Small business missed out on £1.5bn of online sales

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Last weekend saw an entire four day weekend of phenomenal sales in the UK. However many small businesses were not prepared for the online spending spree generated by Black Friday and Cyber Monday, in figures released by the Department of Business, Innovation & Skills. 

2m small businesses missing out with online sales

The details outline that as many as 2m sole traders and small companies have missed out on the £1,530m of Cyber Weekend online sales.

Some of the biggest names in UK business saw unbelievable traffic and sales on their sites throughout the whole weekend. Online sales on Cyber Monday were an astonishing £720m, but that was trumped by £810m of online sales during Black Friday.

John Lewis noted that traffic on their site was up by 307% during a 6 hour period on Friday, and they were not alone. Many big name sites crashed due to the sheer number of customers trying to grab a bargain.

Take a look at some of the other highlights in the below graphic that we have commissioned.

small business missing online sales

Black Friday and Cyber Monday sales saw a record £1.5bn in sales.


“More than half of consumers (55%) say they find it hard to support small local businesses that don’t have a website or are unable to take payments online”

Department Of Business, Innovation and Skills

Is your business missing online sales because your site isn’t up to scratch? It might be too late for you to benefit from Black Friday and Cyber Monday 2014, but with the growing trend in online sales, and the increase in mobile friendly shopping, preparing your website should be high on your agenda.

We can help ensure you’re ready for Cyber Monday next year (and all the Mondays in between). We make beautiful websites and web shops that work well on mobiles.  Talk to us, book your no obligation, free consultation today.