{"id":56264,"date":"2025-06-23T11:53:38","date_gmt":"2025-06-23T10:53:38","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=56264"},"modified":"2025-12-01T12:02:43","modified_gmt":"2025-12-01T12:02:43","slug":"search-everywhere","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/search-everywhere\/","title":{"rendered":"Search Everywhere"},"content":{"rendered":"<p><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>\ufeff<\/span><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56264'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Search Everywhere Optimization<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 4 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-1d3a46d8515d99e77f6a29f440bc57e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Sounds familiar<\/h2>\n<p>There\u2019s a new buzzword (or three) doing the rounds. <em>Search Everywhere Optimization<\/em>.<\/p>\n<p>Sounds exciting. Fresh. Maybe even revolutionary.<\/p>\n<p>Except\u2026 it\u2019s not. Not really.<\/p>\n<p>We love a good acronym. And the vultures have been circling around SEO for some time.<\/p>\n<p>There have been other suggestions such as GEO, or AIO. But how convenient to find one that doesn&#8217;t even change the letters!<\/p>\n<p>Because it&#8217;s no longer Search <strong>Engine<\/strong> Optimization. Now it\u2019s Search <strong>Everywhere <\/strong>Optimization.<\/p>\n<p>TikTok. YouTube. Amazon. Pinterest. Instagram. Reddit. In your jacket pocket (only half joking!).<\/p>\n<p>It&#8217;s true. People don\u2019t just search on Google anymore.<\/p>\n<p>They\u2019re searching wherever they spend time online. And brands? Well, they need to show up in all the right places.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jpwijc-8df7e98b0503c7bfa6a6ab4276f03a8a\">\n#top .hr.hr-invisible.av-jpwijc-8df7e98b0503c7bfa6a6ab4276f03a8a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jpwijc-8df7e98b0503c7bfa6a6ab4276f03a8a hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mc997ktz-7dcfcca4ed62cd40f8feeac14a555376\">\n.avia-image-container.av-mc997ktz-7dcfcca4ed62cd40f8feeac14a555376 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mc997ktz-7dcfcca4ed62cd40f8feeac14a555376 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mc997ktz-7dcfcca4ed62cd40f8feeac14a555376 av-styling- avia-align-center  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/06\/omnichannel-search-marketing-1-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2urijko-9ec80376d60772b131aa737b3b1801a8\">\n#top .hr.hr-invisible.av-2urijko-9ec80376d60772b131aa737b3b1801a8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2urijko-9ec80376d60772b131aa737b3b1801a8 hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mc9689l2-4cb0d9b44573d9ce62b52d6cdd3fcb56 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>So, what&#8217;s the grand revelation?<\/h2>\n<p>That digital marketing needs to be <em><strong>omnichannel<\/strong><\/em>.<\/p>\n<p>Oh. Not exactly breaking news, is it?<\/p>\n<p>Google was (and still is) a HUGE part of the puzzle.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/uk\/seo-agency-near-me\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> was (and still is) a HUGE part of the puzzle.<\/p>\n<p>But the best digital strategies always looked beyond search engine results.<\/p>\n<p>It\u2019s about meeting your customers where they are, not just where you want them to be.<\/p>\n<p>Optimizing for all areas of the SERP, growing your social presence, getting found on YouTube, crafting conversion-getting product listings, creating killer content, running ads, and posting comments in all the right nooks and crannies&#8230;<\/p>\n<p>None of that is \u201cnew SEO\u201d. It&#8217;s just a digital marketing landscape. And you&#8217;re landscaping.<\/p>\n<p>Fetch the shovel.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qzvmc8-0412c376a8d2391c6fe317d75bc803c8\">\n#top .hr.hr-invisible.av-1qzvmc8-0412c376a8d2391c6fe317d75bc803c8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1qzvmc8-0412c376a8d2391c6fe317d75bc803c8 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mc9985x9-8191dd1616606a4e75b4af87a6ec8ca7\">\n.avia-image-container.av-mc9985x9-8191dd1616606a4e75b4af87a6ec8ca7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mc9985x9-8191dd1616606a4e75b4af87a6ec8ca7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mc9985x9-8191dd1616606a4e75b4af87a6ec8ca7 av-styling- avia-align-center  avia-builder-el-12  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/06\/search-marketing-2-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2pba2l4-65313ccb1749373eb11783c8f1674712\">\n#top .hr.hr-invisible.av-2pba2l4-65313ccb1749373eb11783c8f1674712{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2pba2l4-65313ccb1749373eb11783c8f1674712 hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mc974smx-d36b5d3fd2c5b39f2904ac700fc9d85d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is omnichannel digital marketing?