Have you ever run long distance before?
Like a half marathon, marathon or triathlon? The 4 deserts? (Kidding, that narrows our audience down a little too much). But if you’ve ever done some kind of endurance event you’ll know that it’s a journey through physical and emotional ups and downs.
There are times when it’s so hard you want to give up. Little voices will say you must be crazy to continue. Music can help you but each step is challenging. There’s a long way to go, but you can’t let yourself look too far ahead, it’s too daunting. Instead you lazer-in on the next milestone. And the next. And the next.
You try to avoid stopping if possible. You can slow down, but don’t stop. Because if you stop, it’s hard to get going again. And as you feel a new kind of pain in your hip, ‘Oh, hello, that’s new’, you realize you’ll never regain the same pace as before.
As businesses, we’re in an endurance event if we want to keep going.
Marketing is hard right now. But it doesn’t mean you should stop.