{"id":56274,"date":"2025-07-29T10:58:03","date_gmt":"2025-07-29T09:58:03","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=56274"},"modified":"2025-07-29T15:10:29","modified_gmt":"2025-07-29T14:10:29","slug":"blogornot","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/blogornot\/","title":{"rendered":"To Blog or Not to Blog"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56274'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>To blog or not to blog<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 5 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-11-d4fd66ba3e717ece21f293fc022e21ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Hello? Is anyone even reading this?<\/h2>\n<p>The irony of writing a blog article about whether businesses should still publish blog articles is not lost on us.<\/p>\n<p>But it&#8217;s a valid thing to discuss, especially with the rise in zero-click searches and AI chat answering any queries you may have previously searched a blog to find the answer for.<\/p>\n<p>Right now, we have ChatGPT churning out 47 articles a second, search results spoon-feeding answers above the fold, and Google throwing in AI overviews. So&#8230;<\/p>\n<p><em><strong>Is there any point to blogging anymore? <\/strong><\/em><\/p>\n<p>Is anyone even reading this?<\/p>\n<p>(Hopefully yes. Otherwise this is a very elaborate way to talk to ourselves.)<\/p>\n<p>Also, we actually know people still read this. But more on that later.<\/p>\n<p>Let\u2019s explore.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-41536b8825c2429df9801e3146194837\">\n.avia-image-container.av-h2771v5-41536b8825c2429df9801e3146194837 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-41536b8825c2429df9801e3146194837 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-41536b8825c2429df9801e3146194837 av-styling- avia-align-  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/07\/megaphone-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-9-6678066f4d58cb564fe427b4102ec15b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>1. Do we still need blogs?<\/h2>\n<p>Remember when blogs were basically online diaries? Full of personal experiences and rants about printer ink.<\/p>\n<p>Then came the golden age of thought leadership. Marketers showed up, SEO muscled in, and blogs became keyword-packed business content with just a hint of personality.<\/p>\n<p>Since then, the humble blog has kept evolving.<\/p>\n<p>Today, it\u2019s a trust-building tool. A place to show your expertise. A way to answer the questions your customers are already searching for.<\/p>\n<p>Search might look different now. With AI summaries, featured snippets, and zero-click results, people get answers faster. But blogs still matter.<\/p>\n<p>Not just because they bring traffic. Because they bring context.<\/p>\n<p>They show your voice. Your story. Your know-how. They\u2019re proof there\u2019s a real human, or team of humans, behind the brand.<\/p>\n<p>So no, you\u2019re not just shouting into the void. You\u2019re making yourself visible in a scroll-happy world.<\/p>\n<p>And yes, Google\u2019s still watching. Clipboard in hand. After all, where do you think all that generated content and AI snippetry comes from?<\/p>\n<p>So, should we still be publishing fresh, new, authentic and relevant content on our website? The answer is definitely YES.<\/p>\n<p>But how to best go about it?&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-7-6efbe4f679841924603c63c5346eb1c6\">\n.avia-image-container.av-h2771v5-7-6efbe4f679841924603c63c5346eb1c6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-7-6efbe4f679841924603c63c5346eb1c6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-7-6efbe4f679841924603c63c5346eb1c6 av-styling- avia-align-  avia-builder-el-12  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/07\/dog-laptop-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-5-8b94cf24fcc37d8b52de611c4c57331e\">\n#top .hr.hr-invisible.av-jp00gvdr-5-8b94cf24fcc37d8b52de611c4c57331e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-5-8b94cf24fcc37d8b52de611c4c57331e hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mdcxkqwz-3aeba51462471928aeb17ef93f0113ac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>2. Should I let AI do it for me?<\/h2>\n<p>Tempting, isn\u2019t it?<\/p>\n<p>\u201cHey bot, write me a blog about marketing for florists with a touch of whimsy and an SEO twist.\u201d<\/p>\n<p>Five seconds later, voil\u00e0.<\/p>\n<p>A perfectly polite, decently structured article appears. No coffee required. No existential dread. No typos.<\/p>\n<p>But here\u2019s the thing.<\/p>\n<p>AI is a brilliant starting point. It can give you a first draft. A list of ideas. A nudge when you\u2019re stuck.<\/p>\n<p>But AI content is also generated from a mix of pretty average content from across the internet.<\/p>\n<p>Are you average? Or uniquely you?