{"id":56362,"date":"2025-12-02T16:39:35","date_gmt":"2025-12-02T16:39:35","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=56362"},"modified":"2025-12-02T16:39:35","modified_gmt":"2025-12-02T16:39:35","slug":"journey","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/journey\/","title":{"rendered":"2026 Journey Journal"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-90c4edecb1d5107c7afc82831e93368f\">\n.avia-section.av-m6p6uk1-90c4edecb1d5107c7afc82831e93368f{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-90c4edecb1d5107c7afc82831e93368f main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-fixed av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56362'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltiqikx-47e4571d82719babe8a91e86b231f319\">\n.flex_column.av-ltiqikx-47e4571d82719babe8a91e86b231f319{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ltiqikx-47e4571d82719babe8a91e86b231f319 av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6g8yup-73217360e797de55fbd2c7aa214d6784\">\n.flex_column.av-l6g8yup-73217360e797de55fbd2c7aa214d6784{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-l6g8yup-73217360e797de55fbd2c7aa214d6784 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3g0d2p-dd26034e3e9db3012ef306a1ef026f51\">\n.avia-image-container.av-l3g0d2p-dd26034e3e9db3012ef306a1ef026f51 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l3g0d2p-dd26034e3e9db3012ef306a1ef026f51 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l3g0d2p-dd26034e3e9db3012ef306a1ef026f51 av-styling- avia-align-center  avia-builder-el-3  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/11\/2026-Journey-Journal-MockUp.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-twctw4-0edf5d83a6d14a0ddc8316b218797cfc\">\n#top .hr.hr-invisible.av-twctw4-0edf5d83a6d14a0ddc8316b218797cfc{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-twctw4-0edf5d83a6d14a0ddc8316b218797cfc hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>2026 Journey Journal<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 8 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1coioaq-5a5a4802adb18521bf0941e5e9a19474\">\n#top .hr.hr-invisible.av-1coioaq-5a5a4802adb18521bf0941e5e9a19474{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1coioaq-5a5a4802adb18521bf0941e5e9a19474 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-1d3a46d8515d99e77f6a29f440bc57e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Grow with intention<\/h2>\n<p>As the year winds down, ask yourself \u2013 <em>where do you want your business to be in 12 months&#8217; time? <\/em>And, <em>what<\/em> <em>would you need to achieve to reach that goal?<\/em><\/p>\n<p>Important questions to ask if you can find time between eggnog and festive parties!<\/p>\n<p>Business goals usually include growth. Which means more customers. Or getting them to spend more.<\/p>\n<p><strong>Which means more marketing.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhox24xh-0de5bda6bd17c3ce1cea714ae677f08d\">\n#top .hr.hr-invisible.av-mhox24xh-0de5bda6bd17c3ce1cea714ae677f08d{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-mhox24xh-0de5bda6bd17c3ce1cea714ae677f08d hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhot027q-fd115af061393b137b282c328be215f2\">\n.avia-image-container.av-mhot027q-fd115af061393b137b282c328be215f2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mhot027q-fd115af061393b137b282c328be215f2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mhot027q-fd115af061393b137b282c328be215f2 av-styling- avia-align-center  avia-builder-el-10  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/11\/Mega-Phone.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ud7eb8-3a8003a4bd8e0cfe197b364dcefd96d2\">\n#top .hr.hr-invisible.av-ud7eb8-3a8003a4bd8e0cfe197b364dcefd96d2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ud7eb8-3a8003a4bd8e0cfe197b364dcefd96d2 hr-invisible  avia-builder-el-11  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mhopf7as-f66a7668eaf60927df6cbedc0b3b654e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Right message, right people, right time<\/h2>\n<p>Marketing is about getting the <em>right message<\/em> in front of the <em>right people<\/em> at the <em>right time<\/em>.