Why you need a great leaflet
Imagine the scene. You’re at a nanty-narking networking event. You look across the room, and can’t believe your mince pies. That client you’ve been trying to get in front of for months is just standing there, waiting for you to approach. So, now’s your chance. You’ve been preparing for this moment. You say all the right things, nail the pitch, and the client seems over the ding dang moon to have met you.
You’re on the home stretch. Finalising everything and agreeing when you’ll next speak. You pull out your business card, because you want to leave a lasting reminder with this new acquaintance, but instantly reaslise you’ve made a truly knee-trembling mistake.
The client rubs their fingers across your embarrassingly flimsy card, and turns it over to see that the back is completely blank. Zilcho. Zero. Nada. Your business card is missing any further information or brand impact. The client slips it straight into their most unused pocket, never to be seen or thought about again. #disaster #crying