<\/p>\n<p>If you hit publish without giving it your voice, your experience, your angle, it&#8217;ll it\u2019ll just sound like every other AI-written blog.<\/p>\n<p>Average. Fine&#8230; But average.<\/p>\n<p>Polished. But predictable. And slightly too fond of the phrase \u201cin today\u2019s fast-paced digital landscape.\u201d<\/p>\n<p>Your customers don\u2019t want to read something that feels bland. (To be honest, they didn&#8217;t want to read the bland content that humans wrote either!!)<\/p>\n<p>Here&#8217;s what they do want &#8211; YOU. Your insight&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a\">\n#top .hr.hr-invisible.av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mdebvll1-c6468cba4d4de567edac6e160f46f7be\">\n.avia-image-container.av-mdebvll1-c6468cba4d4de567edac6e160f46f7be img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mdebvll1-c6468cba4d4de567edac6e160f46f7be .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mdebvll1-c6468cba4d4de567edac6e160f46f7be av-styling- avia-align-  avia-builder-el-16  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/07\/robot-writing-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1klrl5o-cd15a75b3495e87d039540cc2dbd4ce9\">\n#top .hr.hr-invisible.av-1klrl5o-cd15a75b3495e87d039540cc2dbd4ce9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1klrl5o-cd15a75b3495e87d039540cc2dbd4ce9 hr-invisible  avia-builder-el-17  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mdcxht5c-fd8af03d1861fdd0fc1f82f409ccdd8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>3. What does a human author offer that AI cannot?<\/h2>\n<p>For starters, humans have weird stories. Awkward truths. Opinions.<\/p>\n<p>Your voice. Your take. Your unique comparisons and quirky examples. Your customers. Your case studies.<\/p>\n<p>AI is a great research tool. A content amalgamator.<\/p>\n<p>But it lacks experience, emotion, perception. Something you have to offer in droves, given half the chance.<\/p>\n<p>For example:<\/p>\n<p>AI can write a guide to choosing the right signage.<br \/>\nYou can write about the time your banner stand fell on the mayor during a local expo.<\/p>\n<p>AI can say \u201cconsistency is key on social media.\u201d<br \/>\nYou can say \u201cWe once forgot to schedule posts for two weeks and a client thought we\u2019d gone to Tibet.\u201d<\/p>\n<p>AI can tell you how to improve email open rates.<\/p>\n<p>You can share what subject line actually got 40% more opens in your latest campaign.<br \/>\n(It was \u201cFree cake.\u201d Works every time.)<\/p>\n<p>That\u2019s what readers connect with. Real stories. Real results. Real humans behind the keyboard.<\/p>\n<p>Also, let\u2019s not underestimate the power of tone. The slight sarcasm. The offbeat simile. The niche pop culture reference.<\/p>\n<p>These are the things that make content yours.<\/p>\n<p>They don\u2019t just inform. They make people want to work with you and your company, specifically.<\/p>\n<p>So, should you let AI write your articles for you? No. That defeats the object.<\/p>\n<p>Let the tools help you, sure. AI can be a great writing companion. But your thoughts should be just that. Yours.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gfbcl8-04256bd7b049e275efcb140d102c915b\">\n#top .hr.hr-invisible.av-1gfbcl8-04256bd7b049e275efcb140d102c915b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1gfbcl8-04256bd7b049e275efcb140d102c915b hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mdebx5zp-dadb76532af07d27e47210abf58f3515\">\n.avia-image-container.av-mdebx5zp-dadb76532af07d27e47210abf58f3515 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mdebx5zp-dadb76532af07d27e47210abf58f3515 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mdebx5zp-dadb76532af07d27e47210abf58f3515 av-styling- avia-align-  avia-builder-el-20  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/07\/blog-illustration-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18kovq4-047c9feb9254a27cc1362bba8eda0fc6\">\n#top .hr.hr-invisible.av-18kovq4-047c9feb9254a27cc1362bba8eda0fc6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-18kovq4-047c9feb9254a27cc1362bba8eda0fc6 hr-invisible  avia-builder-el-21  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mdd4x4ak-4b8ce1689f0e4a4357a1211550928aa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>But do people actually read them?<\/h2>\n<p>Valid question. There&#8217;s no point adding authentic human content if no one is going to check it out.<\/p>\n<p>But here\u2019s the thing. People do still consume articles and blogs.<\/p>\n<p>In fact, <a href=\"https:\/\/ahrefs.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\">a 2024 study<\/a> reported that 77% of internet users regularly read blog posts.<\/p>\n<p>Granted, they may not always read every word. But they scan. They browse. They notice.<\/p>\n<ul>\n<li><em><strong>Blogs also feed your newsletter.<\/strong><\/em><\/li>\n<li><em><strong>They fill your social posts.<\/strong><\/em><\/li>\n<li><em><strong>They answer questions your sales team gets asked.