Wouldn’t it be great if marketing did that too?
Wait, is there an echo in here?
Yep. One piece of content, one single investment of effort, has the potential to deliver more and more value over time. Like the aforementioned golden goose, only this loosey-goosey gives you one egg the first month, two the second, four in the third.
That’s because, like compound interest, the gains from yesterday help attract tomorrow’s gains. The site benefits from more visitors, who share the content, which then gets more attention, often leading to more links, which improves rankings, and so attracts more visitors, who share the content… And round and round we go.