<\/p>\n<p>There are hundreds of ways in which you could do this. Thousands, in fact.<\/p>\n<p>It\u2019s all about finding the right mix for your business.<\/p>\n<p><strong>Below, we\u2019ve listed 12 marketing strategies, with examples, to give you some inspiration.<\/strong><\/p>\n<p>Cherry-pick a couple to complete each month and jot them down in your very own<b> 2026 Journey Journal<\/b> to help keep you on track.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-miercc66-bbe9e66f1089b94242ee045efe8dc126\">\n.avia-image-container.av-miercc66-bbe9e66f1089b94242ee045efe8dc126 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-miercc66-bbe9e66f1089b94242ee045efe8dc126 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-miercc66-bbe9e66f1089b94242ee045efe8dc126 av-styling- av-img-linked avia-align-center  avia-builder-el-13  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/11\/Nettl-2026-Journey-Journal-Editable.pdf\" class='avia_image ' target=\"_blank\" rel=\"noopener noreferrer\" aria-label='Journey Journal Roundel'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-56370 avia-img-lazy-loading-not-56370 avia_image ' src=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2025\/12\/Journey-Journal-Roundel-231x300.png\" alt='' title='Journey Journal Roundel'  height=\"300\" width=\"231\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2025\/12\/Journey-Journal-Roundel-231x300.png 231w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2025\/12\/Journey-Journal-Roundel-62x80.png 62w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2025\/12\/Journey-Journal-Roundel-543x705.png 543w, https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2025\/12\/Journey-Journal-Roundel.png 750w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/a><\/div><\/div><\/div><br \/>\n<div  class='hr av-mhorvbc0-8792d232900b458bf3545440abba9d75 hr-default  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"optimisation\"  class='av_textblock_section av-uzepuq-d55aaa73c60e28d8576c9d18267a4c8c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>1. Website Optimization<\/h2>\n<h3><\/h3>\n<h3><strong>Product\/Service Landing Pages<\/strong><\/h3>\n<p>Create dedicated <a href=\"https:\/\/www.nettl.com\/us\/landing-pages\/\">landing pages<\/a> to highlight specific offerings.<\/p>\n<h3><strong>Customer-related Landing Pages<\/strong><\/h3>\n<p>Personalize landing pages for specific customer segments, enhancing relevance.<\/p>\n<h3><strong>Optimize Above the Fold<\/strong><\/h3>\n<p>Ensure key information is prominently placed on your website&#8217;s initial view.<\/p>\n<h3><strong>Seasonal Content<\/strong><\/h3>\n<p>Align your web banners with the latest announcements to boost freshness and relevance<\/p>\n<h3><strong>Online Bookings<\/strong><\/h3>\n<p>Simplify things by enabling online booking for stays, hires, reservations, and appointments.<\/p>\n<h3><strong>Simplify Messaging<\/strong><\/h3>\n<p>Convey your message clearly and concisely for better audience understanding.<\/p>\n<h3><strong>CTAs<\/strong><\/h3>\n<p>Add CTAs to sections and pages. Direct visitors with compelling calls-to-action for increased engagement.<\/p>\n<h3><strong>Live Chat<\/strong><\/h3>\n<p>Provide instant support and enhance user experience with real-time communication.<\/p>\n<h3><strong>360 Tours<\/strong><\/h3>\n<p>Immerse your audience with virtual tours showcasing your business or products.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='hr av-64p4mwk-b72ca3407c0bbc4b43513681cbecd537 hr-default  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lrqcdcop-accf2e46a227c11cc16b0c5e80c91efa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>2. Print &amp; PR<\/h2>\n<h3><\/h3>\n<h3><strong>Flyer Drop<\/strong><\/h3>\n<p>Target specific areas with low-cost promotional literature, like flyers, for direct outreach.