<\/strong><\/em><\/li>\n<li><em><strong>They boost your search presence.<\/strong><\/em><\/li>\n<li><em><strong>They build your credibility.<\/strong><\/em><\/li>\n<li><em><strong>And they give visitors a reason to stay longer on your site. (Which, surprise surprise, is also good for <a href=\"https:\/\/www.nettl.com\/us\/seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a>.)<\/strong><\/em><\/li>\n<\/ul>\n<p>Fun fact: Even now, with all the AI this and TikTok that, content marketing (that\u2019s blogs + email marketing) still brings in the highest percentage of visitors to Nettl.com.<\/p>\n<p>So no\u2014this isn\u2019t just fluffy stuff to make your site feel busy. It works. It still works.<\/p>\n<p>Plus, when a potential customer stumbles onto your site at 10:46pm, half-researching, half-procrastinating, and they see you\u2019ve written something smart or helpful or genuinely funny\u2026 that sticks.<\/p>\n<p>You feel more real to them.<\/p>\n<p>More trustworthy.<\/p>\n<p>Less like a faceless brand.<\/p>\n<p>More like someone they might actually want to give money to.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12jso1o-101e206a313c95afec1e88d550ad6c91\">\n#top .hr.hr-invisible.av-12jso1o-101e206a313c95afec1e88d550ad6c91{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-12jso1o-101e206a313c95afec1e88d550ad6c91 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mdeby7ex-f689b0280c8a7d20af6ceda54dbf0f5a\">\n.avia-image-container.av-mdeby7ex-f689b0280c8a7d20af6ceda54dbf0f5a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mdeby7ex-f689b0280c8a7d20af6ceda54dbf0f5a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mdeby7ex-f689b0280c8a7d20af6ceda54dbf0f5a av-styling- avia-align-  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/07\/someone-reading-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wtwz24-9eb93668f0d47f5bef2734ab990ceb3c\">\n#top .hr.hr-invisible.av-wtwz24-9eb93668f0d47f5bef2734ab990ceb3c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-wtwz24-9eb93668f0d47f5bef2734ab990ceb3c hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mdd53kaq-0288f1283bec87456494d9f718c52e47 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>So, should you still blog?<\/h2>\n<p><em><strong>Short answer: yes.<\/strong><\/em><br \/>\n<em><strong>Long answer: yessssssssss.<\/strong><\/em><\/p>\n<p><em><strong>Caveat: only if you do it well.<\/strong><\/em><\/p>\n<p>Not because it\u2019s trendy. Not because your web agency told you to.<br \/>\nBut because you\u2019ve got something to say. Something worth sharing. Something that makes your audience feel smarter, understood, or mildly amused.<\/p>\n<p>And if you can\u2019t think of what to say? That\u2019s where a good writer, or a decent AI draft and an even better edit, comes in. As a starting point if nothing else.<\/p>\n<p>Because AI can help you identify what sort of topics your audience are interested in. It can help pose some questions for you to answer.<\/p>\n<p>It doesn\u2019t need to be perfect. Just make it you. Tell a story. Share a tip. Offer a perspective that only your business can.<\/p>\n<p>You never know who\u2019s reading.<\/p>\n<p>And if no one is?<\/p>\n<p>Well, at least Google still is.<\/p>\n<p>But in the meantime, maybe <a href=\"https:\/\/www.nettl.com\/us\/studio-locator\" target=\"_blank\" rel=\"noopener\">speak to us<\/a> about how we can get more visitors in front of your content.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wj510c-e212da5d121eb82daeb315d02720b7cd\">\n#top .hr.hr-invisible.av-wj510c-e212da5d121eb82daeb315d02720b7cd{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-wj510c-e212da5d121eb82daeb315d02720b7cd hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-efc646353af206c4ff264cd1099c7b6d-wrap avia-button-center  avia-builder-el-28  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/us\/studio-locator'  class='avia-button av-jinlazj9-efc646353af206c4ff264cd1099c7b6d av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-29  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56274'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Still blogging in 2025? You\u2019re not alone.<br \/>\n\u2018To blog or not to blog\u2019 is a question marketers have asked since 2012.<br \/>\nNow AI\u2019s joined the conversation, it feels more relevant than ever.<\/p>\n","protected":false},"author":179,"featured_media":56276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-56274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>To Blog or Not to Blog : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/blogornot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To Blog or Not to Blog : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Still blogging in 2025? You\u2019re not alone. \u2018To blog or not to blog\u2019 is a question marketers have asked since 2012. 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