example there just isn&#8217;t the search volume for such a niche product. And anyone searching for &#8216;statement jewelry&#8217; (which does have some search legs) appears to be looking for something a little more shinier than colorful clay pieces &#8211; as adorable as they are. How about gift ideas you say? Absolutely! But that market is extremely broad, and intensely competitive. You&#8217;re better off focusing your efforts elsewhere&#8230;<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"#socialclay\" rel=\"noopener\"><span style=\"color: #ffffff; text-decoration: underline;\">So is Social the better fit?<\/span><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1c5r0m7w-d21138470cec44dac27c9e4433b7a5df\">\n.flex_column.av-1c5r0m7w-d21138470cec44dac27c9e4433b7a5df{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1c5r0m7w-d21138470cec44dac27c9e4433b7a5df av_one_fifth  avia-builder-el-45  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2loyvnl-e4e6231b59bd3cc9186eec2c1405bc56\">\n.avia-section.av-m2loyvnl-e4e6231b59bd3cc9186eec2c1405bc56{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='socialclay'  class='avia-section av-m2loyvnl-e4e6231b59bd3cc9186eec2c1405bc56 main_color avia-section-default avia-no-border-styling  avia-builder-el-46  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56113'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bf3mq0s-d4a715c540212e52f4fcb9cf388f72b6\">\n.flex_column.av-1bf3mq0s-d4a715c540212e52f4fcb9cf388f72b6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1bf3mq0s-d4a715c540212e52f4fcb9cf388f72b6 av_one_fifth  avia-builder-el-47  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ba343ek-697c7bf5b7ae0a0ae762e6e17b989dbf\">\n.flex_column.av-1ba343ek-697c7bf5b7ae0a0ae762e6e17b989dbf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1ba343ek-697c7bf5b7ae0a0ae762e6e17b989dbf av_three_fifth  avia-builder-el-48  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2lpcn1h-0b21bc27f16947f5907863ee3536b8bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #0c4843;\">Bingo!<\/span><\/h2>\n<p style=\"text-align: center;\">You\u2019re selling a visual, artsy product. Social Media, especially Instagram and Pinterest, is where your audience lives. People who like boho fashion and handmade goods? Yeah, you can totally target them on Social better than trying to guess their search queries. (What would they even search? \u201cCool clay earrings\u201d?)<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nettl.com\/us\/social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0c4843; text-decoration: underline;\">Check out our Social packages<\/span><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1agsizks-7590a4ca1cd426ab25ca650cbca16904\">\n.flex_column.av-1agsizks-7590a4ca1cd426ab25ca650cbca16904{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1agsizks-7590a4ca1cd426ab25ca650cbca16904 av_one_fifth  avia-builder-el-50  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n1ob5w-2060899295d9754104ecc0d83cb75d77\">\n.avia-section.av-m2n1ob5w-2060899295d9754104ecc0d83cb75d77 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2024\/10\/windows1920.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m2n1ob5w-2060899295d9754104ecc0d83cb75d77 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='windows'  class='avia-section av-m2n1ob5w-2060899295d9754104ecc0d83cb75d77 main_color avia-section-default avia-no-shadow  avia-builder-el-51  el_after_av_section  el_before_av_section  avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56113'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4awjrwc-c37d79d6350eadeef8880d79944f12b4\">\n.flex_column.av-4awjrwc-c37d79d6350eadeef8880d79944f12b4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4awjrwc-c37d79d6350eadeef8880d79944f12b4 av_one_fifth  avia-builder-el-52  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wpnpp8-7675f218abccaa8d28759dcacfa43771\">\n.flex_column.av-3wpnpp8-7675f218abccaa8d28759dcacfa43771{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3wpnpp8-7675f218abccaa8d28759dcacfa43771 av_three_fifth  avia-builder-el-53  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n183r4-cf5ece9c617721f9bad23fa3eb55cf7a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"color: #ffffff;\">EXAMPLE 