{"id":56288,"date":"2025-09-24T12:22:51","date_gmt":"2025-09-24T11:22:51","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=56288"},"modified":"2025-09-24T12:24:14","modified_gmt":"2025-09-24T11:24:14","slug":"google-transcends","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/google-transcends\/","title":{"rendered":"AI Trends. Google Transcends"},"content":{"rendered":"<p><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56288'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>AI trends. Google transcends.<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 5 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-1d3a46d8515d99e77f6a29f440bc57e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Early research shows AI tools aren\u2019t pushing Google off the map.<\/h2>\n<h2>Instead, they\u2019re changing how we use it.<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b\">\n#top .hr.hr-invisible.av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9-95e2e0af04d4a5b2ce74046e17ac781b\">\n.avia-image-container.av-h2771v5-9-95e2e0af04d4a5b2ce74046e17ac781b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9-95e2e0af04d4a5b2ce74046e17ac781b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9-95e2e0af04d4a5b2ce74046e17ac781b av-styling- avia-align-  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/09\/google-bot.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-11-d4fd66ba3e717ece21f293fc022e21ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Google isn&#8217;t done<\/h2>\n<p>Rumours of Google\u2019s demise? Slightly premature.<\/p>\n<p>According to a <a href=\"https:\/\/sparktoro.com\/blog\/new-research-20-of-americans-use-ai-tools-10x-month-but-growth-is-slowing-and-traditional-search-hasnt-dipped\/\" target=\"_blank\" rel=\"noopener\">SparkToro study<\/a>, about 20% of Americans use AI tools ten or more times each month.<\/p>\n<p>That\u2019s a notable adoption rate, but it has not come at Google\u2019s expense.<\/p>\n<p>Traditional search traffic has not declined in parallel.<\/p>\n<p>Instead, AI seems to sit alongside search engines, not in place of them.<\/p>\n<p>AI may be setting the trends. But Google transcends.<\/p>\n<p>Because it is not just where people go for inspiration.<\/p>\n<p>It is where they go for action.<\/p>\n<p>From booking a table to finding a tradesperson, Google remains the step that moves curiosity into commitment.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-38f7b969041090f7569e1caedcc40684\">\n.avia-image-container.av-h2771v5-38f7b969041090f7569e1caedcc40684 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-38f7b969041090f7569e1caedcc40684 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-38f7b969041090f7569e1caedcc40684 av-styling- avia-align-  avia-builder-el-12  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/09\/search-smarter0.gif\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-7-99a60842aa914371ea3901e87a2015fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>AI as triage, Google as treatment<\/h2>\n<p>AI chat tools excel at presenting ideas, summarizing, debating, and narrowing down.<\/p>\n<p>They are the triage nurse of search.<\/p>\n<p>A user asks: what sort of kitchen styles work well in small spaces?<\/p>\n<p>The AI provides a broad overview.<\/p>\n<p>But when it comes time to look for \u201ckitchen designer Charlotte\u201d or \u201csmall galley kitchen layouts Maryland,\u201d Google is still the tool of choice.<\/p>\n<p>Instead of top-funnel queries like \u201cmodern kitchen ideas,\u201d they may refine to \u201caccessible kitchen fitter Johnstown with Whirlpool appliances.\u201d<\/p>\n<p>This two-step process changes the search funnel.<\/p>\n<p>AI may handle the vague, curiosity-driven queries. Google takes over when intent is stronger.<\/p>\n<p>If AI tools make users better informed, by the time they reach Google, they are searching with more precision.<\/p>\n<p>In other words, the searches that reach Google are often closer to decision-making moments.<\/p>\n<p>That represents higher commercial intent and a shorter path to purchase.<\/p>\n<p><em><strong>Takeaway: Businesses still need to rank on Google for the commercial and location-driven searches that AI cannot fulfil.<\/strong><\/em><\/p>\n<p><em><strong>Focus content strategies not only on broad educational guides but also on landing pages that meet specific, ready-to-buy intent.