1. Bring the feels
A gut feeling. That’s what you need to summon in people. Voters will make their decisions based on emotion, and then justify it with logic. Yep. In that order. You want voters to feel like they know you, like they trust you.
The design of your campaign flyers and leaflets plays a role in this. How you decide to communicate your personal brand through your marketing literature could make all the difference.
2. Be quick
There’s going to be a deluge of candidates vying for the attention of voters. Lots of faces. Lots of promises. If you’re the first one to the party, and you bring all the good feels (see point 1.) then the chances are you’re the one that’s going to be remembered. Ask about our Xpress expedited printing services which will get your campaign leaflets finished before you can say Flying Fizzjickle!
3. Be memorable
Help voters to remember who you are and what you stand for. Don’t be shy. You’ve got this. Splash your name, photo, brand and key messages in multiple places and across different media. Campaign flyers are a good start, but don’t forget you can also use posters, flags, banners, boards and social media to complete your campaign.
4. Get to know your voters
In the lead up to the election, no doubt you’ll be out and about meeting your voters. Make sure you have election brochures to leave behind, and feedback forms to gather opinions. But there’s only so much you can do in a day. Try as you might, you just can’t be everywhere, meeting everyone, all the time. Use your election materials to direct people to your website or a specific landing page. Use this space to present your information and connect with your audience.
5. Give me a reason
Turn swingers into voters. Many people will still be on the fence. They are looking for you to provide reasons why they should vote for you. People gravitate towards people they can relate to. The more you can align your policies with the concerns of your community, the more likely you are to get an ‘X’ in the box. Use the knowledge gathered from engaging with your audience to reaffirm their views.