2<\/span><\/p>\n<h2 style=\"font-size: 350%; font-weight: 900; text-shadow: #222222 0px 0px 4px; text-align: center;\"><span style=\"color: #ffffff;\">You sell and install doors &amp; windows<\/span><\/h2>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-m2n18hvg-15fe0fea6703eeb2e1cdd3514556788a-wrap avia-button-center  avia-builder-el-55  el_after_av_textblock  el_before_av_button '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n18hvg-15fe0fea6703eeb2e1cdd3514556788a\">\n#top #wrap_all .avia-button.av-m2n18hvg-15fe0fea6703eeb2e1cdd3514556788a{\nbackground-color:#2fa9a4;\nborder-color:#2fa9a4;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#searchwindows'  class='avia-button av-m2n18hvg-15fe0fea6703eeb2e1cdd3514556788a av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >SEARCH<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap av-m2n18t0j-a2aba3b37666e6b4bec1579d60832e81-wrap avia-button-center  avia-builder-el-56  el_after_av_button  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n18t0j-a2aba3b37666e6b4bec1579d60832e81\">\n#top #wrap_all .avia-button.av-m2n18t0j-a2aba3b37666e6b4bec1579d60832e81{\nbackground-color:#a3215d;\nborder-color:#a3215d;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#socialwindows'  class='avia-button av-m2n18t0j-a2aba3b37666e6b4bec1579d60832e81 av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >SOCIAL<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3b7qcfw-b6f2b71fb564e52df12e4353d43398c0\">\n.flex_column.av-3b7qcfw-b6f2b71fb564e52df12e4353d43398c0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3b7qcfw-b6f2b71fb564e52df12e4353d43398c0 av_one_fifth  avia-builder-el-57  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n1f9h9-7b3cb1823fdf067a0a4eb113d932f62e\">\n.avia-section.av-m2n1f9h9-7b3cb1823fdf067a0a4eb113d932f62e{\nbackground-color:#8dc123;\nbackground-image:unset;\n}\n<\/style>\n<div id='searchwindows'  class='avia-section av-m2n1f9h9-7b3cb1823fdf067a0a4eb113d932f62e main_color avia-section-default avia-no-border-styling  avia-builder-el-58  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56113'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36cgby4-1f21c8e931029a85da23af24659b4567\">\n.flex_column.av-36cgby4-1f21c8e931029a85da23af24659b4567{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-36cgby4-1f21c8e931029a85da23af24659b4567 av_one_fifth  avia-builder-el-59  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dgxhq4-0708b2af353676bd696698db8b8d7887\">\n.flex_column.av-2dgxhq4-0708b2af353676bd696698db8b8d7887{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2dgxhq4-0708b2af353676bd696698db8b8d7887 av_three_fifth  avia-builder-el-60  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n1ld4r-1f2586da445e08d976bfab73b29ef70c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #ffffff;\">Bingo!<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">A company that installs or supplies doors or windows should definitely explore Search Marketing. People who need insulated windows are searching for them because they have serious intent to buy it in the near future. There is plenty of search volume. It&#8217;s typically a locally provided service. And you want to be among the first results they see.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Check out our <a href=\"https:\/\/nettl.com\/us\/seo\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ffffff; text-decoration: underline;\">SEO Packages<\/span><\/a><\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7h33oc-92ad70075ccf33cfe15c6ec5c18e7c2e\">\n.flex_column.av-7h33oc-92ad70075ccf33cfe15c6ec5c18e7c2e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7h33oc-92ad70075ccf33cfe15c6ec5c18e7c2e av_one_fifth  avia-builder-el-62  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n1w4mj-dda635919c98cb4dd64d2af3f59782cb\">\n.avia-section.av-m2n1w4mj-dda635919c98cb4dd64d2af3f59782cb{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='socialwindows'  class='avia-section av-m2n1w4mj-dda635919c98cb4dd64d2af3f59782cb main_color avia-section-default avia-no-border-styling  avia-builder-el-63  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56113'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tndh7g-42cf6a912e769e236a6e7352ee0ca472\">\n.flex_column.av-1tndh7g-42cf6a912e769e236a6e7352ee0ca472{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1tndh7g-42cf6a912e769e236a6e7352ee0ca472 av_one_fifth  avia-builder-el-64  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bpc0os-aac8ed602a6adbe9a49d65b0bf4eaa7a\">\n.flex_column.av-1bpc0os-aac8ed602a6adbe9a49d65b0bf4eaa7a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1bpc0os-aac8ed602a6adbe9a49d65b0bf4eaa7a av_three_fifth  avia-builder-el-65  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n1v1qs-3a2d6f2b558d81df6757c830464e77b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #0c4843;\">Not quite!