<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2yxjscf-5a0b17282ec29143f28305a81717fecb\">\n#top .hr.hr-invisible.av-2yxjscf-5a0b17282ec29143f28305a81717fecb{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2yxjscf-5a0b17282ec29143f28305a81717fecb hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5-981c0dbe9357e2d332a43ae46825782f\">\n.avia-image-container.av-h2771v5-5-981c0dbe9357e2d332a43ae46825782f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5-981c0dbe9357e2d332a43ae46825782f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5-981c0dbe9357e2d332a43ae46825782f av-styling- avia-align-  avia-builder-el-16  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/09\/ask-ai.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e\">\n#top .hr.hr-invisible.av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e hr-invisible  avia-builder-el-17  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mfuylkep-b3035f3d735a87473d50f660539d7f04 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Local searches also remain Google\u2019s stronghold<\/h2>\n<p>Local intent continues to be Google\u2019s territory.<\/p>\n<p>Approximately 46% of Google searches include local intent.<\/p>\n<p>That covers everything from \u201ccoffee shop near me\u201d to \u201celectrician open Sunday.\u201d<\/p>\n<p>No one is asking ChatGPT which petrol station is open at midnight. They are opening Google Maps.<\/p>\n<p>That dominance is reinforced by the accuracy of Google\u2019s local pack, reviews, and navigation tools.<\/p>\n<p>Businesses that neglect local optimization miss out on this persistent and profitable stream of traffic.<\/p>\n<p>A <a href=\"https:\/\/www.nettl.com\/us\/business-booster\/\" target=\"_blank\" rel=\"noopener\">well-maintained Google Business Profile<\/a> with up-to-date hours, photos, and recent reviews is still one of the most effective visibility tools for local operators.<\/p>\n<p><em><strong>Takeaway: Keep your profile accurate, encourage customer reviews, and add posts or updates regularly. Google rewards freshness and reliability.<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21czzhb-e572128d1dd3e351277d59bb8f1cc592\">\n#top .hr.hr-invisible.av-21czzhb-e572128d1dd3e351277d59bb8f1cc592{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-21czzhb-e572128d1dd3e351277d59bb8f1cc592 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mfwjmtnm-611bf9d01d0a2cc127eec48f4ad7a46a\">\n.avia-image-container.av-mfwjmtnm-611bf9d01d0a2cc127eec48f4ad7a46a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mfwjmtnm-611bf9d01d0a2cc127eec48f4ad7a46a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mfwjmtnm-611bf9d01d0a2cc127eec48f4ad7a46a av-styling- avia-align-  avia-builder-el-20  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/local-markers900.gif\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p07f27-24afd6a747381ee4edbfcb5b2fcf3463\">\n#top .hr.hr-invisible.av-2p07f27-24afd6a747381ee4edbfcb5b2fcf3463{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2p07f27-24afd6a747381ee4edbfcb5b2fcf3463 hr-invisible  avia-builder-el-21  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mfuzoc30-0ccef4c2f783f26f5f70fe5ee7aaf592 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Mobile vs desktop<\/h2>\n<p>There are also early signs that device use affects whether people head to ChatGPT or to Google.<\/p>\n<p>AI referrals are largely generated from desktop devices.<\/p>\n<p>More than 90% of AI-powered search referral traffic comes from desktop, even though mobile dominates overall web traffic.<\/p>\n<p>Mobile users lean toward quick, local queries. Think \u201curgent plumber near me\u201d or \u201cpizza open now.\u201d Shorter queries, voice inputs, or map-based actions dominate.<\/p>\n<p>Desktop users are more likely to use ChatGPT or Perplexity to do deeper research, run comparisons, and browse multiple perspectives.<\/p>\n<p>In practice this means: if you are on your phone, you want fast answers and reliable local info.<\/p>\n<p>On desktop, you may use chat for summaries or Google for multi-tab exploration.<\/p>\n<p><em><strong>Action for businesses: Optimize both sides. Mobile users need speed, clarity, and trust signals like reviews.<\/strong> <\/em><\/p>\n<p><em><strong>Desktop users need depth, authority, and well-structured content that can feed AI summaries.