<\/p>\n<h3><strong>Postcards<\/strong><\/h3>\n<p>Send personalized postcards for direct and tangible marketing with a punchy message and offer.<\/p>\n<h3><strong>Letters<\/strong><\/h3>\n<p>Craft personalized letters on branded stationery to create high-touch, high-value connections with prospects or customers.<\/p>\n<h3><strong>Thank You Cards<\/strong><\/h3>\n<p>Express gratitude and build customer loyalty with personalized thank-you cards.<\/p>\n<h3><strong>Magazines<\/strong><\/h3>\n<p>Create your own magazine for a tangible presence in front of a targeted audience.<\/p>\n<h3><strong>Newsletters<\/strong><\/h3>\n<p>Keep your audience informed and engaged with regular printed newsletters or newspapers.<\/p>\n<h3><strong>Editorials<\/strong><\/h3>\n<p>Contribute insightful articles to industry publications for thought leadership.<\/p>\n<h3><strong>Press Releases<\/strong><\/h3>\n<p>Share company news and updates through press releases for local and national media coverage.<\/p>\n<h3><strong>Awards<\/strong><\/h3>\n<p>Leverage awards to build credibility and showcase your excellence in the industry.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='hr av-lagpis-0566465e73a6f757a2d71ce0d1450458 hr-default  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lrqbw5h3-5ddaad0928c4be646ca5d149b0f7da4a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>3. Search<\/h2>\n<h3><\/h3>\n<h3><strong>Onsite SEO<\/strong><\/h3>\n<p>Optimize your website&#8217;s content and structure for <a href=\"https:\/\/www.nettl.com\/us\/seo\" target=\"_blank\" rel=\"noopener\">search engine visibility<\/a> and relevance.<\/p>\n<h3><strong>Offsite SEO<\/strong><\/h3>\n<p>Optimize your credibility, online presence and trustflow score improving your website&#8217;s backlink profile.<\/p>\n<h3><strong>Directory Listings<\/strong><\/h3>\n<p>Ensure your business is visible on <a href=\"https:\/\/www.nettl.com\/us\/seo-console-listings\/\" target=\"_blank\" rel=\"noopener\">relevant online directories<\/a> for local SEO.<\/p>\n<h3><strong>Google Ads<\/strong><\/h3>\n<p>Boost online visibility and drive targeted traffic or product sales with <a href=\"https:\/\/www.nettl.com\/us\/pay-per-click\/\" target=\"_blank\" rel=\"noopener\">paid search<\/a> efforts on Google&#8217;s advertising platform.<\/p>\n<h3><strong>Optimize Google Business Profile<\/strong><\/h3>\n<p>Maximize your <a href=\"https:\/\/www.nettl.com\/us\/business-booster\/\" target=\"_blank\" rel=\"noopener\">Google Business Profile<\/a> to better serve customers and enhance local search visibility.<\/p>\n<h3><strong>Add products to<\/strong><\/h3>\n<h3><strong>Google Business Profile<\/strong><\/h3>\n<p>Boost visibility and attract local customers searching for your offerings.<\/p>\n<h3><strong>Remarketing<\/strong><\/h3>\n<p>Re-engage website visitors with targeted ads based on their previous interactions with your website<\/p>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='hr av-jp0dn8-6358c7d6f79c8ab233e2367cae8f00d7 hr-default  avia-builder-el-20  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lrri0fkk-7e80fdfafdab143b9198d5fa8b9e884c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>4. Signs &amp; Displays<\/h2>\n<h3><\/h3>\n<h3><strong>Banners<\/strong><\/h3>\n<p>Capture the attention of passers by with strategically placed roadside banners.<\/p>\n<h3><strong>Billboard<\/strong><\/h3>\n<p>Amplify brand visibility with large-scale outdoor advertising in high-traffic areas.<\/p>\n<h3><strong>Use Flags Outside<\/strong><\/h3>\n<p>Make a bold statement and increase main-street visibility with eye-catching customized flags.<\/p>\n<h3><strong>Lamp Post &amp; Bollard Signs<\/strong><\/h3>\n<p>Utilize outdoor space for extremely eye-catching localized advertising on road side bollards or lamp posts.<\/p>\n<h3><strong>Sidewalk Signs<\/strong><\/h3>\n<p>Attract foot traffic with strategically placed signage on sidewalks with engaging messaging.<\/p>\n<h3><strong>Point of Purchase Signage<\/strong><\/h3>\n<p>Capture attention and promote last-minute purchases with in-store signage.