Pairly is the first platform in the UK to connect care seekers with the real-time capacity of care providers. Nettl had the opportunity to chat with CEO and Co-Founder, William Flint, about what inspired him to start Pairly, and what strategies they use for growth.
approx 2 minute read
What inspired you to start your own business?
As an NHS and Social Care manager, I would get blisters pushing patients up and down hospital corridors because there was nowhere in the community for these patients to be discharged to. However as a care provider for the last 12 years, I knew capacity did exist, you just couldn’t see it. Visibility of care capacity is our main motivator.
Can you share some effective marketing strategies that have helped your business attract customers?
As a start-up, we have made sure we stand out as a brand and so have intentionally picked a fresh modern colour palette, which Nettl has been able to apply to our marketing material with great effect.
What activity do you do to raise brand awareness?
We communicate via our website, LinkedIn, and direct to our newsletter subscribers. Seeing the engagement grow on these platforms has been really satisfying – and links directly to our revenue growth.
What tips do you have for making a great impression at an event?
Be bold with your design, Nettl had some great designs that we were able to see in their showroom, which was key in choosing our stand.
How do you differentiate your business?
Our differentiator has to be our USP – What we offer. This is quickly followed by the user experience linked to the visuals of the platform. We want the experience of finding care to be similar to other modern, online experiences we have today.
What advice would you give to start-ups or businesses looking to grow?
Be brave, back yourself, and take calculated risks. To coin a phrase seen elsewhere, “gamble responsibly”!
