{"id":56202,"date":"2025-02-17T14:00:01","date_gmt":"2025-02-17T14:00:01","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=56202"},"modified":"2025-03-05T09:46:46","modified_gmt":"2025-03-05T09:46:46","slug":"social-media-costs","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/social-media-costs\/","title":{"rendered":"Social Media Costs"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56202'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Social Media isn&#8217;t free<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 4 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-8kho6jj-d68c77266f71e9eead3b3f80b1204533 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Is the hidden cost of social media draining your time (and wallet)?<\/h2>\n<p>Running a business social media account sounds easy, right?<\/p>\n<p>Snap a photo. Write a witty caption. Hit post. Job done.<\/p>\n<p>Except, that\u2019s not quite how it works.<\/p>\n<p>In reality, social media is a bottomless pit of content demands.<\/p>\n<p>A relentless cycle of brainstorming, posting, engaging, analyzing, tweaking, and then doing it all over again.<\/p>\n<p>And, despite best intentions, it often gets shoved onto someone already drowning in to-do lists.<\/p>\n<p>For example, a marketing manager, office junior, or (gulp) the business owner. Sound familiar?<\/p>\n<p>So, let\u2019s talk about what social media actually costs you. Not just in money, but in time, energy, and, let\u2019s be honest, sanity.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7vvilr3-bd7ca04f94a2b6ebcd1ce65f53d38a02\">\n#top .hr.hr-invisible.av-7vvilr3-bd7ca04f94a2b6ebcd1ce65f53d38a02{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7vvilr3-bd7ca04f94a2b6ebcd1ce65f53d38a02 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-e0cf5cc6a6200487e5d9de2b87ce466e\">\n.avia-image-container.av-h2771v5-e0cf5cc6a6200487e5d9de2b87ce466e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-e0cf5cc6a6200487e5d9de2b87ce466e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-e0cf5cc6a6200487e5d9de2b87ce466e av-styling- avia-align-  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/02\/Lineup-of-Phone-Browsing-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7og4tz3-cb828218739bfd162821724ab7569052\">\n#top .hr.hr-invisible.av-7og4tz3-cb828218739bfd162821724ab7569052{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7og4tz3-cb828218739bfd162821724ab7569052 hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-1d3a46d8515d99e77f6a29f440bc57e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The three types of business social media strategies <em>(or lack thereof)<\/em><\/h2>\n<p>Businesses tend to fall into one of three camps when it comes to managing their social media:<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-3-27716d2d95d93724e2ec00c3a2fc5bfd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71tpzkv-c4413d0a578b44705fcb3f3f1b217bcd\">\n.av_font_icon.av-71tpzkv-c4413d0a578b44705fcb3f3f1b217bcd{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-71tpzkv-c4413d0a578b44705fcb3f3f1b217bcd .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-71tpzkv-c4413d0a578b44705fcb3f3f1b217bcd avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='fontawesome' ><\/span><\/span> The <em>\u2018We\u2019ve Got a Social Media Person\u2019<\/em> Camp<\/h3>\n<p>These businesses have hired a dedicated social media whizz, meaning they get a steady stream of content, engagement, and strategy. Great, if you can afford it.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nmnda7-26c2823b4757265c2b6a5ab683c5bec8\">\n.av_font_icon.av-nmnda7-26c2823b4757265c2b6a5ab683c5bec8{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-nmnda7-26c2823b4757265c2b6a5ab683c5bec8 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-nmnda7-26c2823b4757265c2b6a5ab683c5bec8 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue87e' data-av_iconfont='fontawesome' ><\/span><\/span> The <em>\u2018It\u2019s Someone\u2019s Side Hustle\u2019<\/em> Camp<\/h3>\n<p>This is where most SMEs land. Social media gets tacked onto the job description of someone who already has a full-time role. They squeeze in posts between meetings, but strategy? What strategy?<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pq54sf-ebb72616d5c501a6e4403e9816831dbb\">\n.av_font_icon.av-pq54sf-ebb72616d5c501a6e4403e9816831dbb{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-pq54sf-ebb72616d5c501a6e4403e9816831dbb .