Around the clock
It’s not all about Cyber Weekend or Boxing Day.
You can create a sense of urgency all year round. How?
That’s right. Adding a simple countdown clock or timer to a product page has been proven to increase conversions by as much as 300%.
They push a consumer to make the buying decision now before time runs out. You can literally feel the time slipping away, which breeds FOMO, leading to anxiety.
As people ultimately act based on either increasing pleasure (retail therapy) or reducing pain (ending the anxiety), you can see why this little tactic has such a great impact.