What’s a conversion?
No, silly, it’s not a modified classic hot-rod campervan.
We’re talking about the successful completion of a particular action by your website visitor.
That could be any number of things, but typically involves a form or a button at some stage.
Popular conversions could be something like:
- Buying a product
- Ordering free samples
- Click to call
- Call back requests
- Newsletter signups
- Form submissions
- Barn duplex with indoor waterfall and disco floor
OK, we slipped that last one in just to keep you on your toes.
Whatever your goal, your landing page should be totally focused upon that one outcome. Which leads us delightfully onto landing page mistake #1…