Brand it. Gift it. Grow it.
As the year draws to a close, there’s no better time to combine gratitude with smart marketing. Branded festive gifts not only say a heartfelt “thank you” to the customers [...]
We spoke to Katie Elliott, Head of Fundraising and Marketing at Westbank, about how they promote the charity, how they raise awareness of the services they offer, and the challenges they face. Although a charity, there are lots of parallels with the marketing and engagement challenges that businesses can relate to.
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