<\/h2>\n<p>It\u2019s the kind of strategy that doesn\u2019t put all its keywords in one basket.<\/p>\n<p>It\u2019s about building a presence across multiple platforms.<\/p>\n<p>Not just for visibility, but for trust, consistency, and accessibility.<\/p>\n<p>Because today\u2019s customers don\u2019t follow a straight path. They bounce from app to app like a squirrel on espresso.<\/p>\n<ul>\n<li><em><strong>One minute they\u2019re watching a how-to on YouTube.<\/strong><\/em><\/li>\n<li><em><strong>Next, they\u2019re checking reviews on Amazon.<\/strong><\/em><\/li>\n<li><em><strong>Then they ask in a Facebook group.<\/strong><\/em><\/li>\n<li><em><strong>Then they find your business on Google.<\/strong><\/em><\/li>\n<li><em><strong>Then stalk your Instagram to see if you\u2019re legit.<\/strong><\/em><\/li>\n<li><em><strong>Then forget what they were doing and get distracted by a dog in sunglasses.<\/strong><\/em><\/li>\n<\/ul>\n<p>You get the idea.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zugaig-8e386a4e84c6a42cb016a7aa0cb0f633\">\n#top .hr.hr-invisible.av-zugaig-8e386a4e84c6a42cb016a7aa0cb0f633{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-zugaig-8e386a4e84c6a42cb016a7aa0cb0f633 hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-12-c708923237a0fc2cbd381da011bbc50e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>An omnichannel checklist<\/h2>\n<p><em><strong>Let\u2019s unpack the kinds of activity that fall under this all-encompassing \u201cSearch Everywhere\u201d approach:<\/strong><\/em><\/p>\n<h4 data-start=\"2322\" data-end=\"2374\">\ud83d\udc40 search engine optimisation (still important)<\/h4>\n<ul>\n<li>Keyword-rich, helpful website content<\/li>\n<li>Technical SEO (page speed, structure, schema)<\/li>\n<li>Local SEO (hello, Google Business Profile)<\/li>\n<li>Link building &amp; backlink strategy<\/li>\n<\/ul>\n<h4 data-start=\"2549\" data-end=\"2578\">\ud83d\udcf1 social media presence<\/h4>\n<ul>\n<li>Creating platform-native content (not just cross-posting)<\/li>\n<li>Using Reels, Stories, Lives<\/li>\n<li>Community engagement (yes, actual replies, not just likes)<\/li>\n<li>Paid social campaigns with smart targeting<\/li>\n<\/ul>\n<h4 data-start=\"2815\" data-end=\"2855\">\ud83d\udce6 marketplaces &amp; product platforms<\/h4>\n<ul>\n<li>Optimized listings on Amazon, Etsy, Not On The High Street<\/li>\n<li>Managing reviews and Q&amp;A sections<\/li>\n<li>Running marketplace-specific promotions<\/li>\n<\/ul>\n<h4 data-start=\"3000\" data-end=\"3031\">\ud83c\udfa5 video content marketing<\/h4>\n<ul>\n<li>YouTube tutorials, explainers, testimonials<\/li>\n<li>TikTok tips and behind-the-scenes content<\/li>\n<li>Instagram Reels or Stories that actually speak to your audience<\/li>\n<li>Shorts, lives, and vertical video galore<\/li>\n<\/ul>\n<h4 data-start=\"3441\" data-end=\"3476\">\ud83d\udcf2 other apps and platforms<\/h4>\n<ul>\n<li>Pinterest optimization<\/li>\n<li>LinkedIn for B2B discoverability<\/li>\n<li>Reddit community involvement (if you dare)<\/li>\n<li>Apple Maps, Bing Places, Yelp, and the forgotten corners of the internet<\/li>\n<\/ul>\n<h4 data-start=\"3691\" data-end=\"3717\">\ud83c\udf10 website experience<\/h4>\n<ul>\n<li>Conversion-ready landing pages<\/li>\n<li>Optimised product and category pages<\/li>\n<li>Mobile-first design (because thumbs matter)<\/li>\n<li>Analytics &amp; tracking (so we know what\u2019s working)<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b\">\n#top .hr.hr-invisible.av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mc97ctlb-6c6aa9ab8847f9349abffb1eb29a70c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Aaaaand that\u2019s not even everything. And maybe you don&#8217;t need to be on <strong>everything<\/strong> anyway.<\/p>\n<p>What you DO need, is to be where your customers and potential customers are.<\/p>\n<p>Being discoverable isn\u2019t about one big thing. It\u2019s about dozens, (or hundreds\/thousands) of little things working together.<\/p>\n<p>Like an F1 team.<\/p>\n<p>Or a jazz band. But with fewer berets and more spreadsheets.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mc99965q-4a662bcfdefbeef7d3ff21a57136e2c4\">\n.avia-image-container.av-mc99965q-4a662bcfdefbeef7d3ff21a57136e2c4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mc99965q-4a662bcfdefbeef7d3ff21a57136e2c4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mc99965q-4a662bcfdefbeef7d3ff21a57136e2c4 av-styling- avia-align-center  avia-builder-el-20  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/06\/marketing-trumpet-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-256gyqg-7e49d1bdd074e3f6c0345a054603692f\">\n#top .hr.hr-invisible.av-256gyqg-7e49d1bdd074e3f6c0345a054603692f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-256gyqg-7e49d1bdd074e3f6c0345a054603692f hr-invisible  avia-builder-el-21  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-11-d4fd66ba3e717ece21f293fc022e21ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>More, please<\/h2>\n<p>But isn&#8217;t digital marketing much more than that? Yes! You&#8217;re right.