{"id":6998,"date":"2016-07-21T14:52:22","date_gmt":"2016-07-21T13:52:22","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=6998"},"modified":"2016-07-21T14:53:44","modified_gmt":"2016-07-21T13:53:44","slug":"click-and-collect","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/click-and-collect\/","title":{"rendered":"Winning at Click And Collect"},"content":{"rendered":"

Over the last few years Click and Collect has become a popular service for many major retailers. IMRG say that last year 73% of UK online shoppers used a Click and Collect service.<\/strong><\/p>\n

The service is normally only seen on the big boy websites, but recent development has ensured the reach of this tech has broadened. Now its affordability means it\u2019s achievable for SME retailers. Retailers like you. As specialists in Click and Collect for SME businesses we thought we offer you some tips, we\u2019re nice like that.<\/strong><\/p>\n

7 Tips to help you win at Click and Collect.<\/strong><\/p>\n

1. Tell people. Promote it.<\/strong>
\nSounds obvious. If you build it will they come? Nope.
\nPromote it and raise awareness. In-store posters, leaflets, email campaigns, banners on your home page, a dedicated landing page\u2026your clients need to know the benefits, so tell them.<\/p>\n

2. Show Stock Availability<\/strong>
\nPeople want to know the item is in stock before they set off to visit a store. They don\u2019t have time to browse in hope. We all know the frustration when the item isn\u2019t in stock. This is the main consumer benefit of Click and Collect. If they know what they want is going to be there, it\u2019s more likely that they will come and visit.<\/p>\n

3. Ensure it works on Mobile and tablet<\/strong>
\nWith M-commerce growing faster than any other purchase channel, you don\u2019t want your customers pinching, squeezing and faffing on their phones to try and complete an order. People like easy things; they get frustrated when it\u2019s hard.
\nIf it\u2019s not easy to purchase on smart phone with your business, they will find somewhere else where it is.<\/p>\n

4. Make the service Free<\/strong>
\nCustomers want to pay the lowest cost. Price determines whether they buy or not. OC&C Strategy Consultants rank \u2018free click and collect\u2019 as the main reason for clients to use it. Your competitor won\u2019t be charging, so it\u2019s a barrier if you do.<\/p>\n

5. Set clear collection times<\/strong>
\nCustomers like convenience, we all do. None of us like waiting around for things.
\nThis is what annoys people about home delivery. Having to hang around, peeping through the curtains because you think that van at the end of your road is for you. Wait. Is that it, Oh, no, it\u2019s a milk float. Give your customers a slot; better yet, let them choose it! Ensure you have it ready for them – it will make them happy. Happy people come back and buy more things.<\/p>\n

6. Educate them on how it works<\/strong>
\nGiving your customers certainty helps them decide to buy from you. Nobody likes doing things when they don\u2019t know the next steps. Scary, isn\u2019t it.
\nAdd a landing page to your site explaining the process. It manages expectations and removes any ambiguity from a user perspective.<\/p>\n

7. Collection Points<\/strong>
\nThe most successful retailers have dedicated collection points; it\u2019s like a reward for customers for doing some of the hard work for you. Should they queue and wait while the other consumers do all the things that the Click and Collect client has already done? Show the Click and Collect client that they have done a good thing. Reward them for doing most of the work for you online; it will encourage them to do it again.<\/p>\n

Clicking is the path to collecting. Your webshop leads to orders, orders lead to collection, and collection leads to more orders.<\/strong><\/p>\n

Your local Nettl studio can help you get started. We\u2019ve teamed up with the UK\u2019s leading Epos provider \u2018EposNow\u2019 to bring Click and Collect to SME retailers. Now you can be just like Amazon. Ask your local studio for a demo.<\/p>\n

Find our more information here – https:\/\/www.nettl.com\/us\/nettl-click-and-collect\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Over the last few years Click and Collect has become a popular service for many major retailers. IMRG say that last year 73% of UK online shoppers used a Click and Collect service. The service is normally only seen on the big boy websites, but recent development has ensured the reach of this tech has[…]<\/p>\n","protected":false},"author":4,"featured_media":7001,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,31],"tags":[],"class_list":["post-6998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce"],"yoast_head":"\nClick and Collect Ecommerce Websites<\/title>\n<meta name=\"description\" content=\"Click and Collect Ecommerce Websites, how to make the most of click and collect systems. SME Click and collect from Nettl. 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