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-pq54sf-ebb72616d5c501a6e4403e9816831dbb avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue898' data-av_iconfont='fontawesome' ><\/span><\/span> The \u2018The <em>\u2018We Outsource It<\/em>\u2019 Camp<\/h3>\n<p>Some businesses recognize that juggling social media alongside other tasks just doesn\u2019t cut it. They hire a <a href=\"https:\/\/www.nettl.com\/us\/social-media\" target=\"_blank\" rel=\"noopener\">social media agency<\/a> or freelancer to keep their accounts looking sharp and their engagement levels high.<\/p>\n<p>Each of these has a cost, whether it\u2019s financial or in lost productivity. Let\u2019s break it down&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b\">\n#top .hr.hr-invisible.av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34u1d5r-dce2c797abad823d4a048a16483eb7e5\">\n.avia-image-container.av-34u1d5r-dce2c797abad823d4a048a16483eb7e5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-34u1d5r-dce2c797abad823d4a048a16483eb7e5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-34u1d5r-dce2c797abad823d4a048a16483eb7e5 av-styling- avia-align-  avia-builder-el-16  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/02\/diy-social-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mcpgn3-ce4b9f965326155522fa3b55438fd1d8\">\n#top .hr.hr-invisible.av-2mcpgn3-ce4b9f965326155522fa3b55438fd1d8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2mcpgn3-ce4b9f965326155522fa3b55438fd1d8 hr-invisible  avia-builder-el-17  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m795r5e8-53277e319f82e356c271c68b4de25260 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<div class=\"statsbox_de\">\n<h2>The cost of doing it yourself (or forcing someone else to)<\/h2>\n<p>If you\u2019re giving social media duties to someone who already has a job, you\u2019re not saving money&#8230; you\u2019re stretching resources.<\/p>\n<p>One study revealed that 78% of employees who manage social media also have additional responsibilities at their company.<\/p>\n<p>This multitasking can dilute focus and efficiency in their primary responsibilities.<\/p>\n<ul>\n<li><em><strong>Time is money.<\/strong><\/em> If your marketing manager is spending 10 hours a week on social media, that\u2019s 10 hours they\u2019re not using to develop strategies, launch campaigns, or grow the business.<\/li>\n<li><em><strong>Burnout is real.<\/strong> <\/em>Overloading employees leads to rushed content, inconsistent posting, and, eventually, a frustrated team member who either quits or does the bare minimum.<\/li>\n<li><em><strong>Missed opportunities.<\/strong> <\/em>Social media isn\u2019t just about posting pretty pictures; it\u2019s about engaging, optimising, and converting followers into customers. Without a proper strategy, you\u2019re leaving money on the table.<\/li>\n<\/ul>\n<p>Word of caution when it comes to social part-timers: Be diligent with user access. We&#8217;ve all heard the horror stories of former employees going off into the long grass&#8230; Along with the only admin access. Not much use when your meta business suite is on a gap year in Tibet.<\/p>\n<p>Outsourcing might seem like an added expense, but it\u2019s worth considering how much it would cost to hire someone in-house versus bringing in professionals without adding to payroll. For context, Nettl&#8217;s <a href=\"https:\/\/www.nettl.com\/us\/social-media\" target=\"_blank\" rel=\"noopener\">Business Social Media Package<\/a> posts 5 days a week across 2 platforms for less than $360.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2lhswei-61a1b17e306a669babaa6358e64ee514\">\n#top .hr.hr-invisible.av-2lhswei-61a1b17e306a669babaa6358e64ee514{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2lhswei-61a1b17e306a669babaa6358e64ee514 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ahxy7z-99f98aa8f1b4100eb6b00b2800ddd7dd\">\n.avia-image-container.av-2ahxy7z-99f98aa8f1b4100eb6b00b2800ddd7dd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2ahxy7z-99f98aa8f1b4100eb6b00b2800ddd7dd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2ahxy7z-99f98aa8f1b4100eb6b00b2800ddd7dd av-styling- avia-align-  avia-builder-el-20  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/02\/inhouse-social-media-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1w7j9m2-cbafae65848fde0324e113dfac3c07de\">\n#top .hr.hr-invisible.av-1w7j9m2-cbafae65848fde0324e113dfac3c07de{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1w7j9m2-cbafae65848fde0324e113dfac3c07de hr-invisible  