Craig McGregor has always had a passion for public speaking and helping others gain the skills and confidence so they can become great speakers themselves.
Craig decided his next step in life was to follow his passion and start his own business and doing what he loved.
Craig was starting from nothing, so Nettl Dunedin began by researching the current climate for Craig’s business model and provided an in depth sales and marketing plan. This outlined target markets and where sales leads could be gained through clearly defined and targeted advertising. This was the plan and process that created the foundation for Craig’s business.
The second piece to the project was brand development. From the research and knowledge gained from the marketing plan created along with Craig’s insights into the industry a simple clean brand was developed so that all future collateral created would fit with Craig’s goals and vision.
Once the marketing plan and brand where in place, the next stages followed quickly, with a photo shoot, website and printed collateral (business cards, compliment slips, flyer and promo material).
There was some urgency around growth as the business is a startup commencing with a zero contacts in his database, so a CRM system was installed coaching on sales process was given.
Craig now had everything he needed to start advertising his services.
We created a comprehensive marketing plan, cohesive brand, website and print material for Craig to kick start his business.
The business was launched just prior to Christmas 2018 – we are watching with anticipation as Craig works through the marketing plan and develops his business.
Craig McGregor has always had a passion for public speaking and helping others gain the skills and confidence so they can become great speakers themselves.
Craig decided his next step in life was to follow his passion and start his own business and doing what he loved.
Craig was starting from nothing, so Nettl Dunedin began by researching the current climate for Craig’s business model and provided an in depth sales and marketing plan. This outlined target markets and where sales leads could be gained through clearly defined and targeted advertising. This was the plan and process that created the foundation for Craig’s business.
The second piece to the project was brand development. From the research and knowledge gained from the marketing plan created along with Craig’s insights into the industry a simple clean brand was developed so that all future collateral created would fit with Craig’s goals and vision.
Once the marketing plan and brand where in place, the next stages followed quickly, with a photo shoot, websiteand printed collateral (business cards, compliment slips, flyer and promo material).
There was some urgency around growth as the business is a startup commencing with a zero contacts in his database, so a CRM system was installed coaching on sales process was given.
Craig now had everything he needed to start advertising his services.
We created a comprehensive marketing plan, cohesive brand, website and print material for Craig to kick start his business.
The business was launched just prior to Christmas 2018 – we are watching with anticipation as Craig works through the marketing plan and develops his business.
Late in 2018 I decided to set myself up in business to help people learn to be competent and confident when speaking – in public, in school or in business. For a vision to inspire it needs to be about passion – Not what or how, but why my business would exist. I had a simple vision – Love to Speak. What I enjoyed most was sitting down with the entire Nettl team and telling my story. The broad business backgrounds of the team has combined to create and articulate the essence of my vision in a brand. The imagery and icons allow for consistent use across various platforms of print and digital media. They created and tweaked concepts and involved me all the way. I also had to trust them and allow for their creative skills to shine. Once the core brand design was agreed it then became easy to create new marketing material. The feedback I have had from colleagues has been outstanding so far.
Cylinder Testing 