{"id":7631,"date":"2016-09-28T14:53:01","date_gmt":"2016-09-28T13:53:01","guid":{"rendered":"https:\/\/www.nettl.com\/us\/?p=7631"},"modified":"2016-09-28T14:53:01","modified_gmt":"2016-09-28T13:53:01","slug":"five-tips-for-cyber-weekend","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/","title":{"rendered":"Five tips to get your business ready for Cyber Weekend"},"content":{"rendered":"

We\u2019re already hearing businesses talking about the \u2018C\u2019 word, but there\u2019s a bigger event to consider \u2013 Black Friday & Cyber Monday. This five-day period (24th<\/sup>-28th<\/sup> November 2016) is one of the busiest shopping periods of the year, generating \u00a33.3bn in sales last year alone.<\/p>\n

This year is set to be even bigger, with experts predicting shoppers spending \u00a35bn over the cyber weekend.\u00a0 So here are our top five tips for getting your business ready:<\/p>\n

1. Mobile-friendly website<\/strong><\/p>\n

Mobile devices and tablets are quickly overtaking desktops as the way that consumers browse and shop online. If users have to scale and pinch to browse your site, they\u2019ll quickly browse elsewhere.<\/p>\n

Make sure your site isn\u2019t one of them. Nettl: Commerce sites intelligently adapt and scale to the device viewing.<\/p>\n

2.Integration with Epos<\/strong><\/p>\n

There\u2019s nothing worse from a client\u2019s perspective than having browsed for the product they want, placed the order to then receive an email from you that the item they wanted has sold out. It doesn\u2019t lead to great customer satisfaction. So it\u2019s important to make sure that your customers can see if a product is in stock, but also when a product has sold out.<\/p>\n

Do you share stock between your retail outlet and website? Then making sure you have your stock in order will be especially important. Nettl:click&collect is a powerful web shop which works seamlessly with your real shop.<\/p>\n

3.Houston, we have a problem<\/strong><\/p>\n

Make sure your shop is running as expected. You don\u2019t want to experience any downtime because of a site bug or a spike in traffic that\u2019s crashed your server. Nettl:cloud is powered by an elastic cloud server, so your hosting can scale as you gain more traffic.<\/p>\n

4.Marketing, Marketing, Marketing<\/strong><\/p>\n

You\u2019ve made all this effort to get your site ready, make sure your customers know what you\u2019ve got planned. Email campaigns, Social Media, Flyers, In-store Posters and Displays are all great ways to get your message out there. We talk about marketing needing to be \u2018omnipresent\u2019. Your customers are more connected than ever and across a number of different channels, you need to be connecting with your customers via these channels too.<\/p>\n

5.Turn those deal-seekers into brand advocates <\/strong><\/p>\n

Your marketing efforts shouldn\u2019t stop there. You should be thinking about how you can nurture these new customers and generate repeat business. Keep your customers engaged with regular emails and keep active on social media. Didn\u2019t sign up to your mailing list? Consider retargeting so these customers are still exposed to your brand. Talk to us about our Nettl:Concierge to see how we can help you generate traffic.<\/p>\n

