The Jackson Street Program

by Nettl of Petone

JSP had a change in strategy – from promoting just the businesses on Jackson Street to potential visitors, to actively growing the footprint on Jackson Street and around.

Nettl has worked with JSP to refresh the brand to align with their strategy, but keeping the essence of the historic brand by injecting a modern twist through the use of colour and icons.

The new website now promotes Petone as the destination to visit. Stage one of the new website promotes all the businesses in and around Jackson Street, showcasing events, things to do and tours. Thus making it easy for visitors to the website to find what they are looking for. Nettl also integrated Google Maps API, which allows visitors to get directions and connect with business.