avia-builder-el-21  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1thaqsq-372c1c683fe0d190d9d91b3556980088 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>The cost of hiring in-house (brace yourself)<\/h2>\n<div>If you decide to hire a full-time social media manager, here\u2019s what you\u2019re looking at:<\/div>\n<ul>\n<li><em><strong>Average US salary for a Social Media Manager:<\/strong><\/em> $55,000\u2013$75,000 per year<\/li>\n<li><em><strong>Employers\u2019 Payroll Taxes and Benefits: <\/strong> <\/em>Social Security, healthcare, and other benefits can add an additional 25-40% to salary costs<\/li>\n<li><em><strong>Software subscriptions and training:<\/strong> <\/em>Another $5,000\u2013$10,000 per year<\/li>\n<\/ul>\n<p>That\u2019s <strong>at least $70,000+ per year<\/strong> once you\u2019ve factored everything in.<br \/>\nAnd with rising employment costs and increased demand for skilled social media professionals, hiring in-house is becoming even more expensive.<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16ugwa2-5272153de1fea57940c23c2f4cc217b6\">\n#top .hr.hr-invisible.av-16ugwa2-5272153de1fea57940c23c2f4cc217b6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-16ugwa2-5272153de1fea57940c23c2f4cc217b6 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9-0a18852830a610ddfcd3745aca5a59f8\">\n.avia-image-container.av-h2771v5-9-0a18852830a610ddfcd3745aca5a59f8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9-0a18852830a610ddfcd3745aca5a59f8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9-0a18852830a610ddfcd3745aca5a59f8 av-styling- avia-align-  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/02\/outsource-social-media-agency-near-me-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p33nof-74aaad341e6c8490532425ea48f5ee14\">\n#top .hr.hr-invisible.av-p33nof-74aaad341e6c8490532425ea48f5ee14{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-p33nof-74aaad341e6c8490532425ea48f5ee14 hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mff4tm-100a970b5ff0ea26c73b877c27e283c9\">\n#top .hr.hr-invisible.av-mff4tm-100a970b5ff0ea26c73b877c27e283c9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mff4tm-100a970b5ff0ea26c73b877c27e283c9 hr-invisible  avia-builder-el-26  el_after_av_hr  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m795y37r-f5fd91496e16df4dea606ad89a6de109 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>The case for outsourcing: fixed costs, expert results<\/h2>\n<p>For many SMEs, outsourcing social media is the best of both worlds.<\/p>\n<ul>\n<li><em><strong>You get a team of experts<\/strong><\/em> (strategists, content creators, ad specialists) for less than the cost of one full-time hire.<\/li>\n<li><strong><em>You free up internal resources<\/em><\/strong> so your team can focus on what they do best.<\/li>\n<li><em><strong>You avoid employment costs<\/strong><\/em>, such as national insurance, pensions, and holiday pay.<\/li>\n<li><em><strong>You get consistency.<\/strong><\/em> Regular, professional content that actually moves the needle.<\/li>\n<\/ul>\n<\/div>\n<p>And, crucially, you don\u2019t have to worry about social media all the time.<\/p>\n<p>No more, \u201c<em>Who\u2019s posting today?<\/em>\u201d or, \u201c<em>We haven\u2019t updated Instagram in a month.<\/em>\u201d<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m79b7vyr-1d9c9f9245f6d511d3d4e56fd522df0c\">\n.avia-image-container.av-m79b7vyr-1d9c9f9245f6d511d3d4e56fd522df0c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m79b7vyr-1d9c9f9245f6d511d3d4e56fd522df0c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m79b7vyr-1d9c9f9245f6d511d3d4e56fd522df0c av-styling- avia-align-  avia-builder-el-29  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/02\/Laptop-LinkedIn-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-30  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-7-99a60842aa914371ea3901e87a2015fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What\u2019s the best option for your business?<\/h2>\n<p>There\u2019s no one-size-fits-all approach to social media.<\/p>\n<p>But there is one universal truth: bad social media is worse than no social media.<\/p>\n<p>If you\u2019re struggling to keep up, posting inconsistently, or making it someone\u2019s \u2018extra\u2019 job, it might be time to rethink the approach.<\/p>\n<p>Whether that\u2019s hiring a professional in-house or outsourcing to an agency, the real question is: what\u2019s your time (and sanity) worth?<\/p>\n<p>Need help figuring it out? Let\u2019s chat.