Your old potatoes may sprout a tuber in the cupboard but trees, plants (and even potato plants) need light to flourish. Sunlight provides plants with energy. And while all businesses need energy of course, the most useful business comparison is actually exposure rather than electricity.
All businesses need exposure. Unlike the famous quote, if you build it, no one will come. Unless they know about you. Exposure can come from many sources, but typically people will do one of two things. They’ll either search for what you do, or hear about what you’ve done. Make it easier.
Some plants also need to compete with others for sunlight, so they grow taller. To stand out. If you’re in a crowded marketplace, you’ll also need to go a little further, or do something a little different, in order to stand out. Be seen.
Not all plants are sun worshippers. Some love a bit of shade. The freckly type, probably. But apart from the odd cactus (and they are an odd, spiky bunch), most plants need to get enough water to avoid facing a bitter end. In fact, water is the lifeblood of pretty much every living thing on planet earth. And the lifeblood of any business? Cash flow.
Probably no surprise that the lack of cash is the biggest threat to SMEs. But in an age of digital disruption, the tide is beginning to turn. Send invoices, set up auto reminders and get paid online. From your phone.
And eCommerce could be the biggest saviour yet. Like retail, etail doesn’t entertain the old school principles of credit. It’s all about bitcoin, not bad debt. What could you productise? Sell online to get paid today.
Bet you thought our soil metaphor was gonna be location, right? Where to position or ‘plant’ your business. That’s important. But let’s say our ‘fertile soil’ is your work environment. Sure, displaying large-scale art and photography will have an impact on productivity. But creating the perfect ‘grow bag’ is also about connecting good people. The right mix of people will be the catalyst for a good working environment that nurtures talent, kindness, and creativity, allowing your business to blossom.