<\/p>\n<h3><strong>Posters<\/strong><\/h3>\n<p>Utilize posters for eye-catching displays in high-traffic areas with a short compelling message.<\/p>\n<h3><strong>Update Shop Signage<\/strong><\/h3>\n<p>Make your storefront stand out and look inviting with effective and attractive signage.<\/p>\n<h3><strong>Strut Cards<\/strong><\/h3>\n<p>Display promotional messages effectively on table tops with freestanding strut cards.<\/p>\n<h3><strong>Vehicle Graphics<\/strong><\/h3>\n<p>Turn your company vehicles into mobile advertisements with custom graphics.<\/p>\n<h3><strong>Window Graphics<\/strong><\/h3>\n<p>Transform your windows into eye-catching displays with custom graphics.<\/p>\n<h3><strong>Wall Graphics<\/strong><\/h3>\n<p>Often your largest canvas. Utilize wall space for impactful branding and messaging.<\/p>\n<h3><strong>Floor Graphics<\/strong><\/h3>\n<p>Use floor space for eye-catching graphics, guiding customers and enhancing branding.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='hr av-4yprrro-6a4241538ccecc119b5f7b00a1640843 hr-default  avia-builder-el-22  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lrrizab2-e7bd2588f14787d29378686d114fb6f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>5. Social Media<\/h2>\n<h3><\/h3>\n<h3><strong>Social Media Ads<\/strong><\/h3>\n<p>Try boosting posts or <a href=\"https:\/\/www.nettl.com\/us\/social-media\/\" target=\"_blank\" rel=\"noopener\">advertising on social media<\/a> platforms like Facebook, Instagram and Linkedin.<\/p>\n<h3><strong>Influencers<\/strong><\/h3>\n<p>Collaborate with relevant social-media influencers to reach their audience and leverage authority.<\/p>\n<h3><strong>Host a Q&amp;A<\/strong><\/h3>\n<p>Engage your audience and build connections through interactive Q&amp;A sessions.<\/p>\n<h3><strong>Behind-the-Scenes Content<\/strong><\/h3>\n<p>Humanize your brand by sharing the inner workings of your business to add character and grow your following.<\/p>\n<h3><strong>Competitions or Giveaways<\/strong><\/h3>\n<p>Boost engagement and attract new customers with contests that also provide great content.<\/p>\n<h3><strong>Social Media Takeovers<\/strong><\/h3>\n<p>Allow influencers or employees to take control of your social media for a day.<\/p>\n<h3><strong>UGC (User-Generated Content)<\/strong><\/h3>\n<p>Encourage customers to create content showcasing your products or services.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='hr av-3ge7e6s-1511db58b47e40f6b65acc3d4a6f6551 hr-default  avia-builder-el-24  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lrrjbtrd-ec9d45db77e07a4be2d4c7cf63425b17 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>6. Wearables &amp; Gifts<\/h2>\n<\/div>\n<div class=\"statsbox_de\">\n<h3><strong>Workwear<\/strong><\/h3>\n<p>Turn your team into walking brand ambassadors with custom clothing.<\/p>\n<h3><strong>Promotional Giveaways<\/strong><\/h3>\n<p>Increase brand visibility with innovative and useful branded items as giveaways. There are lots of fun and interesting ideas!<\/p>\n<h3><strong>Printed T-Shirts<\/strong><\/h3>\n<p>Help your team stand out in a crowd with fun and memorable custom printed t-shirts.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='hr av-33a92yc-9a6731efd36bec9e6c55856d86c31929 hr-default  avia-builder-el-26  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lrritq5b-85eb6298013ebe027e7e41e96b5feff2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>7. Content Marketing<\/h2>\n<h3><\/h3>\n<h3><strong>Blogs &amp; Articles<\/strong><\/h3>\n<p>Share valuable content to establish authority and connect with your audience.<\/p>\n<h3><strong>Ebook\/Guide Downloads<\/strong><\/h3>\n<p>Provide valuable resources to enhance credibility while capturing leads and building an audience.<\/p>\n<h3><strong>White Paper<\/strong><\/h3>\n<p>Showcase industry expertise by publishing authoritative white papers. Great for building lists and SEO.<\/p>\n<h3><strong>Surveys<\/strong><\/h3>\n<p>Gather and share valuable user feedback to create an engaging, noteworthy and shareable piece of content.