<\/span><\/h2>\n<p style=\"text-align: center;\">Now, should the same window installer post photos of their beautiful work on Social Media? Absolutely! Could they drum-up some demand by sharing inspirational pictures with a defined local market? Possibly. However, given the clear keywords and local demand already in place, search marketing will typically outperform any Social promotion in this situation.<\/p>\n<p style=\"text-align: center;\"><a href=\"#afternoontea\"><span style=\"color: #0c4843;\">Want to try another?<\/span><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtnh30-cde9394a448f3c7210119277f30ef785\">\n.flex_column.av-jtnh30-cde9394a448f3c7210119277f30ef785{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jtnh30-cde9394a448f3c7210119277f30ef785 av_one_fifth  avia-builder-el-67  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n28eou-6b68d949ba285ace7baaf844147c3866\">\n.avia-section.av-m2n28eou-6b68d949ba285ace7baaf844147c3866 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2024\/10\/catering1920.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m2n28eou-6b68d949ba285ace7baaf844147c3866 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='afternoontea'  class='avia-section av-m2n28eou-6b68d949ba285ace7baaf844147c3866 main_color avia-section-default avia-no-shadow  avia-builder-el-68  el_after_av_section  el_before_av_section  avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56113'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4g93cxo-224d6498a4ec0d1e3540f26db7874d08\">\n.flex_column.av-4g93cxo-224d6498a4ec0d1e3540f26db7874d08{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4g93cxo-224d6498a4ec0d1e3540f26db7874d08 av_one_fifth  avia-builder-el-69  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3utb5gc-8218da2ef83e747948f3389bac154276\">\n.flex_column.av-3utb5gc-8218da2ef83e747948f3389bac154276{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3utb5gc-8218da2ef83e747948f3389bac154276 av_three_fifth  avia-builder-el-70  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n2aos2-e4b3691f18859f037ce1912cfd2dff51 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"color: #ffffff;\">EXAMPLE 3<\/span><\/p>\n<h2 style=\"font-size: 350%; font-weight: 900; text-shadow: #222222 0px 0px 4px; text-align: center;\"><span style=\"color: #ffffff;\">You provide local catering services for weddings and events<\/span><\/h2>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-m2n2b5r5-7b00c35bbb6603d2ce95bb20f620479f-wrap avia-button-center  avia-builder-el-72  el_after_av_textblock  el_before_av_button '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n2b5r5-7b00c35bbb6603d2ce95bb20f620479f\">\n#top #wrap_all .avia-button.av-m2n2b5r5-7b00c35bbb6603d2ce95bb20f620479f{\nbackground-color:#2fa9a4;\nborder-color:#2fa9a4;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#searchcatering'  class='avia-button av-m2n2b5r5-7b00c35bbb6603d2ce95bb20f620479f av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >SEARCH<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap av-m2n2bdct-e8c11b09e182ad7777a962e63aa9b6d5-wrap avia-button-center  avia-builder-el-73  el_after_av_button  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n2bdct-e8c11b09e182ad7777a962e63aa9b6d5\">\n#top #wrap_all .avia-button.av-m2n2bdct-e8c11b09e182ad7777a962e63aa9b6d5{\nbackground-color:#a3215d;\nborder-color:#a3215d;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#socialcatering'  class='avia-button av-m2n2bdct-e8c11b09e182ad7777a962e63aa9b6d5 av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >SOCIAL<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3l02o8s-97e2b2fcc653973a5d93a40986bef145\">\n.flex_column.av-3l02o8s-97e2b2fcc653973a5d93a40986bef145{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3l02o8s-97e2b2fcc653973a5d93a40986bef145 