HOW PPC WORKS, AND WHAT IT CAN DO FOR YOU
Pay-per-click or paid search means you can bid to show your adverts or products to users making a particular search.
This means that you can quickly push the right audience to your website. The more traffic you have on your site, the more likely it is you get sales. As part of our PPC management packages, we can help you identify what search terms put the right type of audience on your website. There are different pricing models available, and we’ll agree what you’d like to spend each month as your monthly budget, then set bids that mean Google decide where and when to show your ad. The higher the bid, the higher the placement and the more often the ad is shown to people making the defined search. Of course, it’s a bit more complicated than this and we have to take into account the landing page experience, and expected click through rate so that your ads ‘quality score’ is also high, but as your PPC agency we’ll take care of this and advise where necessary!
We’ll either audit and manage your existing account and campaigns, or if there aren’t any our team will create this from the ground up. This will ensure we’re bidding the right amount on the right search terms so your budget stretches further. We’ll write enticing ad copy including headlines and descriptions, to maximise the click through rate. Focusing on Google Search Ads, text-based adverts will appear at the top of a search page. Each month we’ll provide a report that shows what traffic is coming from each ad, what that costs and how many conversions you’ve had from it.
Getting started is easy and quick. Take a look at the monthly PPC packages below with our agency pricing models, this will help you identify which option is best suited to your needs.
Get in touch with your local Nettl studio and we’ll help you work out the best way to get the most out of your digital marketing budget.