<\/p>\n<p>We\u2019re always up for a no-pressure natter about what\u2019s best for your business.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/us\/studio-locator\" target=\"_blank\" rel=\"noopener\">Find your local studio<\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iibke7-6abdabb77ae9b0079710b0f30920ad02\">\n#top .hr.hr-invisible.av-iibke7-6abdabb77ae9b0079710b0f30920ad02{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-iibke7-6abdabb77ae9b0079710b0f30920ad02 hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-efc646353af206c4ff264cd1099c7b6d-wrap avia-button-center  avia-builder-el-33  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/us\/studio-locator'  class='avia-button av-jinlazj9-efc646353af206c4ff264cd1099c7b6d av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-34  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56202'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Think DIY social media is saving you money? Maybe not. Whether you\u2019re juggling it yourself or piling it onto an already busy team member, there\u2019s always a cost. Time. Productivity. Burnout. And with rising employment costs, outsourcing might be the smarter move. Let\u2019s break it down\u2026<\/p>\n","protected":false},"author":179,"featured_media":56218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-56202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Costs : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/social-media-costs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Costs : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Think DIY social media is saving you money? Maybe not. Whether you\u2019re juggling it yourself or piling it onto an already busy team member, there\u2019s always a cost. Time. Productivity. Burnout. And with rising employment costs, outsourcing might be the smarter move. Let\u2019s break it down\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/us\/social-media-costs\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-17T14:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T09:46:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2025\/02\/social-not-free-600-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christopher Heath\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christopher Heath\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nettl.com\/us\/social-media-costs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/us\/social-media-costs\/\"},\"author\":{\"name\":\"Christopher Heath\",\"@id\":\"https:\/\/www.nettl.com\/us\/#\/schema\/person\/1c384c19c113bf28ee710938caf1333f\"},\"headline\":\"Social Media Costs\",\"datePublished\":\"2025-02-17T14:00:01+00:00\",\"dateModified\":\"2025-03-05T09:46:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/us\/social-media-costs\/\"},\"wordCount\":5300,\"publisher\":{\"@id\":\"https:\/\/www.nettl.com\/us\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/us\/social-media-costs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2025\/02\/social-not-free-600-featured.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/us\/social-media-costs\/\",\"url\":\"https:\/\/www.nettl.com\/us\/social-media-costs\/\",\"name\":\"Social Media Costs : nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/us\/social-media-costs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/us\/social-media-costs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2025\/02\/social-not-free-600-featured.jpg\",\"datePublished\":\"2025-02-17T14:00:01+00:00\",\"dateModified\":\"2025-03-05T09:46:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nettl.com\/us\/social-media-costs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nettl.com\/us\/social-media-costs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nettl.com\/us\/social-media-costs\/#primaryimage\",\"url\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2025\/02\/social-not-free-600-featured.jpg\",\"contentUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2025\/02\/social-not-free-600-featured.jpg\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nettl.com\/us\/social-media-costs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nettl.com\/us\/2024-home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media Costs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nettl.com\/us\/#website\",\"url\":\"https:\/\/www.nettl.com\/us\/\",\"name\":\"Nettl\",\"description\":\"Websites, SEO, Print &amp; 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