av_one_fifth  avia-builder-el-74  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n2egy3-d7730f968f1e01af2984697eacb082a5\">\n.avia-section.av-m2n2egy3-d7730f968f1e01af2984697eacb082a5{\nbackground-color:#8dc123;\nbackground-image:unset;\n}\n<\/style>\n<div id='searchcatering'  class='avia-section av-m2n2egy3-d7730f968f1e01af2984697eacb082a5 main_color avia-section-default avia-no-border-styling  avia-builder-el-75  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56113'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ug78ik-70c93ce67e6c0a2ebc9f9b5bdb9e17f3\">\n.flex_column.av-2ug78ik-70c93ce67e6c0a2ebc9f9b5bdb9e17f3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2ug78ik-70c93ce67e6c0a2ebc9f9b5bdb9e17f3 av_one_fifth  avia-builder-el-76  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2e6euf0-7fb6a9e12454c03086af15a457fabf84\">\n.flex_column.av-2e6euf0-7fb6a9e12454c03086af15a457fabf84{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2e6euf0-7fb6a9e12454c03086af15a457fabf84 av_three_fifth  avia-builder-el-77  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n2j68g-76e725b88c4f49e8f5b960117992c589 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #ffffff;\">Bingo!<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Local service? Check. Immediate need? Check. Sufficient Demand? Check. When people are searching for a solution to their event catering problem, they&#8217;ll do one of three things. Ask Google. Ask a friend. Or get into the kitchen themselves and ask for a miracle! The first option is the most likely to provide a myriad of choices for a successful outcome.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Check out our <a href=\"https:\/\/nettl.com\/uk\/seo\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ffffff; text-decoration: underline;\">SEO Packages<\/span><\/a><\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27dposc-d376689cd6563bca584e028c122dec48\">\n.flex_column.av-27dposc-d376689cd6563bca584e028c122dec48{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-27dposc-d376689cd6563bca584e028c122dec48 av_one_fifth  avia-builder-el-79  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n2juhg-ad05ffabf5705bfb3eedd1e894103224\">\n.avia-section.av-m2n2juhg-ad05ffabf5705bfb3eedd1e894103224{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='socialcatering'  class='avia-section av-m2n2juhg-ad05ffabf5705bfb3eedd1e894103224 main_color avia-section-default avia-no-border-styling  avia-builder-el-80  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56113'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gxvzz0-23d8b91ba2f9ae685e240ebd82e273a7\">\n.flex_column.av-1gxvzz0-23d8b91ba2f9ae685e240ebd82e273a7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1gxvzz0-23d8b91ba2f9ae685e240ebd82e273a7 av_one_fifth  avia-builder-el-81  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-131cvp8-7050483c5a4da4361251c13a4c2fb540\">\n.flex_column.av-131cvp8-7050483c5a4da4361251c13a4c2fb540{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-131cvp8-7050483c5a4da4361251c13a4c2fb540 av_three_fifth  avia-builder-el-82  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n2u53g-08835d01d89ac70daa62bc9e68747e0f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #0c4843;\">Not quite!<\/span><\/h2>\n<p style=\"text-align: center;\">You&#8217;ll have noticed a pattern here. If you felt this company could be showcasing their skills on <a href=\"https:\/\/www.nettl.com\/us\/social-media\/\">Social Media<\/a>, you&#8217;re not wrong. It&#8217;s a must. And could they even advertise to people organizing a wedding? Easy! On LinkedIn, to businesses that host events? Definitely an option. And if you can afford to complement your Search efforts with these tactics, then shoot. BUT if you have a limited budget, and must choose, then the obvious search demand and intent gives SEM the nod.<\/p>\n<p style=\"text-align: center;\"><a href=\"#academy\"><span style=\"color: #0c4843;\">Room for one more?