How did we do?
To a large extent, SEO has always been about relevance. Relevance and authority.
It’s the search engine’s job to show you the most relevant information to your query of course.
- How relevant is your website to the search phrase?
- What chance does your website have of answering the query?
Real people are having a say. Casting a vote. Not just with their visitor numbers, but now with how they feel about a website.
Humans, not just Googlebots, are judging how useful, helpful and relevant your page, website and business is. And then Google is using those metrics as feedback which, combined with hundreds of other factors, determine your position on the page.