It’s almost that time of year. Time to peel back the little cardboard door, pretend to appreciate the picture and scoff the chocolate. Or craft gin. Or dog treat. What?? They look soooo good these days. Advent calendars are a firm family favourite at this time of year. But what can we learn from this festive classic that continues to thrive?

As we roll into peak season and the Christmas hustle and bustle, it’s easy to put off marketing ‘til later.