Will you just leave me alone?!
People have the right to tell you to stop marketing to them.
And you must make it easy for them to opt-out of receiving future marketing.
From today, make sure marketing emails tell people how to unsubscribe. That could be saying ‘reply with “unsubscribe” in the subject’. Or make it smarter, with a link to click.
On printed mailers, tell people what to do to stop receiving mailers. Perhaps a number to call, an address to email or a link to visit. Don’t wait until May to do this – make sure your mailers comply when you next reorder.
The second – and most important – part, is keeping a ‘do not contact’ list. Once someone has opted out, it’s critical you stop sending stuff. Or face stiff fines from the regulator.
Ask about building an Opt-out landing page for you – these start from £199.