The key to turning browsers into buyers, is to make their decisions automatic. Research shows people are willing to pay more for better service. Time and again, they rank convenience and reliability over price.
Often that just means making it easier than they thought it would be. Cut the number of times they have to stop and think. Take away the friction points. Build unconscious trust. Make them feel like they should buy from you. How?
Make your brand work harder.
Your logo and brand are visual shortcuts. They powerfully help people remember you. Be clear. The more consistent you are, the more powerful the memory magnification effect.
Is it time you updated your marketing to clarify your message? Let’s look at the marketing you’re using today. And work on a plan to make things clearer. To find a common voice and a consistent feel, so you can concentrate on being… you.
Display your brand everywhere. Life size cardboard cut outs are a low cost way to signpost visitors