<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qb6527-4f99b3ba5a9d86c81560f7a1d6e29d3a\">\n#top .hr.hr-invisible.av-1qb6527-4f99b3ba5a9d86c81560f7a1d6e29d3a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1qb6527-4f99b3ba5a9d86c81560f7a1d6e29d3a hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mfwk0kt0-9db78fc23582f61f387bf6f82d9ea0c4\">\n.avia-image-container.av-mfwk0kt0-9db78fc23582f61f387bf6f82d9ea0c4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mfwk0kt0-9db78fc23582f61f387bf6f82d9ea0c4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mfwk0kt0-9db78fc23582f61f387bf6f82d9ea0c4 av-styling- avia-align-  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/09\/mobile-vs-desktop-1080.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zly6in-91503e292fe9ff0a8dd79da0e4ae1dc3\">\n#top .hr.hr-invisible.av-1zly6in-91503e292fe9ff0a8dd79da0e4ae1dc3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1zly6in-91503e292fe9ff0a8dd79da0e4ae1dc3 hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mfuzffre-a38c2a89557fe20e7abd9fadacd3a4a1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Does it just start with a conversation?<\/h2>\n<p>As mentioned, we often use ChatGPT these days to do what used to take ten Google tabs: find info, summarize it, and speed through the groundwork.<\/p>\n<p>That used to mean query after query, filtering, and reading snippets until we found what we needed.<\/p>\n<p>Now with \u201cchat first\u201d, we can skip straight to a summary, then go to Google if I need the specifics or to act.<\/p>\n<p><strong>That pattern matters.<\/strong><\/p>\n<p>Because ChatGPT and other large language models (LLMs) are only as good as the content they were trained on.<\/p>\n<p>We know their training data includes large web-scraped data such as Common Crawl, Reddit, Wiki, books and various other public texts.<\/p>\n<p>So where does much of that content originate? Google\u2019s index, Reddit conversations, and websites optimized for search.<\/p>\n<p>What does this mean for SEO?<\/p>\n<p>If your content is not present in the places that feed into LLM training, then your business might be less visible in summary or \u201cchatty\u201d outputs.<\/p>\n<p>Good SEO is not only about ranking in Google.<\/p>\n<p>It is also about making sure your content is part of the knowledge base that fuels AI tools.<\/p>\n<p>(But ultimately never forget that it&#8217;s primarily there to serve your human prospects and customers!)<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gd8c67-33091b0158ffd9a2ca3511f915a16512\">\n#top .hr.hr-invisible.av-1gd8c67-33091b0158ffd9a2ca3511f915a16512{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1gd8c67-33091b0158ffd9a2ca3511f915a16512 hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mfwk47cu-64f293d2520a0ad8bac562097d2af84f\">\n.avia-image-container.av-mfwk47cu-64f293d2520a0ad8bac562097d2af84f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mfwk47cu-64f293d2520a0ad8bac562097d2af84f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mfwk47cu-64f293d2520a0ad8bac562097d2af84f av-styling- avia-align-  avia-builder-el-28  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/09\/AI-inputs-1080.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b2pmlb-e6a74d718ac763b891ca1d262dd08813\">\n#top .hr.hr-invisible.av-1b2pmlb-e6a74d718ac763b891ca1d262dd08813{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1b2pmlb-e6a74d718ac763b891ca1d262dd08813 hr-invisible  avia-builder-el-29  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mfuzsgvg-72b73ddf629fd74f8ffba2ae87fbfbdf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>And so SEO remains in demand<\/h2>\n<p>Predictions of SEO\u2019s decline have surfaced many times in the past two decades. Each time, search behavior has adapted but never disappeared.<\/p>\n<p>The evidence points in the opposite direction for 2024\u20132025. Demand for SEO services is growing.<\/p>\n<p>This fits with another finding.<\/p>\n<p>Data from Backlinko shows that searches for \u201cSEO services\u201d have grown steadily over the last year.<\/p>\n<p>Rather than reducing the role of SEO, AI adoption may actually be raising the value of appearing in those precise, bottom-funnel searches.