HOW PPC WORKS, AND WHAT IT CAN DO FOR YOU
Pay-per-click or paid search means you can bid to show your adverts or products to users making a particular search.
This means that you can quickly push the right audience to your website. The more traffic you have on your site, the more likely it is you get sales. As part of our Pay-per-click (PPC) management packages, we can help you identify which search terms your ads should be featuring for, depending on competition, search volume, your business offering and target market. We’ll agree what you’d like to spend each month, then set bids that mean Google decides where and when to show your ad. The higher the bid, the higher the placement and the more often the ad is shown to people making the defined search.
We’ll setup and manage your ongoing campaign to ensure we’re bidding the right amount on the right search terms so your budget stretches further. We’ll write copy for the ads to help improve the number of times people click on your advert and end up on your website. Text-based adverts or product image ads will appear at the top of a search page. You can also set image-based adverts to display to relevant users and users that have previously visited your website. We can set this up too. Each month we’ll provide a report that shows what traffic is coming from each ad, what that costs and how many conversions you’ve had from it.
Getting started is easy and quick. Take a look at the monthly PPC packages below to help you identify which option is best suited to your needs.
Get in touch with your local Nettl studio and we’ll help you work out the best way to get the most out of your digital marketing budget.