<\/p>\n<h3><strong>Guest Blogs<\/strong><\/h3>\n<p>Expand your audience by contributing guest posts to relevant blogs.<\/p>\n<h3><strong>Medium &amp; LinkedIn<\/strong><\/h3>\n<p>Extend the reach of your content by republishing on popular platforms.<\/p>\n<h3><strong>Revamp Old Posts<\/strong><\/h3>\n<p>Update and repurpose existing content to stay relevant and maximise value.<\/p>\n<h3><strong>Podcasts<\/strong><\/h3>\n<p>Share insights, interviews, and discussions through podcast platforms tailored to your audience.<\/p>\n<h3><strong>Promotional Videos<\/strong><\/h3>\n<p>Showcase your brand or products through engaging explainer video content.<\/p>\n<h3><strong>YouTube Channel<\/strong><\/h3>\n<p>Add a series of engaging videos to reach a vast and diverse online audience. Think about helpful content or behind the scenes footage.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='hr av-2frmoqc-4a952ab8ca7185c95366c0072d37d1ab hr-default  avia-builder-el-28  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lrrj3i6c-af8cd3f9027784d52ec1c624cdbac872 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>8. Direct Outreach<\/h2>\n<h3><\/h3>\n<h3><strong>Email<\/strong><\/h3>\n<p>Nurture leads, build relationships, and promote sales through targeted emails.<\/p>\n<h3><strong>Invitations<\/strong><\/h3>\n<p>Personalize invitations to events, creating an exclusive and engaging experience.<\/p>\n<h3><strong>Lumpy Mail<\/strong><\/h3>\n<p>Send attention-grabbing mail that offers value and novelty for a memorable connection.<\/p>\n<h3><strong>Samples<\/strong><\/h3>\n<p>Allow customers to experience your product through free samples or trial periods.<\/p>\n<h3><strong>Phone Calls<\/strong><\/h3>\n<p>No, we&#8217;re not a fan of cold calls either. However, we are a fan of <em>care<\/em> calls. Checking in with customers to make sure they&#8217;re happy can be a relationship-focused way to increase loyalty and sales.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='hr av-27yhsvo-3c895b6423b9e1d96dc69203cf7c67e0 hr-default  avia-builder-el-30  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lrqbr468-3d57440c661798246f9ff9b248c1e549 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>9. Events<\/h2>\n<h3><strong>Exhibit<\/strong><\/h3>\n<p>Showcase your products, exhibit, make connections, and stay updated on industry trends.<\/p>\n<h3><strong>Backpack Flags<\/strong><\/h3>\n<p>While there, use backpack flags at events to turn your brand into a walking advertisement.<\/p>\n<h3><strong>Attend a Trade Show<\/strong><\/h3>\n<p>Participate in shows aligned with your audience for targeted exposure and connections.<\/p>\n<h3><strong>In-Store Events<\/strong><\/h3>\n<p>Bring customers into your physical space with events or product demonstrations.<\/p>\n<h3><strong>Workshops<\/strong><\/h3>\n<p>Host hands-on workshops or training sessions to engage with your audience.<\/p>\n<h3><strong>VIP Event<\/strong><\/h3>\n<p>Host exclusive events for valued customers or influencers.<\/p>\n<h3><strong>Open Day<\/strong><\/h3>\n<p>Invite potential customers to explore your business or products with an open day event.<\/p>\n<h3><strong>Pop-up Shop<\/strong><\/h3>\n<p>Create a temporary retail presence to engage with customers in different locations.<\/p>\n<h3><strong>Shopping Mall Stands<\/strong><\/h3>\n<p>Position your brand in high-traffic areas within shopping centers for on-demand footfall.<\/p>\n<h3><strong>Host a Webinar<\/strong><\/h3>\n<p>Showcase expertise, generate leads, and connect with a wider audience.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='hr av-5vr578-c48bf9482ded1f5f348b6c8c29c43c2a hr-default  avia-builder-el-32  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-12-c708923237a0fc2cbd381da011bbc50e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>10. Non-social Ad Placements<\/h2>\n<h3><\/h3>\n<h3><strong>Print Ads<\/strong><\/h3>\n<p>Place targeted advertisements in relevant print publications for wider exposure.<\/p>\n<h3><strong>Newspaper Ads<\/strong><\/h3>\n<p>Advertise in local or industry-specific newspapers for targeted exposure.