Analysing intent for search engines

 approx 50 minute video

Nettl Academy SEO Live Event! Session 8

This session is the eighth in a new series of live events from Nettl. Each week they’ll explore a different subject relating to SEO.

What’s it all about?

Demand for SEO has increased 4-fold. Find out why with our online educational sessions. Our SEO expert sessions are usually reserved for our existing SEO subscribers, but given the significant increase in demand for SEO, we thought it would be useful to open these up to every Nettl customer to help businesses boost their online presence.

In session #8 the team talked through the complicated world of user intent and how that shapes their searches.

We covered hot topics such as:

• What is searcher intent?
• Types of intent – informational, navigational, transactional
• How to research and understand user intent
• How to optimise for user intent

Plus the team were on hand to answer questions.