Want in on the action?<\/h2>\n

If you\u2019ve considered e-commerce in the past or are thinking of adding e-commerce to your business, then there\u2019s still time. \u00a0We design and build beautiful web shops that work seamlessly across desktop, tablet and mobile. Contact your local studio for a free consultation today.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re already hearing businesses talking about the \u2018C\u2019 word, but there\u2019s a bigger event to consider \u2013 Black Friday & Cyber Monday. This five-day period (24th-28th November 2016) is one of the busiest shopping periods of the year, generating \u00a33.3bn in sales last year alone. This year is set to be even bigger, with experts[…]<\/p>\n","protected":false},"author":4,"featured_media":7642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,31],"tags":[],"class_list":["post-7631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce"],"yoast_head":"\nFive tips to get your business ready for Cyber Weekend : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five tips to get your business ready for Cyber Weekend : nettl.com\" \/>\n<meta property=\"og:description\" content=\"We\u2019re already hearing businesses talking about the \u2018C\u2019 word, but there\u2019s a bigger event to consider \u2013 Black Friday & Cyber Monday. This five-day period (24th-28th November 2016) is one of the busiest shopping periods of the year, generating \u00a33.3bn in sales last year alone. This year is set to be even bigger, with experts[...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-28T13:53:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2016\/09\/Black_Friday.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"849\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alistair Wilson\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alistair Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/\"},\"author\":{\"name\":\"Alistair Wilson\",\"@id\":\"https:\/\/www.nettl.com\/us\/#\/schema\/person\/1abffefa065c78c5feb69f6b9c344d62\"},\"headline\":\"Five tips to get your business ready for Cyber Weekend\",\"datePublished\":\"2016-09-28T13:53:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/\"},\"wordCount\":512,\"publisher\":{\"@id\":\"https:\/\/www.nettl.com\/us\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2016\/09\/Black_Friday.jpg\",\"articleSection\":[\"Blog\",\"Ecommerce\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/\",\"url\":\"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/\",\"name\":\"Five tips to get your business ready for Cyber Weekend : nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2016\/09\/Black_Friday.jpg\",\"datePublished\":\"2016-09-28T13:53:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/#primaryimage\",\"url\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2016\/09\/Black_Friday.jpg\",\"contentUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2016\/09\/Black_Friday.jpg\",\"width\":849,\"height\":566},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nettl.com\/us\/2024-home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Five tips to get your business ready for Cyber Weekend\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nettl.com\/us\/#website\",\"url\":\"https:\/\/www.nettl.com\/us\/\",\"name\":\"Nettl\",\"description\":\"Websites, SEO, Print & Signs\",\"publisher\":{\"@id\":\"https:\/\/www.nettl.com\/us\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nettl.com\/us\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nettl.com\/us\/#organization\",\"name\":\"Nettl\",\"url\":\"https:\/\/www.nettl.com\/us\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nettl.com\/us\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2015\/03\/n.png\",\"contentUrl\":\"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2015\/03\/n.png\",\"width\":260,\"height\":260,\"caption\":\"Nettl\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/us\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nettl.com\/us\/#\/schema\/person\/1abffefa065c78c5feb69f6b9c344d62\",\"name\":\"Alistair Wilson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nettl.com\/us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/351157b6245a3e75b8f8a22bffa4ce6253533db4135cef577b6d183c5ae1cae6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/351157b6245a3e75b8f8a22bffa4ce6253533db4135cef577b6d183c5ae1cae6?s=96&d=mm&r=g\",\"caption\":\"Alistair Wilson\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Five tips to get your business ready for Cyber Weekend : nettl.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/","og_locale":"en_US","og_type":"article","og_title":"Five tips to get your business ready for Cyber Weekend : nettl.com","og_description":"We\u2019re already hearing businesses talking about the \u2018C\u2019 word, but there\u2019s a bigger event to consider \u2013 Black Friday & Cyber Monday. This five-day period (24th-28th November 2016) is one of the busiest shopping periods of the year, generating \u00a33.3bn in sales last year alone. This year is set to be even bigger, with experts[...]","og_url":"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/","og_site_name":"Nettl","article_published_time":"2016-09-28T13:53:01+00:00","og_image":[{"width":849,"height":566,"url":"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2016\/09\/Black_Friday.jpg","type":"image\/jpeg"}],"author":"Alistair Wilson","twitter_misc":{"Written by":"Alistair Wilson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/#article","isPartOf":{"@id":"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/"},"author":{"name":"Alistair Wilson","@id":"https:\/\/www.nettl.com\/us\/#\/schema\/person\/1abffefa065c78c5feb69f6b9c344d62"},"headline":"Five tips to get your business ready for Cyber Weekend","datePublished":"2016-09-28T13:53:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/"},"wordCount":512,"publisher":{"@id":"https:\/\/www.nettl.com\/us\/#organization"},"image":{"@id":"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2016\/09\/Black_Friday.jpg","articleSection":["Blog","Ecommerce"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/","url":"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/","name":"Five tips to get your business ready for Cyber Weekend : nettl.com","isPartOf":{"@id":"https:\/\/www.nettl.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/#primaryimage"},"image":{"@id":"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2016\/09\/Black_Friday.jpg","datePublished":"2016-09-28T13:53:01+00:00","breadcrumb":{"@id":"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/#primaryimage","url":"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2016\/09\/Black_Friday.jpg","contentUrl":"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2016\/09\/Black_Friday.jpg","width":849,"height":566},{"@type":"BreadcrumbList","@id":"https:\/\/www.nettl.com\/us\/five-tips-for-cyber-weekend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nettl.com\/us\/2024-home\/"},{"@type":"ListItem","position":2,"name":"Five tips to get your business ready for Cyber Weekend"}]},{"@type":"WebSite","@id":"https:\/\/www.nettl.com\/us\/#website","url":"https:\/\/www.nettl.com\/us\/","name":"Nettl","description":"Websites, SEO, Print & Signs","publisher":{"@id":"https:\/\/www.nettl.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nettl.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.nettl.com\/us\/#organization","name":"Nettl","url":"https:\/\/www.nettl.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nettl.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2015\/03\/n.png","contentUrl":"https:\/\/www.nettl.com\/us\/wp-content\/uploads\/2015\/03\/n.png","width":260,"height":260,"caption":"Nettl"},"image":{"@id":"https:\/\/www.nettl.com\/us\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.nettl.com\/us\/#\/schema\/person\/1abffefa065c78c5feb69f6b9c344d62","name":"Alistair Wilson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nettl.com\/us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/351157b6245a3e75b8f8a22bffa4ce6253533db4135cef577b6d183c5ae1cae6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/351157b6245a3e75b8f8a22bffa4ce6253533db4135cef577b6d183c5ae1cae6?s=96&d=mm&r=g","caption":"Alistair Wilson"}}]}},"_links":{"self":[{"href":"https:\/\/www.nettl.com\/us\/wp-json\/wp\/v2\/posts\/7631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/us\/wp-json\/wp\/v2\/comments?post=7631"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/us\/wp-json\/wp\/v2\/posts\/7631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/us\/wp-json\/wp\/v2\/media\/7642"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/us\/wp-json\/wp\/v2\/media?parent=7631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/us\/wp-json\/wp\/v2\/categories?post=7631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/us\/wp-json\/wp\/v2\/tags?post=7631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}