<\/p>\n<h3><strong>Radio Ads<\/strong><\/h3>\n<p>Reach a broad audience with targeted radio advertisements or competitions in your area.<\/p>\n<h3><strong>Spotify Ads<\/strong><\/h3>\n<p>Target a specific audience with audio ads on the popular music streaming platform.<\/p>\n<h3><strong>Waze Ads<\/strong><\/h3>\n<p>Increase local visibility with advertising on the popular navigation app.<\/p>\n<h3><strong>TripAdvisor Ads<\/strong><\/h3>\n<p>Capitalize on travel-related visibility with targeted advertising on TripAdvisor. Perfect for hospitality businesses.<\/p>\n<h3><strong>Team Sponsorships<\/strong><\/h3>\n<p>Support local teams or events for community engagement and exposure.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='hr av-19qlt3o-cfdbaab762bac831b3a9c05f7cfe2da5 hr-default  avia-builder-el-34  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lrqjjlhf-b73bde3e9dfab3a4b79d5043571dfb73 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>11. Networking<\/h2>\n<h3><strong>LinkedIn Premium<\/strong><\/h3>\n<p>Unlock additional features on LinkedIn for enhanced networking and visibility.<\/p>\n<h3><strong>BNI<\/strong><\/h3>\n<p>Network and generate referrals through your local BNI meetings.<\/p>\n<h3><strong>Chamber of Commerce<\/strong><\/h3>\n<p>Join your local Chamber of Commerce to network and collaborate.<\/p>\n<h3><strong>Speaking Opportunities<\/strong><\/h3>\n<p>Establish authority by speaking at industry conferences or events.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='hr av-mqbkb8-cd46a0b8b6ba681b4b4480854326f682 hr-default  avia-builder-el-36  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-miosi06g-cc46caad4457276b3b9b7761c60be65a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2 style=\"padding: 20px 0 20px 0;\">12. Ambassador Marketing<\/h2>\n<h3><strong>Affiliate Program<\/strong><\/h3>\n<p>Harness the power of influencers and partners to expand your reach and sales.<\/p>\n<h3><strong>Collaborations<\/strong><\/h3>\n<p>Collaborate with other businesses to create mutually beneficial partnerships for cross-promotion.<\/p>\n<h3><strong>Customer Testimonials<\/strong><\/h3>\n<p>Encourage reviews and testimonials to build trust and credibility. Use video testimonials where possible.<\/p>\n<h3><strong>Loyalty Cards<\/strong><\/h3>\n<p>Encourage repeat business with a card designed to boost sales and reward loyal customers.<\/p>\n<h3><strong>Referral Scheme<\/strong><\/h3>\n<p>Incentivize customers to refer others, expanding your customer base through a trusted network.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-sr3aoa-8e7027f52e19cf01d2eedf60977cf195 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-39  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2qwy3ht-c61a6024d607826ded7c30c4cfc2425e main_color avia-section-default avia-no-border-styling  avia-builder-el-40  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56362'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-41  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-f39e42c9242768a3872aee1af1e42808\">\n.flex_column.av-28z32gh-f39e42c9242768a3872aee1af1e42808{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-f39e42c9242768a3872aee1af1e42808 av_three_fifth  avia-builder-el-42  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><div  class='avia-button-wrap av-jinlazj9-efc646353af206c4ff264cd1099c7b6d-wrap avia-button-center  avia-builder-el-43  avia-builder-el-no-sibling '><a href='https:\/\/www.nettl.com\/us\/studio-locator'  class='avia-button av-jinlazj9-efc646353af206c4ff264cd1099c7b6d av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-44  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56362'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":178,"featured_media":56368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-56362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2026 Journey Journal | Nettl.com<\/title>\n<meta name=\"description\" content=\"Is business growth on your to-do list for 2026? 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