<\/p>\n<p>&#8216;Search Everywhere Optimization&#8217; is a fat juicy slice of digital marketing. But it&#8217;s not everything you could be doing.<\/p>\n<p>Digital marketing also includes outreach stuff like email, messaging apps, etc.<\/p>\n<p>Search Everywhere is more about being found when people are actively looking.<\/p>\n<p>So it leans into platforms and tactics aligned with discovery.<\/p>\n<p>Search Marketing, really. But with a cooler sounding name.<\/p>\n<p>And that&#8217;s important. Because marketing is cool.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a\">\n#top .hr.hr-invisible.av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mc999qqu-d7a5014802038ebe8006afbd7c267930\">\n.avia-image-container.av-mc999qqu-d7a5014802038ebe8006afbd7c267930 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mc999qqu-d7a5014802038ebe8006afbd7c267930 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mc999qqu-d7a5014802038ebe8006afbd7c267930 av-styling- avia-align-center  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/06\/whats-new-marketing-trends-cactus-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tukw6w-87df1905118f802c9d24e75c338ef2af\">\n#top .hr.hr-invisible.av-1tukw6w-87df1905118f802c9d24e75c338ef2af{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1tukw6w-87df1905118f802c9d24e75c338ef2af hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-7-99a60842aa914371ea3901e87a2015fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Not a trend<\/h2>\n<p>it\u2019s not a trend. It\u2019s a mindset<\/p>\n<p>Sure, Search Everywhere Optimization has a nice ring to it.<\/p>\n<p>But to us, it just sounds like someone finally gave digital marketing the credit it deserves.<\/p>\n<p>Omnichannel isn\u2019t a new strategy. It\u2019s been the smart strategy for years.<\/p>\n<p>We\u2019ve seen first-hand how it helps businesses grow. Whether it\u2019s boosting search visibility, building brand consistency, or converting clicks into customers.<\/p>\n<p>So if you\u2019re reading all the hype about this new approach and wondering whether you\u2019re behind the curve, don\u2019t panic.<\/p>\n<p>You\u2019re probably already doing it. Or at least heading in the right direction.<\/p>\n<p>And if you want help pulling it all together? Well, that\u2019s where we come in.<\/p>\n<p>Let\u2019s get you showing up everywhere that matters. With a strategy that works together, not in silos.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e\">\n#top .hr.hr-invisible.av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-efc646353af206c4ff264cd1099c7b6d-wrap avia-button-center  avia-builder-el-28  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.nettl.com\/us\/studio-locator'  class='avia-button av-jinlazj9-efc646353af206c4ff264cd1099c7b6d av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zue5co-043227b1c083ec122e0cde836eae8188\">\n#top .hr.hr-invisible.av-zue5co-043227b1c083ec122e0cde836eae8188{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-zue5co-043227b1c083ec122e0cde836eae8188 hr-invisible  avia-builder-el-29  el_after_av_button  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mc99697i-8bb625a042bd0a17c4b666996fde6642\">\n.avia-image-container.av-mc99697i-8bb625a042bd0a17c4b666996fde6642 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mc99697i-8bb625a042bd0a17c4b666996fde6642 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mc99697i-8bb625a042bd0a17c4b666996fde6642 av-styling- avia-align-center  avia-builder-el-30  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/06\/izzy-birmingham-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-38umuw-31efde12ca9a5bd1ba270ce3572b26aa\">\n#top .hr.hr-invisible.av-38umuw-31efde12ca9a5bd1ba270ce3572b26aa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-38umuw-31efde12ca9a5bd1ba270ce3572b26aa hr-invisible  avia-builder-el-31  el_after_av_image  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-32  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56264'><div class='entry-content-wrapper clearfix'><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_end\">\ufeff<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>They say SEO has changed. That people don\u2019t just search on Google anymore. Instead, they search everywhere. So now we need Search Everywhere Optimisation. Thing is, we\u2019ve been doing that for ages as a part of digital marketing.<\/p>\n","protected":false},"author":179,"featured_media":56268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,528],"tags":[],"class_list":["post-56264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Everywhere : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/search-everywhere\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Everywhere : nettl.com\" \/>\n<meta property=\"og:description\" content=\"They say SEO has changed. 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