<\/p>\n<p>More businesses recognise that being visible in search is critical, especially as AI tools change how people reach the point of intent.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/us\/seo\" target=\"_blank\" rel=\"noopener\">Effective SEO<\/a> is no longer about keyword density. It covers:<\/p>\n<ul>\n<li><em><strong>Technical health, like site speed and mobile usability<\/strong><\/em><\/li>\n<li><em><strong>Structured data to help Google understand content<\/strong><\/em><\/li>\n<li><em><strong>Local signals, such as Business Profiles and reviews<\/strong><\/em><\/li>\n<li><em><strong>Content strategies that match real user intent<\/strong><\/em><\/li>\n<li><em><strong>Reputation management across web properties<\/strong><\/em><\/li>\n<li><em><strong>Backlink development to help demonstrate authority\u00a0<\/strong><\/em><\/li>\n<\/ul>\n<p><em><strong>Takeaway: SEO is about ongoing reliability and authority. Businesses that invest now secure compounding visibility.<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yvmfy7-3e67d22ada3dba17e14b5dc878bfb6b6\">\n#top .hr.hr-invisible.av-yvmfy7-3e67d22ada3dba17e14b5dc878bfb6b6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-yvmfy7-3e67d22ada3dba17e14b5dc878bfb6b6 hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-7-1-245faa4382b05af345011a5a2b4a997c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>What to do next<\/h2>\n<p><em><strong>For businesses navigating this shift, here are some practical action points to consider:<\/strong><\/em><\/p>\n<ol>\n<li><em><strong data-start=\"7063\" data-end=\"7085\">Optimize for local<\/strong><\/em> \u2013 Claim and fully populate your Google Business Profile. Keep hours, services, and images current.<\/li>\n<li data-start=\"7190\" data-end=\"7297\"><em><strong data-start=\"7190\" data-end=\"7215\">Use AI for efficiency<\/strong> <\/em>\u2013 Draft outlines, FAQs, or supporting content, but refine with human expertise.<\/li>\n<li data-start=\"7301\" data-end=\"7440\"><em><strong data-start=\"7301\" data-end=\"7333\">Create intent-driven content<\/strong><\/em> \u2013 Produce resources for early-stage curiosity, but prioritize landing pages for ready-to-purchase users.<\/li>\n<li data-start=\"7444\" data-end=\"7547\"><em><strong data-start=\"7444\" data-end=\"7470\">Maintain technical SEO<\/strong><\/em> \u2013 Audit your site for broken links, indexing issues, and slow load speeds.<\/li>\n<li data-start=\"7444\" data-end=\"7547\"><em><strong>Work on your backlink profile<\/strong><\/em> &#8211; a well-maintained backlink profile can be the key difference maker in your rankings<\/li>\n<li data-start=\"7551\" data-end=\"7664\"><em><strong data-start=\"7551\" data-end=\"7577\">Double down on reviews<\/strong><\/em> \u2013 Ask happy customers to leave them. They act as social proof and influence ranking.<\/li>\n<li data-start=\"7668\" data-end=\"7783\"><em><strong data-start=\"7668\" data-end=\"7689\">Track performance<\/strong><\/em> \u2013 Use analytics to identify which keywords bring visitors and whether those visits convert.<\/li>\n<\/ol>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ndhbjz-bc4c5cb7032c2e5c3786b73ebc4a9944\">\n#top .hr.hr-invisible.av-ndhbjz-bc4c5cb7032c2e5c3786b73ebc4a9944{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ndhbjz-bc4c5cb7032c2e5c3786b73ebc4a9944 hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mfwk6nna-ab6f821ec9dd1f68935c0ff10453d361\">\n.avia-image-container.av-mfwk6nna-ab6f821ec9dd1f68935c0ff10453d361 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mfwk6nna-ab6f821ec9dd1f68935c0ff10453d361 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mfwk6nna-ab6f821ec9dd1f68935c0ff10453d361 av-styling- avia-align-  avia-builder-el-34  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/09\/google-not-listening-1080.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nrpkwv-b8c3201b16fad7d4a12e79cc90d0937c\">\n#top .hr.hr-invisible.av-nrpkwv-b8c3201b16fad7d4a12e79cc90d0937c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-nrpkwv-b8c3201b16fad7d4a12e79cc90d0937c hr-invisible  avia-builder-el-35  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mfuzut2b-d76494d77cd0eeb60abd86d21f362d3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>AI has changed things. But much remains<\/h2>\n<p>AI has changed how people approach search, but it has not erased the role of traditional search engines.