What is a landing page?
A landing page is a single web page that appears to an inbound user in response to clicking on a link from a search engine results page (SERP), an online advertisement or an email marketing campaign. They will typically display specific content that is a logical extension of the advertisement, search result or link.
Why add a landing page to your website?
Website landing pages give you the flexibility to add additional content to your website that is specifically focused on one thing, like a new product, service or event. Having a dedicated page for these things, and a single call to action, means that visitors are less likely to be distracted, and more likely to convert.
Add new pages as your business grows.
Another benefit of website landing pages is that you can add them as and when you need to. As your business grows you might find you need to add new content or functionality that you didn’t need (or have the budget for) at the beginning.
Sounds great! What’s the next step?
Contact your local Nettl studio to see some of our most recent landing page examples. Or, drop in and tell us what you want to achieve online and we will advise you on the best landing pages to add to your website.
