Liquid Assets’ biggest pain point was generating traffic through the door in winter (quiet) and removing expensive commissions from hosting ordering portals that did not generate revenue. They still wanted to have an online presence which was vibrant, showed off their range of natural juices and was professional so they could target a corporate audience around their location.
In an addition to the website, the client needed in-store menu brochures and flyers with an outstanding focal point to hand out “on the streets”. For the latter, we designed three different flyers for each separate target group (Corporates, Students, Health nuts). These brochures and flyers needed the same look and feel as the website, so people would associate it all as one company.
While the website was based around a one page scroll format, the intention was to capture the look and feel of their existing bricks and mortar store. The site itself had to look vibrant, clean and natural. We used existing images and directed the new photography to best work on the site as intended. Navigation was kept simple. Their full menu was included so people could easily browse on any device