<\/span><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o1rq58-2dbdaf2604ebfb4039e637d2ecdab93f\">\n.flex_column.av-o1rq58-2dbdaf2604ebfb4039e637d2ecdab93f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-o1rq58-2dbdaf2604ebfb4039e637d2ecdab93f av_one_fifth  avia-builder-el-84  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n2w1gs-f68ceb18627b04c6b346866d55259c3e\">\n.avia-section.av-m2n2w1gs-f68ceb18627b04c6b346866d55259c3e .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2024\/10\/academy-1920.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m2n2w1gs-f68ceb18627b04c6b346866d55259c3e .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='academy'  class='avia-section av-m2n2w1gs-f68ceb18627b04c6b346866d55259c3e main_color avia-section-default avia-no-shadow  avia-builder-el-85  el_after_av_section  el_before_av_section  avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56113'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gbwq4c-7ceb3dfa753baca19f1fab0b29d51c65\">\n.flex_column.av-gbwq4c-7ceb3dfa753baca19f1fab0b29d51c65{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gbwq4c-7ceb3dfa753baca19f1fab0b29d51c65 av_one_fifth  avia-builder-el-86  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3vr4km4-f3dce2aae6b7e5a8cd502d70904e0ff8\">\n.flex_column.av-3vr4km4-f3dce2aae6b7e5a8cd502d70904e0ff8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3vr4km4-f3dce2aae6b7e5a8cd502d70904e0ff8 av_three_fifth  avia-builder-el-87  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n2xeoz-4f7e6f1d45bf16dc81a6d5de3f0ae00b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"color: #ffffff;\">EXAMPLE 4<\/span><\/p>\n<h2 style=\"font-size: 350%; font-weight: 900; text-shadow: #222222 0px 0px 4px; text-align: center;\"><span style=\"color: #ffffff;\">You manage a soccer academy offering coaching, training, and events.<\/span><\/h2>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-m2n2xujx-161dc59966cb54c9301b05e0011f9f27-wrap avia-button-center  avia-builder-el-89  el_after_av_textblock  el_before_av_button '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n2xujx-161dc59966cb54c9301b05e0011f9f27\">\n#top #wrap_all .avia-button.av-m2n2xujx-161dc59966cb54c9301b05e0011f9f27{\nbackground-color:#2fa9a4;\nborder-color:#2fa9a4;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#searchacademy'  class='avia-button av-m2n2xujx-161dc59966cb54c9301b05e0011f9f27 av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >SEARCH<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap av-m2n2y4hr-1c99bad52c523a8d314123356820fbd6-wrap avia-button-center  avia-builder-el-90  el_after_av_button  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n2y4hr-1c99bad52c523a8d314123356820fbd6\">\n#top #wrap_all .avia-button.av-m2n2y4hr-1c99bad52c523a8d314123356820fbd6{\nbackground-color:#a3215d;\nborder-color:#a3215d;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#socialacademy'  class='avia-button av-m2n2y4hr-1c99bad52c523a8d314123356820fbd6 av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >SOCIAL<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3a17zuk-e60a5d3015f380d0e68ad0d855f674d6\">\n.flex_column.av-3a17zuk-e60a5d3015f380d0e68ad0d855f674d6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3a17zuk-e60a5d3015f380d0e68ad0d855f674d6 av_one_fifth  avia-builder-el-91  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n320jw-8a9b3ad95ac716ab74a788879e16e9f0\">\n.avia-section.av-m2n320jw-8a9b3ad95ac716ab74a788879e16e9f0{\nbackground-color:#8dc123;\nbackground-image:unset;\n}\n<\/style>\n<div id='searchacademy'  class='avia-section av-m2n320jw-8a9b3ad95ac716ab74a788879e16e9f0 main_color avia-section-default avia-no-border-styling  avia-builder-el-92  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56113'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-30v34ws-254204987aa7620f96bfe3a52c0877ac\">\n.flex_column.av-30v34ws-254204987aa7620f96bfe3a52c0877ac{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-30v34ws-254204987aa7620f96bfe3a52c0877ac av_one_fifth  avia-builder-el-93  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2fs8198-163c997429ae74d2b4588c11899d039d\">\n.flex_column.av-2fs8198-163c997429ae74d2b4588c11899d039d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2fs8198-163c997429ae74d2b4588c11899d039d av_three_fifth  avia-builder-el-94  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n39zcv-966f1b273c86d0a601a1cd56b60e5125 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #ffffff;\">Not quite!