<\/p>\n<p>If anything, it has made the moments when people turn to Google even more commercially valuable.<\/p>\n<p>AI helps us phrase better questions. Google is still where we go for the answers that matter.<\/p>\n<p>For businesses the message is clear. SEO is not optional.<\/p>\n<p>It has evolved into a sharper, intent-driven tool that remains essential for visibility and growth.<\/p>\n<p>At Nettl we help businesses adjust their strategy to this new landscape.<\/p>\n<p>If you want to know how your search presence stacks up, talk to us about an <a href=\"https:\/\/www.nettl.com\/us\/getaudit\" target=\"_blank\" rel=\"noopener\">SEO audit<\/a> or campaign.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iyvfzz-8816ae1c3d9179b35ebc5cc509e39a08\">\n#top .hr.hr-invisible.av-iyvfzz-8816ae1c3d9179b35ebc5cc509e39a08{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-iyvfzz-8816ae1c3d9179b35ebc5cc509e39a08 hr-invisible  avia-builder-el-37  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-efc646353af206c4ff264cd1099c7b6d-wrap avia-button-center  avia-builder-el-38  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.nettl.com\/us\/studio-locator'  class='avia-button av-jinlazj9-efc646353af206c4ff264cd1099c7b6d av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knyinz-4d7c83c86a96d4927de1d646df69d82b\">\n#top .hr.hr-invisible.av-knyinz-4d7c83c86a96d4927de1d646df69d82b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-knyinz-4d7c83c86a96d4927de1d646df69d82b hr-invisible  avia-builder-el-39  el_after_av_button  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mfwo0vkp-c1f93472fc057f585881814cfbd54876\">\n.avia-image-container.av-mfwo0vkp-c1f93472fc057f585881814cfbd54876 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mfwo0vkp-c1f93472fc057f585881814cfbd54876 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mfwo0vkp-c1f93472fc057f585881814cfbd54876 av-styling- av-img-linked avia-align-  avia-builder-el-40  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.nettl.com\/uk\/getaudit\" class='avia_image '  ><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/09\/Free-SEO-Audit-Banner.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-41  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56288'><div class='entry-content-wrapper clearfix'><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_end\">\ufeff<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI has not replaced Google. It has simply changed how we use it. Early research suggests AI tools help us frame better questions, but Google is still where people go for answers that lead to action. From local searches to high-intent queries, search demand is stronger than ever. For businesses, that means SEO is not just relevant, it is essential.<\/p>\n","protected":false},"author":179,"featured_media":56290,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-56288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI Trends. Google Transcends : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/google-transcends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Trends. Google Transcends : nettl.com\" \/>\n<meta property=\"og:description\" content=\"AI has not replaced Google. It has simply changed how we use it. Early research suggests AI tools help us frame better questions, but Google is still where people go for answers that lead to action. From local searches to high-intent queries, search demand is stronger than ever. For businesses, that means SEO is not just relevant, it is essential.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/us\/google-transcends\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-24T11:22:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T11:24:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2025\/09\/google-transcends-featured-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christopher Heath\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christopher Heath\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nettl.com\/us\/google-transcends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/us\/google-transcends\/\"},\"author\":{\"name\":\"Christopher Heath\",\"@id\":\"https:\/\/www.nettl.com\/us\/#\/schema\/person\/1c384c19c113bf28ee710938caf1333f\"},\"headline\":\"AI Trends. 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