Simplifying and streamlining for success

We often hear the question, isn’t having all your eggs in one basket a bad thing? Nettl of Birmingham’s biggest client couldn’t disagree more.

Southside Business District is a group, run for the advancement of local businesses in the city. Southside has worked with Nettl of Birmingham for many years. Their projects have varied across all medias and platforms. Visual identity is paramount to success in the local area and making them instantly recognisable to the businesses that rely on them.

Southside needed their brand to remain consistent. Consideration for the colour palettes, fonts, and logo spread across many different design agencies was making this hard. The difference between not only designers but also house styles in different studios meant consistency was hard to achieve.

Julia from Southside commented “We work fast and with agility. Often we’re reacting to micro and local changes in the market. We need to get a particular message out quickly and accurately. Whether this is a new website, leaflet or event advertising campaign. Spreading the load was making keeping track of all our marketing almost of a full-time position in itself.”

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Simplify to save

Southside moved to make things simpler by implementing an all-in-one solution that could allow them to concentrate on their own day to day .

Julia continues “Because there was so much time wasted going back and forth between the different agencies who dealt with all the different medias. We knew a change was required. We wanted a marketing team able to do it all, meaning our digital assets are together. Most of all keeping our costs down and saving us time. Cut out the toing and froing from one company to another. This keeps the consistency the number one goal”.

A successful brand and consistent message help them to showcase the professionalism of their offering and allow them to concentrate on their clients more.

“Furthermore, we expect and received excellent service when everything is all under one roof. The service and personal attention received for the various items of work we have produced are excellent. In conclusion, I would highly recommend that anyone having issues with consistency or time delays with their marketing spread out over many agencies look to this kind of simplification”.

Graficzny.com.pl

 

Winning at Click And Collect

Over the last few years Click and Collect has become a popular service for many major retailers. IMRG say that last year 73% of UK online shoppers used a Click and Collect service.

The service is normally only seen on the big boy websites, but recent development has ensured the reach of this tech has broadened. Now its affordability means it’s achievable for SME retailers. Retailers like you. As specialists in Click and Collect for SME businesses we thought we offer you some tips, we’re nice like that.

7 Tips to help you win at Click and Collect.

1. Tell people. Promote it.
Sounds obvious. If you build it will they come? Nope.
Promote it and raise awareness. In-store posters, leaflets, email campaigns, banners on your home page, a dedicated landing page…your clients need to know the benefits, so tell them.

2. Show Stock Availability
People want to know the item is in stock before they set off to visit a store. They don’t have time to browse in hope. We all know the frustration when the item isn’t in stock. This is the main consumer benefit of Click and Collect. If they know what they want is going to be there, it’s more likely that they will come and visit.

3. Ensure it works on Mobile and tablet
With M-commerce growing faster than any other purchase channel, you don’t want your customers pinching, squeezing and faffing on their phones to try and complete an order. People like easy things; they get frustrated when it’s hard.
If it’s not easy to purchase on smart phone with your business, they will find somewhere else where it is.

4. Make the service Free
Customers want to pay the lowest cost. Price determines whether they buy or not. OC&C Strategy Consultants rank ‘free click and collect’ as the main reason for clients to use it. Your competitor won’t be charging, so it’s a barrier if you do.

5. Set clear collection times
Customers like convenience, we all do. None of us like waiting around for things.
This is what annoys people about home delivery. Having to hang around, peeping through the curtains because you think that van at the end of your road is for you. Wait. Is that it, Oh, no, it’s a milk float. Give your customers a slot; better yet, let them choose it! Ensure you have it ready for them – it will make them happy. Happy people come back and buy more things.

6. Educate them on how it works
Giving your customers certainty helps them decide to buy from you. Nobody likes doing things when they don’t know the next steps. Scary, isn’t it.
Add a landing page to your site explaining the process. It manages expectations and removes any ambiguity from a user perspective.

7. Collection Points
The most successful retailers have dedicated collection points; it’s like a reward for customers for doing some of the hard work for you. Should they queue and wait while the other consumers do all the things that the Click and Collect client has already done? Show the Click and Collect client that they have done a good thing. Reward them for doing most of the work for you online; it will encourage them to do it again.

Clicking is the path to collecting. Your webshop leads to orders, orders lead to collection, and collection leads to more orders.

Your local Nettl studio can help you get started. We’ve teamed up with the UK’s leading Epos provider ‘EposNow’ to bring Click and Collect to SME retailers. Now you can be just like Amazon. Ask your local studio for a demo.

Find our more information here – http://www.nettl.com/uk/nettl-click-and-collect/

What’s the big deal with design?

Whether good or bad, design is everywhere we look! From the moment we wake we are being exposed to and influenced by design of some sort. Be it the clothes we choose to wear that day to the branding on our cereal packaging someone has thought about ‘what goes where’ and more importantly the message it portrays to the audience. For this reason alone, it is vital that design is thought about and prioritised correctly when promoting either yourself or your business.

What’s the message?
Concept precedes design. Designing without a concept is not design, it’s decoration! This goes for everything you design, understand what the end goal is before you start designing. Who are you trying to attract, what message are you trying to deliver, where is the design going to be seen and used. Once you understand and have answers for these questions the creative process can begin.

How much should I spend?
We recommended that you proportion a third of your marketing campaigns budget towards design when looking to advertise a company, project or sale to the viewer. After all, it is the most important part of the process, the design is what gets your attention drawing you into the details. Neglect time and effort at this stage and even the most appetising message won’t be given a second thought.

It’s your reputation on the line!
You work hard on your business so don’t let yours or your company’s reputation down with sloppy design. Every leaflet you post or website you direct a client to is a representation of you and the level of service you provide so don’t fall at this hurdle. In many instances, a client’s first impression of you will be decided entirely on the quality of the design you have produced. Whether it’s your website they are browsing, a leaflet they have been handed or advert they are viewing the design will play a key role in their decision to proceed to the next stage of the buying process or not. Equally, design plays a key role at the end of am meeting or project whether its the exchange of a business card or a brochure advertising other services it acts as a silent mirror to the quality you offer.

Leave it to the professionals!
Getting design done correctly will normally incur a cost, a cost that for some can be a step too far. ‘Get John in accounts to knock something up, he can use Photoshop right?’ Wrong! Don’t leave something of such importance to a novice as done incorrectly the results could be more damaging than positive resulting in more hard work to rectify the situation. After all, most of us own a pair of scissors but do we cut our own hair? Probably not. Why? Because we leave it to the professionals, enough said.

Whether helping to arm a new business with an awesome corporate identity or an established company looking for a design overhaul on their website Nettl can help. Catering for a wide range of budgets there is an option for all, why not book a free consultation to see how we could help you?