<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Sure.\u00a0IF people are searching for a local soccer school for bend it like Becky during the holidays, you&#8217;d hope that your website would come up tops. But if that is what you do, let Google take care of this kind of basic search stuff for free. There is simply not enough search volume for the fun, interactive, and seasonal events and courses that you want to promote. There&#8217;s a better way&#8230;<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"#socialacademy\" rel=\"noopener\"><span style=\"color: #ffffff; text-decoration: underline;\">Could it be Social Media Marketing?<\/span><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ydtvp8-0a885a6c3bdfa9c9abb22fd0c979a0e5\">\n.flex_column.av-1ydtvp8-0a885a6c3bdfa9c9abb22fd0c979a0e5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1ydtvp8-0a885a6c3bdfa9c9abb22fd0c979a0e5 av_one_fifth  avia-builder-el-96  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n32mm5-a2d7d1c896c532f669e16307c141cd86\">\n.avia-section.av-m2n32mm5-a2d7d1c896c532f669e16307c141cd86{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='socialacademy'  class='avia-section av-m2n32mm5-a2d7d1c896c532f669e16307c141cd86 main_color avia-section-default avia-no-border-styling  avia-builder-el-97  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56113'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1snw1jw-3a3ae26adb6f2b8f805a0375b000c687\">\n.flex_column.av-1snw1jw-3a3ae26adb6f2b8f805a0375b000c687{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1snw1jw-3a3ae26adb6f2b8f805a0375b000c687 av_one_fifth  avia-builder-el-98  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1637ct8-5edb86a3d8a6f74ea5fc07e755fa4b7a\">\n.flex_column.av-1637ct8-5edb86a3d8a6f74ea5fc07e755fa4b7a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1637ct8-5edb86a3d8a6f74ea5fc07e755fa4b7a av_three_fifth  avia-builder-el-99  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n3ekgn-8c9477b6e54b3c580bd8a8b8441e84bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #0c4843;\">Bingo!<\/span><\/h2>\n<p style=\"text-align: center;\">Simply not enough search volume here to justify ploughing a tonne of resources into SEO. However, do you think enough people might be interested? Absolutely!<\/p>\n<p style=\"text-align: center;\">Let&#8217;s say it&#8217;s a football academy run by the local professional football club. Would it be crazy to assume there are plenty of people who have an affinity with the club, live in the local area, and have children of a certain age who might be interested in football? MUCH easier to identify that demographic than the keywords people would enter to seek out the activities you provide.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nettl.com\/us\/social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0c4843;\">Check out our Social Packages<\/span><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-weshlo-6297ec57c4cc84a62194ef00f12a7f18\">\n.flex_column.av-weshlo-6297ec57c4cc84a62194ef00f12a7f18{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-weshlo-6297ec57c4cc84a62194ef00f12a7f18 av_one_fifth  avia-builder-el-101  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='familiarity'  class='avia-section av-1ad60rrw-61a6d6eafbb0f62dc06f1fdd8df2f762 main_color avia-section-default avia-no-border-styling  avia-builder-el-102  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56113'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19uq8lfg-5b74f19927014a09448bdb7d8b4e4d19\">\n.flex_column.av-19uq8lfg-5b74f19927014a09448bdb7d8b4e4d19{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-19uq8lfg-5b74f19927014a09448bdb7d8b4e4d19 av_one_fifth  avia-builder-el-103  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19h1v458-ad0d7892b61a5f0e302eb8586595fd08\">\n.flex_column.av-19h1v458-ad0d7892b61a5f0e302eb8586595fd08{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-19h1v458-ad0d7892b61a5f0e302eb8586595fd08 av_three_fifth  avia-builder-el-104  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-18mlyixo-072f26c848ff65be89fb6896de58f284 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Decisions, decisions<\/h2>\n<p>Hopefully, you can see there&#8217;s a pattern here. A trend to follow.<\/p>\n<p>So when deciding where to allocate your marketing budget, start by considering the characteristics of your business.<\/p>\n<p>Ask yourself whether people are <strong>actively searching<\/strong> for what you offer or whether it\u2019s easier to identify your target audience based on <strong>interests and demographics<\/strong>.<\/p>\n<p>If search volume and high-intent queries are in your favor, focus on Search.<\/p>\n<p>If your product or service is more niche or requires visual storytelling, Social Media could be the more effective route.<\/p>\n<p>Ultimately, while most businesses will benefit from <strong>a combination<\/strong> of Search and Social, limited resources often require tough choices.<\/p>\n<p>With the right approach, even a small budget can deliver significant results in the right marketing channel.<\/p>\n<p>Still in doubt? Speak to <a href=\"https:\/\/www.nettl.com\/us\/studio-locator\" target=\"_blank\" rel=\"noopener\">your local Nettl studio<\/a>. We help thousands of businesses to choose the best ways to get more calls, clicks, and visits.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-187yc6n0-b524fce999c65e1d088460d17c36a9e3\">\n#top .hr.hr-invisible.av-187yc6n0-b524fce999c65e1d088460d17c36a9e3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-187yc6n0-b524fce999c65e1d088460d17c36a9e3 hr-invisible  avia-builder-el-106  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17yjt42k-1bbedb8709fa31634fdb6e4901e33f85\">\n.avia-image-container.av-17yjt42k-1bbedb8709fa31634fdb6e4901e33f85 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-17yjt42k-1bbedb8709fa31634fdb6e4901e33f85 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-17yjt42k-1bbedb8709fa31634fdb6e4901e33f85 av-styling- avia-align-  avia-builder-el-107  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16839 avia-img-lazy-loading-not-16839 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/studio-square.jpg\" alt='design jobs' title='studio-square'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/studio-square.jpg 600w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/studio-square-80x80.jpg 80w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/studio-square-300x300.jpg 300w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/studio-square-36x36.jpg 36w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/studio-square-180x180.jpg 180w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/studio-square-120x120.jpg 120w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2018\/02\/studio-square-450x450.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17hglwos-502afb0d9e524c602b50fe4c6e1695b2\">\n#top .hr.hr-invisible.av-17hglwos-502afb0d9e524c602b50fe4c6e1695b2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-17hglwos-502afb0d9e524c602b50fe4c6e1695b2 hr-invisible  avia-builder-el-108  el_after_av_image  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-16xg9jvg-3c24aa8313513dfea0ad9e3c94109065-wrap avia-button-center  avia-builder-el-109  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/us\/studio-locator'  class='avia-button av-16xg9jvg-3c24aa8313513dfea0ad9e3c94109065 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16efpcik-a8c5364d28961373c4367213d55dee66\">\n.flex_column.av-16efpcik-a8c5364d28961373c4367213d55dee66{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-16efpcik-a8c5364d28961373c4367213d55dee66 av_one_fifth  avia-builder-el-110  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_14'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56113'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Keywords or Characters: which is the better fit for you? Discover how to choose the right strategy for your business: Whether you&#8217;re optimising for search queries or targeting your audience\u2019s interests. <\/p>\n","protected":false},"author":179,"featured_media":56109,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-56113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search or Social : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/search-or-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search or Social : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Keywords or Characters: which is the better fit for you? 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